Download or read book Understanding SEO written by Melanie Mitchell and published by FT Press. This book was released on 2012-05-14 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The web’s more crowded than ever – and that means Search Engine Optimization is more critical than ever. All too often, SEO is viewed as a mysterious “black art” – but it doesn’t need to be. In Understanding SEO: Building a Foundation for Long Term Success, leading practitioner Melanie Mitchell completely demystifies SEO, showing you how to grab value from “low hanging fruit,” and start optimizing everything from pages, text, and keywords to images – even your page’s underlying HTML code. Mitchell shows how to craft a strategy that reflects your specific goals for attracting qualified traffic. You’ll learn how to go beyond mere rankings to measure everything from the quality of visitor engagement to sales conversions; how to structure sites that are friendlier to both searchers and search engines; how to earn the honest external links that search engine algorithms love; and a whole lot more. Along the way, Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If you’re responsible for attracting more and better web traffic, this is the simple, usable, up-to-date SEO introduction you’ve been looking for!

Download or read book Predictive Analytics written by Eric Siegel and published by John Wiley & Sons. This book was released on 2013-02-07 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mesmerizing & fascinating...” —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated — and Hillary for America 2016 plans to calculate — the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 183 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

Download or read book Food Aroma Evolution written by Matteo Bordiga and published by CRC Press. This book was released on 2019-11-15 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the five senses, smell is the most direct and food aromas are the key drivers of our flavor experience. They are crucial for the synergy of food and drinks. Up to 80% of what we call taste is actually aroma. Food Aroma Evolution: During Food Processing, Cooking, and Aging focuses on the description of the aroma evolution in several food matrices. Not only cooking, but also processing (such as fermentation) and aging are responsible for food aroma evolution. A comprehensive evaluation of foods requires that analytical techniques keep pace with the available technology. As a result, a major objective in the chemistry of food aroma is concerned with the application and continual development of analytical methods. This particularly important aspect is discussed in depth in a dedicated section of the book. Features Covers aromatic evolution of food as it is affected by treatment Focuses on food processing, cooking, and aging Describes both classic and new analytical techniques Explains how the flavor perception results are influenced by other food constituents The book comprises a good mix of referenced research with practical applications, also reporting case studies of these various applications of novel technologies. This text represents a comprehensive reference book for students, educators, researchers, food processors, and food industry personnel providing an up-to-date insight. The range of techniques and materials covered provides engineers and scientists working in the food industry with a valuable resource for their work. Also available in the Food Analysis & Properties Series: Ambient Mass Spectroscopy Techniques in Food and the Environment, edited by Leo M.L. Nollet and Basil K. Munjanja (ISBN: 9781138505568) Hyperspectral Imaging Analysis and Applications for Food Quality, edited by N.C. Basantia, Leo M.L. Nollet, and Mohammed Kamruzzaman (ISBN: 9781138630796) Fingerprinting Techniques in Food Authentication and Traceability, edited by Khwaja Salahuddin Siddiqi and Leo M.L. Nollet (ISBN: 9781138197671) For a complete list of books in this series, please visit our website at: www.crcpress.com/Food-Analysis--Properties/book-series/CRCFOODANPRO

Download or read book Nanomaterials and their Fascinating Attributes written by Sher Bahadar Khan and published by Bentham Science Publishers. This book was released on 2016-01-21 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nanotechnology is a diverse science that has brought about new applications in fields such as colloidal science, device physics and supra molecular chemistry. This volume gives an overview of the development of nanomaterial applications in energy and power generation, medicine and healthcare, water purification, biotechnology, electronics, sporting goods, environmental issues, military defense, and textile/fabric industries. The text also explains the fundamentals of polymer nanocomposites and their industrial applications. Other chapters cover semiconductor applications of nanomaterials, nanomaterial synthesis, characterization of nanocomposites and uses of nanofillers. Readers will also find notes on the DFT study of II-VI semiconducting nano-clusters. This volume is intended to be an introductory reference for students and researchers undertaking advanced courses in materials science and engineering, giving readers a glimpse into the fascinating world of nanotechnology.

Download or read book A Plan for Evaluating the District of Columbia s Public Schools written by National Research Council and published by National Academies Press. This book was released on 2011-08-25 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The District of Columbia (DC) has struggled for decades to improve its public education system. In 2007 the DC government made a bold change in the way it governs public education with the goal of shaking up the system and bringing new energy to efforts to improve outcomes for students. The Public Education Reform Amendment Act (PERAA) shifted control of the city's public schools from an elected school board to the mayor, developed a new state department of education, created the position of chancellor, and made other significant management changes. A Plan for Evaluating the District of Columbia's Public Schools offers a framework for evaluating the effects of PERAA on DC's public schools. The book recommends an evaluation program that includes a systematic yearly public reporting of key data as well as in-depth studies of high-priority issues including: quality of teachers, principals, and other personnel; quality of classroom teaching and learning; capacity to serve vulnerable children and youth; promotion of family and community engagement; and quality and equity of operations, management, and facilities. As part of the evaluation program, the Mayor's Office should produce an annual report to the city on the status of the public schools, including an analysis of trends and all the underlying data. A Plan for Evaluating the District of Columbia's Public Schools suggests that D.C. engage local universities, philanthropic organizations, and other institutions to develop and sustain an infrastructure for ongoing research and evaluation of its public schools. Any effective evaluation program must be independent of school and city leaders and responsive to the needs of all stakeholders. Additionally, its research should meet the highest standards for technical quality.

Download or read book Digital Marketing written by Ira Kaufman and published by Taylor & Francis. This book was released on 2023-06-29 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.

Download or read book Changing the Game written by Norm Phelps and published by Lantern Books. This book was released on 2013 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this controversial and timely book, animal liberation activist Norm Phelps argues that the animal rights movement has reached a crisis point. Faced with the overwhelming wealth and power of the animal exploitation industries, animal activists are like David trying to stand up to Goliath. But rather than following the unsuccessful strategies of the past, Phelps proposes that we change the game by adopting David's strategy of refusing to play by Goliath's rules. First, Changing the Game examines the challenge facing activists and explains why animal liberation is the most difficult struggle f.

Download or read book The Most Effective Online Marketing Channels in the Daily Deal Industry How Small Businesses Can Acquire New Customers in the UK and the US written by Beway Bakir and published by GRIN Verlag. This book was released on 2015-07-21 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Hertfordshire (Business School), course: The most effective online marketing channels for deal sites, language: English, abstract: It was identified that a framework, which small businesses in the daily deal industry could utilise as an online marketing guide and containing an overview of the most effective online marketing channels, was missing in the literature. The aim of this report was therefore to identify the most effective online marketing channels that small businesses in the online daily deal industry in the UK and USA can utilise to acquire new customers. The findings are based on data collected and analysed from a small daily deal firm, as well as numerical data from various sources and literature that focuses on effective online marketing channels in regards to the daily deal industry. Based on these findings a framework containing the most effective online marketing channels was developed. It was concluded that a fully optimised website might be the most effective online marketing channel, followed by inhouse e-mail, Search Engine Optimisation, Facebook, affiliate marketing, referral marketing and guerrilla/viral marketing. Other types of marketing activities can be initiated after these channels have been engaged, according to the framework. It is intended that small firms in the daily deal industry can use the framework as a guideline to plan their own online marketing activities. Although care must be taken, as each firm is different.

Download or read book What You Must Absolutely Know Before You Start Marketing Your Business Online written by Francisco Bujan and published by vitalcoaching.com. This book was released on 2012-03-15 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online marketing is a JUNGLE! - It's a super challenging environment which is evolving at the speed of light - In this book, I give you tons of hints that will save you lots of money and time - Most of these facts took me months or years to discover because NO ONE talks about them! - You have dozens of marketing services, like auto responder systems, affiliate programs, PPC advertizing, SEO offers and much more! If you simply jump on the first offers that come your way, you will waste your time, REALLY! you need to be smart and speed up your learning curve - Believe me, if you want to survive and thrive with online marketing, you MUST absolutely know the detailed facts I am about to share with you.

Download or read book The Like Economy written by Brian Carter and published by Que Publishing. This book was released on 2011-11-23 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earn Big Business Profits on Facebook • Practical, specific, proven, and revenue-oriented! • Packed with real-world lessons you can use right now Here’s your complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his 11 years of experience helping companies double and triple their revenue online. This revenue-focused book is packed with up-to-date ideas and proven solutionswith all the details you need to execute crisply, avoid costly mistakes, and reap big profits. You’ll learn how to identify your best Facebook profit opportunities…craft Facebook programs that reflect your unique offerings, brands, and customers…use Facebook to supercharge your existing marketing programs…attract super-affordable targeted clicks and fans with Facebook ads…repel negative "brand-bashers."…increase visibility…deepen your customer interactions…translate "community" into cash! Your customers aren’t just "on" Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional—but the field is cluttered with hype, foolishness, and "fake" solutions that don’t deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook. Building on techniques he’s used to help dozens of companies supercharge their online revenues, Brian Carter delivers up-to-the minute, ground-level solutions that work. The devil’s in the details, so Carter gives you all the specifics you need to implement these strategies quickly and cost-effectively. Whether you’re an entrepreneur, marketer, or social marketing specialist, this book will help you attract more visitors and fans at lower cost…convert more visitors into profitable buyers…repel "brand-bashers" and encourage positive, productive posts…continually measure and optimize your performance…transform your Facebook presence from an experiment into a robust, highly profitable market channel. • Leverage the five most direct routes to Facebook profits Construct your most powerful Facebook marketing mix • Transform FaceLookers into FaceBuyers Master the 13 best Facebook sales and influence techniques • Avoid six missteps that destroy Facebook marketing programs Learn from the pioneers’ costly mistakes • Achieve non-revenue goals while you’re earning bigger profits Gain branding and positioning benefits at the same time as you’re building sales

Download or read book Stereotactic Body Radiation Therapy written by Simon S. Lo and published by Springer Science & Business Media. This book was released on 2012-08-28 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stereotactic body radiation therapy (SBRT) has emerged as an important innovative treatment for various primary and metastatic cancers. This book provides a comprehensive and up-to-date account of the physical/technological, biological, and clinical aspects of SBRT. It will serve as a detailed resource for this rapidly developing treatment modality. The organ sites covered include lung, liver, spine, pancreas, prostate, adrenal, head and neck, and female reproductive tract. Retrospective studies and prospective clinical trials on SBRT for various organ sites from around the world are examined, and toxicities and normal tissue constraints are discussed. This book features unique insights from world-renowned experts in SBRT from North America, Asia, and Europe. It will be necessary reading for radiation oncologists, radiation oncology residents and fellows, medical physicists, medical physics residents, medical oncologists, surgical oncologists, and cancer scientists.

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Download or read book Emarketing Excellence written by Dave Chaffey and published by Routledge. This book was released on 2013-03-05 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

Download or read book Combinatorial Optimization and Applications written by Zhao Zhang and published by Springer. This book was released on 2014-11-13 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 8th International Conference on Combinatorial Optimization and Applications, COCOA 2014, held on the island of Maui, Hawaii, USA, in December 2014. The 56 full papers included in the book were carefully reviewed and selected from 133 submissions. Topics covered include classic combinatorial optimization; geometric optimization; network optimization; optimization in graphs; applied optimization; CSoNet; and complexity, cryptography, and games.

Download or read book Technology and Intimacy Choice or Coercion written by David Kreps and published by Springer. This book was released on 2016-08-24 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016. The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the constantly evolving intimate relationship between humans and technology. They focus on three main themes: ethics, communications, and futures.

Download or read book SEO And Search Marketing In A Week written by Nick Smith and published by Teach Yourself. This book was released on 2013-05-31 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world. This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success: - Sunday: An introduction to search engines and SEO - Monday: Keyword research - Tuesday: On-page optimization - Wednesday: Off-page optimization - Thursday: Getting other traffic sources to your website - Friday: Pay-per-click traffic: making it work for you - Saturday: Monitoring and managing your progress ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Download or read book Business Strategies and Approaches for Effective Engineering Management written by Saeed, Saqib and published by IGI Global. This book was released on 2013-03-31 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful engineering projects require a clear vision and long term strategy. Therefore, effective business initiatives have been applied to the engineering environment in order to enhance its management perspectives. Business Strategies and Approaches for Effective Engineering Management brings together the latest methodologies, principles, practices, and tools for engineering management. By providing theoretical analysis and practical applications, this book is a useful reference for industry experts, researchers, and academicians regarding progressive strategies for successful management.