Download or read book Transforming Relationship Marketing written by Park Thaichon and published by Routledge. This book was released on 2020-10-29 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
Download or read book Customer Service Management in Africa written by Robert Ebo Hinson and published by CRC Press. This book was released on 2020-05-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear: Today’s consumers are no longer ‘passive audiences’ but ‘active players’ that engage with businesses at each stage of product or service design and delivery systems. Consumer demands and expectations are also increasingly being dictated by changing personal preferences, enhanced access to information and expanding digital reality. The customer service principles – strategic and operational – advocated by these authors are universal, but particularly compelling as they apply to Africa’s unique and dynamic operating environment. In recognition of the importance of excellent customer service, this comprehensive and well-timed book provides an essential guide on the increasing role of the customer to business success. This book discusses the management and delivery of customer service under seven broad themes: Customer Service as Shared Value, Customer Service Strategy, Customer Service Systems, Customer Service Style, Customer Service Culture, Customer Service Skills and Customer Experience – Advancing Customer Service in Africa. Central questions posed and addressed include: What is the new definition of customer service management? How should organisations position themselves to create value for customers and stakeholders? How should employees project themselves to align with customer service promises made by their organisations? Overall, this book provides strategic and operational insights into effective customer service management in Africa. The customer service management concepts, roles and practices outlined, particularly as they apply to the African context, make it an important addition to scholars’ or practitioners’ reference works.
Download or read book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector written by Panwar, Upendra Singh and published by IGI Global. This book was released on 2016-04-11 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Download or read book Banking and Finance written by Razali Haron and published by BoD – Books on Demand. This book was released on 2020-12-23 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The banking and finance industry plays a significant role in the economy of a nation. As such, continuous research and up-to-date feeds are necessary for it to stay competitive and resilient. Due to its revolving and dynamic nature as well as its significance and interlinkages with other industries, a well-functioning banking and finance system is vital in safeguarding the interest of all stakeholders. Banking and Finance covers a wide range of essential topics highlighting major issues related to banking and finance. The book is rich with empirical evidence, scientific researches, best practices, and recommendations, making it a compact yet handy reference for readers, especially those who are in the field of banking and finance.
Download or read book Transforming Relationship Marketing written by Park Thaichon and published by Routledge. This book was released on 2022-04 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
Download or read book The Handbook of Customer Satisfaction and Loyalty Measurement written by Nigel Hill and published by Routledge. This book was released on 2017-03-02 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.
Download or read book Customer Protection in the Nigerian Banking System written by and published by . This book was released on 1995 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Emerging Issues in Finance written by Dr Saif Siddiqui and published by Dr Saif Siddiqui. This book was released on 2017-10-11 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited Conference Proceedings Volume I
Download or read book Contemporary Journal of Education and Business CJEB written by and published by NDALAHWA MUSA MASANJA . This book was released on 2024-07-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Contemporary Journal of Education and Business (CJEB) is bi-annual professional publication that publishes information, views, opinions and well- researched articles in contemporary issues in education and business. These scholarly articles are useful for scholars, students, researchers, business executives, educators and business practitioners. The articles published observe to high quality and context that the Editorial Board believes would be a significant contribution to the international community of scholars and readers.
Download or read book Islamic Finance written by Tina Harrison and published by Springer. This book was released on 2016-09-20 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how the global market for Islamic financial services has shown strong growth in recent years and shown remarkable resilience during the global financial crisis. Drawing on a range of international perspectives from the Gulf Cooperation Council countries, Malaysia, Pakistan, Australia and Europe, this book explores the characteristics and performance of Islamic finance and banking and discusses future prospects. It offers a comprehensive theoretical framework for Shariah governance in Islamic financial institutions, explores Shariah-compliant equities, as well as issues in productivity, technology and efficiency. It includes a number of comparative studies on Islamic and conventional banks, Islamic and conventional unit trusts, and Islamic and conventional banks’ product mixes. The challenges and opportunities for the expansion of Islamic finance and banking into Europe are explored through the contexts of the UK, Germany and Italy.
Download or read book EFFECT OF TRAINING ON EMPLOYEES PERFORMANCE IN NIGERIAN BANKING INDUSTRY written by OLAGUNJU, MARY MOFOLUWAKE, PhD and published by Author House. This book was released on 2014-02 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employee training has been identified as an important factor in the survival of banking business, particularly in a globally competitive economy with uncertainty as in Nigeria. The Nigerian banking industry faces a number of challenges in relation to employee development. This study investigated the effects of training and manpower development on employee performance in Nigerian banking industry. The survey research design was used. The population of the study comprised 30,006 employees in the Nigerian banking industry from which a sample of 379 respondents was selected using purposive sampling technique. The population was broken into various strata in line with the hierarchy of office seniority. The study concluded that there is need for the Nigerian banking industry to adopt manpower training as an innovative tool for improving employee performance in today's dynamic banking environment.
Download or read book Advances in Management written by and published by . This book was released on 2009 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Applied Research Approaches to Technology Healthcare and Business written by Burrell, Darrell Norman and published by IGI Global. This book was released on 2023-09-29 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our contemporary era, while diversity is acknowledged, true inclusion remains an elusive goal, as society grapples with multifaceted challenges. The "great resignation" and movements like #MeToo have exposed workplace culture issues, while events like Black Lives Matter protests underscored glaring disparities. Simultaneously, rapid technological advancements introduce new risks, from cyber exploitation to biased AI. These complexities demand innovative solutions that address these challenges, fostering environments of genuine respect, understanding, and collaboration. Applied Research Approaches to Technology, Healthcare, and Business, edited by Dr. Darrell Norman Burrell, emerges as a transformative force. This dynamic anthology presents insights, research, and actionable recommendations from diverse fields and perspectives, taking an interdisciplinary approach to unravel workplace dynamics, health disparities, and technological advancements. Topics include inclusive leadership, equitable technology, bias in AI, and forging collaboration across religious and cultural differences. By harmonizing voices and expertise, this book offers transformative approaches for individuals, educators, and professionals. This rich resource empowers readers to navigate today's societal challenges, equipping them to become architects of a more inclusive, equitable, and harmonious future across technology, healthcare, and business.
Download or read book Service Quality On Customers Patronage Selected Banks In Ogun State written by Ismaila Akintan and published by GRIN Verlag. This book was released on 2021-07-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Business economics - General, grade: 6.3, , language: English, abstract: This study analyses the effect of service quality dimensions on customers’ patronage of selected banks in Ogun State, Nigeria. It investigates the relationship between service quality dimensions and customers’ patronage using Bank Service Quality model dimensions. It also determines factors responsible for customers staying on queue for longer periods of time while awaiting bank services, assesses the level of customer satisfaction about services rendered by money deposit banks with a view of identifying factors that were responsible for customer disloyalty in patronising banks. The study employed Simple random sampling to select six banks namely First Bank Plc, United Bank of Africa Plc, Guarantee Trust Bank Plc ,Access Bank, First City Monument Bank and Zenith Bank Plc for this study. Convenience sampling method was used to select 240 customers of the selected banks. The data were analysed through the use of Statistical Package for Social Science (SPSS), while Pearson’s correlation co-efficient and multiple regression analysis were used to test the hypotheses formulated whether significant relationship exist between service quality dimensions and customers’ patronage.
Download or read book Fundamentals of Queueing Theory written by John F. Shortle and published by John Wiley & Sons. This book was released on 2018-04-10 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to queueing theory and its practical applications—features numerous real-world examples of scientific, engineering, and business applications Thoroughly updated and expanded to reflect the latest developments in the field, Fundamentals of Queueing Theory, Fifth Edition presents the statistical principles and processes involved in the analysis of the probabilistic nature of queues. Rather than focus narrowly on a particular application area, the authors illustrate the theory in practice across a range of fields, from computer science and various engineering disciplines to business and operations research. Critically, the text also provides a numerical approach to understanding and making estimations with queueing theory and provides comprehensive coverage of both simple and advanced queueing models. As with all preceding editions, this latest update of the classic text features a unique blend of the theoretical and timely real-world applications. The introductory section has been reorganized with expanded coverage of qualitative/non-mathematical approaches to queueing theory, including a high-level description of queues in everyday life. New sections on non-stationary fluid queues, fairness in queueing, and Little’s Law have been added, as has expanded coverage of stochastic processes, including the Poisson process and Markov chains. • Each chapter provides a self-contained presentation of key concepts and formulas, to allow readers to focus independently on topics relevant to their interests • A summary table at the end of the book outlines the queues that have been discussed and the types of results that have been obtained for each queue • Examples from a range of disciplines highlight practical issues often encountered when applying the theory to real-world problems • A companion website features QtsPlus, an Excel-based software platform that provides computer-based solutions for most queueing models presented in the book. Featuring chapter-end exercises and problems—all of which have been classroom-tested and refined by the authors in advanced undergraduate and graduate-level courses—Fundamentals of Queueing Theory, Fifth Edition is an ideal textbook for courses in applied mathematics, queueing theory, probability and statistics, and stochastic processes. This book is also a valuable reference for practitioners in applied mathematics, operations research, engineering, and industrial engineering.
Download or read book Survey of Electronic Money Developments written by and published by . This book was released on 2001 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AMA Handbook for Customer Satisfaction written by Alan F. Dutka and published by N T C Business Books. This book was released on 1995 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
