Download or read book Setting Profitable Prices Website written by Marlene Jensen and published by John Wiley & Sons. This book was released on 2013-01-29 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy

Download or read book Setting Profitable Prices written by Marlene Jensen and published by John Wiley & Sons. This book was released on 2013-01-29 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy

Download or read book Getting Price Right written by Gerald Smith and published by Columbia University Press. This book was released on 2021-10-12 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable? Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—a firm’s or manager’s pricing orientation—results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows how to identify and remove the psychological blinders that cause suboptimal decisions and policies. Smith details how to improve pricing orientation by combining the soft behavioral skills that intuitively shape and refine pricing practice with the hard analytic skills that guide and structure pricing strategy. The result is more rational and more profitable pricing—with respect to not only revenue and profitability but also employee productivity and customer satisfaction. Offering an accessible and actionable model, Getting Price Right is the first book to apply behavioral economics to managerial price setting. It is a must-read for corporate business leaders, thought leaders, and professionals interested in advances in pricing and for managers, entrepreneurs, proprietors, and small and midsize business owners whose everyday work involves pricing.

Download or read book The Art of Pricing written by Rafi Mohammed and published by Crown Pub. This book was released on 2005 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Furnishes a practical and easy-to-understand guide on how to use pricing to increase hidden profits and develop new growth opportunities, offering helpful advice, strategies, and techniques for increasing profit margins. 20,000 first printing.

Download or read book Pricing Strategy written by Tim J. Smith and published by Thomson South-Western. This book was released on 2012 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder’s importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book’s balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

Download or read book Smart Pricing written by Jagmohan Raju and published by Pearson Prentice Hall. This book was released on 2010-03-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.

Download or read book Impact Pricing written by Mark Stiving and published by Entrepreneur Press. This book was released on 2011-09-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

Download or read book Pricing with Confidence written by Reed K. Holden and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

Download or read book eBay Timesaving Techniques For Dummies written by Marsha Collier and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you’ve gotten started on eBay. You’ve made a few purchases and your first sale. You may have even built a moneymaking business. Now you’re looking for ways to ratchet things up. You’re looking for the insider tips and tricks for the easiest ways to take care of listing items, completing transactions, and keeping good records and you don't have the time to do all the research. eBay Timesaving Techniques For Dummies is the book for you. Marsha Collier, an eBay University instructor and best selling author of eBay For Dummies and Starting an eBay Business For Dummies, has collected the fastest and most effective techniques for finding items to sell, setting up your sales pages, pricing items to move, getting the word out about your business, collecting payments, shipping your item, and taking care of all the paperwork. Time is money after all. So why waste time when you can be making money on eBay. This book contains over 60 step-by-step techniques proven to add efficiency to your eBay operation. Includes coverage of: Finding sources for merchandise to sell on eBay Setting attractive prices and shipping costs Handling multiple sales without losing your cool Prettying up your auctions with digital photo and HTML tricks Tracking payments and shipments and keeping your customers happy Working with PayPal, both on and off of eBay Enhancing your status in the eBay community Simplifying your bookkeeping Creating marketing, merchandising, and advertising plans Solving problems quickly when they occur

Download or read book Penner s Economics and Financial Management for Nurses and Nurse Leaders written by Mary Lynne Knighten, DNP, RN, NEA-BC and published by Springer Publishing Company. This book was released on 2023-05-02 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Holds a proven track record of success in teaching healthcare business basics to nurses This acclaimed text helps to build the fundamental economic and financial management skills nurses and nurse leaders need to be successful in daily practice and career advancement. The updated fourth edition includes new and revised case studies reflecting current trends and increased coverage of budget strategies, forecasting, and the financial impact of COVID-19. It is rewritten to provide greater clarity for readers unfamiliar with budgets and features a new two-color design to enhance readability. Additionally, the text reflects current AACN Essentials: Core Competencies for Professional Nursing Education and updated sample business plans, grant proposals, and other essential reports along with providing augmented Instructor Resources. The book--written by nurses for nurses--is designed to help readers understand the impact of healthcare economics and finance in their day-to-day clinical and leadership work. While it covers advanced practice topics and responsibilities, the text’s readability and foundational content make it useful for nurses at all levels. It also delivers content essential for nurse entrepreneurs and other nurse leaders with its explanations of how national and global economics affect the health care industry, and how health insurance strategies affect consumer access and outcomes. The text provides multiple opportunities for experiential learning, such a writing business plans and grant proposals and engaging in discussions. It delivers cost-benefit and cost-effectiveness analyses, discusses budget preparation, offers strategies for controlling budget costs, and updates relevant health policies and statistics. Abundant Instructor Resources feature chapter-based Excel workbooks and PowerPoints, a test bank, and crossword puzzles with answers. Purchase includes digital access for use on most mobile devices or computers. New to the Fourth Edition: New and revised cases reflect current trends Increased coverage of budget strategies, forecasting, and the financial impact of COVID-19 and legislative changes Streamlined approach simplifies content for readers new to budgets New and updated definitions New and revised/updated chapters Two-color design enhances readability Reflect current AACN Essentials Enhances popular Instructor Resources Updates sample business plans, grant proposals, and other essential reports Key Features: Equally useful for RN-BSN, MSN, and DNP, programs Aligned with AACN and AONL guidelines and certification and competency standards Facilitates experiential learning with end-of-chapter exercises, tips for synthesizing knowledge, worksheets, and case examples Effective in traditional, hybrid, and online learning environments

Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

Download or read book Pricing Done Right written by Tim J. Smith and published by John Wiley & Sons. This book was released on 2016-07-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll learn to identify the decisions that must be managed, how to manage them, and who should make them, as illustrated by real-world case studies. The key success factor is to build a pricing organization within your organization; this reveals the relationships between pricing decisions, how they affect each other, and what the ultimate effects might be. With this deep-level insight, you are better able to decide where your organization needs to go. Pricing needs to be done right, and pricing decisions have to be made—but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution. Identify the right questions for pricing analyses Improve your pricing strategy and decision making process Understand roles, accountability, and value-based pricing Restructure perspectives to help pricing reflect your organization's goals The critical link between pricing and corporate strategy must be reflected in the decision making process. Pricing Done Right provides the blueprint for more accurate pricing, with expert guidance throughout the change process.

Download or read book OECD Tax Policy Studies E commerce Transfer Pricing and Business Profits Taxation written by OECD and published by OECD Publishing. This book was released on 2005-05-12 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increased speed and mobility of business activities and cross-border transactions resulting from internet usage has particular implications for applying transfer pricing methods and for taxing business profits. This book presents a two-part look at existing OECD positions on these issues.

Download or read book Cybercash written by Robert Guttmann and published by Springer. This book was released on 2002-10-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cybercash refers to the creation and circulation of online money. The author applies economic analysis to this new form of electronic money to understand how it will enable the internet to re-establish itself as the dynamic centre of the new economy and how this new money form will become the dominant payment mechanism rivalling cash, paper cheques or credit cards. This will be the first book to look at the coming era of electronic money within the broader context of the economy.

Download or read book Managing Customers for Profit written by V. Kumar and published by Pearson Prentice Hall. This book was released on 2008 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential...manage and reward existing customers based on their profitability...and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources for maximum effectiveness...pitching the right products to the right customers at the right time...determining when a customer is likely to leave, and whether to intervene...managing multichannel shopping...even calculating a customer's referral value.

Download or read book Three Weeks to eBay Profits Third Edition written by Skip McGrath and published by Union Square & Co.. This book was released on 2013-09-03 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its release, Skip McGraths classic guide to eBay® has been a bestseller—and this completely updated edition will help you navigate the popular websites sweeping rule changes. It covers all the revised features, from the new Top Rated Seller designation to the widespread integration of services such as Paypal and automated UPS/USPS shipping. Sellers will make more money than ever!

Download or read book The Authority Guide to Profitable Pricing written by Shaz Nawaz and published by SRA Books. This book was released on 2017-11-08 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make a fast, effective impact on the financial success of your business. Setting the optimum price for your products and services, that’s right for your customers and market, is vital to success. But how do you know that what you’re charging is doing the best job possible? In this smart, savvy Authority Guide, pricing expert Shaz Nawaz takes you step-by-step through everything you need to know to build a solid, reliable pricing strategy for your business. Thrive, flourish and open the door to instant increased turnover, the best customers and accelerated growth with the key to profitable pricing.