Download or read book Company Success Among German Internet Start ups Social Media Investors and Entrepreneurs Personalities written by Dominik P. Matyka and published by disserta Verlag. This book was released on 2012 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a lot of research on factors that help to explain why some start-ups become successful and their founders rich, and on the other hand why other start-ups fail terribly. Of course, starting up an enterprise is a complex activity dependent on institutional regulations, competitors, market developments and the simple recognition of the right opportunities at the right time. We know all of this, but still cannot accurately predict our chances of being successful as entrepreneur. There are some methods venture capitalists use, such as evaluating start-up teams and studying business plans. However, even after doing this, the chance of making a correct prediction is still lower than throwing a coin. Research has never been able to explain much of this complexity, but there are at least three factors that have repeatedly turned up when determining success and failure in the last few years. The first of these factors is a result of our tremendous technological development in the past few decades, but particularly in the most recent. In nearly all young enterprises, the utilization of social media and social networks has become a vital factor for survival and success. Many research results over the last few years have yielded the conclusion that social media are by far the most important platform for marketing products and services. To put this more scientifically, the diffusion of innovation is increasingly interlinked with social media. In addition, the recognition and creation of opportunities also increasingly requires social media platforms. However, this does not mean one should operate only online, investing all of his time and energy to communicating in social networks. The second factor concerns something that is quite obvious: money. Since the vast majority of start-ups do not have their own money or the ability to easily get a loan, obtaining financial resources is often a major problem. There are different ways to raise some money: One can ask fri

Download or read book Social Media and Company Success Among German Internet Start ups written by and published by . This book was released on 2011 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Venture Capital Financing of U S UK German and French IT Start ups written by Michael Jurgen Garbade and published by GRIN Verlag. This book was released on 2011-04-14 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Investment and Finance, University of Kassel (Research Group Entrepreneurship), language: English, abstract: Independent Venture Capital (IVC) has been paramount in the emergence of the information technology industry in both the United States and Europe. There are relatively few large global information technology companies in Europe. A widening gap is observable in the success rate of IVC backed start-ups between the U.S. and Europe in the information technology industry. This difference could be attributable to the differences in the venture capital financing of start-ups in the U.S., UK, Germany and France. This book deals with "Differences in Venture Capital Financing of U.S., UK, German and French Information Technology Start-ups". The comparative analysis is conducted on a microeconomic level (managerial venture capital research), i.e. on the venture capital firm level. The differences are analyzed for the whole venture capital investment cycle: contact phase, initial screening phase, due diligence phase, deal structuring and negotiation phase, management phase — value adding services, and exit phase. The research framework model examines the following differences in the venture capital investment cycle: average size of investment in the seed stage, average size of investment in the start-up stage, aver-age size of investment in the growth stage, percentage of start-ups in pre-revenue phase at time of investment, percentage of start-ups not managed by founders but experienced managers, percentage of investment in start-ups with me-too products, percentage of mar-ket analysis due diligence done informal, typical liquidation preference multiple, percent-age syndicated exits that are outperformers, number of tranches per investment round, number of board seats per partner and the cash multiple X that defines an outperformer. The empirical research work is based on an extensive scientific online questionnaire with VCs in the U.S., UK, Germany and France. Before the online questionnaire was drafted, a preliminary face-to-face expert interview was conducted with 24 VCs in Silicon Valley, London, Paris, Hamburg, Berlin and Munich. The primary data collected in the questionnaire served as basis for quantitative parametric and non-parametric statistical analysis. The book is bespokenly written for decision makers in the venture capital industry in the U.S, UK, Germany and France; all entrepreneurs and professionals who want to under-stand the economics and mechanics of venture capital term sheet clauses; venture capital industry professionals; VC associations

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Differences in Venture Capital Financing of U S Uk German and French Information Technology Start Ups written by Michael Jurgen Garbade and published by GRIN Verlag. This book was released on 2011-04 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Investment and Finance, University of Kassel (Research Group Entrepreneurship), language: English, abstract: Independent Venture Capital (IVC) has been paramount in the emergence of the information technology industry in both the United States and Europe. There are relatively few large global information technology companies in Europe. A widening gap is observable in the success rate of IVC backed start-ups between the U.S. and Europe in the information technology industry. This difference could be attributable to the differences in the venture capital financing of start-ups in the U.S., UK, Germany and France. This book deals with "Differences in Venture Capital Financing of U.S., UK, German and French Information Technology Start-ups". The comparative analysis is conducted on a microeconomic level (managerial venture capital research), i.e. on the venture capital firm level. The differences are analyzed for the whole venture capital investment cycle: contact phase, initial screening phase, due diligence phase, deal structuring and negotiation phase, management phase - value adding services, and exit phase. The research framework model examines the following differences in the venture capital investment cycle: average size of investment in the seed stage, average size of investment in the start-up stage, aver-age size of investment in the growth stage, percentage of start-ups in pre-revenue phase at time of investment, percentage of start-ups not managed by founders but experienced managers, percentage of investment in start-ups with me-too products, percentage of mar-ket analysis due diligence done informal, typical liquidation preference multiple, percent-age syndicated exits that are outperformers, number of tranches per investment round, number of board seats per partner and the cash multiple X that defines an outperformer. The empirical research work is based on an extensiv

