Download or read book Social Media Strategy Planner for Financial Advisers IFAs Wealth Managers and Financial Planners written by Philip Calvert and published by . This book was released on 2019-10-30 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an IFA, Financial Planner, Wealth Manager or professional Financial Adviser looking to attract more of your ideal clients through Social Media - but not sure how to get started?? In a world where consumers needing help with financial planning have a wealth of choices as to how they find, assess, refer and choose an adviser, IFAs and professional financial advisers have a golden opportunity to raise their profile, differentiate themselves and add value. However, with many advisers being late to the Social Media party, they are playing catch up with those who already have a clear online marketing strategy. This book helps financial advisers to get a clear picture of their ideal clients and how to create a Social Media strategy which helps them to stand out from the crowd, achieve their business goals and to attract more of the clients they really want. This is NOT a 'How To Use Twitter' guide, but a practical workbook to help you design your own Social Media strategy that you and your entire team can buy into and put into action. It also includes a ready-made Value Based Social Media Strategy for Financial Advisers. Order your copy of this valuable planner now...

Download or read book The Social Media Handbook for Financial Advisors written by Matthew Halloran and published by John Wiley & Sons. This book was released on 2012-06-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty first century. For most advisors, converting prospects into clients is their top priority, and social media presents incredible opportunities for sealing the deal. Sales don't happen because clients are impressed by complicated charts, they happen because they're impressed by your social media presence, and by properly understanding how to make these new platforms work for you, you'll be positioned to see your business boom. Designed to teach financial advisors how to use social media to better market their services to attract new clients and referrals Presents expert communication advice from top financial advisor coach Matthew Halloran Categorizes communicators in a unique new way Teaches financial advisors how to use social media in new, highly effective ways that they've never even considered An essential resource for wealth managers and financial advisors looking to amplify their marketing message and raise their visibility in a crowded marketplace, The Social Media Handbook for Financial Advisors is the only book you need to make yourself heard.

Download or read book The Socially Savvy Advisor written by Jennifer Openshaw and published by John Wiley & Sons. This book was released on 2014-12-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.

Download or read book 56 New Income Streams for Financial Advisers written by Philip Calvert and published by . This book was released on 2019-09-02 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What's the best way to generate new leads for IFAs, Financial Planners and Financial Advisers?" Marketing and Lead Generation consistently shows up as the number one question asked in online forums by Financial Advisers, Financial Planners, Wealth Managers, RIAs and IFAs. Referrals are often cited as the number one source of new prospects, yet the Marketing and Lead Generation question still comes up day after day. But what most financial advisers don't realise, is that multiple new client leads are sitting right under their noses - people who visit their website or Social Media but fail to engage with them, with most leaving a financial adviser's website without visiting a second page. Many of these website visitors fail to engage with financial advisers, because they are not yet offering modern-day information products and services such as webinars, eBooks, online courses, PDF downloads, video tutorials and more. For a variety of reasons these people don't (yet) want to meet with a financial adviser in the traditional way, but still value their expertise and experience - and have a budget to purchase information. Yes, these new style clients have already done some 'DIY' financial planning, but they know that they should still seek the opinion of a professional, qualified and experienced financial planner. It's true that many of these people don't fall within the traditional target market of many financial planners and advisers - but they still have the potential to be hugely profitable with an appropriate strategy. Philip Calvert's exciting new book '56 New Income Streams for Financial Advisers - How to Turn your Financial Planning Expertise & Experience into Profitable Information Products for the Digital Age' reveals the inside secrets and strategies used by professional information product marketers, and applies them to the world of financial advice and wealth management. In this startling and eye-opening book for financial advice professionals, Philip shares a wealth of valuable information, tips and strategies to building their own information products and services which can be sold online. Using real examples and case studies, Philip highlights proven strategies and techniques to both getting started and then growing your range of highly profitable information products. Worried that you don't know what products to create or haven't enough time? Philip's book shares proven product ideas and techniques that get you fast, easy, high quality and profitable results. Sounds good? You should get your copy today!

Download or read book Successful Seminar Selling for Financial Advisers written by Philip Calvert and published by . This book was released on 2019-10-18 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an IFA, financial adviser, wealth manager or financial planning professional looking to attract high quality new clients through seminars, workshops and events - but don't know where to start? Successful Seminar Selling for Financial Advisers is the blueprint for Financial Planners, Wealth Managers, Mortgage Brokers, RIAs, IFAs and professional Financial Advisers who are looking to attract profitable new leads and clients from seminars, workshops, client events and live marketing opportunities. This practical and comprehensive book reveals the secrets of how IFA, financial advice and financial planning businesses can dramatically increase profits by hosting their own seminars, workshops, live demonstrations and networking events. When you get your copy today, you'll discover: Why seminars and workshops are key to substantial growth for small financial adviser businesses How to plan, promote and market your events using both traditional marketing and exciting new digital marketing and social media techniques How to find hundreds of new prospects and achieve conversion rates at your seminars and live marketing events approaching 100 per cent. We reveal step-by-step how one financial adviser in the UK regularly got conversion rates at his seminars near 100 per cent How to niche your seminars to achieve the highest levels of attendance and profitability How and when to charge for your seminars How to present and get your message across with clarity, confidence and conviction Proven presentation skills and techniques for financial adviser seminar hosts How to build instant rapport with your seminar delegates How to create significant new income streams from your seminars and events through eBooks and digital products ....and much, much more - including a special chapter looking behind the scenes of a financial adviser's client seminar from the perspective of a mystery seminar shopper. It's a real eye-opener... Packed with real-life examples of how financial advisor businesses can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you are a financial planning professional looking to read just one sales and marketing book this year, make it this one! Order your copy now...

Download or read book Fa 4 0 written by Cidney Carver and published by Outskirts Press. This book was released on 2012 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is as a big of a paradigm shift for the financial services industry as the internet was. On the one hand we have some advisors jumping into Social Media initiatives with such things as Facebook, LinkedIn and Twitter without any defined purpose, strategy or real understanding of the media. Conversely a financial services firm, or practitioner, who avoids social media does so at their own risk. This book will help you understand Social Media and web 2.0 strategies so that you can make an informed decision on how to effectively use the technology. Even if you do not feel that your business needs to utilize these tools it is critical to be aware of what they are and how they work as these forms of communication become the norm from cradle to grave and womb to boardroom much like email has. Facebook, Twitter, Blogs and LinkedIn are no longer ?Çÿteenage fads but are being used day in and day out by most of your clients, employees and vendors. Gaining a basic understanding of these technologies, how they work and what they can be used for is critical to your success if not you viability in the future. Even if you personally decide that the use of social media is not for you this book will serve as a basic reference. Co-written by a top producing financial advisor and a social media expert this book is for those in the financial services industry but will serve as a guide to anyone who is interested in social media as a marketing an communications tool.Cidney Carver- held several high profile internships related to Social Media, served as Chief of Content for Erik Qualman (Socialnomics) and had several articles published on the topic of Social Media all before graduating from Suffolk University with a degree in Public Relations in 2011. Cidney currently lives in Tel Aviv, Israel and continues to consult on PR, marketing and techonolgy and write on the topic.

Download or read book Catching the FinTech Wave written by Ben Goss and published by Troubador Publishing Ltd. This book was released on 2017-10-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: From risk profiling to robo-advice, the use of FinTech in financial planning is on the agenda of every financial services boardroom - whether you run an independent financial adviser, a wealth manager or a financial institution. The UK is finally reaching a tipping point as customers, advisers, government, the regulator and technology providers all align to take the industry forward into a digital future and no one wants to be left behind. Catching the FinTech Wave is for senior executives in financial services and advice firms charged with evaluating or implementing technology for financial advice and planning. It helps you practically address the five big challenges that FinTech brings and avoid being dumped by the wave as it crashes across the industry. Based on best practice and illustrated by more than 60 individually listed resources including the latest regulatory guidance, it shows step-by-step how to successfully catch the FinTech wave as it grows and swells and how to benefit from the vast opportunities it brings including: · Massively growing your firm’s productivity · Transforming access to your advice · Retaining and growing customers who will be delighted to pay your fees, and · Reducing your compliance risk. Written by Ben Goss, cofounder of the UK’s first online adviser during the dotcom boom which advised over 1,000 customers a day at its height and CEO of DT one of the industry’s leading FinTech financial planning players today. DT supports over 7,000 advisers, 120 asset managers and many billions of pounds of investment recommendations annually. Ben has been widely quoted in the press including the Times, the Financial Times, the Daily Telegraph, FT Adviser, Citywire and Money Marketing.

Download or read book The Regulation of Financial Planning in Australia written by Angelique Nadia Sweetman McInnes and published by Routledge. This book was released on 2019-08-20 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the legitimacy of the current Australian Financial Services Licensee-Authorised Representative (AFSL-AR) licensing model, as specified in the Commonwealth Corporations Act 2001. The book rectifies the deficiency in scholarly attention to this matter by developing a new conceptualised framework for the financial planning discipline. It takes into account theories in agency, legislation, legitimacy and the independent individual regulatory regimes in other professions; thereafter integrating this framework with the financial planning theory to examine the legitimacy, or what was found to be the illegitimacy of licensing advisers via multiple third party conflicted commercially oriented licensees. This book makes a very useful reference to understanding financial planning licencing model in Australia.

Download or read book De Gruyter Handbook of Personal Finance written by John E. Grable and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-03-07 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: The De Gruyter Handbook of Personal Finance provides a robust review of the core topics comprising personal finance, including the primary models, approaches, and methodologies being used to study particular topics that comprise the field of personal finance today. The contributors include many of the world’s leading personal finance researchers, financial service professionals, thought leaders, and leading contemporary figures conducting research in this area whose work has shaped—and continues to affect—the way that personal finance is conceptualized and practiced. The first section of the handbook provides a broad introduction to the discipline of personal finance. The following two sections are organized around the core elements of personal finance research and practice: saving, investing, asset management, and financial security. The fourth section introduces future research, practice, and policy directions. The handbook concludes with a discussion on an educational and research agenda for the future. This handbook will be a core reference work for researchers, financial service practitioners, educators, and policymakers and an excellent supplementary source of readings for those teaching undergraduate and graduate-level courses in personal finance, financial planning, consumer studies, and household finance.

Download or read book Day Trading written by Justin Kuepper and published by Sourcebooks, Inc.. This book was released on 2015-04-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: All You'll Ever Need to Trade from Home When most people hear the term "day trader," they imagine the stock market floor packed with people yelling 'Buy' and 'Sell' - or someone who went for broke and ended up just that. These days, investing isn't just for the brilliant or the desperate—it's a smart and necessary move to ensure financial wellbeing. To the newcomer, day trading can be a confusing process: where do you begin, and how can you approach trading in a careful yet effective way? With Day Trading you'll get the basics, then: Learn the Truth About Trading Understand The Psychology of Trading Master Charting and Pattern-recognition Study Trading Options Establish Trading Strategies & Money Management Day Trading will let you make the most out of the free market from the comfort of your own computer.

Download or read book Instant Referrals written by Bradley J. Sugars and published by McGraw Hill Professional. This book was released on 2006-01-09 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your best customers into your most passionate promoters. If you're the kind of business owner who hates cold calling and chasing after new leads, then you'll love the easy referral strategies in Instant Referrals used by self-made millionaire and entrepreneurial expert Brad Sugars. Discover how to: Evaluate a referral-based system that's right for your business Determine which customers you want referred to you- and which you don't Transform satisfied customers into your biggest fans by continually exceeding their expectations Create ways to use referrals to generate more buzz for your business Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

Download or read book The 5 Mistakes Every Investor Makes and How to Avoid Them written by Peter Mallouk and published by John Wiley & Sons. This book was released on 2014-07-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identify mistakes standing in the way of investment success With so much at stake in investing and wealth management, investors cannot afford to keep repeating actions that could have serious negative consequences for their financial goals. The Five Mistakes Every Investor Makes and How to Avoid Them focuses on what investors do wrong so often so they can set themselves on the right path to success. In this comprehensive reference, readers learn to navigate the ever-changing variables and market dilemmas that often make investing a risky and daunting endeavor. Well-known and respected author Peter Mallouk shares useful investment techniques, discusses the importance of disciplined investment management, and pinpoints common, avoidable mistakes made by professional and everyday investors alike. Designed to provide a workable, sensible framework for investors, The Five Mistakes Every Investor Makes and How to Avoid Them encourages investors to refrain from certain negative actions, such as fighting the market, misunderstanding performance, and letting one's biases and emotions get in the way of investing success. Details the major mistakes made by professional and everyday investors Highlights the strategies and mindset necessary for navigating ever-changing variables and market dilemmas Includes useful investment techniques and discusses the importance of discipline in investment management A reliable resource for investors who want to make more informed choices, this book steers readers away from past investment errors and guides them in the right direction.

Download or read book Willings Press Guide written by Clare Redman and published by Cision. This book was released on 2007-12 with total page 1550 pages. Available in PDF, EPUB and Kindle. Book excerpt: This press guide aims to provide a comprehensive, accurate and informative guide to the UK press, both print and broadcast and to give details about the leading newspapers and periodicals in the United Kingdom.

Download or read book Oversold and Underserved written by Marc S. Freedman and published by . This book was released on 2008-01-01 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oversold and Underserved explores the characteristics of the mass affluent market, highlighting a population who need and want the services financial planners can provide, and who can also be profitable for planners. Then, it offers ideas about how best to serve them, so that they can be the cornerstone of a targeted and thriving practice. From how to most effectively set up your office and staff to how to tap the wisdom your clients can offer, the author offers a formula that can determine whether your clients¿ needs are being met, a practical philosophy about nuts-and-bolts financial planning, and an innovative and energetic approach to marketing that you¿re unlikely to find in other titles.

Download or read book Stop Asking for Referrals A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself written by Stephen Wershing and published by McGraw Hill Professional. This book was released on 2012-10-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 way to start getting referrals? STOP ASKING In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don't get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely new angle. Stop Asking for Referrals helps you do exactly that. Inside, Wershing provides the tools you need to get more referrals than ever by designing your practice in a way that gets clients to mention you to friends when the opportunity arises. He calls it "the new referral conversation," and it works. Define your target market with accuracy and precision Communicate your value clearly and effectively Create your company's unique "brand" Harness the natural, normal social interactions of your clients to serve your marketing efforts You'll also learn how to use client feedback to benefit your business, create your service package, and bring in new business. "The way you have been told to attract referrals is based on an assumption that's wrong," Wershing writes. "And it is undermining your business and your relationships." You will come away with a deep understanding of why and where referrals actually come from, how to tailor your own practice to get people talking about you, and ways to develop a communication plan to project your reputation. So stop asking for referrals--and start attracting more new clients than you ever thought possible. Praise for Stop Asking for Referrals "Steve Wershing helps you unlock the untapped referral potential you have in your business today with an approach that is as comfortable as it is effective." -- JULIE LITTLECHILD, founder and president of Advisor Impact "The most comprehensive, practical, and engaging guide I know of for strengthening existing client connections and cultivating new ones in a way that is experience-based, respectful, and long-lasting." -- OLIVIA MELLAN, psychotherapist, money coach, author of The Client Connection, and columnist for Investment Advisor "Reading this book will revolutionize how you think about growing your business." -- MICHAEL E. KITCES, MSFS, MTAX, CFP, partner, Pinnacle Advisory Group, and blogger, Nerd's Eye View "This book will help you overcome . . . discomfort and show you how to engage your clients so that they will proudly help you build your business. Kudos for this powerful, one-stop marketing resource!" -- SHERYL GARRETT, CFP, AIF, award-winning author, advisor, and founder of the Garrett Planning Network "Stop Asking for Referrals is on my Top Ten list of books that I believe offer the most meaningful strategies for advisors. . . . Steve's ideas for referral marketing are brilliant and just plain common sense. Advisors will embrace his book as the new referral bible. -- SYDNEY LEBLANC, founding editor of Registered Rep magazine; partner of LeBlanc and Company "Embrace Steve's advice if you'd like to see your practice growth become effortless, boundless, and fun!" -- MARIE SWIFT, CEO, Impact Communications, columnist for Financial Planning magazine, and author of Become a Media Magnet

Download or read book Handbook of Financial Planning and Control written by Robert P. Greenwood and published by Gower Publishing, Ltd.. This book was released on 2002 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides not only practical guidance on how to manage resources but also a critical examination of the conventional techniques of financial planning and control through the introduction of new approaches. Additional chapters have been added to introduce Strategic Management Accounting, Activity Based Costing and the Balanced Scorecard, New Performance Measures, Venture Capital, Knowledge Management and Outsourcing, and Financial Considerations of eBusiness. In this third edition, the book has been revised to encourage the reader to think about and reflect upon the emergence of recent principles and practices related to financial planning and control. While it is addressed primarily to business managers with an interest in financial planning and control, the range of subjects covered and the breadth of approach adopted by many of the contributors will make the Handbook of Financial Planning and Control especially useful to those managers in non-financial functions (as well as students of management) who must reconcile theory with the everyday reality of modern business practice.

Download or read book Investment Risk Profiling written by Amy Hubble and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: