Download or read book Slogans Or Distinctives written by David L. Wolfe and published by . This book was released on 1993 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the authors first identify the "educational slogans" that often mark Christian higher educationó"All truth is God's truth," "Integration of Faith and Learning," "Holistic Education," and "The Personal Touch," for example. The authors then contrast these supposed distinctives with tacit assumptions prevalent in traditional models of Christian higher education. They first propose an agenda for existing Christian liberal arts colleges and then a new model called Ambrose House, consisting of interrelated phases. One chapter is a dialogue between two fictional characters, one defending Christian higher education and the other opposing it. Contents: Foreword; To the Reader; Prologue: A Rabbit Tale; From Slogans To Distinctives; Possibilities and Prioritites: A Dialogue in Which a Skeptic Calls Christian Higher Education to Task; Bandaids and Organ Transplants: Some Current Efforts at Innovation; The Skin of Our Teeth: The Very Least We Need To Do; Is Reform Really Feasible? A Dialogue; Epilogue: Serpents and Doves.
Download or read book Slogans Or Distinctives written by David L. Wolfe and published by University Press of Amer. This book was released on 1993-01-01 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the authors first identify the 'educational slogans' that often mark Christian higher education-'All truth is God's truth, ' 'Integration of Faith and Learning, ' 'Holistic Education, ' and 'The Personal Touch, ' for example. The authors then contrast these supposed distinctives with tacit assumptions prevalent in traditional models of Christian higher education. They first propose an agenda for existing Christian liberal arts colleges and then a new model called Ambrose House, consisting of interrelated phases. One chapter is a dialogue between two fictional characters, one defending Christian higher education and the other opposing it. Contents: Foreword; To the Reader; Prologue: A Rabbit Tale; From Slogans To Distinctives; Possibilities and Prioritites: A Dialogue in Which a Skeptic Calls Christian Higher Education to Task; Bandaids and Organ Transplants: Some Current Efforts at Innovation; The Skin of Our Teeth: The Very Least We Need To Do; Is Reform Really Feasible? A Dialogue; Epilogue: Serpents and Doves.
Download or read book Intellectual Property Law in China written by Christopher Heath and published by Kluwer Law International B.V.. This book was released on 2021-02-19 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual property law and practice in China has changed dramatically since the first edition of this influential book published in 2005. Today, judicial and administrative application of law plays a major role, and accordingly this entirely rewritten new edition draws on an abundance of court and administrative decisions clarifying how the law is applied. In a thorough and systematic manner, the authors clearly demonstrate the sophisticated level of legal certainty available for domestic and foreign entities doing business in China, including the adaptation of the legal framework to new technologies, broadened scope of protected subject matter, improved quality of filings, and significant enhancement of enforcement not only with regard to remedies but also to procedural aspects. Providing comprehensive coverage of all aspects of intellectual property protection in China – including analysis of IP-related provisions of China’s new Civil Code – the book emphasizes issues of concern to foreign traders and investors such as the following: copyright law and software protection; protection of trademarks, including Chinese character and Roman script trademarks, well-known marks and bad faith applications; technology transfer; enforcement of trade secret and patent protection; criminal liability for infringement; unfair competition and antitrust law; role of the binding interpretations of the Supreme People’s Court; administrative regulations that supplement the laws; co-operation with administrative authorities; protection of geographical indications; protection of trade names; domain name dispute resolution; special patent-related laws protecting such areas as plant varieties, integrated circuit layout designs,; and relevant provisions of the distinct laws of Hong Kong and Macao. Full descriptions of the competencies of China’s IP-related institutions are included with detailed attention to procedural matters. Brief historical notes in each chapter feature the most significant changes in each amendment of law and regulation. Because in China the laws are supplemented and interpreted by numerous guidelines and circulars issued by ministries or courts, the up-to-date knowledge and awareness provided in this new edition is essential for all companies investing in China or considering such investment, as well as for practitioners counselling their clients on strategies. In addition, officials and policymakers involved in trade or other relations with China will benefit from a comprehensive update of what the current law is and a critical view of what the challenges are. “...the 2021 IPLCN is a recommended read for those who seek a well-written English textbook which covers the main principles of Chinese IP Law. Clearly outlined, it is probably one of the best of its kind on the market. Its existence is welcome and necessary in the current era, where languages are still obstacles.” By Tian Lu, Book Review for The IP Kitten, September 2021.
Download or read book Trademark written by Stephen Fishman and published by Nolo. This book was released on 2022-08-05 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protect your business name and logo! Your business name, the names of your key products, and your logos, packaging, and slogans—all of these can function as trademarks that distinguish your business and its services and products. So it’s important to choose your marks carefully and protect them vigilantly. Here, you’ll find the most up-to-date information on how to select and protect a great trademark. Learn how to: choose trademarks that distinguish you from competitors search for marks that might conflict with your own register your mark with the U.S. Patent and Trademark Office protect your marks from unauthorized use by others resolve trademark disputes outside the courtroom, and create an Internet presence and secure a domain name. Includes step-by-step instructions on how to register and maintain your trademark with the federal government. Thoroughly updated, the 13th edition includes the latest laws and court cases, including the U.S. Supreme Court’s decision to allow registration of a “disparaging” phrase.
Download or read book Delivering Distinctive Value in Emerging Economies written by Thomas Anning-Dorson and published by CRC Press. This book was released on 2022-06-23 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids in order to create distinct value for consumers and develop resilient and sustainable economies. For this book, we gathered 24 contributions (or chapters) on new directions and strategies to create value in emerging economies. The contributions span thematic areas such as: COVID-19 and small businesses, social influencers and COVID-19 advocacy, artisan entrepreneurship, leadership and project success, internationalization and intellectual property, cultural artifacts in corporate branding, fintech adoption, mobile money and agriculture value chain, workplace fraud, ethical decision-making in accountancy, modeling early detection of mother’s mode of delivery, assessment of health systems in Africa, online platforms and patient empowerment, students’ academic engagement and technology, and continuous use of e-learning among professional accounting students. The authors of these contributions discuss the relevance of each chapter to its target audience (practitioners and students). They also outline the implications for practice and policy (where applicable) alongside the concluding arguments of their respective chapters. In effect, the 24 chapters offer key strategic directions for businesses, public sector institutions, non-governmental organizations, and international development institutions to be more efficient and sustainably responsible in delivering distinctive value in emerging economies. Emerging economies have become an opportune interest of practitioners, entrepreneurs and policy makers worldwide. Hence, a contemporary text which explores how to create and deliver distinct value in these economies is a must a read.
Download or read book Scientific Circulation Management for Newspapers written by William Rufus Scott and published by . This book was released on 1915 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Guide to Trade Mark Law and Practice in Ireland written by Helen Johnson and published by Bloomsbury Publishing. This book was released on 2023-05-11 with total page 937 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the practice and procedure of trade marks in Ireland and at the EU Intellectual Property Office (EUIPO), this book steers clear of confusing legal jargon, explaining the main trade mark principles clearly and concisely. Several new chapters have been added to the Second Edition, addressing topics such as trade mark searching, online infringement and trade mark protection post-Brexit. Recent Irish legislation is also covered: - European Union (Trade Marks) Regulations 2018 (SI 561/2018) - Trade Marks (Amendment) Rules 2018 (SI 562/2018) - Trade Marks Act 1996 (Community Trade Mark) (Amendment) Regulations 2018 (SI 563/2018) - Trade Marks (Amendment) Rules 2019 (SI 588/2019 and 628/2019) - Copyright and Other Intellectual Property Law Provisions Act 2019 - Public Health (Standardised Packaging of Tobacco) Act 2015 Notable authorities are also considered, such as: - Galway Free Range Eggs Ltd v O' Brien and Ors [2016] IEHC 249 - Nutrimedical BV & anor v Nualtra Ltd [2016] IEHC 261; [2017] IEHC 253 - Aldi v Dunnes Stores [2019] IESC 41 - Cartier International & Ors v British Sky Broadcasting Limited & Ors [2014] EWHC 3354 (Ch), [2016] EWCA Civ 658 and [2018] UKSC 28 - Sky Ltd & Ors v Skykick UK Ltd & Anor [2020] EWHC 990 (Ch) and [2021] EWCA Civ 1121 - Aviareto Ltd v Global Closing Room Ltd [2021] IEHC 377 This is an indispensable guide for lawyers, those working in the area of IP, candidates intending to sit the Trade Mark Agent exam at the Intellectual Property Office of Ireland, sole traders, entrepreneurs and anyone wanting to protect their brand. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.
Download or read book Intellectual Property Overlaps written by Estelle Derclaye and published by Bloomsbury Publishing. This book was released on 2011-05-11 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual property rights, conventionally seen as quite distinct, are increasingly overlapping with one another. There are several reasons for this: the expansion of IPRs beyond their traditional borders, the creation of new IPRs especially at EU level, the exploitation of gaps in the law by shrewd lawyers, and the use of unfair competition as an alternative when IPRs are either not available at all or expired. The convergence of several IPRs on the same subject-matter poses problems. As they are normally envisaged as water-tight categories, there are very few rules which cater for the sort of regime clash that any overlap of IPRs necessarily entails. This book's aim is to find appropriate rules to regulate overlaps and thereby avoid regime conflicts and undue unstructured expansion of IPRs. The book studies the practical consequences of each overlap at the international, European and national levels (where the laws of France, the UK and Germany are reviewed). It then analyses the reasons for the prohibition or authorisation of overlaps. This analysis enables the determination of criteria and principles that can be used to (re)map the overlaps to achieve appropriateness and legitimacy.
Download or read book Mine Your Language written by Abhishek Borah and published by Penguin Random House India Private Limited. This book was released on 2024-03-18 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!
Download or read book Politically Speaking written by Christ'l De Landtsheer and published by Bloomsbury Publishing USA. This book was released on 1998-09-24 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The characteristics, nature, and content of the language used in the public sphere of various Western and non-Western societies are examined in this collection of essays. They also analyze the functions language plays in the polity and the link between culture, political culture, and the language that politicians and the public use in their symbolic interaction. This work details and examines the characteristics, nature, and content of the language used in the public sphere of various Western and non-Western societies; the functions language plays in the polity; and the link between culture, political culture, and the language that politicians and other elites, as well as the public, use in their symbolic interaction. The essays describe and analyze the topic of political language from different perspectives—political science, psychology, philosophy, sociology, gender studies, economics, religious, public administration, mass communication, and linguistics. Essays examine the discourse of political press reports and TV interviews, political orations and election propaganda, legalistic, political-philosophic, and religious treatises. Throughout it provides an overview of the state of the art of political language, utilizing various research methods and disciplines.
Download or read book Sport Law written by Anita M. Moorman and published by Taylor & Francis. This book was released on 2017-07-05 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Law: A Managerial Approach, third edition, merges law and sport management in a way that is accessible and straightforward. Its organization continues to revolve around management functions rather than legal theory. Concise explanations, coupled with relevant industry examples and cases, give readers just enough legal doctrine to understand the important concepts that apply to each area. This book will help prepare students as they get ready to assume a broad range of responsibilities in sport, education, or recreation. Whether readers work as coaches or teachers; administer professional programs; manage fitness/health clubs; or assume roles in a high school, college, Olympic, or professional sport organization, legal concerns will inevitably be woven into their managerial concerns. This book provides knowledge of the law that helps create a competitive advantage and build a more efficient and successful operation that better serves the needs of its constituents. Special Features of the Book Managerial context tables. Chapter-opening exhibits act as organizational and study tools identifying managerial contexts in relation to major legal issues, relevant law, and illustrative cases for the chapter. Case opinions, focus cases, and hypothetical cases. Legal opinions--both excerpted (case opinions) and summarized (focus cases)--illustrate relevant legal points and help readers understand the interplay between fact and legal theory. The cases include questions for discussion, and the instructor’s manual provides guidance for the discussion. Hypothetical cases further highlight topics of interest and include discussion questions to facilitate understanding of the material; analysis and possible responses appear at the end of the chapter. Competitive advantage strategies. Highlighted, focused strategies based on discussions in the text help readers understand how to use the law to make sound operational decisions and will assist them in working effectively with legal counsel. Discussion questions, learning activities, and case studies. Thoughtful and thought-provoking questions and activities emphasize important concepts;they help instructors teach and readers review the material. Creative case studies stimulate readers, as future sport or recreation managers, to analyze situations involving a legal issue presented in the chapter. Annotated websites. Each chapter includes a collection of web resources to help readers explore topics further. Accompanying the web addresses are brief descriptions pointing out key links and the sites' benefits. Bookmarking these sites will help readers in future research or throughout their careers.
Download or read book Tourism Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011-03-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].
Download or read book Printers Ink written by and published by . This book was released on 1920 with total page 1278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Communications written by John Egan and published by SAGE. This book was released on 2014-10-13 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury’s gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. ‘Insight’ boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in ‘marcoms’; it will make your study fun along the way. For those looking to get ahead of their classmates and other job candidates, the textbook includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment. There is also a companion website with additional study materials to help you go one further and stay ahead of the pack: study.sagepub.com/egan This textbook is essential reading for all marketing communications courses at undergraduate and postgraduate levels as well as professional courses in Marketing.
Download or read book From Single Market to Economic Union written by Niamh Nic Shuibhne and published by Oxford University Press. This book was released on 2012-06-14 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading figures in European law discuss the evolution and regulation of the EU as an economic union, in tribute to the scholarship of the late Professor John Usher, one of the pioneers of the field.
Download or read book Building Theatre Patronage written by John Francis Barry and published by . This book was released on 1927 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to manual explaining how to make your cinema popular.
Download or read book The Continuance of Homoeopathy as a Distinctive School of Medicine written by J. H. Moore and published by . This book was released on 1905 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
