Download or read book Social written by Matthew D. Lieberman and published by Crown. This book was released on 2013-10-08 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are profoundly social creatures--more than we know. In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI--including a great deal of original research conducted by Lieberman and his UCLA lab--shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications. Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped. The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.
Download or read book Decoding the Social World written by Sandra Gonzalez-Bailon and published by MIT Press. This book was released on 2017-12-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How data science and the analysis of networks help us solve the puzzle of unintended consequences. Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences—offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications—and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.
Download or read book Think Social written by Michelle Garcia Winner and published by Teaching Social Skills. This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes detailed lessons, worksheets and vocabulary for a social skills curriculum for children.
Download or read book Going Social written by Jeremy Goldman and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful lessons from the frontlines of social media marketing.
Download or read book Social Systems written by Niklas Luhmann and published by Stanford University Press. This book was released on 1995 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany's most prominent social thinker here sets out a contribution to sociology that aims to rework our understanding of meaning and communication. He links social theory to recent theoretical developments in scientific disciplines.
Download or read book Social by Nature written by Catherine Bliss and published by Stanford University Press. This book was released on 2018-01-16 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sociogenomics has rapidly become one of the trendiest sciences of the new millennium. Practitioners view human nature and life outcomes as the result of genetic and social factors. In Social by Nature, Catherine Bliss recognizes the promise of this interdisciplinary young science, but also questions its implications for the future. As she points out, the claim that genetic similarities cause groups of people to behave in similar ways is not new—and a dark history of eugenics warns us of its dangers. Over the last decade, sociogenomics has enjoyed a largely uncritical rise to prominence and acceptance in popular culture. Researchers have published studies showing that things like educational attainment, gang membership, and life satisfaction are encoded in our DNA long before we say our first word. Strangely, unlike the racial debates over IQ scores in the '70s and '90s, sociogenomics has not received any major backlash. By exposing the shocking parallels between sociogenomics and older, long-discredited, sciences, Bliss persuasively argues for a more thoughtful public reception of any study that reduces human nature to a mere sequence of genes. This book is a powerful call for researchers to approach their work in more socially responsible ways, and a must-read for anyone who wants to better understand the scholarship that impacts how we see ourselves and our society.
Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Download or read book Social Dissonance written by Mattin and published by MIT Press. This book was released on 2022-05-31 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument that by amplifying alienation in performance, we can shift the emphasis from the sonic to the social. Work in sound studies continues to seek out sound "itself"--but, today, when the aesthetic can claim no autonomy and the agency of both artist and audience is socially constituted, why not explore the social mediation already present within our experience of the sonorous? In this work, artist, musician, performer, and theorist Mattin sets out an understanding of alienation as a constitutive part of subjectivity and as an enabling condition for exploring social dissonance--the discrepancy between our individual narcissism and our social capacity. Mattin's theoretical investigation is intertwined with documentation of a concrete experiment in the form of an instructional score (performed at documenta 14, 2017, in Athens and Kassel) which explores these conceptual connotations in practice, as players use members of the audience as instruments, who then hear themselves and reflect on their own conception and self-presentation. Social Dissonance claims that, by amplifying alienation in performance and participation in order to understand how we are constructed through various forms of mediation, we can shift the emphasis from the sonic to the social, and in doing so, discover for ourselves that social dissonance is the territory within which we already find ourselves, the condition we inhabit.
Download or read book The Social Fact written by John P. Wihbey and published by MIT Press. This book was released on 2019-04-16 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the structure of news, information, and knowledge is evolving and how news media can foster social connection. While the public believes that journalism remains crucial for democracy, there is a general sense that the news media are performing this role poorly. In The Social Fact, John Wihbey makes the case that journalism can better serve democracy by focusing on ways of fostering social connection. Wihbey explores how the structure of news, information, and knowledge and their flow through society are changing, and he considers ways in which news media can demonstrate the highest possible societal value in the context of these changes. Wihbey examines network science as well as the interplay between information and communications technologies (ICTs) and the structure of knowledge in society. He discusses the underlying patterns that characterize our increasingly networked world of information—with its viral phenomena and whiplash-inducing trends, its extremes and surprises. How can the traditional media world be reconciled with the world of social, peer-to-peer platforms, crowdsourcing, and user-generated content? Wihbey outlines a synthesis for news producers and advocates innovation in approach, form, and purpose. The Social Fact provides a valuable framework for doing audience-engaged media work of many kinds in our networked, hybrid media environment. It will be of interest to all those concerned about the future of news and public affairs.
Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Download or read book Rethinking Social Action through Music written by Geoffrey Baker and published by Open Book Publishers. This book was released on 2021-04-12 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we better understand the past, present and future of Social Action through Music (SATM)? This ground-breaking book examines the development of the Red de Escuelas de Música de Medellín (the Network of Music Schools of Medellín), a network of 27 schools founded in Colombia’s second city in 1996 as a response to its reputation as the most dangerous city on Earth. Inspired by El Sistema, the foundational Venezuelan music education program, the Red is nonetheless markedly different: its history is one of multiple reinventions and a continual search to improve its educational offering and better realise its social goals. Its internal reflections and attempts at transformation shed valuable light on the past, present, and future of SATM. Based on a year of intensive fieldwork in Colombia and written by Geoffrey Baker, the author of El Sistema: Orchestrating Venezuela’s Youth (2014), this important volume offers fresh insights on SATM and its evolution both in scholarship and in practice. It will be of interest to a very varied readership: employees and leaders of SATM programs; music educators; funders and policy-makers; and students and scholars of SATM, music education, ethnomusicology, and other related fields.
