Download or read book ISE Traditions Encounters A Global Perspective on the Past written by Jerry H. Bentley and published by . This book was released on 2020-11-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is History Book. It explored the grand scheme of world history as a product of real-life human beings pursuing their individual and collective interests. It also offered a global perspective on the past by focusing on both the distinctive characteristics ofindividual societies and the connections that have linked the fortunes of diff erent societies. It has combined a clear chronological framework with the twin themes of traditions and encounters, which help to make the unwieldy story of world history both more manageable and more engaging. From the beginning, Traditions & Encounters off ered an inclusive vision of the global past-one that is meaningful and appropriate for the interdependent world of contemporary times"--
Download or read book Communication Matters written by Kory Floyd and published by . This book was released on 2011 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Matters helps students move beyond an intuitive appreciation of communication to explore core principles of the discipline. By helping students take personal responsibility for their communication behaviors, by encouraging critical reflection, and by actively applying the key concepts to diverse contemporary challenges, the program fosters an understanding of the many important ways communication matters in daily life.
Download or read book Marketing written by Dhruv Grewal and published by Irwin Professional Publishing. This book was released on 2009-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
Download or read book Business and Society written by Anne T. Lawrence and published by McGraw-Hill College. This book was released on 2004-04-01 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business and Society: Stakeholder Relations, Ethics and Public Policy by Lawrence/Weber/Post, has continued through several successive author teams to be the market-leader in its field. For over thirty years, Business and Society has been updated and reinvented in response to society’s relationship to business. Business and Society, 11e highlights why government regulation is sometimes required as well as new models of business-community collaboration. Business and Society, 11e is a book with a point of view. Lawrence, Weber and Post believe that businesses have social (as well as economic) responsibilities to society; that business and government both have important roles to play in the modern economy; and that ethics and integrity are essential to personal fulfillment and to business success. The book is designed to be easily modularized; an instructor who wishes to focus on a particular portion of the material may select individual chapters or cases to be packaged in a Primis custom product.
Download or read book Law for Business written by A. James Barnes and published by Irwin/McGraw-Hill. This book was released on 2002-07 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over 20 years, Law for Business has gone well beyond merely identifying the current legal rules and regulations affecting business by offering insights into new developments and trends that will affect the future of business. It has provided students with a comprehensive, yet concise treatment of the legal issues of fundamental importance to business students and the business profession. The cases, which have always been a strong feature, are edited and re-written by the authors, who divide the material into three categories: facts, issues, decisions. The authors, Barnes, Dworkin, and Richards, choose cases that are appropriate to explain precedent and history as well as include hot topic cases that relate to current events. In addition to case applications, the authors use such techniques as content summaries to apply concepts to practice. Effective managers and employees must develop knowledge of both law and business because people involved in business also are involved in, and greatly affected by, the laws concerning business.
Download or read book M Advertising written by David H. Schaefer and published by McGraw-Hill Education. This book was released on 2014-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.
Download or read book Strategic Management Concepts written by Frank T. Rothaermel and published by McGraw-Hill Education. This book was released on 2014-01-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
Download or read book Essentials of Medical Language written by Karen Lockyer and published by McGraw-Hill Education. This book was released on 2011-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master medical terminology with every turn of the page! Essentials of Medical Language, 2e, presents new medical terminology to students in manageable quantities via short lessons and a 2-page spread format. This edition offers a completely redesigned learning experience through larger, more focused art and revised table of contents. Students will feel a new sense of engagement and motivation through Case Reports and a wide variety of exercises throughout the chapters. As a final improvement to this textbook, professors will discover a total revamp from top to bottom, providing them with text that is shorter and stronger, larger imaging, better chapter sequence, updated learning objectives, and more questions and exercises for students to practice.
Download or read book Anatomy Physiology written by Michael P. McKinley and published by McGraw-Hill LLC. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Human anatomy and physiology is a fascinating subject. However, students can be overwhelmed by the complexity, the interrelatedness of concepts from different chapters, and the massive amount of material in the course. Our goal was to create a textbook to guide students on a clearly written and expertly illustrated beginner's path through the human body. An Integrative Approach One of the most daunting challenges that students face in mastering concepts in an anatomy and physiology course is integrating related content from numerous chapters. Understanding a topic like blood pressure, for example, requires knowledge from the chapters on the heart, blood vessels, kidneys, and how these structures are regulated by the nervous and endocrine systems. The usefulness of a human anatomy and physiology text is dependent in part on how successfully it helps students integrate these related concepts. Without this, students are only acquiring what seems like unrelated facts without seeing how they fit into the whole. To adequately explain such complex concepts to beginning students in our own classrooms, we as teachers present multiple topics over the course of many class periods, all the while balancing these detailed explanations with refreshers of content previously covered and intermittent glimpses of the big picture. Doing so ensures that students learn not only the individual pieces, but also how the pieces ultimately fit together. This book represents our best effort to replicate this teaching process. In fact, it is the effective integration of concepts throughout the text that makes this book truly unique from other undergraduate anatomy and physiology texts"--
Download or read book Advertising and Promotion written by George Edward Belch and published by . This book was released on 2004 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Experience Communication written by Jeff Child and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Third edition of Experience Communication expands the scope and coverage of public communication. It's approach is focused on providing ample opportunity for students to improve their communication skills and to practice transferring them to contexts outside the classroom"--
Download or read book ISE Applied Sport Psychology Personal Growth to Peak Performance written by Jean Williams and published by . This book was released on 2020-03-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Grewal and published by . This book was released on 2016-01-29 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Experience Psychology written by Laura King and published by McGrawhill Education. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Informed by student data, Experience Psychology helps students understand and appreciate psychology as an integrated whole. The personalized, adaptive learning program, thought-provoking examples, and interactive assessments help students see psychology in the world around them and experience it in everyday life. Experience Psychology is about, well, experience-our own behaviors; our relationships at home and in our communities, in school, and at work; and our interactions in different learning environments. Grounded in meaningful real-world contexts, Experience Psychology's contemporary examples, personalized author notes, and applied exercises speak directly to students, allowing them to engage with psychology and to learn verbally, visually, and experientially-by reading, seeing, and doing. Function is introduced before dysfunction, building student understanding by looking first at typical, everyday behavior before delving into the less common-and likely less personally experienced-rare and abnormal behavior. Experience Psychology places the science of psychology, and the research that helps students see the academic foundations of the discipline, at the forefront of the course. With Experience Psychology, students do not just "take" psychology but actively experience it"--
Download or read book Business Analytics written by Sanjiv Jaggia and published by . This book was released on 2023 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "We wrote Business Analytics: Communicating with Numbers from the ground up to prepare students to understand, manage, and visualize the data; apply the appropriate analysis tools; and communicate the findings and their relevance. The text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. In the second edition of Business Analytics, we have made substantial revisions that meet the current needs of the instructors teaching the course and the companies that require the relevant skillset. These revisions are based on the feedback of reviewers and users of our first edition. The greatly expanded coverage of the text gives instructors the flexibility to select the topics that best align with their course objectives"--
Download or read book Marketing written by Roger A. Kerin and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The goal of the 16th edition of Marketing is to create an exceptional experience for to day's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"--
Download or read book Understanding Business Today written by William G. Nickels and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
