Download or read book Sensehacking written by Charles Spence and published by Penguin UK. This book was released on 2021-01-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world expert in multisensory perception on the remarkable ways we can use our senses to lead richer lives 'Talks total sense, lots of fun facts, right up there with the best of the best' Chris Evans 'Packed with studies on pain, attention, memory, mood' The Times How can the furniture in your home affect your wellbeing? What colour clothing will help you play sport better? And what simple trick will calm you after a tense day at work? In this revelatory book, pioneering and entertaining Oxford professor Charles Spence shows how our senses change how we think and feel, and how by 'hacking' them we can reduce stress, become more productive and be happier. We like to think of ourselves as rational beings, and yet it's the scent of expensive face cream that removes wrinkles (temporarily), a room actually feels warmer if you use a warmer paint colour, and the noise of the crowd really does affect the referee's decision. Understanding how our senses interact can produce incredible results. This is popular science at its unbelievable best. 'Spence does for the senses what Marie Kondo does for homes' Avery Gilbert, author of What the Nose Knows 'Everything you need to know about how to cope with the hidden sensory overload of modern life, engagingly told' Robin Dunbar, author of How Many Friends Does One Person Need?

Download or read book Gastrophysics written by Charles Spence and published by Penguin. This book was released on 2018-07-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating—and want to eat more. Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience—how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations. The pleasures of food lie mostly in the mind, not in the mouth. Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable. Spence reveals in amusing detail the importance of all the “off the plate” elements of a meal: the weight of cutlery, the color of the plate, the background music, and much more. Whether we’re dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we’re tasting and influence what others experience. This is accessible science at its best, fascinating to anyone in possession of an appetite. Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way.

Download or read book The Frozen River Seeking Silence in the Himalaya written by James Crowden and published by HarperCollins UK. This book was released on 2020-01-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A tour de force of luminous writing.’ Mark Cocker, Spectator

Download or read book The Perfect Meal written by Charles Spence and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of The Perfect Meal examine all of the elements that contribute to the diners experience of a meal (primarily at a restaurant) and investigate how each of the diners senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diners overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diners experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

Download or read book Sense written by Russell Jones and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: AS HEARD ON THE CHRIS EVANS SHOW A fascinating and revelatory look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives. How can colour prime you for creative thinking? What kind of music helps you run faster? Which scents can help you fall asleep? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to their full potential. For over a decade, multi-sensory marketing expert Russell Jones has been using the science of the senses to design products, brands and retail environments that tantalise our senses in revolutionary ways. In this incredible new book, Jones takes research from the worlds of neuroscience, experimental and behavioural psychology and beyond, and shows you how to live more multi-sensorially; paying attention to the sounds, scents, colours, objects, shapes and textures that constantly surround you, to profoundly impact and improve every aspect of your life. Whether it's helping you feel energised in the morning, get the most from your work-out, be efficient at the office, avoid getting caught in the traps of savvy retailers or creating the perfect sensory background to enjoy your food with. And, finally, he helps you have the most restful evening and night's sleep you possibly can. Sense is a fascinating and revelatory look at how you can use your senses in a way you never have before.

Download or read book Touch written by David J. Linden and published by Penguin Books. This book was released on 2016-01-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "New York Times" bestselling author of "The Compass of Pleasure" examines how our sense of touch is interconnected with our emotions Dual-function receptors in our skin make mint feel cool and chili peppers hot.

Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Download or read book Clued In written by Lewis Carbone and published by Pearson Education. This book was released on 2010-03-31 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time. Carbone draws on the latest neuroscientific research to show how customers transform physical and emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty. And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change.