Download or read book Social Appearances written by Barbara Carnevali and published by Columbia University Press. This book was released on 2020-08-04 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophers have long distinguished between appearance and reality, and the opposition between a supposedly deceptive surface and a more profound truth is deeply rooted in Western culture. At a time of obsession with self-representation, when politics is enmeshed with spectacle and social and economic forces are intensely aestheticized, philosophy remains moored in traditional dichotomies: being versus appearing, interiority versus exteriority, authenticity versus alienation. Might there be more to appearance than meets the eye? In this strikingly original book, Barbara Carnevali offers a philosophical examination of the roles that appearances play in social life. While Western metaphysics and morals have predominantly disdained appearances and expelled them from their domain, Carnevali invites us to look at society, ancient to contemporary, as an aesthetic phenomenon. The ways in which we appear in public and the impressions we make in terms of images, sounds, smells, and sensations are discerned by other people’s senses and assessed according to their taste; this helps shape our ways of being and the world around us. Carnevali shows that an understanding of appearances is necessary to grasp the dynamics of interaction, recognition, and power in which we live—and to avoid being dominated by them. Anchored in philosophy and traversing sociology, art history, literature, and popular culture, Social Appearances develops new theoretical and conceptual tools for today’s most urgent critical tasks.
Download or read book Social Poverty written by Sarah Halpern-Meekin and published by NYU Press. This book was released on 2019-06-04 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: How low-income people cope with the emotional dimensions of poverty Could a lack of close, meaningful social ties be a public—rather than just a private—problem? In Social Poverty, Sarah Halpern-Meekin provides a much-needed window into the nature of social ties among low-income, unmarried parents, highlighting their often-ignored forms of hardship. Drawing on in-depth interviews with thirty-one couples, collected during their participation in a government-sponsored relationship education program called Family Expectations, she brings unprecedented attention to the relational and emotional dimensions of socioeconomic disadvantage. Poverty scholars typically focus on the economic use value of social ties—for example, how relationships enable access to job leads, informal loans, or a spare bedroom.However, Halpern-Meekin introduces the important new concept of “social poverty,” identifying it not just as a derivative of economic poverty, but as its own condition, which also perpetuates poverty. Through a careful and nuanced analysis of the strengths and limitations of relationship classes, she shines a light on the fundamental place of core socioemotional needs in our lives. Engaging and compassionate, Social Poverty highlights a new direction for policy and poverty research that can enrich our understanding of disadvantaged families around the country.
Download or read book Social Science for What written by Mark Solovey and published by MIT Press. This book was released on 2020-07-07 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the NSF became an important yet controversial patron for the social sciences, influencing debates over their scientific status and social relevance. In the early Cold War years, the U.S. government established the National Science Foundation (NSF), a civilian agency that soon became widely known for its dedication to supporting first-rate science. The agency's 1950 enabling legislation made no mention of the social sciences, although it included a vague reference to "other sciences." Nevertheless, as Mark Solovey shows in this book, the NSF also soon became a major--albeit controversial--source of public funding for them.
Download or read book Sociology and Social Policy written by Herbert J. Gans and published by Columbia University Press. This book was released on 2017-09-05 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of recent essays by the influential sociologist Herbert J. Gans brings together the many themes of Gans’s wide-ranging career to make the case for a policy-oriented vision for sociology. Sociology and Social Policy explicates and helps solve social problems by presenting a range of studies on what people, institutions, and social structures do with, for, and against one another. These works from across Gans’s areas of interest—the city, poverty, ethnicity, employment and political economy, and the relationship between race and class—together make a powerful call to action for the field of sociology.
Download or read book The Social Organism written by Oliver Luckett and published by Hachette Books. This book was released on 2016-11-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
Download or read book You Are a Social Detective written by Michelle Garcia Winner and published by Think Social Publishing. This book was released on 2021-01-04 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social world is a big, complicated place! We are all social detectives as we observe, gather, and make sense of the clues within different social contexts (settings, situations, and the people in them) to figure out the hidden rules for expected behaviors. This leads us toward understanding how we each feel and think about others in a situation and how we choose to respond to each other’s actions and reactions. We are good Social Detectives when we use our eyes, ears, hearts, and brains to figure out what others are planning to do next or are presently doing and what they mean by their words and actions. This revised, expanded 2nd edition of the awarding-winning storybook teaches from the social learner’s perspective about the power of observation, reading context, and interpreting clues before choosing how to respond in ways that meet their social goals. A new structured approach to observation, new illustrations reflecting a broader range of inclusion and diversity in characters, practice pages and activities for deeper learning, specific teaching tips, and a glossary of Social Thinking Vocabulary and concepts are just some of the new material you’ll find inside. This is the first book in the Superflex® series. It guides readers on a journey of discovery where they can: · Learn formulas for gathering clues by observing a setting, situation, and people in it · Be empowered to figure out how the social world works through their own detective lens · Learn to identify feelings and emotions and connect them to behaviors · Understand that all feelings are okay, even uncomfortable ones, and we can still learn and grow · Get support from emojis and special word banks · Find core Social Thinking® Vocabulary words highlighted throughout to support and strengthen key learning concepts · Have numerous opportunities to make smart guesses about hidden social rules in various situations · See examples and tips for school, home, and community life · Celebrate how all of us are social observers who are affected by others’ actions and reactions