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Book Animation and Advertising

Download or read book Animation and Advertising written by Malcolm Cook and published by Springer Nature. This book was released on 2019-12-17 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.

Book Intertwingled

    Book Details:
  • Author : Douglas R. Dechow
  • Publisher : Springer
  • Release : 2015-07-03
  • ISBN : 3319169254
  • Pages : 157 pages

Download or read book Intertwingled written by Douglas R. Dechow and published by Springer. This book was released on 2015-07-03 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging volume celebrates the life and work of Theodor Holm “Ted” Nelson, a pioneer and legendary figure from the history of early computing. Presenting contributions from world-renowned computer scientists and figures from the media industry, the book delves into hypertext, the docuverse, Xanadu and other products of Ted Nelson’s unique mind. Features: includes a cartoon and a sequence of poems created in Nelson’s honor, reflecting his wide-ranging and interdisciplinary intellect; presents peer histories, providing a sense of the milieu that resulted from Nelson’s ideas; contains personal accounts revealing what it is like to collaborate directly with Nelson; describes Nelson’s legacy from the perspective of his contemporaries from the computing world; provides a contribution from Ted Nelson himself. With a broad appeal spanning computer scientists, science historians and the general reader, this inspiring collection reveals the continuing influence of the original visionary of the World Wide Web.

Book When Computers Were Human

    Book Details:
  • Author : David Alan Grier
  • Publisher : Princeton University Press
  • Release : 2013-11-01
  • ISBN : 1400849365
  • Pages : 423 pages

Download or read book When Computers Were Human written by David Alan Grier and published by Princeton University Press. This book was released on 2013-11-01 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before Palm Pilots and iPods, PCs and laptops, the term "computer" referred to the people who did scientific calculations by hand. These workers were neither calculating geniuses nor idiot savants but knowledgeable people who, in other circumstances, might have become scientists in their own right. When Computers Were Human represents the first in-depth account of this little-known, 200-year epoch in the history of science and technology. Beginning with the story of his own grandmother, who was trained as a human computer, David Alan Grier provides a poignant introduction to the wider world of women and men who did the hard computational labor of science. His grandmother's casual remark, "I wish I'd used my calculus," hinted at a career deferred and an education forgotten, a secret life unappreciated; like many highly educated women of her generation, she studied to become a human computer because nothing else would offer her a place in the scientific world. The book begins with the return of Halley's comet in 1758 and the effort of three French astronomers to compute its orbit. It ends four cycles later, with a UNIVAC electronic computer projecting the 1986 orbit. In between, Grier tells us about the surveyors of the French Revolution, describes the calculating machines of Charles Babbage, and guides the reader through the Great Depression to marvel at the giant computing room of the Works Progress Administration. When Computers Were Human is the sad but lyrical story of workers who gladly did the hard labor of research calculation in the hope that they might be part of the scientific community. In the end, they were rewarded by a new electronic machine that took the place and the name of those who were, once, the computers.

Book Interactive Computer Graphics

Download or read book Interactive Computer Graphics written by Edward Angel and published by Addison-Wesley Longman. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer animation and graphics-once rare, complicated, and comparatively expensive-are now prevalent in everyday life from the computer screen to the movie screen. Interactive Computer Graphics is the only introduction to computer graphics text for undergraduates that fully integrates OpenGL and emphasizes application-based programming. Using C and C++, the top-down, programming-oriented approach allows for coverage of engaging 3D material early in the course so students immediately begin to create their own 3D graphics. Low-level algorithms (for topics such as line drawing and filling polygons) are presented after students learn to create graphics. This book is suitable for undergraduate students in computer science and engineering, for students in other disciplines who have good programming skills, and for professionals.

Book Computer Graphics

Download or read book Computer Graphics written by M. Pauline Baker and published by . This book was released on 1994 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book A Computational Approach to Digital Chinese Painting and Calligraphy

Download or read book A Computational Approach to Digital Chinese Painting and Calligraphy written by Songhua Xu and published by Springer Science & Business Media. This book was released on 2009-05-12 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Computational Approach to Digital Chinese Painting and Calligraphy" is a technical book on computer science and its applications in the arts. It focuses on Oriental digital arts, in particular Chinese arts and painting, offering a multi-disciplinary treatment from the angles of computer graphics, interactive techniques, human-computer interaction, and artificial intelligence. The book also discusses the unique difficulties and challenges of using the computer to produce Oriental arts, including research results by the authors and their lessons and engineering experiences behind these efforts. Songhua Xu is a computer scientist of Zhejiang University and Yale University, as well as an honorary researcher of the University of Hong Kong. Francis C.M. Lau is Professor at the University of Hong Kong where he leads the Systems Research Group in the Department of Computer Science. Yunhe Pan is Professor of Computer Science at Zhejiang University as well as Deputy President of Chinese Academy of Engineering.

Book Principles of Computer Graphics

Download or read book Principles of Computer Graphics written by Shalini Govil-Pai and published by Springer Science & Business Media. This book was released on 2006-08-02 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps readers to develop their own professional quality computer graphics. Hands-on examples developed in OpenGL illustrate key concepts.

Book The Oxford Handbook of Interactive Audio

Download or read book The Oxford Handbook of Interactive Audio written by Karen Collins and published by Oxford University Press. This book was released on 2014-04-04 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: As audiences are increasingly no longer solely listeners but also active producer-consumers, and as video games and other interactive systems increasingly permeate our daily lives, understanding interactivity and its impact on the audience has never been more important. A collection of newly commissioned chapters on interactivity in music and sound edited by preeminent scholars in the field, this book marks the beginning of a journey into understanding the ways in which we interact with sound, and offers a new set of analytical tools for the growing field of interactive audio. What does it mean to interact with sound? How does interactivity alter our experience as creators and listeners? What makes interactive audio different from non-interactive audio? Where does interacting with audio fit into our understanding of sound and music? What does the future hold for interactive media when it comes to our musical and sonic experiences? And how do we begin to approach interactive audio from a theoretical perspective? The Oxford Handbook of Interactive Audio answers these questions by exploring the full range of interactive audio in video games, performance, education, environmental design, toys, and artistic practice. Examining these questions from a range of approaches -- technological, emotional, psychological, and physical -- the book provides a thorough overview of the fascinating experience of interactive sound.

Book Human Walking in Virtual Environments

Download or read book Human Walking in Virtual Environments written by Frank Steinicke and published by Springer Science & Business Media. This book was released on 2013-05-15 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a survey of past and recent developments on human walking in virtual environments with an emphasis on human self-motion perception, the multisensory nature of experiences of walking, conceptual design approaches, current technologies, and applications. The use of Virtual Reality and movement simulation systems is becoming increasingly popular and more accessible to a wide variety of research fields and applications. While, in the past, simulation technologies have focused on developing realistic, interactive visual environments, it is becoming increasingly obvious that our everyday interactions are highly multisensory. Therefore, investigators are beginning to understand the critical importance of developing and validating locomotor interfaces that can allow for realistic, natural behaviours. The book aims to present an overview of what is currently understood about human perception and performance when moving in virtual environments and to situate it relative to the broader scientific and engineering literature on human locomotion and locomotion interfaces. The contents include scientific background and recent empirical findings related to biomechanics, self-motion perception, and physical interactions. The book also discusses conceptual approaches to multimodal sensing, display systems, and interaction for walking in real and virtual environments. Finally, it will present current and emerging applications in areas such as gait and posture rehabilitation, gaming, sports, and architectural design.

Book Interactive Sketch based Interfaces and Modelling for Design

Download or read book Interactive Sketch based Interfaces and Modelling for Design written by Alexandra Bonnici and published by CRC Press. This book was released on 2023-05-31 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sketching is a natural and intuitive communication tool used for expressing concepts and ideas that are difficult to communicate through text or speech alone. In design applications, drawings are used at various stages of the design process: from the early concept drawings scribbled on a piece of paper to immersive interactions in which users manipulate and adjust the 3D form of an object in virtual or augmented reality environments. This variety in drawing activities brings about the need for different interpretation strategies that support not only the sketching activity itself, but also allow sketch-based interactions, such as sketch-based queries, to take place. In this book, we explore the different drawing approaches used in design and the algorithms required for processing and interpreting the different sketches and drawings in design. The book is divided into two parts. The first part focuses on sketching in the 2D domain. This includes the digitization of offline and paperbased sketches, techniques for online sketch recognition, observations of user drawing habits, algorithms for inferring depth from 2D drawings, as well as non-photorealistic rendering techniques that are then applied to sketch-based queries. The second part of the book focuses on 3D sketching in virtual or augmented reality spaces. Here, we present the processing and rendering of the 3D strokes, the different interaction devices available for 3D sketching, and look at different applications where immersive 3D sketching has been applied with success.

Book The Craft of Information Visualization

Download or read book The Craft of Information Visualization written by Benjamin B. Bederson and published by Elsevier. This book was released on 2003-05-22 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the beginning of the computer age, researchers from many disciplines have sought to facilitate people's use of computers and to provide ways for scientists to make sense of the immense quantities of data coming out of them. One gainful result of these efforts has been the field of information visualization, whose technology is increasingly applied in scientific research, digital libraries, data mining, financial data analysis, market studies, manufacturing production control, and data discovery.This book collects 38 of the key papers on information visualization from a leading and prominent research lab, the University of Maryland's Human-Computer Interaction Lab (HCIL). Celebrating HCIL's 20th anniversary, this book presents a coherent body of work from a respected community that has had many success stories with its research and commercial spin-offs. Each chapter contains an introduction specifically written for this volume by two leading HCI researchers, to describe the connections among those papers and reveal HCIL's individual approach to developing innovations.*Presents key ideas, novel interfaces, and major applications of information visualization tools, embedded in inspirational prototypes.*Techniques can be widely applied in scientific research, digital libraries, data mining, financial data analysis, business market studies, manufacturing production control, drug discovery, and genomic studies.*Provides an "insider" view to the scientific process and evolution of innovation, as told by the researchers themselves.*This work comes from the prominent and high profile University of Maryland's Human Computer Interaction Lab

