Download or read book Sherlock Holmes in Advertising written by Amanda J Field and published by Andrews UK Limited. This book was released on 2015-09-08 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective's idiosyncracies into the minds of his readers with ‘the same pertinacity as the great advertisers use to proclaim the merits of their soap, beer or cigarettes'. Linking Holmes with consumer products in this way implies that the detective was becoming a ‘brand’ in his own right. But if he was a brand, then what values did he portray? Why would advertisers want to associate those values with their own products - even if those products had, on the face of it, nothing whatsoever to do with Sherlock Holmes? And how did they go about it? The book draws on a treasure-trove of advertisements in the Arthur Conan Doyle Collection - Richard Lancelyn Green Bequest at Portsmouth Museum.

Download or read book Sherlock Holmes in Advertising written by Amanda J Field and published by Andrews UK Limited. This book was released on 2015-09-08 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective's idiosyncracies into the minds of his readers with ‘the same pertinacity as the great advertisers use to proclaim the merits of their soap, beer or cigarettes'. Linking Holmes with consumer products in this way implies that the detective was becoming a ‘brand’ in his own right. But if he was a brand, then what values did he portray? Why would advertisers want to associate those values with their own products - even if those products had, on the face of it, nothing whatsoever to do with Sherlock Holmes? And how did they go about it? The book draws on a treasure-trove of advertisements in the Arthur Conan Doyle Collection - Richard Lancelyn Green Bequest at Portsmouth Museum.

Download or read book Sherlock Holmes in 221 Objects written by Glen Miranker and published by Grolier Club. This book was released on 2022-01-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dazzling collection of rare art and documents illuminate the life of Sherlock Holmes beyond the page. As one of the most beloved characters in the English language, Sherlock Holmes sometimes seems to have a life of his own, one that leaps beyond the pages of Sir Arthur Conan Doyle's mystery stories. Sherlock Holmes in 221 Objects aims its magnifying glass toward a host of overlooked extra-literary objects that tell the story of the famed detective's publication history outside of Doyle's original canon. ​ Drawing on his extensive collection of Holmes-related bibliographic material, Glen Miranker brings to light exhibits ranging from original manuscripts, handwritten letters, business correspondence, vintage book art, pirated editions, and more, all presented in thematic clusters that highlight their significance to the case at hand. Throughout, Miranker invites readers to share in the collector's enthusiasm for the kinds of rarities and oddities that help decipher the appeal of Sherlock Holmes in ways that transcend what can be found on the page.

Download or read book The Great Detective written by Zach Dundas and published by HMH. This book was released on 2015-06-02 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rollicking look at popular culture’s most beloved sleuth: “For even the casual fan, the history of this deathless character is fascinating” (The Boston Globe). Today he is the inspiration for fiction adaptations, blockbuster movies, hit television shows, raucous Twitter banter, and thriving subcultures. More than a century after Sherlock Holmes first capered into our world, what is it about Sir Arthur Conan Doyle’s peculiar creation that continues to fascinate us? Journalist and lifelong Sherlock fan Zach Dundas set out to find the answer. The result is The Great Detective: a history of an idea, a biography of someone who never lived, a tour of the borderland between reality and fiction, and a joyful romp through the world Conan Doyle bequeathed us. In this “wonderful book” (Booklist, starred review), Dundas unearths the inspirations behind Holmes and his indispensable companion, Dr. John Watson; explores how they have been kept alive over the decades by writers, actors, and readers; and visits locales—from the boozy annual New York City gathering of one of the world’s oldest and most exclusive Sherlock Holmes fan societies; to a freezing Devon heath out of The Hound of the Baskervilles; to sunny Pasadena, where Dundas chats with the creators of the smash BBC series Sherlock. Along the way, he discovers the ingredients that have made Holmes go viral—then, now, and as long as the game’s afoot.

Download or read book Mastermind written by Maria Konnikova and published by Penguin. This book was released on 2013-01-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling guide to thinking like literature's greatest detective. "Steven Pinker meets Sir Arthur Conan Doyle" (Boston Globe), by the author of The Confidence Game. No fictional character is more renowned for his powers of thought and observation than Sherlock Holmes. But is his extraordinary intellect merely a gift of fiction, or can we learn to cultivate these abilities ourselves, to improve our lives at work and at home? We can, says psychologist and journalist Maria Konnikova, and in Mastermind she shows us how. Beginning with the “brain attic”—Holmes’s metaphor for how we store information and organize knowledge—Konnikova unpacks the mental strategies that lead to clearer thinking and deeper insights. Drawing on twenty-first-century neuroscience and psychology, Mastermind explores Holmes’s unique methods of ever-present mindfulness, astute observation, and logical deduction. In doing so, it shows how each of us, with some self-awareness and a little practice, can employ these same methods to sharpen our perceptions, solve difficult problems, and enhance our creative powers. For Holmes aficionados and casual readers alike, Konnikova reveals how the world’s most keen-eyed detective can serve as an unparalleled guide to upgrading the mind.

Download or read book Arthur Conan Doyle Collection written by Arthur Conan Doyle and published by FilRougeViceversa. This book was released on 2021-05-19 with total page 1539 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adventures of Sherlock Holmes A Study in Scarlet The Hound of the Baskervilles The Return of Sherlock Holmes The Sign of the Four "To Sherlock Holmes she is always the woman. I have seldom heard him mention her under any other name. In his eyes she eclipses and predominates the whole of her sex. It was not that he felt any emotion akin to love for Irene Adler. All emotions, and that one particularly, were abhorrent to his cold, precise but admirably balanced mind. He was, I take it, the most perfect reasoning and observing machine that the world has seen, but as a lover he would have placed himself in a false position. He never spoke of the softer passions, save with a gibe and a sneer. They were admirable things for the observer—excellent for drawing the veil from men's motives and actions. But for the trained reasoner to admit such intrusions into his own delicate and finely adjusted temperament was to introduce a distracting factor which might throw a doubt upon all his mental results. Grit in a sensitive instrument, or a crack in one of his own high-power lenses, would not be more disturbing than a strong emotion in a nature such as his."

Download or read book Sherlock Holmes and Conan Doyle written by S. Vanacker and published by Springer. This book was released on 2012-11-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sherlock Holmes is an iconic figure within cultural narratives. More recently, Conan Doyle has also appeared as a fictional figure in contemporary novels and films, confusing the boundaries between fiction and reality. This collection investigates how Holmes and Doyle have gripped the public imagination to become central figures of modernity.

Download or read book The Daily Sherlock Holmes written by Arthur Conan Doyle and published by University of Chicago Press. This book was released on 2019-10-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Dr. Watson, Mr. Sherlock Holmes,” said Stamford, introducing us. “How are you?” he said cordially, gripping my hand with a strength for which I should hardly have given him credit. “You have been in Afghanistan, I perceive.” “How on earth did you know that?” I asked in astonishment. “Never mind,” said he, chuckling to himself. At that first sight of Watson, Sherlock Holmes made brilliant deductions. But even he couldn’t know that their meeting was inaugurating a friendship that would make himself and the good Doctor cultural icons, as popular as ever more than a century after their 1887 debut. Through four novels and fifty-six stories, Arthur Conan Doyle led the pair through dramatic adventures that continue to thrill readers today, offering an unmatched combination of skillful plotting, period detail, humor, and distinctive characters. For a Holmes fan, there are few pleasures comparable to returning to his richly imagined world—the gaslit streets of Victorian London, the companionable clutter of 221B Baker Street, the reliable fuddlement (and nerves of steel) of Watson, the perverse genius of Holmes himself. It’s all there in The Daily Sherlock Holmes, the perfect bedside companion for fans of the world’s only consulting detective. Within these pages readers will find a quotation for every day of the year, drawn from across the Conan Doyle canon. Beloved characters and familiar lines recall favorite stories and scenes, while other passages remind us that Conan Doyle had a way with description and a ready wit. Moriarty and Mycroft, Lestrade and Mrs. Hudson; the Hound, the Red-Headed League, the Speckled Band, and the dread Reichenbach Falls—it’s all here, anchored, of course, in that unforgettable duo of Holmes and Watson. No book published this year will bring a Holmes fan more pleasure. Come, readers. The game is afoot.

Download or read book Arthur and Sherlock written by Michael Sims and published by Bloomsbury Publishing USA. This book was released on 2017-01-24 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Edgar Award Nominee Shortlisted for the H. R. F. Keating Award from the International Crime Writers Association From Michael Sims, the acclaimed author of The Story of Charlotte's Web, the rich, true tale tracing the young Arthur Conan Doyle's creation of Sherlock Holmes and the modern detective story. As a young medical student, Arthur Conan Doyle studied in Edinburgh under the vigilant eye of a diagnostic genius, Dr. Joseph Bell. Doyle often observed Bell identifying a patient's occupation, hometown, and ailments from the smallest details of dress, gait, and speech. Although Doyle was training to be a surgeon, he was meanwhile cultivating essential knowledge that would feed his literary dreams and help him develop the most iconic detective in fiction. Michael Sims traces the circuitous development of Conan Doyle as the father of the modern mystery, from his early days in Edinburgh surrounded by poverty and violence, through his escape to University (where he gained terrifying firsthand knowledge of poisons), leading to his own medical practice in 1882. Five hardworking years later--after Doyle's only modest success in both medicine and literature--Sherlock Holmes emerged in A Study in Scarlet. Sims deftly shows Holmes to be a product of Doyle's varied adventures in his personal and professional life, as well as built out of the traditions of Edgar Allan Poe, Émile Gaboriau, Wilkie Collins, and Charles Dickens--not just a skillful translator of clues, but a veritable superhero of the mind in the tradition of Doyle's esteemed teacher. Filled with details that will surprise even the most knowledgeable Sherlockian, Arthur and Sherlock is a literary genesis story for detective fans everywhere.

Download or read book A Type Primer written by John Kane and published by Laurence King Publishing. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.

Download or read book The Rise of Mass Advertising written by Anat Rosenberg and published by Oxford University Press. This book was released on 2022-08-25 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. The Rise of Mass Advertising is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising c.1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era's most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted was undermined, as enchanted experiences multiplied with the transformation of everyday environments by advertising. Magical thinking, a dwelling in mysteries, searches for transfiguration, affective connection between humans and things, and powerful fantasy disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising's cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. The analysis draws on an extensive archive that bridges disciplinary divides. It offers a novel methodological approach to the study of advertising, which brings together the history of capitalism, the history of knowledge, and the history of modern disenchantment, and yields a new account of advertising's significance for modernity.

Download or read book The Real Sherlock Holmes written by Angela Buckley and published by Pen and Sword. This book was released on 2014-03-04 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 6 December 1886, Arthur Foster leaves the Queen's Theatre, Manchester with a pocket full of gold and a lady bedecked with diamonds on his arm. He hails a hansom cab unaware that a detective has been trailing him as he crisscrossed the streets of the city. As the cab pulls away, the detective slips inside and arrests the infamous 'Birmingham Forger.' ??The detective is Jerome Caminada, legendary policeman and real-life Victorian super-sleuth. A master of disguise with a keen eye for detail and ingenious methods of detection, Caminada is at the top of his game, tracking notorious criminals through the seedy streets of Manchester's underworld. Relentless in his pursuit, he stalks pickpockets and poisoners, unscrupulous con artists and cold blooded murderers. ??His groundbreaking detective work leads to the unravelling of classic crime cases such as the Hackney Carriage Murder in 1889, secret government missions and a deadly confrontation with his arch-rival, a ruthless and violent thief. Caminada's compelling story bears all the hallmarks of Arthur Conan Doyle and establishes this indefatigable investigator as one of the most formidable detectives of the Victorian era and The Real Sherlock Holmes.??As seen in The Sunday Telegraph, The Sunday Express, The Times, La Stampa and Lancashire Life.??Also featured in Discover Your History Magazine.

Download or read book Sherlock Holmes in America written by Martin H. Greenberg and published by Simon and Schuster. This book was released on 2009-11-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s greatest sleuth makes his American debut in this groundbreaking collection of never-before-published mystery stories set in the US. The world’s greatest detective and his loyal sidekick Dr. Watson are on their first trip across the Atlantic—to nineteenth-century America! From the bustling neighborhoods of New York City and Boston to sinister locales like Salt Lake City and fog-shrouded cities like San Francisco, the beloved British sleuth faces the most cunning criminals America has to offer, while meeting some of her most famous figures along the way, such as Teddy Roosevelt and Harry Houdini. A groundbreaking anthology, Sherlock Holmes in America features original short stories by award-winning American writers, each in the extraordinary tradition of Conan Doyle, and each with a unique American twist that is sure to satisfy and exhilarate both Sherlock Holmes purists and those who wished Holmes could nab the nefarious closer to home. There is: “The Adventure of the Missing Three Quarters” by Jon L. Breen “The Adventure of the Coughing Dentist” by Loren D. Estleman “The Case of Colonial Warburton’s Madness” by Lyndsay Faye “The Minister’s Missing Daughter” by Victoria Thompson “The Adventure of the White City” by Bill Crider And more! This is a must-read for any mystery fan and for those who have followed Holmes' illustrious career over the waterfall and back again.

Download or read book Advertising the American Dream written by Roland Marchand and published by Univ of California Press. This book was released on 2023-09-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w

Download or read book Purity and Contamination in Late Victorian Detective Fiction written by Dr Christopher Pittard and published by Ashgate Publishing, Ltd.. This book was released on 2013-05-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concentrating on works by authors such as Fergus Hume, Arthur Conan Doyle, Grant Allen, L.T. Meade, and Marie Belloc Lowndes, Christopher Pittard explores the complex relation between the emergence of detective fictions in the 1880s and 1890s and the concept of purity. The centrality of material and moral purity as a theme of the genre, Pittard argues, both reflected and satirised a contemporary discourse of degeneration in which criminality was equated with dirt and disease and where national boundaries were guarded against the threat of the criminal foreigner. Situating his discussion within the ideologies underpinning George Newnes's Strand Magazine as well as a wide range of nonfiction texts, Pittard demonstrates that the genre was a response to the seductive and impure delights associated with sensation and gothic novels. Further, Pittard suggests that criticism of detective fiction has in turn become obsessed with the idea of purity, thus illustrating how a genre concerned with policing the impure itself became subject to the same fear of contamination. Contributing to the richness of Pittard's project are his discussions of the convergence of medical discourse and detective fiction in the 1890s, including the way social protest movements like the antivivisectionist campaigns and medical explorations of criminality raised questions related to moral purity.

Download or read book Historical Dictionary of Sherlock Holmes written by Neil McCaw and published by Rowman & Littlefield. This book was released on 2019-11-05 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historical Dictionary of Sherlock Holmes contains a variety of information about Arthur Conan Doyle’s Sherlock Holmes stories, as both narratives and also cultural phenomena. The volume will help readers look deeper into those stories and the meanings of the various reference points within them, as well as achieving a deeper understanding of the range of contexts of Holmes, Conan Doyle, and detective fiction as a genre. This book examines the broad global Sherlock Holmes phenomenon related to the ways in which the stories have been adapted into a range of other media, as well as the cultural status of Holmes all over the world. Historical Dictionary of Sherlock Holmes contains a chronology, an introduction, and an extensive bibliography. The dictionary section has over 1,000 cross-referenced entries that contain detailed examinations of the themes and features of the 60 stories that make up the Sherlock Holmes canon. This book is an excellent resource for students, researchers, and anyone wanting to know more about Arthur Conan Doyle’s Sherlock Holmes stories.

Download or read book Advertising and Selling written by and published by . This book was released on 1914 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: