Download or read book Social Media Storms written by Pernille Rydén and published by Routledge. This book was released on 2021-08-25 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.
Download or read book Organisational Responses to Social Media Storms written by Andy Phippen and published by Springer Nature. This book was released on 2020-07-06 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new ‘risk’ culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.
Download or read book From Media Hype to Twitter Storm written by Peter Vasterman and published by . This book was released on 2018-02-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology offers the first comprehensive overview of media hype, a phenomenon often dismissed as ephemeral and unimportant. Despite that reputation, media storms actually do play an important role in political issues, scandals, and crises, sometimes creating an important shift in public opinion over the course of only a few hours. This book provides an overview of theoretical, conceptual, and methodological issues related to media hype through close explorations of case studies from around the world.
Download or read book Regenerative Leadership written by Giles Hutchins and published by eBook Partnership. This book was released on 2019-07-16 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by leadership and sustainability experts Giles Hutchins and Laura Storm provides an exciting and comprehensive framework for building regenerative life-affirming businesses. It offers a multitude of business cases, fascinating examples from nature's living systems, insights from the front-line pioneers and tools and techniques for leaders to succeed and thrive in the 21st century. Regenerative Leadership draws inspiration from pioneering thinking within biomimicry, circular economy, adult developmental psychology, anthropology, biophilia, sociology, complexity theory and next-stage leadership development. It connects the dots between these fields through a powerful framework that enables leadership to become regenerative: in harmony with life, building thriving, prosperous organizations amid transformational times. The book is a combination of theoretical frameworks, case studies, tools & practices: Everything the leader needs to be successful in the 21st century. Regenerative Leadership - what's it all about? While the future is uncertain, we clearly see an upward trend towards sustainable conscious business. And this is more than just a trend - we're witnessing a new kind of organization emerging. An organization which is able to rapidly sense and respond to the ever-changing business climate by innovating how and why it creates and delivers value, and the way it engages internally and externally with its ecosystem of employees, customers, suppliers, resources, investors, society and environment. This new kind of organization is the organization-as-living-system that is designed on the Logic of Life: life-affirming businesses that thrive from the inside out, by cultivating conditions conducive for life, internally and externally. These organizations nurture flourishing cultures while focusing on products and services that enhance society and the environment. Regenerative organizations will be tomorrow's success stories.
Download or read book Social Media Truth and the Care of the Self written by Diana Stypinska and published by Springer Nature. This book was released on 2022-10-31 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relationship between (post)truth and subjectivity by focusing on social media as a site of digital subjectification. These days, truth is cheap. Anyone can claim it. Indeed, most do – impudently and without any recourse to facts or objective reality. Truth-claims today are nothing but power grabs, employed in the permanent popularity contest that our culture and politics have become. Correspondingly, our very sense of reality is perpetually uprooted. Post-truth sets us adrift. Navigating by smartphones, we pursue endless mirages, coming to wonder whether the shoreline itself is a myth. The book examines the ways in which different digital practices – such as influencing, trolling and digital activism – operate as technologies of the subject, shaping how we relate to ourselves, others and the world. It argues that social media facilitates the progressive eclipsing of our subjective (dis)positions by the economic imperative. Positioning post-truth as the outcome of unbridled economicization, it exposes the true costs of its supremacy. The critical reflections on the relationship between digital subjectification and the social offered by this book will be of relevance to academics and students working in the fields of sociology, media and cultural studies, politics, and philosophy.
Download or read book Breaking the Social Media Prism written by Chris Bail and published by Princeton University Press. This book was released on 2021-04-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and offdetailing how they dominate public discourse at the expense of the moderate majority. --
Download or read book Big Crisis Data written by Carlos Castillo and published by Cambridge University Press. This book was released on 2016-07-04 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is invaluable during crises like natural disasters, but difficult to analyze. This book shows how computer science can help.
Download or read book Data Mining Approaches for Big Data and Sentiment Analysis in Social Media written by Gupta, Brij B. and published by IGI Global. This book was released on 2021-12-31 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media sites are constantly evolving with huge amounts of scattered data or big data, which makes it difficult for researchers to trace the information flow. It is a daunting task to extract a useful piece of information from the vast unstructured big data; the disorganized structure of social media contains data in various forms such as text and videos as well as huge real-time data on which traditional analytical methods like statistical approaches fail miserably. Due to this, there is a need for efficient data mining techniques that can overcome the shortcomings of the traditional approaches. Data Mining Approaches for Big Data and Sentiment Analysis in Social Media encourages researchers to explore the key concepts of data mining, such as how they can be utilized on online social media platforms, and provides advances on data mining for big data and sentiment analysis in online social media, as well as future research directions. Covering a range of concepts from machine learning methods to data mining for big data analytics, this book is ideal for graduate students, academicians, faculty members, scientists, researchers, data analysts, social media analysts, managers, and software developers who are seeking to learn and carry out research in the area of data mining for big data and sentiment.
Download or read book Storm written by John Withington and published by Reaktion Books. This book was released on 2016-09-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gales, cyclones, blizzards, tornados, and hurricanes—few things demonstrate the awesome power of nature like a good storm. Devastating, diverse, and sometimes appearing completely out of nowhere, storms are also a source of both scientific and aesthetic wonder. In this book, John Withington takes an in-depth and unique look at the nature of storms and the impact that they have—both physical and cultural—on our lives. Withington shows how storms have changed the course of human history. From Roman times to the modern day, he shows how their devastating effects have wiped out entire communities, changed the fates of battle, and even reset the entire planet. He also shows how beneficial they have been to us: as an important feature of our atmosphere and climate, but also as a source of inspiration for nearly every artist who has ever lived, from Homer to Rembrandt, in works from the Old Testament to Robinson Crusoe. Beautifully illustrated, this book offers a fascinating look at Earth’s most fearsome events.
Download or read book Raising Humans in a Digital World written by Diana Graber and published by HarperChristian + ORM. This book was released on 2019-01-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet can be a scary, dangerous place especially for children. This book shows parents how to help digital kids navigate this environment. Sexting, cyberbullying, revenge porn, online predators…all of these potential threats can tempt parents to snatch the smartphone or tablet out of their children’s hands. While avoidance might eliminate the dangers, that approach also means your child misses out on technology’s many benefits and opportunities. In Raising Humans in a Digital World, digital literacy educator Diana Graber shows how children must learn to handle the digital space through: developing social-emotional skills balancing virtual and real life building safe and healthy relationships avoiding cyberbullies and online predators protecting personal information identifying and avoiding fake news and questionable content becoming positive role models and leaders Raising Humans in a Digital World is packed with at-home discussion topics and enjoyable activities that any busy family can slip into their daily routine. Full of practical tips grounded in academic research and hands-on experience, today’s parents finally have what they’ve been waiting for—a guide to raising digital kids who will become the positive and successful leaders our world desperately needs.
Download or read book We Speak in Storms written by Natalie Lund and published by Penguin. This book was released on 2019-09-03 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful and haunting debut novel about friendship, acceptance, and learning to let go as the balance between the living and the dead is upended, perfect for fans of We Were Liars. It's been more than 50 years since a tornado tore through a drive-in movie theater in tiny Mercer, Illinois, leaving dozens of teens -- a whole generation of Mercerites -- dead in its wake. So when another tornado touches down in the exact same spot on the anniversary of this small-town tragedy, the town is shaken. For Brenna Ortiz, Joshua Calloway, and Callie Keller, the apprehension is more than just a feeling. Though they seem to share nothing more than a struggle to belong, the teens' paths continue to intersect, bringing them together when they least expect it, and perhaps, when they need it most. Both the living and the dead have secrets and unresolved problems, but they may be able to find peace and move forward--if only they work together. A beautifully told, haunting yet hopeful novel about pushing past the pain, facing the world, and finding yourself. Praise for We Speak in Storms: "A hauntingly atmospheric coming-of-age story . . . with fully realized characters, an empowering message, and a highly satisfying conclusion." --SLJ "A lingering, quietly paced story about the echoes of trauma and the persistence of hope." --Booklist "This suspenseful novel . . . immediately grabs the reader's attention . . . [Readers] will be eager to find out what happens next." --SLC
Download or read book Why We re Polarized written by Ezra Klein and published by Simon and Schuster. This book was released on 2020-01-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF BARACK OBAMA’S FAVORITE BOOKS OF 2022 One of Bill Gates’s “5 books to read this summer,” this New York Times and Wall Street Journal bestseller shows us that America’s political system isn’t broken. The truth is scarier: it’s working exactly as designed. In this “superbly researched” (The Washington Post) and timely book, journalist Ezra Klein reveals how that system is polarizing us—and how we are polarizing it—with disastrous results. “The American political system—which includes everyone from voters to journalists to the president—is full of rational actors making rational decisions given the incentives they face,” writes political analyst Ezra Klein. “We are a collection of functional parts whose efforts combine into a dysfunctional whole.” “A thoughtful, clear and persuasive analysis” (The New York Times Book Review), Why We’re Polarized reveals the structural and psychological forces behind America’s descent into division and dysfunction. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump’s rise to the Democratic Party’s leftward shift to the politicization of everyday culture. America is polarized, first and foremost, by identity. Everyone engaged in American politics is engaged, at some level, in identity politics. Over the past fifty years in America, our partisan identities have merged with our racial, religious, geographic, ideological, and cultural identities. These merged identities have attained a weight that is breaking much in our politics and tearing at the bonds that hold this country together. Klein shows how and why American politics polarized around identity in the 20th century, and what that polarization did to the way we see the world and one another. And he traces the feedback loops between polarized political identities and polarized political institutions that are driving our system toward crisis. “Well worth reading” (New York magazine), this is an “eye-opening” (O, The Oprah Magazine) book that will change how you look at politics—and perhaps at yourself.
Download or read book Storm Blown written by Nick Courage and published by Delacorte Press. This book was released on 2019-07-16 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beautiful, vivid writing and a power-packed plot . . . I truly loved it."--Lauren Tarshis, bestselling author of the I SURVIVED series "Awesome. Super-intense, suspenseful, edge-of-your-seat stuff."--Max Brallier, New York Times bestselling author of the LAST KIDS ON EARTH series A major hurricane is raging across the southern United States, and two unsuspecting kids are about to have the adventure of a lifetime! Perfect for kids who love high-stakes plots and natural disaster movies, and anyone interested in extreme weather! And coming in January 2022, don't miss another epic adventure, SNOW STRUCK. A little rain and wind don't worry Alejo--they're just part of life at the beach. As his padrino says, as long as there are birds in the waves, it's safe. When people start evacuating, though, Alejo realizes things might be worse than he thought. And they are. A hurricane is headed straight for Puerto Rico. Emily's brother, Elliot, has been really sick. He can't go outside their New Orleans home, so Emily decides to have an adventure for him. She's on a secret mission to the tiny island Elliot loves. She's not expecting to meet up with an injured goose or a shy turtle. And nothing has prepared her for Megastorm Valerie. Soon Alejo and Emily will be in Valerie's deadly path. Who will survive?
Download or read book Tourism Marketing written by Alastair M. Morrison and published by Routledge. This book was released on 2022-03-29 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
Download or read book From Media Hype to Twitter Storm written by Peter Vasterman and published by . This book was released on 2018 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word media hype is often used as rhetorical argument to dismiss waves of media attention as overblown, disproportional and exaggerated. But these explosive news waves, as well as - nowadays - the twitter storms, are object of scientific research, because they are an important phenomenon in the public area. Sometimes it is indeed 'much ado about nothing' but in many cases these media storms have played an important role in political issues, scandals and crises. Twitter storms sometimes ruin reputations within hours. Although different concepts are used, such as media hypes, news waves, media storms, information cascades or risk amplification, all the studies in this book refer to the same process in which key events trigger a chain of reactions and interactions, building up huge news waves in the media or rapidly spreading social epidemics in the social media.
Download or read book A Psalm of Storms and Silence written by Roseanne A. Brown and published by HarperCollins. This book was released on 2021-11-02 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly anticipated second—and final—book in the immersive fantasy duology inspired by West African folklore that began with the New York Times bestselling A Song of Wraiths and Ruin, from author Roseanne A. Brown. Perfect for fans of Tomi Adeyemi, Renée Ahdieh, and Sabaa Tahir. Karina lost everything after a violent coup left her without her kingdom or her throne. Now the most wanted person in Sonande, her only hope of reclaiming what is rightfully hers lies in a divine power hidden in the long-lost city of her ancestors. Meanwhile, the resurrection of Karina’s sister has spiraled the world into chaos, with disaster after disaster threatening the hard-won peace Malik has found as Farid’s apprentice. When they discover that Karina herself is the key to restoring balance, Malik must use his magic to lure her back to their side. But how do you regain the trust of someone you once tried to kill? As the fabric holding Sonande together begins to tear, Malik and Karina once again find themselves torn between their duties and their desires. And when the fate of everything hangs on a single, horrifying choice, they each must decide what they value most—a power that could transform the world, or a love that could transform their lives.
Download or read book Changes in the Air written by Eleonora Rohland and published by Berghahn Books. This book was released on 2018-10-19 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hurricanes have been a constant in the history of New Orleans. Since before its settlement as a French colony in the eighteenth century, the land entwined between Lake Pontchartrain and the Mississippi River has been lashed by powerful Gulf storms. Time and again, these hurricanes have wrought immeasurable loss and devastation, spurring reinvention and ingenuity on the part of inhabitants. Changes in the Air offers a rich and thoroughly researched history of how hurricanes have shaped and reshaped New Orleans from the colonial era to the present day, focusing on how its residents have adapted to a uniquely unpredictable and destructive environment across more than three centuries.
