Download or read book Sharkonomics 2 How to attack and defend your business in today s disruptive digital waters written by Stefan Engeseth and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-08-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharks are nature’s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature’s competitive environment. Inspired by the shark’s evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. “Move or Die”, “Strike Unpredictably”, “Timing is the Key”, “Spread Panic” – these are some of the key ways to make shark food out of market leaders. Building on the success of the first edition of Sharkonomics (2012), this expanded and updated edition provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market. “Stefan not only uses the ‘shark’ metaphor but has actually swam in shark waters to absorb the drama of life and death. He describes the attack stratagems of a shark but respects the intended victims enough to show how they can defend themselves.
Download or read book Sharkanomics written by Stefan Engeseth and published by Marshall Cavendish International (Asia) Pte Limited. This book was released on 2020-04-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Expanded and updated edition of the popular Sharkonomics* How to gain market share for companies of any size.* Original perspective on competing in business and what we can learn from nature* Written in a savvy and engaging style - in the same vein as Seth Godin.
Download or read book Sharkonomics written by Stefan Engeseth and published by Marshall Cavendish. This book was released on 2012 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nature is much smarter than the likes of Stanford, Harvard, MIT, McKinsey, Boston Consulting Group, Bain, IBM, Apple and all of the other Fortune 500 companies. In nature, sharks have to move to survive. But in business most market leaders do not, because they are stuck in history--and eventually become shark food. Sharks don't perform by producing endless Power Points; they bite into market share. Sharkonomics will reveal how the logos of market leaders will have more bites taken out of them than a seal after a shark picnic. This book is inspired by Mother Nature's sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883-1950) came up with the term "creative destruction" to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying "eat or be eaten" into economic terms. Sharkonomics is a further enhancement of this: "read this book and take a bite". Sharkonomics will reveal where and how to attack companies such as Apple, through some of the enormous blind spots they are unaware of and through mistakes in their defence strategies.
Download or read book Essentials of Modern Marketing written by Philip Kotler and published by . This book was released on 2021-11-24 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.
Download or read book Democracy in Decline written by Philip Kotler and published by SAGE. This book was released on 2016-06-17 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. Suitable for students across a broad range of courses including Political Science, Politics, Political Marketing and Critical Management/Sociology. An accompanying website invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
Download or read book Engage Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Download or read book Dear Female Founder written by Lu Li and published by . This book was released on 2016-10-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear Female Founder is based on one simple question: If successful female entrepreneurs and investors wrote a letter of advice to the next generation of female founders - what would they write about? This book shares invaluable insights from 66 inspirational women sharing business advice they wished someone had told them when they started out.
Download or read book Human Resource Management Principles and Practice written by Aquinas P.G. and published by Vikas Publishing House. This book was released on 2009-11 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resource Management: Principles And Practice Is Designed To Provide A Comprehensive Introduction To The Subject. It Is A Student-Oriented Textbook As It Satisfies The Requirements Of Students For An Exhaustive Exposure To The Principles And Practice
Download or read book Organizational Behaviour written by P. G. Aquinas and published by Excel Books India. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Structure of the Book: The structure is logical and easy to use. The book begins with an introductory section (Part I) which describes and illustrates the Foundations of Organizational Behaviour. The book next discusses, in Part II, Individual Processes and Behaviour. It then moves, in Part III, to examine the interactions among individuals in Group Behaviour. Part IV discusses The Organization System and, finally, in Part V, the book presents Organizational Dynamics.Numerous up-to-date examples: Because many students have limited exposure to real organizations, the book contains recent examples from a broad spectrum of organizations to illustrate the major concepts and to help students apply the knowledge.Some Distinctive Pedagogical Features: Organizational Behaviour offers a number of distinctive, time tested and interesting features for students as well as new and innovative features. These features should facilitate the students' acquisition and retention of the material.v Learning objectives focus student attention on upcoming chapter content and show what happens to the manager or organization.v Cases at the end of the chapter provide students an opportunity to apply their knowledge in making managerial decisions and recommendations.v Numerous review and discussion questions follow each chapter. These questions are designed to enhance student learning and interest.
Download or read book Smash and Grab written by Sunanda K. Datta-Ray and published by . This book was released on 1984 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Built for Growth written by Arthur Rubinfeld and published by Prentice Hall Professional. This book was released on 2009 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there's one thing that's consistent in today's business world, it's rapid change. So how do you not only stay steady but actually grow'and quickly enough to stay safely ahead of your competitors? Built for Growth delivers specific solutions to create a brand and presence that generates true customer passion, as you lay a solid foundation for long-term success. Author Arthur Rubinfeld was a major driver in Starbucks' unprecedented retail expansion from 100 stores to more than 4000-- and its transformation into one of the world's most recognized brands. Here he draws on his singular expertise to present a proven, holistic approach to conceiving, designing, and executing your business plan: creating exciting concepts, growing them to fruition in local markets, expanding rapidly, and keeping your brand fresh and relevant as it matures. His revolutionary approach to business strategy embodies strong personal values, promotes exceptional creativity, leverages scientific methodology in finance and market analysis, and brings it all together with 'old-time' customer service.
Download or read book Next Generation Management Development written by Robert D. Cecil and published by John Wiley & Sons. This book was released on 2007 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative, comprehensive, and fully integrated management development program provides a vehicle for enabling managers and leaders to participate more effectively in their organization's OD processes. The concepts, models, tools, and other materials have been used successfully to train managers, leaders, and MD/OD personnel in organizations such as IBM, AT&T, Kraft, Baxter Labs, Sears, Caterpiller, and the U.S. Navy, Army, and Air Force. The accompanying CD-ROM contains customizable tools for OD consultants and facilitators as well as additional chapter material.
Download or read book International Organizational Behavior written by Dean McFarlin and published by Routledge. This book was released on 2012-08-21 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s increasingly diverse, multicultural business world, managers and employees alike need to transcend many borders (literally or figuratively) and grasp a wide variety of cultural nuances on a routine basis. Doing this well requires both a sophisticated understanding of cultural differences as well as a repertoire of skills and management tactics that can be brought to bear to build and maintain a competitive global workforce. International Organizational Behavior focuses on understanding and managing organizational behavior in an international context, providing both the conceptual framework needed for a transcendent understanding of culture along with plenty of practical advice for managing international challenges with organizational behavior.
Download or read book Solid Waste Management written by M. S. Bhatt and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised version of papers presented at the two-day National Seminar on "Economics of Solid Waste Management : an Indian Perspective", held at New Delhi in March 2010.
Download or read book Competing in a Service Economy written by Matthew D. Johnson and published by John Wiley & Sons. This book was released on 2003-06-03 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Fähigkeit, hochwertige Dienstleistungen zu entwickeln und anzubieten, ist zu einem wesentlichen Faktor für die Unternehmensstrategie und den Unternehmenserfolg geworden. "Competing in a Service Economy" hilft Führungskräften und Managern bei der Neuentwicklung und Innovation von Dienstleistungen strategisch zu denken und zu planen. Wer Dienstleistungen entwickelt, steigert die Kundenzufriedenheit und damit die Finanz-Performance. Der Band erläutert detailliert die Tools und Prozesse für die Bereitstellung, Verbesserung und Innovation von Dienstleistungen. Fallstudien zu IKEA, Disney, Volvo Trucks, Sterling Pulp Chemicals und EMC2 belegen anschaulich die verschiedenen Ansätze. Die Autoren verfügen über langjährige Praxiserfahrung im Bereich wissenschaftlicher und angewandter Forschung in Zusammenarbeit mit einer Vielzahl von Firmen und Organisationen. "Competing in a Service Economy" ist ein praxisorientierter Leitfaden, der Ihnen genau sagt, wie Sie sich durch die Entwicklung und Innovation von Dienstleistungen einen Wettbewerbsvorteil sichern.
Download or read book Training for Development written by R.K. Sahu and published by Excel Books India. This book was released on 2009 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive book from Dr R K Sahu, a passionate Corporate Trainer for all those who have passion for Training.A complete guide for Trainers, HR Professionals & Consultants, Professors of Human Resource Development & Management Students, Training Managers and all individuals who aspire to make a career as a Trainer or in Managing Training Function.A practical treatise covering all facets of Training including:v Managing Training Functionv Training Needs Identificationv Aligning training with organizational goalsv Designing Training Programmev Training Methodologiesv Delivery of Trainingv Measuring Impact of TrainingA masterpiece detailing all finer elements of Training with a practical approach.
Download or read book Understanding the Theory and Design of Organizations written by Richard L. Daft and published by Thomson. This book was released on 2007 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Daft's best-selling text, ORGANIZATION THEORY AND DESIGN, integrates the most recent thinking about organizations, classic ideas and theories, and real world practice, in a way that is interesting and enjoyable for students. Throughout the text, detailed examples illustrate how companies are coping in the rapidly changing, highly competitive, international environment. It is one of the most systematic and well- organized texts in the market. It helps students and managers prepare for the challenges they will face in the real world. This edition provides a thorough revision to showcase current examples and research alongside time-tested information. While organization studies and real world examples are insightful for understanding organizations and solve real-world problems, Daft also integrates numerous features that give students opportunity to apply concepts and develop skills and insights.
