Download or read book Search Engine Optimization for Flash written by Todd Perkins and published by "O'Reilly Media, Inc.". This book was released on 2009-03-10 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings. Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will: Know what content is searchable, and why metadata, keywords, and links are so important Learn how to place HTML content in your Flash applications Create an SEO website by connecting Flash to JavaScript and CSS Work effectively with SWFObject by understanding its capabilities and limitations Discover the advantages of using the Adobe Flex framework for SEO The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.
Download or read book The Comprehensive Guide to Website Design Web Development and Web Marketing written by Ron Legarski and published by SolveForce. This book was released on 2024-09-08 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Comprehensive Guide to Website Design, Web Development, and Web Marketing: Online & Offline Strategies, Programming, Software, Devices, and Applications is an essential resource for mastering the digital world. Co-authored by industry leaders Ron Legarski and Ned Hamzic, this book covers every aspect of website creation, development, and marketing. From the fundamentals of coding to the latest in digital marketing trends, this guide is designed to provide readers with actionable insights and practical strategies. Whether you're a web developer, designer, marketer, or business owner looking to enhance your online presence, this guide delves deep into essential topics such as: Web design principles, including UX/UI, responsive design, and visual hierarchy. Web development using HTML5, CSS, JavaScript, and backend technologies like PHP and MySQL. Comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing. Mobile-first design and emerging technologies such as AI, IoT, and blockchain. Online and offline marketing integration for holistic business growth. The book also includes insights into cloud services, web hosting, and security practices, ensuring that your website is not only functional but also scalable and secure. With their combined expertise, Ron Legarski and Ned Hamzic offer a complete guide for anyone looking to navigate the complexities of website design, development, and marketing, making this book a valuable resource for both beginners and seasoned professionals.
Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2015-08-17 with total page 1179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected].
Download or read book An Introduction to Search Engines and Web Navigation written by Mark Levene and published by John Wiley & Sons. This book was released on 2011-01-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.
Download or read book Landing Page Optimization written by Tim Ash and published by John Wiley & Sons. This book was released on 2012-03-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Download or read book Web Development with Node and Express written by Ethan Brown and published by "O'Reilly Media, Inc.". This book was released on 2014-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to build dynamic web applications with Express, a key component of the Node/JavaScript development stack. In this hands-on guide, author Ethan Brown teaches you the fundamentals through the development of a fictional application that exposes a public website and a RESTful API. You’ll also learn web architecture best practices to help you build single-page, multi-page, and hybrid web apps with Express. Express strikes a balance between a robust framework and no framework at all, allowing you a free hand in your architecture choices. With this book, frontend and backend engineers familiar with JavaScript will discover new ways of looking at web development. Create webpage templating system for rendering dynamic data Dive into request and response objects, middleware, and URL routing Simulate a production environment for testing and development Focus on persistence with document databases, particularly MongoDB Make your resources available to other programs with RESTful APIs Build secure apps with authentication, authorization, and HTTPS Integrate with social media, geolocation, and other third-party services Implement a plan for launching and maintaining your app Learn critical debugging skills This book covers Express 4.0.
Download or read book Search Engines written by Bruce Croft and published by Pearson Higher Ed. This book was released on 2011-11-21 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Search Engines: Information Retrieval in Practice is ideal for introductory information retrieval courses at the undergraduate and graduate level in computer science, information science and computer engineering departments. It is also a valuable tool for search engine and information retrieval professionals. Written by a leader in the field of information retrieval, Search Engines: Information Retrieval in Practice , is designed to give undergraduate students the understanding and tools they need to evaluate, compare and modify search engines. Coverage of the underlying IR and mathematical models reinforce key concepts. The book’s numerous programming exercises make extensive use of Galago, a Java-based open source search engine.
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book Digital Business and E commerce Management written by Dave Chaffey and published by Pearson UK. This book was released on 2019 with total page 1051 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Download or read book Web Style Guide written by Patrick J. Lynch and published by . This book was released on 2002 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the step-by-step process involved in designing a Web site. Readers are assumed to be familiar with whatever Web publishing tool they are using. The guide gives few technical details but instead focuses on the usability, layout, and attractiveness of a Web site, with the goal being to make it as popular with the intended audience as possible. Considerations such as graphics, typography, and multimedia enhancements are discussed.
