Download or read book Managing Brand You written by Jerry S. WILSON and published by AMACOM Div American Mgmt Assn. This book was released on 2008-07-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

Download or read book A BRAND New You written by Austin E. Thompson, Jr., MBA, MPM and published by Xlibris Corporation. This book was released on 2010-02-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: I took personal pride in composing this book on personal branding with a purpose of reaching entrepreneurs who are interested in enhancing their personal self image in parallel with the image of their businesses, for working professionals who are on the fast track up the corporate ladder and may wish to gain an edge on the competition, and for college students who are preparing for a professional life after their academic journey. Personal branding is not new, but has become increasingly important for many professionals in recent years who seek a competitive advantage over their counterparts to stand out and be noticed among a plethora of talented candidates. This is even more imperative now than a few years ago as we are faced with 10% national unemployment, with over 7 million workers laid off since the recession began back in December 2007. In some U.S. cities, unemployment is over 50%, with the unemployment rate in some states exceeding the national rate. With so many professionals out of work fighting to get re-employed in a job and career commensurate with their skills and education, the task has become increasingly challenging, leaving many unemployed individuals hopeless while confronted with life changing decisions. Trying to stand out and be recognized in a dense pool of qualified candidates is not as easy as it may have been in the past, with companies directing millions of candidates to their websites on which to post resumes and create lengthy and time intensive profiles. The job search has become a faceless and mundane process with very little success, and with increased frustration to many who continue to sink into an abyss of debt and personal despair. With this situation looming, those out-of-work professionals will have to think outside the box on how to get noticed, be recognized, and make a positive impression on recruiters and hiring managers constantly searching for suitable talent. Candidates will have to market and promote themselves as a BRAND, a successful personal image that translates quality, success, integrity, impressiveness, reliability, and bringing value to the company of their interest. Personal branding will ensure that companies identify you with the strength and true worth in what they look for when considering candidates. For those who are fortunate to still be employed, personal branding is just as important to achieving success in the work place. Companies are constantly looking for ways to “trim the fat” and become lean in their operations. Hence, operational efficiency is their ultimate goal. Akin to this effort of process improvement is doing more with less, which often influences the elimination of human labor. This occurs when companies experience a reduction in profits, have less retained earnings to expand operations and invest in growing the business, and realizing diminishing returned value to their shareholders. Oftentimes, workers must be let go, if they are determined to be part of non-producing or non-revenue generating functions of the organization, or if they themselves are perceived to be adding little value to the organization. If a company believes it can do without you, it will let you go in a layoff or downsizing. It is not a personal matter, but a business decision that companies, large or small, are confronted with on a constant basis. It is all about the bottom line and keeping the doors open. Working professionals have to determine how they are identified by their companies. How strong is your personal BRAND, and how valuable are you to your employer? What differentiates you from your peers that make you stand out? What type of impression are you making on your company? Are there any weaknesses that you have to strengthen? These are some of the questions that you must honestly ask yourself and answer. Performing an honest assessment on your personal BRAND will capture the things that make you valuable to your employer, while at the

Download or read book Seven Steps to a Brand New You written by Allen L. Bruton and published by . This book was released on 2018-03-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Download or read book Seven Steps to Victory written by Andrew Wommack and published by Destiny Image Publishers. This book was released on 2023-04-24 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know God would not put you in a battle if He had not already given you everything you needed to be successful? But there's still a role for you to play. Go for whatever the Lord has called you to do. Put yourself in a position to engage the enemy, and see in your heart that the Lord has already given you victory. In this encouraging and enlightening booklet, learn how to trust in God, get in the battle, see the victory, and fight with all your might.

Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Download or read book The Seven Step Rocket Start Up Plan written by Alan Kerrman and published by Notable Media. This book was released on 2015-09-28 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start-Ups and Small Businesses Need to Launch the Right Way I've launched (and helped create!) several small businesses, and I've made every mistake that you can make. I have written this for those entrepreneurs, founders, or small business types who are in "knowledge-input-mode" where they want to learn from the best-practices, avoidable mistakes -- and the occasional wisdom -- of others. Here's your seven step start-up plan that will fit small businesses of all types: products or services, web-based or offline. Let's talk about money, revenues, sales, partners, co-founders, web 3.0, and more, in a no-nonsense, cheat-sheet guide to getting you launched fast! Here's a start-up plan that will fit small businesses and new businesses of all types. Let's talk about money, revenues, sales, partners, co-founders, web 3.0, and more, in a no-nonsense, cheat-sheet guide to getting you LAUNCHED!

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Download or read book 7 Steps to Success written by and published by AuthorHouse. This book was released on with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tim and Eric s Zone Theory written by Tim Heidecker and published by Grand Central Publishing. This book was released on 2015-07-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Tim Heidecker and Eric Wareheim, two of the 21st century's most vital and creative minds, comes a brand new, inspirational, and game-changing life system that promises to instantly provide wellness, happiness, and total, absolute fulfillment.

Download or read book Seven Steps to Mastering Business Analysis written by Barbara A. Carkenord and published by J. Ross Publishing. This book was released on 2009 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a "how to" approach to mastering business analysis work. It will help build the skill sets of new analysts and all those currently doing analysis work, from project managers to project team members such as systems analysts, product managers and business development professionals, to the experienced business analyst. It also covers the tasks and knowledge areas for the new 2008 v.2 of The Guide to the Business Analysis Body of Knowledge (BABOK) and will help prepare business analysts for the HBA CBAP certification exam."--BOOK JACKET.

Download or read book Seven Steps to a Successful Business Plan written by Al Coke and published by Amacom Books. This book was released on 2002 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the saying goes, "People don't plan to fail -- they fail to plan". In business, this failing is fatal -- because planning is essential to the well-being and success of any company. This new book cuts past the traditional planning problems and provides readers with a documented method of building a simplified business plan that works! This book helps managers find a sensible starting point, understand the value of an integrated planning model, and finally write a logical business plan. Four features make it all work: 1. A Seven-Step Planning Process -- How you plan to integrate planning down to the lowest level. 2. Your Management Story -- Define what the company is "about", and ask yourself if it makes a good "story?" 3. The Concept of backPlanning -- Where do you want to be, and how do you work backward form there? 4. The 5-Page Business Plan -- How can you create a concise, functional, and user-friendly plan -- in just 5 pages?

Download or read book The Seven Steps of Agape Prayer written by Robert A. West and published by Trafford Publishing. This book was released on 2013-05-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is agape? How does it help us be what we were created to be? Can it fulfill our spiritual development? In The Seven Steps of Agape Prayer, a path is shown to bring Gods gift of agape fully into a persons consciousness in a powerful, liberating way. Then readers are offered steps to enter into the spreading of the spiritual power of agape to friends, family, communities, and even enemies. There are illustrations from the authors life, the events of other peoples lives, and historical events.

Download or read book The Success Gurus written by Andrew Clancy and published by Penguin. This book was released on 2011-08-18 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insightful and easy-to-read summaries of fifteen great books. There are dozens of leadership and career books published every year, each promising a different path to success. How are readers expected to get the information they need without reading every one of them? Soundview Executive Book Summaries has developed a reputation for being the premier business book selection service in the country. Each month Soundview editors select and summarize the best books so that readers can get a better idea of what's out there and which books will give them an edge. Soundview follows up its previous books (The Marketing Gurus, The Management Gurus, and The Sales Gurus) with this collection of fifteen synopses of definitive books from authors who know the challenges of having a great career. They include Daniel Pink, Seth Godin, Stephen R. Covey, and Marchall Goldsmith. Two of the summaries have never been published. Each book is represented by main points, key examples, best quotes, and more.

Download or read book Seven Steps to Your Best Life The Stage Climbing Solution For Living The Life You Were Born to Live written by Michael S. Broder, Ph.D. and published by Gildan Media LLC aka G&D Media. This book was released on 2019-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within you is a zone of genius that contains everything you need to live the life you were born to live! Would you like to be living your best life and operate at your highest potential in one or more pivotal areas of your life? Do you consider yourself a High Achiever, or would you like to become one? Seven Steps to Your Best Life gives you the roadmap, tools and strategies to be operating at your absolute best. It is your step by step, paint by the numbers guide for getting the results you want in the shortest time possible. This is the book for anyone who: • Is or aspires to be a high achiever • Needs new direction in their career • Would like to develop the mojo to finally get control of their destiny! • Wants to find a stronger spiritual connection and inner peace • Needs help fine-tuning their purpose in this stress-filled world • Is ready to make important and carefully chosen life changes • Wants to master self-discipline • Wants to replace fear and anxiety with courage • Would like to discover, follow and enhance strong passions in any life area • And much more!

Download or read book 7 Steps to an Integrated Implementable Marketing Plan written by Shark Bite Coaching and published by Speedy Publishing LLC. This book was released on 2013-05-09 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing plan is a well thought-out blueprint that answers the question--what is marketing?--in the context of your business and in pursuit of achieving the goals and objectives established in your business plan. This guide will walk you through the seven most essential steps in crafting a comprehensive marketing plan. More specifically, it will answer questions such as: o What is a marketing plan? o What is in a marketing plan? o How to find or implement marketing research campaigns to assist with your market and customer evaluations o What are the basic topics to cover in a SWOT Analysis? o What marketing strategy will you try first to reach your target market and increase your sales? o Based on your SWOT Analysis, what marketing mix will evolve into full campaigns? and which target markets will you chase? o What are the 5 guiding principles of marketing that should never be forgotten? o Once implemented...how can you control your efforts? o and more... A marketing plan on a shelf is just another book collecting dust--an integrated marketing plan that is implemented is your GPS to success.

Download or read book How to Change Your Life in 7 Steps written by John Bird and published by Random House. This book was released on 2012-02-29 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this highly-accessible self-help book Big Issue founder John Bird explains his seven simple rules that could help you change your life. Whether you want to get a new job, quit smoking, stop drinking or go back to college, How to Change Your Life in 7 Steps explains how you can take what you've been given and turn it into something you'll be proud of, rather than spend your life wishing for everything you haven't got. For 99% of us life doesn't come knocking on the door; you have to go out and get it. But the trouble with aiming for the stars is that you're likely to end up in the gutter. John Bird has learnt through his work with the homeless that if you start by putting just 3% of your energy towards your final goal rather than a gutter-hitting 99% you will eventually make the changes you are looking for. John's six other rules are as straightforward as this first one, 'Start With 3%'. He writes with passion about the dangers of thinking like a victim and of not telling the truth; he shares with us the importance of thinking for yourself and never putting others down, and he encourages us not to define our successes by the failures of others and to recognise our own achievements. Written in his unique no-nonsense style this is a book about 'cutting through the bullshit and making the most of what you have.'