Download or read book SmartBook Access Card for Introduction to Mass Communication Update Edition written by Stanley Baran and published by McGraw-Hill Education. This book was released on 2014-02-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success.
Download or read book SmartBook Access Card for Introduction to Mass Communication written by Stanley Baran and published by McGraw-Hill Education. This book was released on 2013-05-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: SmartBook is the first and only adaptive reading experience. Fueled by LearnSmart – the most widely used and intelligent adaptive learning technology – SmartBook identifies what you know and don’t know, and highlights what you need to learn. It even figures out what material you are most likely to forget. SmartBook helps you study smarter, not harder, and get the grades you want.
Download or read book Introduction to Mass Communication Update Edition with Connect Access Card written by Stanley J. Baran and published by McGraw-Hill Education. This book was released on 2014-02-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: McGraw-Hill’s Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. •A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. •Media Literacy Worksheets and Media Literacy Challenge activities ask students to think critically about media content they encounter in their daily lives. •LearnSmartTM, McGraw-Hill’s proven adaptive learning system, guides them toward mastery of key course concepts. •A bank of assignable exercises provides a wealth of opportunity for chapter study and assessment. Additionally, Connect Mass Communication integrates a complete interactive eBook of Introduction to Communication: Media Literacy and Culture. With exercises directly mapped to the topics in the book, the students are is only one click away from the textbook. The eBook also includes a powerful search function that allows students to quickly scan the entire book for relevant topics. •Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.
Download or read book GEN COMBO LOOSE LEAF FOR INTRO TO MASS COMMUNICATION CONNECT ACCESS CARD written by Stanley Baran and published by McGraw-Hill Education. This book was released on 2015-11-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Mass Communication written by Stanley J. Baran and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture When you assign Connect you can be confidentóand have data to demonstrateóthat your students, however diverse, are acquiring the skills, principles, and critical processes that constitute effective communication. This leaves you to focus on your highest course expectations. TAILORED TO YOU. Connect offers on-demand, single sign-on access to studentsówherever they are and whenever they have time. With a single, one-time registration, students receive access to McGraw-Hillís trusted content. EASY TO USE. Connect seamlessly supports all major learning management systems with content, assignments, performance data, and LearnSmart, the leading adaptive learning system. With these tools you can quickly make assignments, produce reports, focus discussions, intervene on problem topics, and help at-risk studentsóas you need to and when you need to. Introduction to Mass Communication: Media Literacy and Culture SmartBook 2.0"--
Download or read book Introduction to Mass Communication Updated Media Enhanced Edition with Powerweb written by Stanley J. Baran and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2004-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Impact written by Shirley Biagi and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Converging Media an Introduction to Mass Communication Books a la Carte Edition written by John Pavlik and published by Allyn & Bacon. This book was released on 2004-08-13 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. While other Introduction to Mass Communication textbooks on the market cover digital technologies, they do so within the framework of traditional media forms. Pavlik and McIntosh assert that the new technologies have had a no less profound effect on mass media than the printing press did in its day. As such, the book stands out from the competition with its unique content and integrated coverage of digital technologies. The book does not contend that all media products, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital. This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format -- allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.
Download or read book Introduction to Mass Communication written by Black and published by WCB/McGraw-Hill. This book was released on 1992-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Mass Communication written by Jay Black and published by WCB/McGraw-Hill. This book was released on 1983-01-01 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book SmartBook Access Card for Communication Works written by Michael Gamble and published by McGraw-Hill Education. This book was released on 2013-06-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: SmartBook is the first and only adaptive reading experience. Fueled by LearnSmart- the most widely used and intelligent adaptive learning technology- SmartBook identifies what you know and don't know, and highlights what you need to learn. It even figures out what material you are most likely to forget. SmartBook helps you study smarter, not harder, and get the grades you want.
Download or read book SmartBook Access Card for Interpersonal Communication written by Kory Floyd and published by McGraw-Hill Education. This book was released on 2013-05-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: SmartBook is the first and only adaptive reading experience. Fueled by LearnSmart – the most widely used and intelligent adaptive learning technology – SmartBook identifies what you know and don’t know, and highlights what you need to learn. It even figures out what material you are most likely to forget. SmartBook helps you study smarter, not harder, and get the grades you want.
Download or read book Communication Matters written by Kory Floyd and published by . This book was released on 2011 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Matters helps students move beyond an intuitive appreciation of communication to explore core principles of the discipline. By helping students take personal responsibility for their communication behaviors, by encouraging critical reflection, and by actively applying the key concepts to diverse contemporary challenges, the program fosters an understanding of the many important ways communication matters in daily life.
Download or read book Introducing Communication Theory written by Richard L. West and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.
Download or read book Smart Mobs written by Howard Rheingold and published by Basic Books. This book was released on 2007-03-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Tokyo to Helsinki, Manhattan to Manila, Howard Rheingold takes us on a journey around the world for a preview of the next techno-cultural shift-a shift he predicts will be as dramatic as the widespread adoption of the PC in the 1980s and the Internet in the 1990s. The coming wave, says Rheingold, is the result of super-efficient mobile communications-cellular phones, personal digital assistants, and wireless-paging and Internet-access devices that will allow us to connect with anyone, anywhere, anytime. From the amusing ("Lovegetty" devices in Japan that light up when a person with the right date-potential characteristics appears in the vicinity) to the extraordinary (the overthrow of a repressive regime in the Philippines by political activists who mobilized by forwarding text messages via cell phones), Rheingold gives examples of the fundamentally new ways in which people are already engaging in group or collective action. He also considers the dark side of this phenomenon, such as the coordination of terrorist cells, threats to privacy, and the ability to incite violent behavior. Applying insights from sociology, artificial intelligence, engineering, and anthropology, Rheingold offers a penetrating perspective on the brave new convergence of pop culture, cutting-edge technology, and social activism. At the same time, he reminds us that, as with other technological revolutions, the real impact of mobile communications will come not from the technology itself but from how people use it, resist it, adapt to it, and ultimately use it to transform themselves, their communities, and their institutions.
Download or read book Mass Media Law written by Don R. Pember and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1996 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: This market leading text offers a solid presentation of law with a strong historical emphasis. Known for its clear explanations of difficult topics and its consistent pedagogy, the text includes interesting tips, mid-chapter summaries, a table of cases and more. Three libel chapters set the standard for coverage of libel.
Download or read book Communication Research Asking Questions Finding Answers written by Joann Keyton and published by McGraw-Hill Education. This book was released on 2014-02-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately. Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. • Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. • Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html
