Download or read book Service Delivery and Public Sector Marketing written by Ciaran O'Faircheallaigh and published by Macmillan Education AU. This book was released on 1991 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 13 papers from a conference held in 1990 by the Centre for Australian Public Sector Management at Griffith University assesses the impact of recent public sector reforms on service delivery and marketing. Case studies from Australia and New Zealand are used to highlight the various problems and issues involved.
Download or read book Engaging Public Sector Clients written by John Alford and published by Springer. This book was released on 2009-04-08 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring three rich cases across three countries, this book shows how government organizations need their clients to contribute time and effort to co-producing public services, and how organizations can better elicit this work from them, by providing good client service and appealing to their intrinsic needs and social values.
Download or read book Service Delivery and Public Sector Marketing written by Alberta. Alberta Agriculture, Food, and Rural Development. Library and published by . This book was released on 1993 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Government and Social Services written by John L. Crompton and published by . This book was released on 1986-02-18 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative approach to managing government agencies, this book shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services. Explains how an agency's problems can be understood from a marketing perspective and offers practical, ``hands-on'' guidance for developing marketing-based solutions that coordinate distinct yet interrelated functions into an integrated service delivery system. Provides a general introducton to marketing along with specific marketing-based ideas for program planning, development, budgeting, public relations, and management.
Download or read book Marketing in the Public Sector written by Nancy R. Lee and published by Pearson Education. This book was released on 2006-10-16 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Download or read book Voluntary Organisations and Public Service Delivery written by Ian Cunningham and published by Routledge. This book was released on 2011 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume draws together a team of expert contributors to explore how the process of outsourcing is impacting the internal and external labour markets of voluntary organisations, and the implications for the policy objectives underlying the externalisation of the delivery of public services to them.
Download or read book Public Sector Marketing written by Tony Proctor and published by Pearson Education. This book was released on 2007 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Download or read book Public Sector Management in Australia written by Ciaran O'Faircheallaigh and published by Macmillan Education AU. This book was released on 1999 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated second edition of a text first published in 1992. Includes recent empirical research and a new section on management in practice. Addresses issues relating to the design and structure of governmental bodies, the utility and impact of alternative management techniques and public sector ethics and accountability. Includes references and an index. The authors have senior positions at the Centre for Australian Public Sector Management and have published extensively in their field.
Download or read book Improving Public Service Delivery written by Peter C. Humphreys and published by Institute of Public Administration. This book was released on 1998 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Knowledge Solutions written by Olivier Serrat and published by Springer. This book was released on 2017-05-22 with total page 1098 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY-NC 3.0 IGO license. This book comprehensively covers topics in knowledge management and competence in strategy development, management techniques, collaboration mechanisms, knowledge sharing and learning, as well as knowledge capture and storage. Presented in accessible “chunks,” it includes more than 120 topics that are essential to high-performance organizations. The extensive use of quotes by respected experts juxtaposed with relevant research to counterpoint or lend weight to key concepts; “cheat sheets” that simplify access and reference to individual articles; as well as the grouping of many of these topics under recurrent themes make this book unique. In addition, it provides scalable tried-and-tested tools, method and approaches for improved organizational effectiveness. The research included is particularly useful to knowledge workers engaged in executive leadership; research, analysis and advice; and corporate management and administration. It is a valuable resource for those working in the public, private and third sectors, both in industrialized and developing countries.
Download or read book Public Sector Marketing Communications Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-10-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.
Download or read book Collaboration in Public Service Delivery written by Anka Kekez and published by Edward Elgar Publishing. This book was released on 2019 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing intensity and complexity of public service has spurred policy reform efforts across the globe, many featuring attempts to promote more collaborative government. Collaboration in Public Service Delivery sheds light on these efforts, analysing and reconceptualising the major types of collaboration in public service delivery through a governance lens.
Download or read book E Agriculture and Rural Development Global Innovations and Future Prospects written by Maumbe, Blessing and published by IGI Global. This book was released on 2012-12-31 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a comprehensive collection of research on the emerging trends and advances in the global application of information and communication technology use in agriculture and rural development"--Provided by publisher.
Download or read book OECD e Government Studies Denmark Efficient e Government for Smarter Public Service Delivery written by OECD and published by OECD Publishing. This book was released on 2010-11-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This review is the first to analyse e-government at the country level using a revised framework designed to capture the new challenges faced by countries today. It highlights the richness of initiatives and actions taken by Denmark in relation to a number of areas.
Download or read book Public and Social Services in Europe written by Hellmut Wollmann and published by Springer. This book was released on 2016-07-12 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents comparative analyses and accounts of the institutional changes that have occurred to the local level delivery of public utilities and personal social services in countries across Europe. Guided by a common conceptual frame and written by leading country experts, the book pursues a “developmental” approach to consider how the public/municipal sector-centred institutionalization of service delivery (climaxing in the 1970s) developed through its New Public Management-inspired and European Union market liberalization-driven restructuring of the 1980s and early 1990s. The book also discusses the most recent phase since the late 1990s, which has been marked by further marketization and privatization of service delivery on the one hand, and some return to public sector provision (“remunicipalization”) on the other. By comprising some 20 European countries, including Central East European “transformation” countries as well as the “sovereign debt”-stricken countries of Southern Europe, the chapters of this volume cover a much broader cross section of countries than other recent publications on the same subject.
Download or read book Digital Government and Public Management written by J. Ramon Gil-Garcia and published by Routledge. This book was released on 2021-12-26 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: In every part of the world information and technology are changing society and challenging the structures, roles, and management of traditional government institutions. At the same time, universal needs for human and social development, environmental protection, commercial and financial stability, and scientific and technological advancement demand governmental attention. In this complex and changing environment, governments are still expected to provide for the public good through legal and political processes, and public programs and services. Digital transformation, electronic government, government 2.0, and electronic governance are just some of the labels used to characterize the ideas and actions that underlie adaptation, transformation, and reform efforts. This book contributes to the ongoing dialog within the digital government research and practice community by addressing leadership and management challenges through the interplay of five interconnected themes: management, policy, technology, data, and context. These themes are evident in a wide range of topics including policy informatics, smart cities, cross-boundary information sharing, service delivery, and open government, among others. Accordingly, it includes chapters that explore these themes conceptually and empirically and that emphasize the importance of context, the need for cross‐boundary thinking and action, a public value approach to performance, and the multi‐dimensional capabilities necessary to succeed in a dynamic, multi‐stakeholder environment. The chapters in this book were originally published as a special issue of the journal, Public Management Review.
