Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Download or read book Location Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Download or read book Social Innovation and Territorial Development written by Diana MacCallum and published by Routledge. This book was released on 2016-04-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of social innovation offers an alternative perspective on development and territorial transformation, one which foregrounds innovation in social relations. This volume presents a broad-ranging and insightful exploration of social innovation and how it can affect life, society and economy, especially within local communities. It addresses key questions about the nature of social innovation as a process and a strategy and explores what opportunities may exist, or may be generated, for social innovation to nourish human development. It puts forward alternative development options which variously highlight solidarity, co-operation, cultural-artistic endeavour and diversity. In doing so, this book offers a provocative response to the predominant neoliberal economic vision of spatial, economic and social change.

Download or read book Can Neighbourhoods Save the City written by Frank Moulaert and published by Routledge. This book was released on 2010-07-12 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, neighbourhoods been pivotal sites of social, economic and political exclusion processes, and civil society initiatives, attempting bottom-up strategies of re-development and regeneration. In many cases these efforts resulted in the creation of socially innovative organizations, seeking to satisfy the basic human needs of deprived population groups, to increase their political capabilities and to improve social interaction both internally and between the local communities, the wider urban society and political world. SINGOCOM - Social INnovation GOvernance and COMmunity building – is the acronym of the EU-funded project on which this book is based. Sixteen case studies of socially-innovative initiatives at the neighbourhood level were carried out in nine European cities, of which ten are analysed in depth and presented here. The book compares these efforts and their results, and shows how grass-roots initiatives, alternative local movements and self-organizing urban collectives are reshaping the urban scene in dynamic, creative, innovative and empowering ways. It argues that such grass-roots initiatives are vital for generating a socially cohesive urban condition that exists alongside the official state-organized forms of urban governance. The book is thus a major contribution to socio-political literature, as it seeks to overcome the duality between community-development studies and strategies, and the solidarity-based making of a diverse society based upon the recognising and maintaining of citizenship rights. It will be of particular interest to both students and researchers in the fields of urban studies, social geography and political science.

Download or read book Cultures of Copyright written by Dànielle Nicole DeVoss and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The symbols, signs, and traces of copyright and related intellectual property laws that appear on everyday texts, objects, and artifacts have multiplied exponentially over the past 15 years. Digital spaces have revolutionized access to content and transformed the ways in which content is porous and malleable. In this volume, contributors focus on copyright as it relates to culture. The editors argue that what «counts» as property must be understood as shifting terrain deeply influenced by historical, economic, cultural, religious, and digital perspectives. Key themes addressed include issues of how: - Culture is framed, defined, and/or identified in conversations about intellectual property; - The humanities and other related disciplines are implicated in intellectual property issues; - The humanities will continue to rub up against copyright (e.g., issues of authorship, authorial agency, ownership of texts); - Different cultures and bodies of literature approach intellectual property, and how competing dynasties and marginalized voices exist beyond the dominant U.S. copyright paradigm. Offering a transnational and interdisciplinary perspective, Cultures of Copyright offers readers - scholars, researchers, practitioners, theorists, and others - key considerations to contemplate in terms of how we understand copyright's past and how we chart its futures.

Download or read book Body Politics in Development written by Wendy Harcourt and published by Zed Books Ltd.. This book was released on 2013-04-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Body Politics in Development sets out to define body politics as a key political and mobilizing force for human rights in the last two decades. This passionate and engaging book reveals how once-tabooed issues, such as rape, gender-based violence, and sexual and reproductive rights, have emerged into the public arena as critical grounds of contention and struggle. Engaging in the latest feminist thinking and action, the book describes the struggles around body politics for people living in economic and socially vulnerable communities and covers a broad range of gender and development issues, including fundamentalism, sexualities and new technologies, from diverse viewpoints. The book's originality comes through the author's rich experience and engagement in feminist activism and global body politics and was winner of the 2010 FWSA Book Prize.

Download or read book Badenheim Nineteen thirty nine written by Aharon Apelfeld and published by David R. Godine Publisher. This book was released on 1980 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tale of Europe in the days just before the war. It tells of a small group of Jewish holiday makers in the resort of Badenheim in the Spring of 1939. Hitler's war looms, but Badenheim and its summer residents go about life as normal."

Download or read book Democracy as Problem Solving written by Xavier De Souza Briggs and published by MIT Press. This book was released on 2008-07-18 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case studies from around the world and theoretical discussion show how the capacity to act collectively on local problems can be developed, strengthening democracy while changing social and economic outcomes. Complexity, division, mistrust, and “process paralysis” can thwart leaders and others when they tackle local challenges. In Democracy as Problem Solving, Xavier de Souza Briggs shows how civic capacity—the capacity to create and sustain smart collective action—can be developed and used. In an era of sharp debate over the conditions under which democracy can develop while broadening participation and building community, Briggs argues that understanding and building civic capacity is crucial for strengthening governance and changing the state of the world in the process. More than managing a contest among interest groups or spurring deliberation to reframe issues, democracy can be what the public most desires: a recipe for significant progress on important problems. Briggs examines efforts in six cities, in the United States, Brazil, India, and South Africa, that face the millennial challenges of rapid urban growth, economic restructuring, and investing in the next generation. These challenges demand the engagement of government, business, and nongovernmental sectors. And the keys to progress include the ability to combine learning and bargaining continuously, forge multiple forms of accountability, and find ways to leverage the capacity of the grassroots and what Briggs terms the “grasstops,” regardless of who initiates change or who participates over time. Civic capacity, Briggs shows, can—and must—be developed even in places that lack traditions of cooperative civic action.

Download or read book Urban Fortunes written by John R. Logan and published by Univ of California Press. This book was released on 2007-08-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sociological classic is updated with a new preface by the authors looking at developments in the study of urban planning during the twenty-year life of this influential work.

Download or read book Self Representation and Digital Culture written by N. Thumim and published by Springer. This book was released on 2012-07-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a close look at ordinary people 'telling their own story', Nancy Thumim explores self-representations in contemporary digital culture in settings as diverse as reality TV, online storytelling, and oral histories displayed in museums.

Download or read book Artificial Intelligence and the Law written by Jan De Bruyne and published by Intersentia. This book was released on 2021-01-18 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is becoming increasingly more prevalent in our daily social and professional lives. Although AI systems and robots bring many benefits, they present several challenges as well. The autonomous and opaque nature of AI systems implies that their commercialisation will affect the legal and regulatory framework.0In this comprehensive book, scholars critically examine how AI systems may impact Belgian law. It contains contributions on consumer protection, contract law, liability, data protection, procedural law, insurance, health, intellectual property, arbitration, lethal autonomous weapons, tax law, employment law, ethics,?While specific topics of Belgian private and public law are thoroughly addressed, the book also provides a general overview of a number of regulatory and ethical AI evolutions and tendencies in the European Union. Therefore, it is a must-read for legal scholars, practitioners and government officials as well as for anyone with an interest in law and AI.

Download or read book Bodies in Resistance written by Wendy Harcourt and published by Springer. This book was released on 2016-11-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of the emerging new research on civic innovation, this book explores how sexual politics and gender relations play out in feminist struggles around body politics in Brazil, Colombia, India, Iran, Mexico, Nepal, Turkey, Nicaragua, as well as in East Africa, Latin America and global institutions and networks. From diverse disciplinary perspectives, the book looks at how feminists are engaged in a complex struggle for democratic power in a neoliberal age and at how resistance is integral to possibilities for change. In making visible resistances to dominant economic and social policies, the book highlights how such struggles are both gendered and gendering bodies. The chapters explore struggles for healthy environments, sexual health and reproductive rights, access to abortion, an end to gender-based violence, the human rights of LGBTIQA persons, the recognition of indigenous territories and all peoples’ rights to care, love and work freely. The book sets out the violence, hopes, contradictions and ways forward in these civic innovations, resistances and connections across the globe.

Download or read book Political Leaders and Changing Local Democracy written by Hubert Heinelt and published by Springer. This book was released on 2017-12-19 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies political leadership at the local level, based on data from a survey of the mayors of cities of more than 10,000 inhabitants in 29 European countries carried out between 2014 and 2016. The book compares these results with those of a similar survey conducted ten years ago. From this comparative perspective, the book examines how to become a mayor in Europe today, the attitudes of these politicians towards administrative and territorial reforms, their notions of democracy, their political priorities, whether or not party politicization plays a role at the municipal level, and how mayors interact with other actors in the local political arena. This study addresses students, academics and practitioners concerned at different levels with the functioning and reforms of the municipal level of local government.

Download or read book Prohibition of Abuse of Law written by Rita de la Feria and published by Bloomsbury Publishing. This book was released on 2011-06-09 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Court of Justice has been alluding to 'abuse and abusive practices' for more than thirty years, but for a long time the significance of these references has been unclear. Few lawyers examined the case law, and those who did doubted whether it had led to the development of a legal principle. Within the last few years there has been a radical change of attitude, largely due to the development by the Court of an abuse test and its application within the field of taxation. In this book, academics and practitioners from all over Europe discuss the development of the Court's approach to abuse of law across the whole spectrum of European Union law, analysing the case-law from the 1970s to the present day and exploring the consequences of the introduction of the newly designated 'principle of prohibition of abuse of law' for the development of the laws of the EU and those of the Member States.

Download or read book Citizenship for the 21st Century written by John J. Cogan and published by Psychology Press. This book was released on 2000 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Civic and citizenship education have emerged as major areas of discussion, debate and action regarding their place in the school curriculum in many nations. This text sets out to show the importance of citizenship education with examples and contributions from around the world.

Download or read book Solidarity Economy I written by Center for Popular Economics (É.-U.) and published by . This book was released on 2009 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Making Good Citizens written by Diane Ravitch and published by Yale University Press. This book was released on 2008-10-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: divAmericans have reason to be concerned about the condition of American democracy at the start of the twenty-first century. Surveys show that civic participation has declined, cynicism about government has increased, and young people have a weak grasp of the principles that underlie our constitutional system. Crucial questions must be answered: How serious is the situation? What role do schools play in shaping civic behavior? Are current education reform initiatives—such as multiculturalism and school choice—counterproductive? How can schools contribute toward reversing the trend? This volume brings together leading thinkers from a variety of disciplines to probe the relation between a healthy democracy and education. Their original and provocative discussions cut across a range of important topics: the cultivation of democratic values, the formation of social capital in schools and communities, political conflict in a pluralist society, the place of religion in public life, the enduring problems of racial inequality. Gathering together the most current research and thinking on education and civil society, this is a book that deserves the attention of everyone who cares about the quality and future of American democracy./DIV