Download or read book The importance of social media and opportunities to reach young target groups via social media for start ups Submission written by Eric Carstensen and published by GRIN Verlag. This book was released on 2024-05-13 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: How can new companies and start-ups use social media in the most effective way to gain the greatest possible advantage in terms of profit and customer loyalty? Are customers influenced by social media and to what extent can start-up companies benefit from these influences? This thesis shows how start-up companies can build their reach through the targeted use of social media. It will be compared if targeted online marketing gives companies an advantage over companies that do not use social-media-marketing. For this research, online surveys with young people, age 18 to 25 were conducted. Through this help new companies can learn how to gain an advantage over other companies, using targeted marketing to the company's target audience. For this work, young people are interviewed via online surveys and this also benefits companies that have young people as a target group. Social media is spreading and is much more influential today than five years ago. The popularity and number of visits to social-media websites is changing constantly. For companies this can result in a big advantage if they advertise on current used social media platforms. Companies always must be up to date (Kapoor, 2017). Current primary research results are used to ascertain which websites are most frequently visited by young people and which websites have the greatest influence on their buying behaviour. Companies can differentiate themselves from their competitors by using social media. By investigating social media strategies, the bachelor thesis summarizes both the stock of literature and the opportunities to gain competitive advantage through social media. The thesis is mainly aimed at young companies that do not have many years of experience in social media like large companies. In addition, it gives them a huge competitive advantage, possibly advantage over long-standing companies that use outdated social media techniques. By analysing the mentioned aspects, the overall focus lies on the following statement: How can start-up company reach more young customers with a specific use of social media to have a successful start in the business sector and build a relationship with the costumer in the long term?

Download or read book THE GERMAN SECRETS TO SUCCESS AND PROSPERITY written by Marcel Souza and published by Gavea Lab . This book was released on with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the hidden treasures of success and prosperity with this compelling exploration of German wisdom. Dive into the strategies that have propelled this nation to greatness and uncover the keys to a richer, more triumphant life. Embark on a journey of discovery, and start paving your path toward a brighter and more prosperous future.

Download or read book Expansion possibilities of a furniture start up for Denmark and Finland written by and published by GRIN Verlag. This book was released on 2021-03-31 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Business economics - Company formation, Business Plans, grade: 1,9, University of Applied Sciences Saarbrücken, language: English, abstract: In the following, an in-depth analysis of the suitability of entering the Danish and Finnish markets will be exemplified. In so doing, first the company OKINLAB GmbH will be presented. After that, the countries Denmark and Finland will be investigated in regard to the above-mentioned aspects. In the penultimate chapter, a SWOT-analysis will be elaborated for both Denmark and Finland. Derived from the SWOT-analysis, possible scenarios for an internationalization will be presented. Finally, this elaboration will be completed by a conclusion. Imagine a shopping experience in which you see, feel and live the piece of furniture you would desperately like to buy. And as if this wasn't enough, the fancied product does even match perfectly the structural peculiarities of your house, flat or room. And now think again, this whole new level is far from unreal, in fact such a model does already exist in a similar way and will be under constant development and adaptation as time goes by. The German enterprise OKINLAB GmbH (form.bar) does provide customized solutions when it comes to pieces of furniture of nearly all types. After successful operations within the German market, the firm aims to target a foreign market in Northern Europe. Being mostly driven by consumer spending, the furniture market is under continuous growth. Steady increases in disposable income and a high level of living conditions cause the market to maintain its strength. Related to this is therefore a constant demand for furniture. Challenges and opportunities though pose the new way of shopping and the change of consumer behaviour. Especially seen in relation with a relentless technological evolution that redefines human life, future challenges have to be observed from a totally new perspective.

Download or read book Social Media Storytelling for content marketing in companies Successful storytelling on Facebook and Instagram written by Michael Kling and published by GRIN Verlag. This book was released on 2022-02-07 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Social media have created new framework conditions for the brand communication of companies. The majority of users have a shorter attention span, and mobile content is becoming increasingly important. In order to generate lasting attention, companies therefore use digital storytelling. But what should a successful story look like? What special features do platforms like Facebook or Instagram bring with them? Michael Kling explains how storytelling works in social media and what companies should bear in mind. Visual content is particularly important in design. Kling shows when videos and images are meaningful and how they can be supplemented with text overlays. His book offers support for content marketing in social media. In this way, companies achieve better perception and dissemination of their message than with conventional advertising messages. From the content: - neuromarketing; - Online marketing; - brand communication; - visual storytelling; - Digital storytelling

Download or read book Germany Global Visions written by Roland Ermrich and published by . This book was released on 2000 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Economist written by and published by . This book was released on 2008 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Educom Review written by and published by . This book was released on 1997 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computing and communications in colleges and universities.

Download or read book Screen Digest written by and published by . This book was released on 2002 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book German Brief written by and published by . This book was released on 2000 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Network Analysis for Startups written by Maksim Tsvetovat and published by "O'Reilly Media, Inc.". This book was released on 2011-10-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas. Discover how internal social networks affect a company’s ability to perform Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising Learn how a single special-interest group can control the outcome of a national election Examine relationships between companies through investment networks and shared boards of directors Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook

Download or read book Emerging Extended Reality Technologies for Industry 4 0 written by Jolanda G. Tromp and published by John Wiley & Sons. This book was released on 2020-04-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fast-developing world of Industry 4.0, which combines Extended Reality (XR) technologies, such as Virtual Reality (VR) and Augmented Reality (AR), creating location aware applications to interact with smart objects and smart processes via Cloud Computing strategies enabled with Artificial Intelligence (AI) and the Internet of Things (IoT), factories and processes can be automated and machines can be enabled with self-monitoring capabilities. Smart objects are given the ability to analyze and communicate with each other and their human co-workers, delivering the opportunity for much smoother processes, and freeing up workers for other tasks. Industry 4.0 enabled smart objects can be monitored, designed, tested and controlled via their digital twins, and these processes and controls are visualized in VR/AR. The Industry 4.0 technologies provide powerful, largely unexplored application areas that will revolutionize the way we work, collaborate and live our lives. It is important to understand the opportunities and impact of the new technologies and the effects from a production, safety and societal point of view.

Download or read book Technology Review written by and published by . This book was released on 2003 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: