Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-16 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Download or read book Design Visual Communication and Branding written by Daniel Raposo and published by Cambridge Scholars Publishing. This book was released on 2022-02-17 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.
Download or read book Perspective on Design written by Daniel Raposo and published by Springer Nature. This book was released on 2019-11-23 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas of communication design, fashion design, interior design, and product design, as well as overlapping areas. The fourteen chapters highlight carefully selected contributions presented during the 6th EIMAD conference, held on February 22–23, 2018 at the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal. They report on outstanding advances that offer new theoretical perspectives and practical research directions in design, and which are aimed at fostering communication in a global, digital world, while also addressing key individual and societal needs.
Download or read book Advances in Human Factors and Ergonomics 2012 14 Volume Set written by Gavriel Salvendy and published by CRC Press. This book was released on 2012-08-06 with total page 8218 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from an international group of authors with diverse backgrounds, this set comprises all fourteen volumes of the proceedings of the 4th AHFE Conference 21-25 July 2012. The set presents the latest research on current issues in Human Factors and Ergonomics. It draws from an international panel that examines cross-cultural differences, design issues, usability, road and rail transportation, aviation, modeling and simulation, and healthcare.
Download or read book Advances in Usability Evaluation written by Francesco Rebelo and published by CRC Press. This book was released on 2012-07-17 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful interaction with products, tools and technologies depends on usable designs, accommodating the needs of potential users and does not require costly training. In this context, this book is concerned about emerging concepts, theories and applications of human factors knowledge focusing on the discovery and understanding of human interaction with products and systems for their improvement. The book is organized into four sections that focus on the following subject matters: • Usability Methods and Tools • Theoretical Issues in Usability • Usability in Web Environment • Miscellaneous In the section Usability Methods and Tools, studies related with new and improved methods and tools for the advancement in the efficiency of the usability studies is reported. In this context, this book provides studies, which cover everything from checklists and heuristics development to kaizen and biometrics measurement techniques. Also, the use of tools, like eye tracker, virtual reality and augmented reality is discussed. The section Theoretical Issues in Usability concentrates on theorical approaches of usability that allow justifying the impact of usability in our lives. Review studies about the importance of usability and connections between ergonomics and virtual reality were reported. General approaches raised the concepts of modeling and simulation to explain changes in human performance and accidents. The section Usability in Web Environment concentrates on studies associated with the use of the Internet environment and mainly discusses the development of new services and creates social communities. The section Miscellaneous shows various studies that focus on aesthetic, affective and emotional design, corporate and inclusive design.
Download or read book Type Sign Symbol written by Adrian Frutiger and published by . This book was released on 1980 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adrian Frutiger Typefaces written by Heidrun Osterer and published by Walter de Gruyter. This book was released on 2014-05-08 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das internationale Schriftschaffen nach 1950 wurde maßgeblich geprägt vom Schweizer Adrian Frutiger. Sein Schriftprogramm Univers und die zum ISO-Standard erklärte, maschinenlesbare Schrift OCR-B sind ebenso Meilensteine wie die zur Frutiger weiterentwickelte Schrift der Pariser Flughäfen – ein Qualitätsstandard für Signalisationsschriften. Mit den Corporate Types prägte er Firmenauftritte wie den der japanischen Kosmetiklinie Shiseido. Insgesamt entstanden rund 50 Schriften, darunter Ondine, Méridien, Avenir und Vectora. Auf Gesprächen mit Frutiger basierend sowie auf umfangreichen Recherchen in Frankreich, England, Deutschland und der Schweiz, zeichnet die Publikation den gestalterischen Werdegang des Schriftkünstlers exakt nach. Es werden alle Schriften – vom Entwurf bis zur Vermarktung – abgebildet sowie mit Bezug zu Technik und zu artverwandten Schriften analysiert. Bisher unveröffentlichte, nicht realisierte Schriften sowie über 100 Logos vervollständigen das Bild. Mit dieser zweiten Auflage, einer korrigierten und durch einen Index erweiterten Studienausgabe, lässt sich Frutigers Werk noch besser erschliessen.
Download or read book Visible Language written by and published by . This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The journal for research on the visual media of language expression.
Download or read book Leonardo written by and published by . This book was released on 1992 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: International journal of contemporary visual artists.
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Twilight of the Avant garde written by Jonathan Mayhew and published by Liverpool University Press. This book was released on 2009-01-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twilight of the Avant-Garde addresses the central problem of contemporary Spanish poetry: the attempt to preserve the scope and ambition of modernist poetry at the end of the twentieth century. Offering a critical analysis of Luis Garcìa Montero’s “poetry of experience,” and the work of José Angel Valente and Antonio Gamoneda, among others, Mayhew challenges received notions about the value of poetic language in relation to the society and culture at large. Ultimately championing the survival of more challenging and ambitious modes of poetic writing in the postmodern age, this volume argues that the cultural ambition of modernist poetics remains alive and well in our age of cynicism.
Download or read book Advances in Artificial Intelligence Software and Systems Engineering written by Tareq Ahram and published by Springer. This book was released on 2019-06-10 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses emerging issues resulting from the integration of artificial intelligence systems in our daily lives. It focuses on the cognitive, visual, social and analytical aspects of computing and intelligent technologies, highlighting ways to improve the acceptance, effectiveness, and efficiency of said technologies. Topics such as responsibility, integration and training are discussed throughout. The book also reports on the latest advances in systems engineering, with a focus on societal challenges and next-generation systems and applications for meeting them. The book is based on two AHFE 2019 Affiliated Conferences – on Artificial Intelligence and Social Computing, and on Service, Software, and Systems Engineering –, which were jointly held on July 24–28, 2019, in Washington, DC, USA.
Download or read book Essentials for Child Development Associates Working with Young Children written by Carol Brunson Day and published by Ingram. This book was released on 2004-11-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pictograms Icons and Signs written by Rayan Abdullah and published by Thames and Hudson. This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated sourcebook of pictogram design, presenting a multitude of examples from around the world, this title outlines the history of the pictogram, showing how it has been applied in commercial and creative fields over the past century.
Download or read book Organizational Behavior written by Don Hellriegel and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
Download or read book Guide to the International Registration of Marks under the Madrid Agreement and the Madrid Protocol written by World Intellectual Property Organization and published by WIPO. This book was released on 2019-09-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Guide is primarily intended for applicants and holders of international registrations of marks, as well as officials of the competent administrations of the Member States of the Madrid Union. It leads them through the various steps of the international registration procedure and explains the essential provisions of the Madrid Agreement, the Madrid Protocol and the Common Regulations.
Download or read book Bayley Scales of Infant Development written by Nancy Bayley and published by . This book was released on 1969 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
