Download or read book Social Media Intelligence written by Wendy W. Moe and published by Cambridge University Press. This book was released on 2014-02-24 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.

Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book A Human s Guide to Machine Intelligence written by Kartik Hosanagar and published by Penguin. This book was released on 2020-03-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact us Through the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, from what products we buy, to where we decide to eat, to how we consume our news, to whom we date, and how we find a job. We've even delegated life-and-death decisions to algorithms--decisions once made by doctors, pilots, and judges. In his new book, Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives. He makes the compelling case that we need to arm ourselves with a better, deeper, more nuanced understanding of the phenomenon of algorithmic thinking. And he gives us a route in, pointing out that algorithms often think a lot like their creators--that is, like you and me. Hosanagar draws on his experiences designing algorithms professionally--as well as on history, computer science, and psychology--to explore how algorithms work and why they occasionally go rogue, what drives our trust in them, and the many ramifications of algorithmic decision-making. He examines episodes like Microsoft's chatbot Tay, which was designed to converse on social media like a teenage girl, but instead turned sexist and racist; the fatal accidents of self-driving cars; and even our own common, and often frustrating, experiences on services like Netflix and Amazon. A Human's Guide to Machine Intelligence is an entertaining and provocative look at one of the most important developments of our time and a practical user's guide to this first wave of practical artificial intelligence.

Download or read book Proceedings of the International Conference on Cybersecurity Situational Awareness and Social Media written by Cyril Onwubiko and published by Springer Nature. This book was released on 2023-03-07 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights advances in Cyber Security, Cyber Situational Awareness (CyberSA), Artificial Intelligence (AI) and Social Media. It brings together original discussions, ideas, concepts and outcomes from research and innovation from multidisciplinary experts. It offers topical, timely and emerging original innovations and research results in cyber situational awareness, security analytics, cyber physical systems, blockchain technologies, machine learning, social media and wearables, protection of online digital service, cyber incident response, containment, control, and countermeasures (CIRC3). The theme of Cyber Science 2022 is Ethical and Responsible use of AI. Includes original contributions advancing research in Artificial Intelligence, Machine Learning, Blockchain, Cyber Security, Social Media, Cyber Incident Response & Cyber Insurance. Chapters “Municipal Cybersecurity—A Neglected Research Area? A Survey of Current Research", "The Transnational Dimension of Cybersecurity: The NIS Directive and its Jurisdictional Challenges" and "Refining the Mandatory Cybersecurity Incident Reporting under the NIS Directive 2.0: Event Types and Reporting Processes” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Download or read book Open Source Intelligence Tools and Resources Handbook written by i-intelligence and published by . This book was released on 2019-08-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 version of the OSINT Tools and Resources Handbook. This version is almost three times the size of the last public release in 2016. It reflects the changing intelligence needs of our clients in both the public and private sector, as well as the many areas we have been active in over the past two years.

Download or read book De Gruyter Handbook of Media Economics written by Ulrike Rohn and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-05-20 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.

Download or read book Corpus Approaches to Language in Social Media written by Matteo Di Cristofaro and published by Taylor & Francis. This book was released on 2023-08-18 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases the unique possibilities of corpus linguistic methodologies in engaging with and analysing language data from social media, surveying current approaches, and offering guidelines and best practices for doing language analysis. The book provides an overview of how language in social media has been approached by linguists and non-linguists, before delving into the identification of the datasets requirements needed to pursue investigations in social media, and of the technical aspects of particular platforms that may influence the analysis, such as emoticons, retweets, and metadata. Sample Python code, along with general guidelines for using it, is provided to empower researchers to apply these techniques in their own work, supported by actual examples from three real-life case studies. Di Cristofaro highlights the full potential of using these methodologies in analysing social media language data and the ways in which they might pave the way for future applications of data analysis and processing for corpus linguistics. The book will be key reading for researchers in corpus linguistics and linguists and social scientists interested in data-driven analysis of social media.

