Download or read book Social Mobilization Social Marketing in Developing Communities written by Neill McKee and published by . This book was released on 1993 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Marketing and Social Change written by R. Craig Lefebvre and published by John Wiley & Sons. This book was released on 2013-01-18 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Download or read book Social Marketing written by Marvin E. Goldberg and published by Psychology Press. This book was released on 2018-07-06 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Download or read book Healthcare Management Strategy Communication and Development Challenges and Solutions in Developing Countries written by Emmanuel K. Ngwainmbi and published by Lexington Books. This book was released on 2014-05-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their development goals, their leaders must have a firm understanding of the impact of infectious diseases on their people and take prompt action to fix socioeconomic issues arising from the problems associated with poor health practices. Drawing on experiences from international health organizations such as the United Nations Population Fund (UNFPA), commissioned in poor countries to assist national governments in improving the wellbeing of their citizens, this volume analyzes maternal and child mortality and the spread of infectious diseases, and offers communication strategies for the management of malaria, HIV Aids, Polio, tuberculosis, and others in Somalia, Madagascar, Ghana, South Africa, Zimbabwe, Nigeria, the Democratic Republic of Congo, and India.
Download or read book Marketing in Developing Countries written by Emmanuel C. Alozie and published by Routledge. This book was released on 2009-06 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.
Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Download or read book Consumption Globalization and Development written by J. James and published by Springer. This book was released on 2000-04-19 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is concerned with the complexities of the relationship between globalization and different groups of consumers in developing countries. Globalization, it is argued, can yield frustration and disappointment as well as welfare gains for consumers; it may, but does not necessarily, displace local products and via the rapid recent expansion of the mass media, it offers policy-makers new opportunities to deal with acute social problems.
Download or read book Handbook of Research on Connecting Philosophy Media and Development in Developing Countries written by Okocha, Desmond Onyemechi and published by IGI Global. This book was released on 2022-05-13 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing nations have been experimenting with different models and theories in their quest for development for decades but are missing some critical elements when mirrored or judged via a Westernized lens. In order for these countries to successfully establish their identity and address issues that have held them back in the past, further study on the use of media and philosophy in correlation with development must be conducted. The Handbook of Research on Connecting Philosophy, Media, and Development in Developing Countries examines how media can be utilized to bridge the gap between the past and the future for developing countries and drive sustainable development. The book also seeks to reimagine development within developing regions through the prism of their unique cultures, religions, media, and philosophies so they can take hold of their identity and portrayals within the international arena. Covering topics such as human development, new media, language, and culture, this major reference work is ideal for government officials, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.
Download or read book Re imagining Development Communication in Africa written by Chuka Onwumechili and published by Rowman & Littlefield. This book was released on 2013 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re-imagining Development Communication in Africa is organized into three sections or parts, the first focusing on the past and the history of development communication scholarship; the second analyzes theoretical issues, and finally a third section that looks at country cases. The first part provides several perspectives on the historical development of the field as it pertains to Africa. Some of these look at ideological, indigenous contributions, and the particular importance of gender issues. The second section provides a critique of development communication theory and provides a more cultural appropriate alternative. Additionally, the book applies existing theory to practice in African communities. This leads to the third section of the book which focuses on development communication in some country cases such as in Cameroon, Kenya, Nigeria, and Rwanda.
Download or read book Advertising in Developing and Emerging Countries written by Emmanuel C. Alozie and published by CRC Press. This book was released on 2016-03-23 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
Download or read book Emerging Theories in Health Promotion Practice and Research written by Ralph J. DiClemente and published by John Wiley & Sons. This book was released on 2009-09-29 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Here is a 'must-read' for all health promotion researchers and practitioners eager to stay one step ahead of the pack. A panoply of insightful and promising new approaches is presented for consideration and exploration in our contemporary behavioral science arsenal." — M. Elaine Auld, MPH, CHES, Chief Executive Officer, Society for Public Health Education "This book is an essential addition to the health practice and research literature, concentrating on theories that have not been extensively covered elsewhere and that have great currency. It provides an up-to-date rendition on the interplay among contemporary public health concerns, sound public health practice, and the theoretical bases for practice."— Robert M. Goodman, PhD, MPH, Dean and Professor, School of Health, Physical Education, and Recreation, Indiana University "The authors of Emerging Theories provide vivid descriptions of the state of the science in health promotion and presents an exciting map for future research. Understanding and using theories is the hallmark of an excellent practitioner. Creating and elaborating theories is the mark of an excellent researcher. This text will be very valuable for both." — Noreen M. Clark, PhD, Myron E. Wegman Distinguished University Professor; Director, Center for Managing Chronic Disease, University of Michigan "Emerging Theories captures the dynamic growth in theories of health promotion and illustrates how divergent theoretical perspectives are being integrated into richer explanatory and practice models." — Matthew W. Kreuter, PhD, MPH, Professor of Social Work and Medicine; Director, Health Communication Research Laboratory, Washington University in St. Louis
Download or read book Status and trends of family planning Population programs in developing countries written by United States. Congress. House. Select Committee on Population and published by . This book was released on 1978 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication for Social Change Anthology written by Alfonso Gumucio Dagron and published by CFSC Consortium, Inc.. This book was released on 2006 with total page 1409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.
Download or read book Scaling Up Scaling Down written by Thomas J. Marchione and published by Routledge. This book was released on 2013-12-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The individual and institutional capacities required for the prevention and reduction of nutritional insecurity and hunger in lesser-developed countries as the twenty-first century approaches are identified in this book. Household nutritional "security" can be defined as the successful The essays in this book champion the idea of increasing, or scaling up, grass roots operations to provide nutritional security, while scaling down the efforts of national and international institutions. Scaling up involves strengthening local capacities to improve and expand upon current successful programs by building upon existing local culture and organizations. This, in turn, enables the programs to strengthen relationships with national governments, international bilateral/multilateral donors, as well as non-governmental organizations. Scaling down concerns the ways and means by which these various organizations encourage and complement the local development. Therefore, as local capacities are scaled up, the national/international control over decisions and functions is, ideally, scaled down. The volume also directly addresses the resultant complication: how to create programs that are both culturally specific and that will flourish well into the future.
Download or read book World Congress on Communication For Development written by and published by World Bank Publications. This book was released on 2007 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Communication for Development is a multidisciplinary area of study and work that is based on two-way models of communication, going beyond diffusion and dissemination of information. Its functions range from engaging stakeholders in problem analysis and risk assessment to supporting behavior and social change. The experiences recounted here are drawn from the various sessions of the Congress and emphasize the value of using Communication for Development to engage stakeholders in a professional and systematic manner for more effective and sustainable project design and implementation."--BOOK JACKET.
Download or read book Foreign Operations Export Financing and Related Programs Appropriations for 2002 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations, Export Financing, and Related Programs and published by . This book was released on 2001 with total page 3340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
