Download or read book Smart Skills Persuasion written by Patrick Forsyth and published by Legend Press. This book was released on 2018-09-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book 6 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Maximise your opportunities by mastering the art of persuasion The underappreciated skill of persuasion is vital not just for negotiations, but in every aspect of business life. Taking on more responsibility, motivating your team, getting that big promotion: everything is possible once you've mastered the art of convincing people. By following these simple steps you can learn first how to recognise your power in any professional situation, and then how to harness that power to your advantage. The key persuasive tactics covered in this concise Smart Skills guide include:•Mastering persuasive language•Personalising your pitch: “the tailored approach”•Conveying credibility•Handling and overcoming objections•Dealing with “maybe”Take advantage of every opportunity, starting today.
Download or read book Smart Skills Communications written by Patrick Forsyth and published by Legend Press. This book was released on 2020-02-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is one of the most basic functions in any organization. It transmits ideas, thoughts, information, opinions, and plans between various parts of an organization as well as to external customers or businesses – Its vital importance can never be over emphasized. Yet it can be difficult and communication breakdown is not uncommon. There are several essential elements to making business communications work; these include structure, clarity, consistency, medium, and relevancy and our guide covers those areas within the below chapters: •Essential foundations of success •Preparation •Face-to-face communication •Putting it in writing •Electronic Communication •On your feet •Being persuasive •Negotiating Our Smart Skill guide will enable you to target and convey your information through software, telephone or in-person methods. Regardless of what medium you use, effective communication means your message is received clearly and is understood entirely.
Download or read book Smart Persuasion written by Philippe AIMÉ and published by Convertize. This book was released on 2019-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Download or read book Smart Skills Business Writing written by Patrick Forsyth and published by Legend Press. This book was released on 2018-04-30 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book 3 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead. Gain a competitive edge at work with your business writing skills Effective business writing skills can help you win that million-pound contract, earn a promotion, resolve a dispute or generate a significant increase in business leads. Our Smart Skills book offers proven, practical advice on how to put over a clear and impressive message in a style that's deceptively simple and even enjoyable to read. These guidelines will teach you how to:•Write and format business reports, proposals or presentations•Recognise the dangers of poor writing•Write effectively under time pressure•Use persuasive techniques and structures•Deal with all types of documentation from a "simple" email to a long reportAccessibly written, it includes checklists, templates and exercises to help you work through even the most basic building blocks of good writing. Business Writing provides an antidote to the dangers of 'gobbledegook' and 'business-speak' and allows you to generate any kind of document with confidence. After reading this guide, your writing will be effective, engaging and memorable- a vital skill for all professionals.***ContentsPreface: The dangers of poor writing and the opportunities of good1. Introduction: Good writing is the business equivalent of an open goal2. Getting it down right3. Making language work for you4. Making it persuasive5. Horses for courses: linking style to method6. The brief, the very brief and the ubiquitous email7. At length: reports and proposalsPostscript,
Download or read book Building Career Success written by Anthony Jacks and published by Legend Press Ltd. This book was released on 2018-08-30 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's working environment building your career success can seem like a minefield, conditions such as increasing levels of competition, accountability, limited potential for advancement, and lack of opportunities can prevent you from developing career success.
Download or read book Persuasion written by Patrick Forsyth and published by Smart Skills. This book was released on 2018-09-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion offers all you need to know to get the most out of your business operations. With the current global economic crisis excellent persuasion skills have become invaluable as businesses now more than ever must maximise every opportunity they face.
Download or read book Smart Skills Negotiation written by Anthony Jacks and published by Legend Press. This book was released on 2018-02-28 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book 1 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Become a master negotiator with just 7 key stepsNegotiating is a part of everyday life, but in business it’s absolutely critical to your success. In the current challenging work and business environment, never has the skill of negotiation been more important, both with new clients and existing ones. Whether you are negotiating a one-off deal or managing a long-term project, securing the appropriate and best deal is paramount in any workplace... business success or failure can depend on it.This book will provide you with all you need to know, including insight into processes such as: •Preparing a strategy with multiple options •How to deal with pressure, tricks and tensions •Maximise return on investment (ROI) You will also be given an in-depth look at the vital after-negotiation period where skilled negotiation is required to resolve emerging problems as a deal is executed or a service provided.ContentsForewordIntroduction: Getting the best dealChapter 1. Negotiation: Getting to grips with the core approachesChapter 2. Preparation: The route to achieving successChapter 3. Trading: Achieving successful balanceChapter 4. Making It Work: Good tactics, bad tactics and downright ploysChapter 5. The Interpersonal Dimension: The behavioural interactionsChapter 6. The Fine Print: The contractual elements of a dealChapter 7. Focusing on the Key Issues: Attention to detail
Download or read book Mastering the Numbers Smart Skills written by Anne Hawkins and published by Legend Press. This book was released on 2011-10-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the Smart Skills series, Mastering the Numbers offers a practical and accessible guide to the numerical skills needed to excel in business. A must for any employee, manager, freelancer or business owner.Mastering the Numbers is not just for those working professionally with figures, such as accountants, but provides the general skills required for any person working with numbers in the workplace. A must-have book.
Download or read book Smart Skills Working with Others written by Frances Kay and published by Legend Press. This book was released on 2019-05-24 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the Smart Skills Series Working with Others offers all you need to know to work successfully with colleagues and business associates, whether you are an employee, manager, freelancer or business owner.Many of the most successful business ideas and projects spring from collaboration between people, so making sure you work effectively with others can be the making or breaking of a business
Download or read book Growing Business Innovation written by Jonathan Reuvid and published by Legend Press. This book was released on 2017-10-31 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.
Download or read book Working With Others Smart Skills written by Frances Kay and published by Legend Press. This book was released on 2011-10-15 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the Smart Skills series, Working with Others offers all you need to know to work successfully with colleagues and business associates, whether you are an employee, manager, freelancer or business owner.Many of the most successful business ideas and projects spring from collaboration between people, so making sure you work effectively with others can be the making or breaking of a business.
Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Download or read book How to Persuade written by Michelle Bowden and published by John Wiley & Sons. This book was released on 2022-07-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation—whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends. Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You’ll build your own personalised plan to move people from 'no' to 'yes'—every time. Learn how to: Recognise and improve your persuasive strengths and weaknesses Build undeniable likeability and trust to compel people to action Arouse passion and enthusiasm for your ideas Win that next big pitch Persuade anyone, anywhere, anytime In How to Persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want. "Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive." —Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta
Download or read book Persuasion IQ written by Kurt W. Mortensen and published by Amacom Books. This book was released on 2008 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything we want in life comes as a direct result ofpersuasion. Regardless of our job titles, careers, dreams,or goals, our ability to influence others is the key tosuccess. Whether we’re selling a product, presenting anidea, asking for a raise, or influencing someone to be abetter person, persuasion is the magic ingredient. Yetdespite the fact that much has changed in recent yearsregarding how people are persuaded—having become morediscerning due to an onslought of countless persuasivemessages through e-mail, TV, and other media every day—many of us continue to use outdated techniques forconvincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, hassought out and studied the world’s top persuaders, and withhis specially formulatedPersuasion I.Q.assessment—themost comprehensive persuasion resource available today—he lets readers in on the essential habits, traits, and skillsnecessary to cultivate their natural persuasive abilities.
Download or read book Smart Skills Mastering the Numbers written by Anne Hawkins and published by Legend Press. This book was released on 2018-07-31 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book 4 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.A practical and accessible guide to the numerical skills needed to excel in businessWhatever your business or technical background, having a sound grasp of finance empowers you to make more informed and confident strategic and operational decisions. Those with a good understanding are also more likely to be involved in strategically important projects, facilitating career advancement or any role where scrutiny of budgets or contracts is required.This book is designed to give any professional from a non-financial background the skills and confidence to add that critical financial dimension to their skillset.•Quickly and accurately read and interpret accounts, including forecasts, balance sheets and profit and loss reports•Understand the difference between revenue, profit, cash flow, overhead and margin to make better financial decisions and produce budgets and forecasts with confidence•Effectively communicate financial performance to your management or employeesWhether you are an entrepreneur with a great business idea but no idea how to explain your plans to potential investors, or a marketing professional hoping to understand accounting jargon in your financial reports, this Smart Skills guide can give you the skills and knowledge you need to succeed in business, with no need for an expensive or lengthy course in finance.***ContentsForewordIntroduction1. The Overview2. The Balance Sheet3. The Profit and Loss Account4. The Cash Flow Statement5. Financial Ratios and other Measures of Performance6. Budgeting7. Costing8. Capital Expenditure Appraisal (CAPEX)Dictionary of Accounting JargonAppendices
Download or read book Close More Sales written by Mike Stewart and published by Amacom Books. This book was released on 1999 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most successful salespeople are the ones that continually learn and improve their performance. This positive and realistic guide encourages both newcomers and seasoned pros to learn or rediscover the basics of superlative salesmanship. Written by a professional sales trainer, the book is filled with proven techniques for mastering each stage of the process, from properly planning and actively listening to asking for the sale.
Download or read book Smart Skills Meetings written by Patrick Forsyth and published by Legend Press Ltd. This book was released on 2019-04-29 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meetings offers all you need to know to get the most out of meetings - from setting meetings up, leading them, to how to make the most out of them once the meeting is over.