Download or read book Architecting Mobile Solutions for the Enterprise written by Dino Esposito and published by Pearson Education. This book was released on 2012-05-15 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to planning and executing a complete mobile web strategy Revisit your approach to the mobile web—and deliver effective solutions that reach customers and clients on a variety of mobile devices. In this practical guide, web development luminary Dino Esposito shows you how to develop a solid mobile strategy for the enterprise, starting with an effective mobile website. You’ll receive essential architectural and implementation guidance, as well as mobile-specific design patterns for building cross-platform and native applications. Discover how to: Architect a website accessible from many different mobile devices Implement design patterns specific to mobile app development Examine tools that enable you to write one codebase for many platforms Use technologies for building Windows Phone, iPhone, and Android apps Develop cross-platform app features, such as localization and offline behavior
Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-07 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness
Download or read book Website Visibility written by Melius Weideman and published by Elsevier. This book was released on 2009-09-22 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. - Written by a well-respected academic and practitioner in the field of search engines - Provides practical and real-world guidance for real-world situations - Based on actual research in the field, which is often used to confirm or refute beliefs in the industry
Download or read book Brain Vs Computer The Challenge Of The Century Is Now Launched Second Edition written by Jean-pierre Fillard and published by World Scientific. This book was released on 2020-11-11 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this follow up to Brain vs Computer: The Challenge of the Century, Jean-Pierre Fillard brings together diverse perspectives to address the recurring theme of rivalry between man and machine.Accelerated by recent events such as the Covid-19 pandemic that caught the world by surprise and brought it to a standstill, the use of technology has become more relevant than ever. What new conclusions can we draw in this debate featuring humans (brain) on the one side, and artificial intelligence (computer) on the other? Featuring brand new content including a complementary perspective from the arts, the author balances the argument from the traditional scientific approach of logic, rationality, and computation with instinct, intuition, and emotion. Read together with his latest offerings Longevity in a 2.0 World and Transhumanism: A Realistic Future? this trilogy culminates in an attempt to answer one of the most exciting questions of our time.
Download or read book Microsoft Expression Web 4 Step by Step written by Chris Leeds and published by Pearson Education. This book was released on 2010-12-29 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: The smart way to learn Microsoft Expression Web 4 -- one step at a time! Experience learning made easy -- and quickly teach yourself how to create dynamic, standards-based Web sites. With Step by Step, you set the pace -- building and practicing the skills you need, just when you need them! Build your site with customizable templates -- or create your own Adjust settings in Expression Web 4 to create different sites Add Photoshop files, Microsoft Silverlight video, and .wmv files Use CSS, HTML, and XHTML to manage site style and accessibility Connect to servers using Microsoft ASP.NET and PHP Choose the right publishing method for your scenario Your Step by Step digital content includes: All the books practice files -- ready to download and put to work. Fully searchable online edition of this book -- with unlimited access on the Web. Video tutorials illustrating important procedures and concepts
Download or read book Data Analytics and Applications of the Wearable Sensors in Healthcare written by Shabbir Syed-Abdul and published by MDPI. This book was released on 2020-06-17 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a collection of comprehensive research articles on data analytics and applications of wearable devices in healthcare. This Special Issue presents 28 research studies from 137 authors representing 37 institutions from 19 countries. To facilitate the understanding of the research articles, we have organized the book to show various aspects covered in this field, such as eHealth, technology-integrated research, prediction models, rehabilitation studies, prototype systems, community health studies, ergonomics design systems, technology acceptance model evaluation studies, telemonitoring systems, warning systems, application of sensors in sports studies, clinical systems, feasibility studies, geographical location based systems, tracking systems, observational studies, risk assessment studies, human activity recognition systems, impact measurement systems, and a systematic review. We would like to take this opportunity to invite high quality research articles for our next Special Issue entitled “Digital Health and Smart Sensors for Better Management of Cancer and Chronic Diseases” as a part of Sensors journal.
Download or read book Pro Single Page Application Development written by Gil Fink and published by Apress. This book was released on 2014-05-10 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important and exciting trends in web development in recent years is the move towards single page applications, or SPAs. Instead of clicking through hyperlinks and waiting for each page to load, the user loads a site once and all the interactivity is handled fluidly by a rich JavaScript front end. If you come from a background in ASP.NET development, you’ll be used to handling most interactions on the server side. Pro Single Page Application Development will guide you through your transition to this powerful new application type. The book starts in Part I by laying the groundwork for SPA development. You’ll master some JavaScript techniques that will come in useful later on, and get to know the building blocks of a single page application, including modules, routing and MV* frameworks. In Part II, you’ll build the client for your application. This is where the magic happens, as the authors take you through the process step by step. Backbone.js is the ideal library for demonstrating SPA development in practice, but you can apply the same principles with other frameworks in your future applications. Part III takes you through the process of building the server side of your application using ASP.NET Web API, and hooking up the two parts of your application to create a working whole. SPA development also comes with its own particular challenges, including tracking history, user interface performance, and how to handle search engine optimization. In the final chapters, the authors guide you through some of these issues and advanced techniques and finish by showing you how to deploy your application. As SPAs become the de facto standard of web application development, the in-depth Pro Single Page Application Development will be your one-stop shop for creating fluid, modern applications on the web.
