Download or read book Shiny Objects Marketing written by David A. LaBonte and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." –Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers." –Catherine Monson, President, PIP Printing "Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same." –Marc Anthony, President, Black Dot Wireless "In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service." –Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management

Download or read book Shiny Objects written by James A. Roberts and published by Harper Collins. This book was released on 2011-11-15 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions. Roberts gives practical advice for how to correct the materialistic trends in our lives which lock us into a cycle of financial hardship and stress. Shiny Objects, a new The Paradox of Choice for the modern reader, is more than a critique of capitalism—it's also an exploration into how we can live happier, fuller, more productive lives today.

Download or read book Shiny Things written by Leonard Diepeveen and published by Intellect (UK). This book was released on 2021-06-25 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shiny objects attract and fascinate us. While they used to derive their power from their rarity, today, shininess is pervasive: its attraction is a foundation of consumer culture and it has attendant effects on our architecture, our conceptions of the body, and our production of spectacle. In Shiny Things, Leonard Diepeveen and Timothy van Laar examine the meanings and functions of shininess in visual art and material culture. Exploring the works of a diverse range of artists--including Anish Kapoor, Olafur Eliasson, Jeff Koons, Carolee Schneemann, Audrey Flack, Fra Angelico, and Gerard ter Borch--the authors open the discourse to topics as disparate as automobiles, Richard Nixon, and Liberace. With accessible writing and a careful application of contemporary theory, this is scholarship that challenges stale thought and will appeal to any progressive thinker looking for new ways to present ideas.

Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

Download or read book Jewels Jewelry and Other Shiny Things in the Buddhist Imaginary written by Vanessa R. Sasson and published by University of Hawaii Press. This book was released on 2021-09-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renunciation is a core value in the Buddhist tradition, but Buddhism is not necessarily austere. Jewels—along with heavenly flowers, rays of rainbow light, and dazzling deities—shape the literature and the material reality of the tradition. They decorate temples, fill reliquaries, are used as metaphors, and sprout out of imagined Buddha fields. Moreover, jewels reflect a particular type of currency often used to make the Buddhist world go round: merit in exchange for wealth. Regardless of whether the Buddhist community has theoretically transcended the need for them or not, jewels—and the paradox they represent—are everywhere. Scholarship has often looked past this splendor, favoring the theory of renunciation instead, but in this volume, scholars from a wide range of disciplines consider the role jewels play in the Buddhist imaginary, putting them front and center for the first time. Following an introduction that relates the colorful story of the Emerald Buddha, one of the most famous jewels in the world, chapters explore the function of jewels as personal identifiers in Buddhist and other Indian religious traditions; Buddhaghosa’s commentary on the Jewel Sutta; the paradox of the Buddha’s bejeweled status before and after renunciation; and the connection in early Buddhism between jewels, magnificence, and virtue. The Newars of Nepal are the focus of a chapter that looks at their gemology and associations between gems and celestial deities. Contributors analyze the Fifth Dalai Lama’s reliquary, known as the “sole ornament of the world”; the transformation of relic jewels into precious substances and their connection to the Piprahwa stupa in Northern India and the Nanjing Porcelain Pagoda. Final chapters offer detailed studies of ritual engagement with the deity known as Wish-Fulfilling Jewel Avalokiteśvara and its role in the new Japanese lay Buddhist religious movement Shinnyo-en. Engaging and accessible, Jewels, Jewelry, and Other Shiny Things in the Buddhist Imaginary will provide readers with an opportunity to look beyond a common misconception about Buddhism and bring its lived tradition into wider discussion.

Download or read book Bright Shiny Things written by Barbara Nadel and published by Allison & Busby Ltd. This book was released on 2017-04-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This series has brilliantly established itself and this latest is another masterpiece from Barbara Nadel' CRIMESQUADA friend from the past asks for private investigator Lee Arnold's help in tracing his son: Fayyad al'Barri was last thought to be in Syria having embraced radical Islam. But a cryptic message has prompted his family to believe Fayyad has had a change of heart and is searching for a way back home. With fellow investigator Mumtaz Hakim's help, they might be able to establish contact.From the bright lights of the Western world, to shady boxing clubs and murky online jihadist recruitment, and while violence erupts close to home, Mumtaz and Lee are on an unknown path into the mind of a terrorist, journeying closer to danger than they ever imagined.

Download or read book Nine Shiny Objects written by Brian Castleberry and published by HarperCollins. This book was released on 2020-06-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: LONGLISTED FOR THE 2021 PEN/FAULKNER AWARD FOR FICTION "In this extraordinary novel, Castleberry brilliantly hopscotches from person to person, from era to era, while somehow making all this fancy footwork look effortless and essential." - Jenny Offill, author of Department of Speculation and Weather A luminous debut novel in the tradition of DeLillo and Egan, chronicling the eerily intersecting lives of a series of American dreamers whose unforeseen links reveal the divided heart of a haunted nation—and the battered grace that might lead to its salvation June 26, 1947. Headlines across America report the sighting of nine pulsating lights flying over the Cascade Mountains at speeds surpassing any aircraft. In Chicago, inspired by the news, Oliver Danville, a failed actor now reduced to a mediocre pool hustler, hitchhikes west in a fever-dream quest for a possible sign from above that might illuminate his true calling. A chance encounter with Saul Penrod, an Idaho farmer, and his family sets in motion the birth of “the Seekers”—a collective of outcasts, interlopers, and idealists devoted to creating a society where divisions of race, ethnicity, and sexuality are a thing of the past. When Claudette Donen, a waitress on the lam from her suffocating family, encounters the group, she is compulsively drawn to Oliver’s sister Eileen, but before she is able to join the enigmatic community, it has vanished. Reunited across the country, the Seekers attempt to settle in the suburbs of Long Island. One night, their purpose suddenly revealed, a stranger emerges, and a horrific crime ensues. In the decades that follow, the perpetrators, survivors, and their children will be forced to face the consequences of what happened—a reckoning that will involve Charlie Ranagan, a traveling salesman; Max Felt, a dissolute late-1960s rock star; Alice Linwood, an increasingly paranoid radio host; Stanley West, a struggling African American poet; Marly Feldberg, a Greenwich Village painter; and Debbie Vasquez, a Connecticut teenager trapped by an avalanche of midnight legacies. Each will prove to be a piece of a puzzle that, when assembled, reveals a shocking truth about the clash between the optimism of those who seek inspiration from spacious skies, and the venom of others who relish the underworld—not only via conspiratorial maneuverings, but the literal unearthing of the dead. The result is one of the most exciting, and unforgettable, debut novels in recent memory, and the launch of a major career in American letters.

Download or read book Robot Vision written by A. Pugh and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past five years robot vision has emerged as a subject area with its own identity. A text based on the proceedings of the Symposium on Computer Vision and Sensor-based Robots held at the General Motors Research Laboratories, Warren, Michigan in 1978, was published by Plenum Press in 1979. This book, edited by George G. Dodd and Lothar Rosso!, probably represented the first identifiable book covering some aspects of robot vision. The subject of robot vision and sensory controls (RoViSeC) occupied an entire international conference held in the Hilton Hotel in Stratford, England in May 1981. This was followed by a second RoViSeC held in Stuttgart, Germany in November 1982. The large attendance at the Stratford conference and the obvious interest in the subject of robot vision at international robot meetings, provides the stimulus for this current collection of papers. Users and researchers entering the field of robot vision for the first time will encounter a bewildering array of publications on all aspects of computer vision of which robot vision forms a part. It is the grey area dividing the different aspects of computer vision which is not easy to identify. Even those involved in research sometimes find difficulty in separating the essential differences between vision for automated inspection and vision for robot applications. Both of these are to some extent applications of pattern recognition with the underlying philosophy of each defining the techniques used.

Download or read book Mobilized Marketing written by Jeff Hasen and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Download or read book Your Ad Ignored Here written by Tom Fishburne and published by . This book was released on 2017-10-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)

Download or read book Iconic Advantage written by Soon Yu and published by Savio Republic. This book was released on 2018-02-06 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

Download or read book The Story Behind written by Emily Prokop and published by Mango Media Inc.. This book was released on 2018-10-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprising history of ordinary things Learn the fascinating history and trivia you never knew about things we use daily from the host of The Story Behind podcast. Everyday objects and major events in history: Every single thing that surrounds us has a story behind it. Many of us learn the history of humans and the major inventions that shaped our world. But what you may not have learned is the history of objects we surround ourselves with every day. You might not even know how the major events in history (World Wars, ancient civilizations, revolutions, etc.) influenced the inventions of things we use today. The history and science behind the ordinary: From the creator of The Story Behind podcast comes this revelatory new book. The Story Behind will give insight into everyday objects we don’t think much about when we use them. Topics covered in the podcast will be examined in more detail along with many new fascinating topics. Learn how lollipops got started in Ancient Egypt, how podcasts were invented, and why Comic Sans was created. Learn the torture device origins of certain exercise equipment and the espionage beginnings of certain musical instruments. Ordinary things from science to art, food to sports, customs to fashion, and more are explored. Readers will: • Understand the wonders behind everyday objects • Learn truly obscure history and fun facts that will change the way they see the world • Learn how major historic events still affect us today through seemingly mundane things • Become formidable trivia masters

Download or read book Things No One Will Tell Fat Girls written by Jes Baker and published by Seal Press. This book was released on 2015-10-27 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Things No One Will Tell Fat Girls is a manifesto and call to arms for women of all sizes and ages. With smart and spirited eloquence, veteran blogger Jes Baker calls on women to be proud of their bodies, fight against fat-shaming, and embrace a body-positive worldview to change public perceptions and help women maintain mental health. With the same straightforward tone that catapulted her to national attention when she wrote a public letter addressing the sexist comments of Abercrombie & Fitch's CEO, Jes shares personal experiences along with in-depth research in a way that is approachable, digestible, and empowering. Featuring notable guest authors, Things No One Will Tell Fat Girls is an invitation for all women to reject fat prejudice, learn to love their bodies, and join the most progressive, and life-changing revolution there is: the movement to change the world by loving their bodies.

Download or read book The Maven Marketer written by Brandon Welch and published by Maven Publishing. This book was released on 2020-12-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to declare war on wasted advertising... If you're tired of spending money on advertising with poor results... If you're sick of shiny objects and marketing gimmicks... If you wish someone would just tell you the truth about how it works... ...this book is for you. It's time to make a change. Stop paying for bad advertising. Stop settling for poor quality leads (or none at all). The Maven Marketer is the no-nonsense guide, created from over a decade on the front lines of small business marketing. Learn the exact process Brandon Welch, Founder of Frank & Maven, has used to flood his clients with new customers, skyrocket revenues, and change the lives of business owners across the United States. Brandon exposes the truth about the broken system of advertising in America, why so many companies fail to grow to their fullest potential, and how you can finally build a marketing plan that will launch your company to new heights. Conquer the challenges limiting your business and fast-track a plan for marketing your way to millions.

Download or read book Fall in Love with God s Word written by Brittany Ann and published by David C Cook. This book was released on 2021-02-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: You want to read your Bible. You know it’s important. And yet, between the constant demands of work and home and the intimidation you feel when trying to read Scripture, you give up. Don’t let an overflowing schedule and a lack of confidence rob you of the peace, joy, and purpose God offers you. In Fall in Love with God’s Word, Brittany Ann takes a “how to” approach to help you: Overcome seven common obstacles preventing you from spending time in Scripture Determine the personalized Bible-reading outline that works best for you Learn fifteen easy ways to make Bible reading more meaningful and enjoyable Use Scripture to conquer sin, false beliefs, and negative thought patterns Experience fresh spiritual growth and passion for God’s Word

Download or read book ABM Is B2B written by Sangram Vajre and published by IdeaPress Publishing. This book was released on 2019-09-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?

Download or read book Shiny Shiny written by Karen Skidmore and published by Completelynovel. This book was released on 2012 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you caught the virus that is infecting today's entrepreneurs and small business owners? ... the virus known as "The Magpie Syndrome?" Magpies are notorious birds for swooping down and collecting items that glitter in the sun. Milk bottle tops, silver foil and lost keys; none of which go to helping make the nests or feed their chicks. Even though these shiny objects are worthless and pointless to their existence, they still catch their eye and feel compelled to bring them home. Having helped thousands of coaches, trainers and consultants with their marketing systems and strategies over the past eight years, Karen Skidmore has seen the same thing happen over web marketing tools, in particular social media sites such as Twitter, Facebook, LinkedIn and YouTube. This book is a no nonsense guide for those who want to cut through the hype and use the web to grow their business. Karen has the ability to break complex processes into simple chunks and, by following her sage advice in these pages, you will make a significant difference to your social media marketing results. In seven easy-to-apply steps, you are taken by the hand and shown how to use your website, blog and email marketing effectively and create social media marketing systems that will attract the right clients constantly and consistently throughout the year.