Download or read book Mobile Electronic Commerce written by June Wei and published by CRC Press. This book was released on 2014-11-20 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile commerce transactions continue to soar, driven largely by the ever-increasing use of smartphones and tablets. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development of mobile commerce technology.
Download or read book Smartphone E Commerce written by Benjamin Gundgaard and published by . This book was released on 2018-10-19 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAXIMIZE your mobile e-commerce sales!This step-by-step guide enables you to create world-class smartphone e-commerce stores that maximize your online sales!As Tamara Adlin, CEO at Adlin Inc. and former Customer Experience Manager at Amazon.com, puts it:"Implement even a few of Gundgaard's guidelines and watch your conversion climb!"Here's what you get with Smartphone E-commerce:Best practice online shop templates & checklists to build an entire mobile storeThis book guides you through all aspects of how to create lucrative e-commerce stores for smartphones, specifically tailored to maximize your profits and customer satisfaction in the future of online shopping.Smartphone E-commerce provides you with templates & 204 guidelines for all parts of your smartphone e-commerce shop:HomeSearchNavigationFilteringProduct pagesShopping cartCheckoutPersonalizationUp-selling and cross-sellingCustomer retentionAnd much more.World-class mobile e-commerce standards Based on extensive user tests of the world's largest mobile shops-including Amazon, eBay, ASOS, Walmart, and Debenhams-Smartphone E-commerce provides you with a detailed account of what they're doing right, where they could markedly increase conversions, and how your smartphone-optimized online store could outperform even the biggest names in the e-commerce game.Based on the customer's real-life shopping experience The methodology is based on the customer's actual shopping experience, which includes crucial factors such as how to:Maximize the customer's first impressionMake it easy for the customer to navigatePersuade the customer to buy your productsSell more to each customerSimplify the ordering processGet the customer back to buy moreWho benefits from this methodology?The methodology is written for you and everyone currently working with or interested in mobile e-commerce, optimizing or creating new online shops to facilitate purchases from smartphones, and providing their mobile shoppers with a positive and memorable experience. The Smartphone E-commerce methodology is particularly useful for:Directors/CEOsE-commerce managersShop ownersProject managersDesignersProgrammersUsability consultantsE-commerce consultantsOnline and also "brick-and-mortar" entrepreneurs looking to markedly increase their passive income!Avoid erroneous investmentsBy purchasing Benjamin Gundgaard's new mobile e-commerce methodology, you will increase your revenue potential while saving money on erroneous investments. Smartphone E-commerce shows you how to build your online mobile shop correctly from the ground up. This will undoubtedly help you save a lot of time and money.Reference book for post-launch optimization Each chapter provides you with a summary of the primary optimization principles and recommendations, and the end of the book contains a mobile web shop checklist with 204 guidelines to help you create your own e-commerce store. Thus, Smartphone E-commerce can be used as a reference book to enhance specific aspects of existing mobile sites as well.Easy to readSince this methodology is a very quick and easy read, you will quickly be able to build one of the very best smartphone e-commerce stores out there.Enjoy!
Download or read book Mobile Commerce Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Download or read book M Commerce written by Norman Sadeh and published by John Wiley & Sons. This book was released on 2003-01-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
Download or read book Mobile Commerce Smartphones im E Commerce written by Beate Wuggenig and published by GRIN Verlag. This book was released on 2023-03-02 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Fachhochschule des bfi Wien GmbH, Sprache: Deutsch, Abstract: Die Hausarbeit beschäftigt sich mit dem Thema Mobile Commerce. Als Fallstudie dient ein Modeunternehmen, das mit einem Unternehmen mit Haushaltsgeräten gegenübergestellt wird. Bei der Untersuchung wird auf Mobile Device Trends, die Unterschiede zwischen Web Apps und Native Apps oder Native Applications (native, angepasste Anwendung für Endgeräte), die einzelnen Formen der Mobile Devices (Computer, Smartphones, Mobiltelefone, Tablet) und das ROPO-Phänomen eingegangen. Die vorliegende Arbeit soll ein Verständnis für die Optimierung der Mobile Devices entwickeln, einen Einblick in das Thema Mobile Commerce geben und Erkenntnisse zum Einsatz der Smartphones im Bereich des E-Commerce verschaffen.
Download or read book Smartphone E Commerce written by Benjamin Gundgaard and published by . This book was released on 2017-07-19 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAXIMIZE your mobile e-commerce sales! This step-by-step guide enables you to create world-class smartphone e-commerce stores that maximizes your online sales! As Tamara Adlin, CEO at Adlin Inc. and former Customer Experience Manager at Amazon.com, puts it: "Implement even a few of Gundgaard's guidelines and watch your conversion climb!" Here's what you get with Smartphone E-commerce: Best practice online shop templates & checklists to build an entire mobile store This book guides you through all aspects of how to create lucrative e-commerce stores for smartphones, specifically tailored to maximize your profits and customer satisfaction in the future of online shopping. Smartphone E-commerce provides you with templates & 204 guidelines for all parts of your smartphone e-commerce shop: Home Search Navigation Filtering Product pages Shopping cart Checkout Personalization Up-selling and cross-selling Customer retention And much more. World-class mobile e-commerce standards Based on extensive user tests of the world's largest mobile shops-including Amazon, eBay, ASOS, Walmart, and Debenhams-Smartphone E-commerce provides you with a detailed account of what they're doing right, where they could markedly increase conversions, and how your smartphone-optimized online store could outperform even the biggest names in the e-commerce game. Based on the customer's real-life shopping experience The methodology is based on the customer's actual shopping experience, which includes crucial factors such as how to: Maximize the customer's first impression Make it easy for the customer to navigate Persuade the customer to buy your products Sell more to each customer Simplify the ordering process Get the customer back to buy more Who benefits from this methodology? The methodology is written for you and everyone currently working with or interested in mobile e-commerce, optimizing or creating new online shops to facilitate purchases from smartphones, and providing their mobile shoppers with a positive and memorable experience. The Smartphone E-commerce methodology is particularly useful for: Directors/CEOs E-commerce managers Shop owners Project managers Designers Programmers Usability consultants E-commerce consultants Online and also "brick-and-mortar" entrepreneurs looking to markedly increase their passive income! Avoid erroneous investments By purchasing Benjamin Gundgaard's new mobile e-commerce methodology, you will increase your revenue potential while saving money on erroneous investments. Smartphone E-commerce shows you how to build your online mobile shop correctly from the ground up. This will undoubtedly help you save a lot of time and money. Reference book for post-launch optimization Each chapter provides you with a summary of the primary optimization principles and recommendations, and the end of the book contains a mobile web shop checklist with 204 guidelines to help you create your own e-commerce store. Thus, Smartphone E-commerce can be used as a reference book to enhance specific aspects of existing mobile sites as well. Easy to read Since this methodology is a very quick and easy read, you will quickly be able to build one of the very best smartphone e-commerce stores out there. Enjoy!
Download or read book The Mobile Commerce Revolution written by Tim Hayden and published by Pearson Education. This book was released on 2014 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Download or read book Encyclopedia of E Business Development and Management in the Global Economy written by Lee, In and published by IGI Global. This book was released on 2010-02-28 with total page 1458 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
Download or read book Encyclopedia of E Commerce Development Implementation and Management written by Lee, In and published by IGI Global. This book was released on 2016-03-31 with total page 2440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Download or read book Smartphone E Commerce written by Benjamin Gundgaard and published by . This book was released on 2017-07-19 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAXIMIZE your mobile e-commerce sales! This step-by-step guide enables you to create world-class smartphone e-commerce stores that maximizes your online sales! As Tamara Adlin, CEO at Adlin Inc. and former Customer Experience Manager at Amazon.com, puts it: "Implement even a few of Gundgaard's guidelines and watch your conversion climb!" Here's what you get with Smartphone E-commerce: Best practice online shop templates & checklists to build an entire mobile store This book guides you through all aspects of how to create lucrative e-commerce stores for smartphones, specifically tailored to maximize your profits and customer satisfaction in the future of online shopping. Smartphone E-commerce provides you with templates & 204 guidelines for all parts of your smartphone e-commerce shop: Home Search Navigation Filtering Product pages Shopping cart Checkout Personalization Up-selling and cross-selling Customer retention And much more. World-class mobile e-commerce standards Based on extensive user tests of the world's largest mobile shops-including Amazon, eBay, ASOS, Walmart, and Debenhams-Smartphone E-commerce provides you with a detailed account of what they're doing right, where they could markedly increase conversions, and how your smartphone-optimized online store could outperform even the biggest