Download or read book Social Media Metrics A Clear and Concise Reference written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Media Metrics a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-05-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Social Media Metrics's impact on utilizing the best solution(s)? What are the expected benefits of Social Media Metrics to the business? In what ways are Social Media Metrics vendors and us interacting to ensure safe and effective use? What are the business objectives to be achieved with Social Media Metrics? What new services of functionality will be implemented next with Social Media Metrics ? This powerful Social Media Metrics self-assessment will make you the assured Social Media Metrics domain expert by revealing just what you need to know to be fluent and ready for any Social Media Metrics challenge. How do I reduce the effort in the Social Media Metrics work to be done to get problems solved? How can I ensure that plans of action include every Social Media Metrics task and that every Social Media Metrics outcome is in place? How will I save time investigating strategic and tactical options and ensuring Social Media Metrics costs are low? How can I deliver tailored Social Media Metrics advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Social Media Metrics essentials are covered, from every angle: the Social Media Metrics self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Social Media Metrics outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Social Media Metrics practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Social Media Metrics are maximized with professional results. Your purchase includes access details to the Social Media Metrics self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.

Download or read book Social Media Engagement a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-10-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the measure of success for Social Media Engagement understandable to a variety of people? What is your formula for success in Social Media Engagement ? Do you have past Social Media Engagement successes? How will variation in the actual durations of each activity be dealt with to ensure that the expected Social Media Engagement results are met? Is Social Media Engagement required? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Social Media Engagement investments work better. This Social Media Engagement All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Social Media Engagement Self-Assessment. Featuring 668 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Social Media Engagement improvements can be made. In using the questions you will be better able to: - diagnose Social Media Engagement projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Social Media Engagement and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Social Media Engagement Scorecard, you will develop a clear picture of which Social Media Engagement areas need attention. Your purchase includes access details to the Social Media Engagement self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Social Media Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2010-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Download or read book Social Media Engagement Tools A Clear and Concise Reference written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Media Engagement Tools a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-06-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who will be responsible for making the decisions to include or exclude requested changes once Social Media Engagement Tools is underway? Have you identified your Social Media Engagement Tools key performance indicators? Is Social Media Engagement Tools currently on schedule according to the plan? Does Social Media Engagement Tools systematically track and analyze outcomes for accountability and quality improvement? How do we go about Securing Social Media Engagement Tools? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Social Media Engagement Tools investments work better. This Social Media Engagement Tools All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Social Media Engagement Tools Self-Assessment. Featuring 703 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Social Media Engagement Tools improvements can be made. In using the questions you will be better able to: - diagnose Social Media Engagement Tools projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Social Media Engagement Tools and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Social Media Engagement Tools Scorecard, you will develop a clear picture of which Social Media Engagement Tools areas need attention. Your purchase includes access details to the Social Media Engagement Tools self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Download or read book Social Media Management a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-10-18 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you measure improved Social Media Management service perception, and satisfaction? Do you monitor the Social Media Management decisions made and fine tune them as they evolve? Why should you adopt a Social Media Management framework? What business benefits will Social Media Management goals deliver if achieved? How do you stay flexible and focused to recognize larger Social Media Management results? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Social Media Management investments work better. This Social Media Management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Social Media Management Self-Assessment. Featuring 668 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Social Media Management improvements can be made. In using the questions you will be better able to: - diagnose Social Media Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Social Media Management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Social Media Management Scorecard, you will develop a clear picture of which Social Media Management areas need attention. Your purchase includes access details to the Social Media Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book A Dictionary of Social Media written by Daniel Chandler and published by Oxford University Press. This book was released on 2016-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.

Download or read book Social Media Metrics Secrets written by John Lovett and published by John Wiley & Sons. This book was released on 2011-07-07 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

Download or read book Social Media Records Management A Clear and Concise Reference written by Gerardus Blokdyk and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Records Management A Clear and Concise Reference.

Download or read book Social Media Analytics Effective Tools for Building Interpreting and Using Metrics written by Marshall Sponder and published by McGraw Hill Professional. This book was released on 2011-09-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book How to Measure Social Media written by Nichole Kelly and published by Que Publishing. This book was released on 2012-10-10 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can’t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We’re not just talking about getting “buy-in” or begging for your proverbial “seat at the table.” We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You’ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn. If you’re a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: How much revenue did our activities on social media platforms generate this month? Are social media prospects more likely to convert to customers? Which status update delivered the highest conversion rate? How long do we retain new social media customers? Do they spend more or less than customers from other channels? Do they make repeat purchases more often than other customers? And much more...

Download or read book Social Media Compliance a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-03-07 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we ensure that implementations of Social Media Compliance products are done in a way that ensures safety? How do mission and objectives affect the Social Media Compliance processes of our organization? Has the direction changed at all during the course of Social Media Compliance? If so, when did it change and why? What tools and technologies are needed for a custom Social Media Compliance project? Meeting the challenge: are missed Social Media Compliance opportunities costing us money? This valuable Social Media Compliance self-assessment will make you the credible Social Media Compliance domain veteran by revealing just what you need to know to be fluent and ready for any Social Media Compliance challenge. How do I reduce the effort in the Social Media Compliance work to be done to get problems solved? How can I ensure that plans of action include every Social Media Compliance task and that every Social Media Compliance outcome is in place? How will I save time investigating strategic and tactical options and ensuring Social Media Compliance opportunity costs are low? How can I deliver tailored Social Media Compliance advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Social Media Compliance essentials are covered, from every angle: the Social Media Compliance self-assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Social Media Compliance outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Social Media Compliance practitioners. Their mastery, combined with the uncommon elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Social Media Compliance are maximized with professional results. Your purchase includes access details to the Social Media Compliance self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Download or read book SOCIAL MEDIA METRICS SECRETS written by John Lovett and published by . This book was released on 2011-09-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market_Desc: Primary audience: (Job titles i.e. network managers, programmers, etc.) Anyone charged with growing the social media side of a business; social media manager as a job title is a growing career pathSecondary audience: Web Analysts, Marketers, Developers Special Features: · EXPERT AUTHOR: John Lovett's company, Web Analytics Demystified, is a leader in analyzing and measuring the effect of social media and gauging the success of those initiatives for companies on a worldwide scope. Lovett will aggressively promote the book on his company web site/blog http://www.alexa.com/siteinfo/webanalyticsdemystified.com· SECRETS SERIES: Written in the Secrets Series providing insider tips, valuable insights, and unbeatable advice with an updated interior and cover. Readers will feel like they are sitting down with John Lovett and learning from his years of training and experience.· SOCIAL MEDIA REVOLUTION -- Social media has infiltrated all parts of not only individual person-to-person interaction, but has become a must-have for every company from the smallest to the Fortune 500· INSIDER TIPS, VALUABLE INSIGHTS, AND UNBEATABLE ADVICE: Social Media Metrics Secrets will be valuable to readers by providing simple, straight forward tips, insights, and advice. About The Book: Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media.

Download or read book Social Media Records Management a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-08-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Effective Social Media Records Management? Are there Social Media Records Management problems defined? Is there a critical path to deliver Social Media Records Management results? What threat is Social Media Records Management addressing? How can you negotiate Social Media Records Management successfully with a stubborn boss, an irate client, or a deceitful coworker? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Social Media Records Management investments work better. This Social Media Records Management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Social Media Records Management Self-Assessment. Featuring 702 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Social Media Records Management improvements can be made. In using the questions you will be better able to: - diagnose Social Media Records Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Social Media Records Management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Social Media Records Management Scorecard, you will develop a clear picture of which Social Media Records Management areas need attention. Your purchase includes access details to the Social Media Records Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Creating Value with Social Media Analytics written by Gohar F. Khan and published by Createspace Independent Publishing Platform. This book was released on 2018-04-23 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often termed as the ''new gold,'' the vast amount of social media data can be employed to identify which customer behavior and actions create more value. Nevertheless, many brands find it extremely hard to define what the value of social media is and how to capture and create value with social media data.In Creating Value with Social Media Analytics, we draw on developments in social media analytics theories and tools to develop a comprehensive social media value creation framework that allows readers to define, align, capture, and sustain value through social media data. The book offers concepts, strategies, tools, tutorials, and case studies that brands need to align, extract, and analyze a variety of social media data, including text, actions, networks, multimedia, apps, hyperlinks, search engines, and location data. By the end of this book, the readers will have mastered the theories, concepts, strategies, techniques, and tools necessary to extract business value from big social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make sound business decisions. Here is how the book is organized. Chapter 1: Creating Value with Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Understanding Social Media Analytics Chapter 4: Analytics-Business Alignment Chapter 5: Capturing Value with Network Analytics Chapter 6: Capturing Value with Text Analytics Chapter 7: Capturing Value with Actions Analytics Chapter 8: Capturing Value with Search Engine Analytics Chapter 9: Capturing Value with Location Analytics Chapter 10: Capturing Value with Hyperlinks Analytics Chapter 11: Capturing Value with Mobile Analytics Chapter 12: Capturing Value with Multimedia Analytics Chapter 13: Social Media Analytics CapabilitiesChapter 14: Social Media Security, Privacy, & Ethics The book has a companion site (https://analytics-book.com/), which offers useful instructor resources. Praises for the book "Gohar F. Khan has a flair for simplifying the complexity of social media analytics. Creating Value with Social Media Analytics is a beautifully delineated roadmap to creating and capturing business value through social media. It provides the theories, tools, and creates a roadmap to leveraging social media data for business intelligence purposes. Real world analytics cases and tutorials combined with a comprehensive companion site make this an excellent textbook for both graduate and undergraduate students."-Robin Saunders, Director of the Communications and Information Management Graduate Programs, Bay Path University. "Creating Value with Social Media Analytics offers a comprehensive framework to define, align, capture, and sustain business value through social media data. The book is theoretically grounded and practical, making it an excellent resource for social media analytics courses."-Haya Ajjan, Director & Associate Prof., Elon Center for Organizational Analytics, Elon University. "Gohar Khan is a pioneer in the emerging domain of social media analytics. This latest text is a must-read for business leaders, managers, and academicians, as it provides a clear and concise understanding of business value creation with social media data from a social lens."-Laeeq Khan, Director, Social Media Analytics Research Team, Ohio University. "Whether you are coming from a business, research, science or art background, Creating Value with Social Media Analytics is a brilliant induction resource for those entering the social media analytics industry. The insightful case studies and carefully crafted tutorials are the perfect supplements to help digest the key concepts introduced in each chapter."-Jared Wong, Social Media Data Analyst, Digivizer "It is one of the most comprehensive books on analytics that I have come across recently."-Bobby Swar, Prof. Concordia Uni.