Book Integrating Cognitive Architectures into Virtual Character Design

Download or read book Integrating Cognitive Architectures into Virtual Character Design written by Turner, Jeremy Owen and published by IGI Global. This book was released on 2016-06-06 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive architectures represent an umbrella term to describe ways in which the flow of thought can be engineered towards cerebral and behavioral outcomes. Cognitive Architectures are meant to provide top-down guidance, a knowledge base, interactive heuristics and concrete or fuzzy policies for which the virtual character can utilize for intelligent interaction with his/her/its situated virtual environment. Integrating Cognitive Architectures into Virtual Character Design presents emerging research on virtual character artificial intelligence systems and procedures and the integration of cognitive architectures. Emphasizing innovative methodologies for intelligent virtual character integration and design, this publication is an ideal reference source for graduate-level students, researchers, and professionals in the fields of artificial intelligence, gaming, and computer science.

Book 2 5D Printing

Download or read book 2 5D Printing written by Carinna Parraman and published by John Wiley & Sons. This book was released on 2018-08-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide that examines the history and current state of 2.5D printing and explores the relationship between two and three dimensions 2.5D Printing: Bridging the Gap Between 2D and 3D Applications examines the relationship between two- and three-dimensional printing and explores the current ideas, methods, and applications. It provides insights about the diversity of our material culture and heritage and how this knowledge can be used to design and develop new methods for texture printing. The authors review the evolving research and interest in working towards developing methods to: capture, measure and model the surface qualities of 3D and 2D objects, represent the appearance of surface, material and textural qualities, and print or reproduce the material and textural qualities. The text reflects information on the topic from a broad range of fields including science, technology, art, design, conservation, perception, and computer modelling. 2.5D Printing: Bridging the Gap Between 2D and 3D Applications provides a survey of traditional methods of capturing 2.5D through painting and sculpture, and how the human perception is able to judge and compare differences. This important text: Bridges the gap between the technical and perceptual domains of 2D and 3D printing Discusses perceptual texture, color, illusion, and visual impact to offer a unique perspective Explores how to print a convincing rendering of texture that integrates the synthesis of texture in fine art paintings, with digital deposition printing Describes contemporary methods for capturing surface qualities and methods for modelling and measuring, and ways that it is currently being used Considers the impact of 2.5D for future technologies 2.5D Printing is a hands-on guide that provides visual inspiration, comparisons between traditional and digital technologies, case studies, and a wealth of references to the world of texture printing. Please visit the companion website at: www.wiley.com/go/bridging2d3d

Book Innovative Design and Creation of Visual Interfaces  Advancements and Trends

Download or read book Innovative Design and Creation of Visual Interfaces Advancements and Trends written by Falchuk, Ben and published by IGI Global. This book was released on 2012-03-31 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer graphics and digital design have come a long way in recent years, and it is difficult to keep up with the latest trends in software development and output.Innovative Design and Creation of Visual Interfaces: Advancements and Trends offers the cutting-edge in research, development, technologies, case studies, frameworks, and methodologies within the field of visual interfaces. The book has collected research from around the world to offer a holistic picture of the state of the art in the field. In order to stay abreast of the latest trends, this volume offers a vital resource for practitioners and academics alike.

Book SIGGRAPH  79

Download or read book SIGGRAPH 79 written by Bary W. Pollack and published by . This book was released on 1979 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book View Dependent Character Animation

Download or read book View Dependent Character Animation written by Parag Chaudhuri and published by Springer Science & Business Media. This book was released on 2007-09-24 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating moving camera character animations in 3D is a multi-faceted computer graphics and computer vision problem that requires a formal representation of the moving camera, and efficient algorithms to help author manage and render the multitude of character poses required for the animation. This well-researched book introduces view-dependent character animation, covering all the relevant background work. Numerous example animations are offered to explain and illustrate this versatile technique.

Book Advances in Computer Graphics

Download or read book Advances in Computer Graphics written by Tomoyuki Nishita and published by Springer Science & Business Media. This book was released on 2006-06-22 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the refereed proceedings of the 24th Computer Graphics International Conference, CGI 2006. The 38 revised full papers and 37 revised short papers presented were carefully reviewed. The papers are organized in topical sections on rendering and texture, efficient modeling and deformation, digital geometry processing, shape matching and shape analysis, face, virtual reality, motion and image, as well as CAGD.