names in the e-commerce game. Based on the customer's real-life shopping experience The methodology is based on the customer's actual shopping experience, which includes crucial factors such as how to: Maximize the customer's first impression Make it easy for the customer to navigate Persuade the customer to buy your products Sell more to each customer Simplify the ordering process Get the customer back to buy more Who benefits from this methodology? The methodology is written for you and everyone currently working with or interested in mobile e-commerce, optimizing or creating new online shops to facilitate purchases from smartphones, and providing their mobile shoppers with a positive and memorable experience. The Smartphone E-commerce methodology is particularly useful for: Directors/CEOs E-commerce managers Shop owners Project managers Designers Programmers Usability consultants E-commerce consultants Online and also "brick-and-mortar" entrepreneurs looking to markedly increase their passive income! Avoid erroneous investments By purchasing Benjamin Gundgaard's new mobile e-commerce methodology, you will increase your revenue potential while saving money on erroneous investments. Smartphone E-commerce shows you how to build your online mobile shop correctly from the ground up. This will undoubtedly help you save a lot of time and money. Reference book for post-launch optimization Each chapter provides you with a summary of the primary optimization principles and recommendations, and the end of the book contains a mobile web shop checklist with 204 guidelines to help you create your own e-commerce store. Thus, Smartphone E-commerce can be used as a reference book to enhance specific aspects of existing mobile sites as well. Easy to read Since this methodology is a very quick and easy read, you will quickly be able to build one of the very best smartphone e-commerce stores out there. Enjoy!
Download or read book Advances in Mobile Commerce Technologies written by Ee-Peng Lim and published by IGI Global. This book was released on 2003-01-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is substantial interest in research in developing countries, especially in the use, implementation and development of information technology and systems. Many researchers have been moving toward an understanding of indigenous social and cultural structures and how they influence the use and development of information systems. E-Commerce and Cultural Values addresses these issues and brings together scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.
Download or read book Encyclopedia of E Commerce E Government and Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-03-31 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique)].
Download or read book Wireless Communications and Mobile Commerce written by Nansi Shi and published by IGI Global. This book was released on 2004-01-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile commerce is based on the rapidly growing applications of wireless technologies and mobile communications. This study collects holistic perspectives to explore strategic considerations regarding potential opportunities and issues in mobile commerce.
Download or read book Mobile Commerce Application Development written by Lei-da Chen and published by IGI Global. This book was released on 2005-01-01 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides in-depth coverage of the various tools and techniques for developing wireless and mobile applications"--Provided by publisher.
Download or read book E COMMERCE written by Dr.Pujari Vijay and published by Archers & Elevators Publishing House. This book was released on with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book E Commerce and Mobile Commerce Technologies written by Kristian Bass and published by Scientific e-Resources. This book was released on 2018-03-07 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with an in-depth introduction to the field of e-commerce. We focus on concepts that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy. Chapter 1 and 2 discuss about the basic concepts of e-commerce and e-business strategy. Chapter 3 describes different types of e-commerce technology. This chapter also tells us about the emerging e-commerce technology innovations. Chapter 4 depicts various types of e-business models and markets. Chapter 5 discuss about the mobile electronic commerce. Chapter 6 tells about the mobile commerce, mobile enterprise solutions and ubiquitous computing. Chapter 7 tells about the security parameters used in e-commerce and fraud issues and why protection in e-commerce is required. Chapter 8 depicts payment system used in electronic commerce like smart cards, micropayments, e-checking, mobile payments etc. Chapter 9 ensures about the E-Commerce Regulatory, Ethical, and Social Environments. Electronic commerce and m-commerce is a business model in which transactions take place over electronic networks, mostly the Internet. It includes the process of electronically buying and selling goods, services, and information. Certain EC and m-commerce applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trade volumes. However, EC and m-commerce is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, customer service, e-government, social networks, and much more. EC and m-commerce is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.
Download or read book Mobile Influence written by Chuck Martin and published by Macmillan. This book was released on 2013-06-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
