Download or read book Shopportunity written by Kate Newlin and published by . This book was released on 2009 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's shopping culture is turning the shopper into a zombie-and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50 cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don't need? We're wasting our time and money at the cost of our patience and good will. In Shopportunity! -a manifesto-cum-exposé-marketing expert Kate Newlin looks behind the aisles of our best-known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider's view of how marketers create a brand and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers. One generation of marketers has hooked three generations on the addiction of price promotion, and it has wreaked havoc on our waistlines, credit ratings, and life experience. From Wal-Mart to Macy's, Ralph Lauren, Whole Foods, and the Home Shopping Network, Newlin reveals what the world's leading retailers really know about us, and what it takes to kick the addiction to getting the best deal possible. Culminating in a Shopper's Bill of Rights, Shopportunity! will liberate shoppers-as well as the manufacturers and retailers who serve them-from the tyranny of the cheap.
Download or read book Official Gazette of the United States Patent Office written by United States. Patent Office and published by . This book was released on 1962 with total page 1984 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shopomania written by Paul Berton and published by Douglas & McIntyre. This book was released on 2022-10-15 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thought-provoking and provocative challenge to consumerism (with plenty of name-dropping and celebrity antics). Sassy and satirical, Shopomania is an economic, environmental and social study. This light-hearted, dark-souled dictionary of coined words, or “shoponyms,” takes readers on a roller-coaster ride of avaricious antics and outrageous profligacy. Shopping in one form or another has existed for millennia but, aside from a few slumps, each generation has outdone the previous one. In the past fifty years, shopping—and its associated carbon footprint—has grown exponentially. Berton argues that if we invented today’s consumer culture, then we can invent something to replace it. We can do a better job of making the cycle of stuff truly circular rather than linear. We can be more environmentally, socially and politically conscious of what we buy and how it comes to us—and where it will go after we are finished with it. A species that has made shopping ubiquitous can figure all these things out with little more than co-operation and creativity, and by asking if it is really necessary to “own it now” as we have been told—endlessly—since childhood. Must we possess a thing to enjoy it? Do we really need all that stuff?
Download or read book Cue written by and published by . This book was released on 1953 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shopportunity written by Kate Newlin and published by Harper Collins. This book was released on 2009-03-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50 cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don't need? We're wasting our time and money at the cost of our patience and good will. In Shopportunity!—a manifesto-cum-exposé—marketing expert Kate Newlin looks behind the aisles of our best-known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider's view of how marketers create a brand and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers. One generation of marketers has hooked three generations on the addiction of price promotion, and it has wreaked havoc on our waistlines, credit ratings, and life experience. From Wal-Mart to Macy's, Ralph Lauren, Whole Foods, and the Home Shopping Network, Newlin reveals what the world's leading retailers really know about us, and what it takes to kick the addiction to getting the best deal possible. Culminating in a Shopper's Bill of Rights, Shopportunity! will liberate shoppers—as well as the manufacturers and retailers who serve them—from the tyranny of the cheap.
Download or read book The Facebook Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2010-12-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators
Download or read book Kooriime Koh Oh Ree May written by L. A. Jones and published by Abbott Press. This book was released on 2013-05-20 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is life after deathand a lover for every soul. Kooriimepronounced koh-oh-ree-mayis a hidden island paradise tucked away from the rest of the world; it serves as a home to a race of Elves. When seven Elves are stolen from their homes and taken to New York City, they are set adrift in a world they dont know. Burdened by the grief of being separated from their home and loved ones, the seven do all they can to survive this strange new existence. Can they find their way home again? Can they find happiness in their new home? In this dark, urban romance, the Elves and their new human neighbors do their best to build new lives. The Elves must now learn to cope with very human problems, such as prejudice and the complications of relationships. Despite their best efforts to fit in, they introduce an otherworldly, supernatural quality to every experience. Azure falls in love with Airina, a normal and very human New Yorker. Meilynn wins the love of mean and intolerant Selindah. Sayten seduces Fiero, a doctor-in-training, after being rescued from scientific experimentation. Rocklii, on his search for requited love, attempts to seduce the stoic security guard Dion, who has been rejected by Elven society.
Download or read book Printers Ink written by and published by . This book was released on 1948-04 with total page 1864 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Passion Brands written by Kate Newlin and published by Prometheus Books. This book was released on 2009-12-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brands conscript a loyal following to spend precious social and financial currency. It's a fast, hot read, full of tips and tactics you can apply today and feel tomorrow on the bottom line.-Dave West, President and CEO, The Hershey CompanyKate is dissecting passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff.-Paco Underhill, author of Why We BuyKate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable.-Daryl Brewster, chairman and CEO, Krispy KremeKate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking.-Jim Becktold, director, Proctor & GambleWhat makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm?Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:?Are there common characteristics that enable passion brands to become carriers of personal meaning?What is the financial impact on a company that produces a passion brand?Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product's characteristics, from size and color to how it should be marketed.Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the Oprah Selects list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.
Download or read book Hardware Age written by and published by . This book was released on 1962-04 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing Toolkit written by Jeff Della Mura and published by How To Books. This book was released on 2014-03-27 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors.
Download or read book Funky to Fabulous written by Eli Davidson and published by . This book was released on 2007 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get out of the way and let your dreams have a say! Now you have access to the remarkable power tools used by Hollywood insiders to transform their lives. The innovative Turnaround Techniques in Funky to Fabulous are based on a little known fact. Mammals are the only species that plays. Having fun is an integral part of how humans learn. The book's engaging approach is combined with scientific data to back up its theories. A game at the end of each chapter helps the reader anchor their learning. This unique combination make this a must read book. There are 65.8 million working women in America. 75% of them work full time. 60% of working women struggle with how to turnaround their stress. The key component of stress is feeling out of control. Funky to Fabulous reminds readers that "You are the Mayor of You-ville". The reader is the only one who has the power to change their day. The Turnaround Techniques are based on Neuro Linguistic Programming techniques.
Download or read book Jet written by and published by . This book was released on 1957-11-28 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The weekly source of African American political and entertainment news.
Download or read book An Archaeological Guide to Walking Hadrian s Wall from Wallsend to Bowness on Solway East to West written by M. C. Bishop and published by The Armatura Press. This book was released on 2014-01-26 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an informative (yet informal) description of the route of Hadrian's Wall and all the remains that can still be seen. For most of the route from east to west, it follows the Hadrian's Wall National Trail Footpath, but with an important difference: where the path veers off the line of the Wall, this account stays with it and allows you to examine the remains most other walkers do not see (and most other guidebooks do not describe). Profusely illustrated with more than 100 photographs and plans, it is the perfect archaeological companion to your walk along Hadrian's Wall, regardless of whether you take it with you on your ebook reader or smartphone, or prefer to sit in the comfort of your favourite armchair and let others experience the rain and blisters whilst you enjoy the text and pictures. Written by an archaeologist who has walked, driven, cycled, flown, illustrated, photographed, and even excavated on Hadrian's Wall, this is the second of a new series of accessible guides to 'that famous wall'.
Download or read book Recipe for Disaster written by Stacey Ballis and published by Penguin. This book was released on 2015-03-03 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stacey Ballis cooks up a delicious broth of a novel about a woman whose perfect life falls apart in spectacular fashion--leaving her with a house to restore, an antique cookbook (but no cooking talent), and one very unhappy schnauzer. For fans of Jen Lancaster, Jennifer Weiner, and Emily Giffin. To an outside observer, Anneke Stroudt is a mess—her shirts are stained, her fingernails stubby, her language colorful. But, despite her flaws, Anneke’s life is close to perfect. She has a beautiful historic house to restore and a loving fiancé who cooks like a dream. Until Anneke’s charmed existence falls apart when she loses both her job and her future husband in one terrible day. In need of a new start, she packs up her disgruntled schnauzer and moves into her half-finished home, where she throws her pent-up frustration—and what little savings she has—into finishing the renovation. But at the first step into the house’s overhaul, Anneke is sidetracked when she discovers a mysterious leather-bound book, long hidden away, filled with tempting recipes and steamy secrets from Gemma Ditmore-Smythe, the cook for the house’s original owners. Slowly, with the help of some delicious food and Emma’s life lessons, Anneke begins to realize that, just like a flawless recipe, she’s been waiting for the right ingredients to cook up a perfect life all along… “With the perfect blend of humor and heart, Ballis’s writing is powerfully honest and genuinely hilarious.”—Jen Lancaster INCLUDES RECIPES
Download or read book The Art of Splatoon written by Nintendo and published by Dark Horse Comics. This book was released on 2017-07-11 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Splatoon contains 320 inkredible pages of artwork, including 2D and 3D illustrations of your favorite characters, maps, concept art, weapon and gear design, storyboards, sketches, hand-drawn comics . . . and that's only an inkling of what's inside. We're not squidding around: this is a must have for all fans of Splatoon! Character illustrations! Concept art! Behind the scenes notes! All the content that splatters most!
Download or read book English Lexicogenesis written by D. Gary Miller and published by OUP Oxford. This book was released on 2014-02-20 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: English Lexicogenesis investigates the processes by which novel words are coined in English, and how they are variously discarded or adopted, and frequently then adapted. Gary Miller looks at the roles of affixation, compounding, clipping, and blending in the history of lexicogenesis, including processes taking place right now. The first four chapters consider English morphology and the recent types of word formation in English: the first introduces the morphological terminology used in the work and the book's theoretical perspectives; chapter 2 discusses productivity and constraints on derivations; chapter 3 describes the basic typology of English compounds; and chapter 4 considers the role of particles in word formation and recent construct types specific to English. Chapters 5 and 6 focus respectively on analogical and imaginative aspects of neologistic creation and the roles of metaphor and metonymy. In chapters 7 and 8 the author considers the influence of folk etymology and tabu, and the cycle of loss of expressivity and its renewal. After outlining the phonological structure of words and its role in word abridgements, he examines the acoustic and perceptual motivation of word forms. He then devotes four chapters to aspects and functions of truncation and to reduplicative and conjunctive formations. In the final chapter he looks at the relationship between core and expressive morphology and the role of punning and other forms of language play, before summarizing his arguments and findings and setting out avenues for future research.