Download or read book Artificial Intelligence and the Internet A Comprehensive Guide written by Vijay Kumar Yadav and published by Vijay Kumar Yadav . This book was released on 2024-05-23 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence and the Internet: A Comprehensive Guide offers an in-depth exploration of the transformative synergy between AI and the internet. The book begins with a detailed **Introduction to Artificial Intelligence and the Internet**, defining AI, tracing the internet’s evolution, and exploring their interconnectedness. The **Historical Context and Evolution** chapter delves into the origins of AI and the internet, highlighting key milestones in their development. Readers gain foundational knowledge through the **Fundamentals of Artificial Intelligence**, covering machine learning, deep learning, neural networks, natural language processing, and AI algorithms. Understanding the **Internet’s Structure and Function** is crucial, with explanations on how it operates, protocols, web technologies, and the Internet of Things (IoT). The book then examines **AI’s Role in Enhancing Internet Technologies**, showcasing applications in search engines, personalization, web security, and content management. **The Internet as a Catalyst for AI Development** discusses data availability, big data analytics, cloud computing, and open-source collaboration. Practical **Applications of AI on the Internet** include e-commerce, social media analytics, customer service, and online education. Addressing **Challenges and Ethical Considerations**, the guide covers privacy, AI bias, accountability, and ethical usage. **Future Trends and Innovations** explore quantum computing, AI in cybersecurity, and Web 3.0. Real-world examples in **Case Studies and Real-World Implementations** provide insights into AI’s impact on search engines, personalized advertising, content platforms, and smart home technologies. Finally, **AI and Internet Governance** and the **Conclusion and Future Directions** discuss regulatory frameworks, international collaborations, and the future of AI and the internet, advocating for responsible innovation. This book offers a detailed exploration of how AI and the internet have evolved, how they work together, and how they are shaping the future. Artificial Intelligence and the Internet: A Comprehensive Guide is your go-to resource for understanding the past, present, and future of AI and the internet. Whether you’re a student, professional, or tech enthusiast, this book offers invaluable insights into the technologies that are reshaping our world.

Download or read book Analyzing Social Media Networks with NodeXL written by Derek Hansen and published by Morgan Kaufmann. This book was released on 2010-09-14 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. - Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA - Demonstrates how visual analytics research can be applied to SNA tools for the mass market - Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis - Download companion materials and resources at https://nodexl.codeplex.com/documentation

Download or read book Professional Troublemaker written by Luvvie Ajayi Jones and published by Penguin. This book was released on 2021-12-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER From the New York Times bestselling author of I'm Judging You, a hilarious and transformational book about how to tackle fear--that everlasting hater--and audaciously step into lives, careers, and legacies that go beyond even our wildest dreams Luvvie Ajayi Jones is known for her trademark wit, warmth, and perpetual truth-telling. But even she's been challenged by the enemy of progress known as fear. She was once afraid to call herself a writer, and nearly skipped out on doing a TED talk that changed her life because of imposter syndrome. As she shares in Professional Troublemaker, she's not alone. We're all afraid. We're afraid of asking for what we want because we're afraid of hearing "no." We're afraid of being different, of being too much or not enough. We're afraid of leaving behind the known for the unknown. But in order to do the things that will truly, meaningfully change our lives, we have to become professional troublemakers: people who are committed to not letting fear talk them out of the things they need to do or say to live free. With humor and honesty, and guided by the influence of her professional troublemaking Nigerian grandmother, Funmilayo Faloyin, Luvvie walks us through what we must get right within ourselves before we can do the things that scare us; how to use our voice for a greater good; and how to put movement to the voice we've been silencing--because truth-telling is a muscle. The point is not to be fearless, but to know we are afraid and charge forward regardless. It is to recognize that the things we must do are more significant than our fears. This book is about how to live boldly in spite of all the reasons we have to cower. Let's go!

Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Routledge. This book was released on 2020-05-27 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.

Download or read book Handbook on Evaluation written by Reinhard Stockmann and published by Edward Elgar Publishing. This book was released on 2024-08-06 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Handbook, Reinhard Stockmann and other esteemed experts in the field provide a systematic and comprehensive exploration into the planning, process, implementation and utilisation of evaluations. Covering the process and individual steps of evaluation in detail, in chronological order and in terms of practical application, it identifies the characteristics and standards that distinguish a professionally and competently conducted evaluation.

Download or read book Analyzing Current Digital Healthcare Trends Using Social Networks written by Baral, Sukanta Kumar and published by IGI Global. This book was released on 2024-04-05 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of digital healthcare, a critical issue looms large, demanding the immediate attention of academic scholars. The convergence of developing medical technologies, innovative digital solutions, and intricate healthcare structures has set the stage for a seismic transformation. However, the understanding of this evolving landscape remains inadequate, and the urgency to decipher these intricacies has never been more pressing. As we witness the rapid expansion of mobile-based digital healthcare, a fundamental problem becomes evident – a lack of comprehensive research on the industry's structure and dynamics. This gaping void in knowledge is the challenge that Analyzing Current Digital Healthcare Trends Using Social Networks undertakes with groundbreaking academic rigor. This book is a key resolution to this overarching problem, and it is meticulously designed to serve academic scholars seeking to unravel the intricacies of the digital healthcare ecosystem. By delving deep into the web of stakeholders, industry-specific challenges, and regulatory frameworks, it provides a comprehensive analysis that is long overdue. Extensive use of research articles, case studies, and empirical evidence serves as a compass to navigate the complexities of digital healthcare. The ultimate goal is to empower academic scholars with knowledge, bridging the gap between theory and practice.

Download or read book Handbook on Heritage Sustainable Tourism and Digital Media written by De Ascaniis, Silvia and published by Edward Elgar Publishing. This book was released on 2022-02-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.

Download or read book Handbook of Research on Technologies and Systems for E Collaboration During Global Crises written by Zhao, Jingyuan and published by IGI Global. This book was released on 2022-04-08 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Necessity is the mother of invention; challenging times can provide new opportunities that must be detected and exploited at the right moments. The COVID-19 pandemic has demonstrated that it is not only an issue of healthcare but also a challenge for the global economy, business, and society. Organizations have rapidly deployed technology solutions that enable them to work and service remotely and continue most of their normal operations. The Handbook of Research on Technologies and Systems for E-Collaboration During Global Crises focuses on emerging technologies and systems, strategies, and solutions for e-collaboration. This book assesses the importance of technologies and systems for e-collaboration in dealing with emerging crises such as pandemics. Covering topics such as deep learning processes, machine vision, and profit-sharing models, it is an essential resource for computer scientists, public officials, engineers, students and professors of higher education, healthcare administration, programmers, researchers, and academicians.

Download or read book Complete Guide to Blended Learning written by Caitlin R. Tucker and published by Solution Tree Press. This book was released on 2022-05-31 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skillfully shifting between online and in-person learning has become expected of teachers. In this essential guide, you will learn how to harness technology to enhance student learning in both realms. Combining theory, reflection, and personal experience, author Catlin R. Tucker equips educators with a wide variety of strategies and tools to support student and educator success in blended environments and beyond. K–12 teachers and administrators will: Gain insight on why blended instruction provides paths for effective, student-centered teaching Learn to navigate flexible learning landscapes Understand different collaborative and community-oriented strategies for successful blended teaching Utilize thoughtful reflection questions to examine your own school or district Discover strong theoretical frameworks and models for online and offline instruction Contents: Introduction Chapter 1: Blended Learning Chapter 2: Building Your Blended Learning Technology Toolbox Chapter 3: Teachers as Designers of Learning Experiences Chapter 4: Teachers as Instructors and Content-Area Experts Chapter 5: Teachers as Facilitators of and Partners in Learning Chapter 6: Developing a Dynamic Learning Community Chapter 7: The 5Es Instructional Model and Student-Centered Inquiry Chapter 8: Taking Blended Learning to the Next Level Conclusion Appendix: Glossary References and Resources Index