Download or read book Sherlock Holmes in Advertising written by Amanda J Field and published by Andrews UK Limited. This book was released on 2015-09-08 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective's idiosyncracies into the minds of his readers with ‘the same pertinacity as the great advertisers use to proclaim the merits of their soap, beer or cigarettes'. Linking Holmes with consumer products in this way implies that the detective was becoming a ‘brand’ in his own right. But if he was a brand, then what values did he portray? Why would advertisers want to associate those values with their own products - even if those products had, on the face of it, nothing whatsoever to do with Sherlock Holmes? And how did they go about it? The book draws on a treasure-trove of advertisements in the Arthur Conan Doyle Collection - Richard Lancelyn Green Bequest at Portsmouth Museum.
Download or read book Sherlock Holmes in Advertising written by Amanda J Field and published by Andrews UK Limited. This book was released on 2015-09-08 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective's idiosyncracies into the minds of his readers with ‘the same pertinacity as the great advertisers use to proclaim the merits of their soap, beer or cigarettes'. Linking Holmes with consumer products in this way implies that the detective was becoming a ‘brand’ in his own right. But if he was a brand, then what values did he portray? Why would advertisers want to associate those values with their own products - even if those products had, on the face of it, nothing whatsoever to do with Sherlock Holmes? And how did they go about it? The book draws on a treasure-trove of advertisements in the Arthur Conan Doyle Collection - Richard Lancelyn Green Bequest at Portsmouth Museum.
Download or read book Sherlock Holmes s Adventures in Advertising written by Peggy Perdue and published by . This book was released on 2012 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sir Arthur Conan Doyle s Sherlock Holmes written by and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sherlock Holmes in 221 Objects written by Glen Miranker and published by Grolier Club. This book was released on 2022-01-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dazzling collection of rare art and documents illuminate the life of Sherlock Holmes beyond the page. As one of the most beloved characters in the English language, Sherlock Holmes sometimes seems to have a life of his own, one that leaps beyond the pages of Sir Arthur Conan Doyle's mystery stories. Sherlock Holmes in 221 Objects aims its magnifying glass toward a host of overlooked extra-literary objects that tell the story of the famed detective's publication history outside of Doyle's original canon. Drawing on his extensive collection of Holmes-related bibliographic material, Glen Miranker brings to light exhibits ranging from original manuscripts, handwritten letters, business correspondence, vintage book art, pirated editions, and more, all presented in thematic clusters that highlight their significance to the case at hand. Throughout, Miranker invites readers to share in the collector's enthusiasm for the kinds of rarities and oddities that help decipher the appeal of Sherlock Holmes in ways that transcend what can be found on the page.
Download or read book Advertisement for Pepsi Cola written by and published by . This book was released on 1943 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mastermind written by Maria Konnikova and published by Penguin. This book was released on 2013-01-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling guide to thinking like literature's greatest detective. "Steven Pinker meets Sir Arthur Conan Doyle" (Boston Globe), by the author of The Confidence Game. No fictional character is more renowned for his powers of thought and observation than Sherlock Holmes. But is his extraordinary intellect merely a gift of fiction, or can we learn to cultivate these abilities ourselves, to improve our lives at work and at home? We can, says psychologist and journalist Maria Konnikova, and in Mastermind she shows us how. Beginning with the “brain attic”—Holmes’s metaphor for how we store information and organize knowledge—Konnikova unpacks the mental strategies that lead to clearer thinking and deeper insights. Drawing on twenty-first-century neuroscience and psychology, Mastermind explores Holmes’s unique methods of ever-present mindfulness, astute observation, and logical deduction. In doing so, it shows how each of us, with some self-awareness and a little practice, can employ these same methods to sharpen our perceptions, solve difficult problems, and enhance our creative powers. For Holmes aficionados and casual readers alike, Konnikova reveals how the world’s most keen-eyed detective can serve as an unparalleled guide to upgrading the mind.
Download or read book The Great Detective written by Zach Dundas and published by HMH. This book was released on 2015-06-02 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rollicking look at popular culture’s most beloved sleuth: “For even the casual fan, the history of this deathless character is fascinating” (The Boston Globe). Today he is the inspiration for fiction adaptations, blockbuster movies, hit television shows, raucous Twitter banter, and thriving subcultures. More than a century after Sherlock Holmes first capered into our world, what is it about Sir Arthur Conan Doyle’s peculiar creation that continues to fascinate us? Journalist and lifelong Sherlock fan Zach Dundas set out to find the answer. The result is The Great Detective: a history of an idea, a biography of someone who never lived, a tour of the borderland between reality and fiction, and a joyful romp through the world Conan Doyle bequeathed us. In this “wonderful book” (Booklist, starred review), Dundas unearths the inspirations behind Holmes and his indispensable companion, Dr. John Watson; explores how they have been kept alive over the decades by writers, actors, and readers; and visits locales—from the boozy annual New York City gathering of one of the world’s oldest and most exclusive Sherlock Holmes fan societies; to a freezing Devon heath out of The Hound of the Baskervilles; to sunny Pasadena, where Dundas chats with the creators of the smash BBC series Sherlock. Along the way, he discovers the ingredients that have made Holmes go viral—then, now, and as long as the game’s afoot.
Download or read book The Sherlock Holmes Book written by DK and published by Penguin. This book was released on 2015-10-20 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sherlock Holmes Book, the latest in DK's award-winning Big Ideas Simply Explained series, tackles the most "elementary" of subjects--the world of Sherlock Holmes, as told by Sir Arthur Conan Doyle. The Sherlock Holmes Book is packed with witty illustrations, clear graphics, and memorable quotes that make it the perfect Sherlock Holmes guide, covering every case of the world's greatest detective, from A Study in Scarlet to The Adventure of Shoscombe Old Place, placing the sorties in a wider context. Stories include at-a-glance flowcharts that show how Holmes reaches his conclusions through deductive reasoning, and character guides provide handy reference for readers and an invaluable resource for fans of the Sherlock Holmes films and TV series. The Sherlock Holmes Book holds a magnifying glass to the world of Sir Arthur Conan Doyle's legendary detective.
Download or read book Arthur and Sherlock written by Michael Sims and published by Bloomsbury Publishing USA. This book was released on 2017-01-24 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Edgar Award Nominee Shortlisted for the H. R. F. Keating Award from the International Crime Writers Association From Michael Sims, the acclaimed author of The Story of Charlotte's Web, the rich, true tale tracing the young Arthur Conan Doyle's creation of Sherlock Holmes and the modern detective story. As a young medical student, Arthur Conan Doyle studied in Edinburgh under the vigilant eye of a diagnostic genius, Dr. Joseph Bell. Doyle often observed Bell identifying a patient's occupation, hometown, and ailments from the smallest details of dress, gait, and speech. Although Doyle was training to be a surgeon, he was meanwhile cultivating essential knowledge that would feed his literary dreams and help him develop the most iconic detective in fiction. Michael Sims traces the circuitous development of Conan Doyle as the father of the modern mystery, from his early days in Edinburgh surrounded by poverty and violence, through his escape to University (where he gained terrifying firsthand knowledge of poisons), leading to his own medical practice in 1882. Five hardworking years later--after Doyle's only modest success in both medicine and literature--Sherlock Holmes emerged in A Study in Scarlet. Sims deftly shows Holmes to be a product of Doyle's varied adventures in his personal and professional life, as well as built out of the traditions of Edgar Allan Poe, Émile Gaboriau, Wilkie Collins, and Charles Dickens--not just a skillful translator of clues, but a veritable superhero of the mind in the tradition of Doyle's esteemed teacher. Filled with details that will surprise even the most knowledgeable Sherlockian, Arthur and Sherlock is a literary genesis story for detective fans everywhere.
Download or read book Purity and Contamination in Late Victorian Detective Fiction written by Dr Christopher Pittard and published by Ashgate Publishing, Ltd.. This book was released on 2013-05-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concentrating on works by authors such as Fergus Hume, Arthur Conan Doyle, Grant Allen, L.T. Meade, and Marie Belloc Lowndes, Christopher Pittard explores the complex relation between the emergence of detective fictions in the 1880s and 1890s and the concept of purity. The centrality of material and moral purity as a theme of the genre, Pittard argues, both reflected and satirised a contemporary discourse of degeneration in which criminality was equated with dirt and disease and where national boundaries were guarded against the threat of the criminal foreigner. Situating his discussion within the ideologies underpinning George Newnes's Strand Magazine as well as a wide range of nonfiction texts, Pittard demonstrates that the genre was a response to the seductive and impure delights associated with sensation and gothic novels. Further, Pittard suggests that criticism of detective fiction has in turn become obsessed with the idea of purity, thus illustrating how a genre concerned with policing the impure itself became subject to the same fear of contamination. Contributing to the richness of Pittard's project are his discussions of the convergence of medical discourse and detective fiction in the 1890s, including the way social protest movements like the antivivisectionist campaigns and medical explorations of criminality raised questions related to moral purity.
Download or read book A New Sherlock Holmes Story written by and published by . This book was released on 1915 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study in Charlotte written by Brittany Cavallaro and published by HarperCollins. This book was released on 2016-03-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book in a witty, suspenseful new series about a brilliant new crime-solving duo: the teen descendants of Sherlock Holmes and John Watson. This clever page-turner will appeal to fans of Maureen Johnson and Ally Carter. Jamie Watson has always been intrigued by Charlotte Holmes; after all, their great-great-great-grandfathers are one of the most infamous pairs in history. But the Holmes family has always been odd, and Charlotte is no exception. She’s inherited Sherlock’s volatility and some of his vices—and when Jamie and Charlotte end up at the same Connecticut boarding school, Charlotte makes it clear she’s not looking for friends. But when a student they both have a history with dies under suspicious circumstances, ripped straight from the most terrifying of the Sherlock Holmes stories, Jamie can no longer afford to keep his distance. Danger is mounting and nowhere is safe—and the only people they can trust are each other.
Download or read book From Holmes to Sherlock written by Mattias Boström and published by Grove Press. This book was released on 2017-08-01 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you love Sherlock Holmes, you’ll love this book…the best account of Baker Street mania ever written.”—Michael Dirda, The Washington Post Winner of the Agatha Award for best nonfiction work Edgar Award finalist for best critical/biographical work Anthony Award finalist for best critical/nonfiction work Everyone knows Sherlock Holmes. But what made this fictional character, dreamed up by a small-town English doctor in the 1880s, into such a lasting success, despite the author’s own attempt to escape his invention? In From Holmes to Sherlock, Swedish author and Baker Street Irregular Mattias Boström recreates the full story behind the legend for the first time. From a young Arthur Conan Doyle sitting in a Scottish lecture hall taking notes on his medical professor’s powers of observation to the pair of modern-day fans who brainstormed the idea behind the TV sensation Sherlock, from the publishing world’s first literary agent to the Georgian princess who showed up at the Conan Doyle estate and altered a legacy, the narrative follows the men and women who have created and perpetuated the myth. It includes tales of unexpected fortune, accidental romance, and inheritances gone awry, and tells of the actors, writers, readers, and other players who have transformed Sherlock Holmes from the gentleman amateur of the Victorian era to the odd genius of today. From Holmes to Sherlock is a singular celebration of the most famous detective in the world—a must for newcomers and experts alike. “Riveting…[A] wonderfully entertaining history.”?TheWall Street Journal “Celebrates the versatility of one of fiction’s most beloved characters…terrific.”?TheChristian Science Monitor
Download or read book The Case book of Sherlock Holmes written by Blackpool Design (Firm) and published by . This book was released on 198? with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Rise of Mass Advertising written by Anat Rosenberg and published by Oxford University Press. This book was released on 2022-08-25 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. The Rise of Mass Advertising is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising c.1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era's most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted was undermined, as enchanted experiences multiplied with the transformation of everyday environments by advertising. Magical thinking, a dwelling in mysteries, searches for transfiguration, affective connection between humans and things, and powerful fantasy disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising's cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. The analysis draws on an extensive archive that bridges disciplinary divides. It offers a novel methodological approach to the study of advertising, which brings together the history of capitalism, the history of knowledge, and the history of modern disenchantment, and yields a new account of advertising's significance for modernity.
Download or read book Sherlock Holmes and Conan Doyle written by S. Vanacker and published by Springer. This book was released on 2012-11-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sherlock Holmes is an iconic figure within cultural narratives. More recently, Conan Doyle has also appeared as a fictional figure in contemporary novels and films, confusing the boundaries between fiction and reality. This collection investigates how Holmes and Doyle have gripped the public imagination to become central figures of modernity.