Download or read book Literature and the Senses written by Annette Kern-Stähler and published by Oxford University Press. This book was released on 2023-07-06 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Academic and offered as a free PDF download from OUP and selected open access locations. Literature and the Senses critically probes the role of literature in capturing and scrutinizing sensory perception. Organized around the five traditional senses, followed by a section on multisensoriality, the collection facilitates a dialogue between scholars working on literature written from the Middle Ages to the present day. The contributors engage with a variety of theorists from Maurice Merleau-Ponty to Michel Serres to Jean-Luc Nancy to foreground the distinctive means by which literary texts engage with, open up, or make uncertain dominant views of the nature of perception. Considering the ways in which literary texts intersect with and diverge from scientific, epistemological, and philosophical perspectives, these essays explore a wide variety of literary moments of sensation including: the interspecies exchange of a look between a swan and a young Indigenous Australian girl; the sound of bees as captured in an early modern poem; the noxious smell of the 'Great Stink' that recurs in the Victorian novel; the taste of an eggplant registered in a poetic performance; tactile gestures in medieval romance; and the representation of a world in which the interdependence of human beings with the purple hibiscus plant is experienced through all five senses. The collection builds upon and breaks new ground in the field of sensory studies, focusing on what makes literature especially suitable to engaging with, contributing to, and challenging our perennial understandings of, the senses.

Download or read book Historical Ontology written by Ian Hacking and published by Harvard University Press. This book was released on 2004-09-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this text, Ian Hacking offers his reflections on the philosophical uses of history. The focus is the historical emergence of concepts and objects.

Download or read book Logic Or The Art of Thinking written by Antoine Arnauld and published by . This book was released on 1850 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Texture in the Work of Ian Hacking written by María Laura Martínez Rodríguez and published by Springer Nature. This book was released on 2021-01-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematized overview of Ian Hacking's work. It presents Hacking’s oeuvre as a network made up of four interconnected key nodes: styles of scientific thinking & doing, probability, making up people, and experimentation and scientific realism. Its central claim is that Michel Foucault’s influence is the underlying thread that runs across the Canadian philosopher’s oeuvre. Foucault’s imprint on Hacking’s work is usually mentioned in relation to styles of scientific reasoning and the human sciences. This research shows that Foucault’s influence can in fact be extended beyond these fields, insofar the underlying interest to the whole corpus of Hacking’s works, namely the analysis of conditions of possibility, is stimulated by the work of the French philosopher. Displacing scientific realism as the central focus of Ian Hacking’s oeuvre opens up a very different landscape, showing, behind the apparent dispersion of his works, the far-reaching interest that amalgamates them: to reveal the historical and situated conditions of possibility for the emergence of scientific objects and concepts. This book shows how Hacking’s deployment concepts such as looping effect, making up people, and interactive kinds, can complement Foucauldian analyses, offering an overarching perspective that can provide a better explanation of the objects of the human sciences and their behaviors.

Download or read book The Sensory Studies Manifesto written by David Howes and published by University of Toronto Press. This book was released on 2022-08-31 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The senses are made, not given. This revolutionary realization has come as of late to inform research across the social sciences and humanities, and is currently inspiring groundbreaking experimentation in the world of art and design, where the focus is now on mixing and manipulating the senses. The Sensory Studies Manifesto tracks these transformations and opens multiple lines of investigation into the diverse ways in which human beings sense and make sense of the world. This unique volume treats the human sensorium as a dynamic whole that is best approached from historical, anthropological, geographic, and sociological perspectives. In doing so, it has altered our understanding of sense perception by directing attention to the sociality of sensation and the cultural mediation of sense experience and expression. David Howes challenges the assumptions of mainstream Western psychology by foregrounding the agency, interactivity, creativity, and wisdom of the senses as shaped by culture. The Sensory Studies Manifesto sets the stage for a radical reorientation of research in the human sciences and artistic practice.

Download or read book Neurogastronomy written by Gordon Shepherd and published by Columbia University Press. This book was released on 2013-07-16 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. Shepherd begins Neurogastronomy with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the perception of flavor. Shepherd then considers the impact of the flavor system on contemporary social, behavioral, and medical issues. He analyzes flavor's engagement with the brain regions that control emotion, food preferences, and cravings, and he even devotes a section to food's role in drug addiction and, building on Marcel Proust's iconic tale of the madeleine, its ability to evoke deep memories. Shepherd connects his research to trends in nutrition, dieting, and obesity, especially the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavor and their relationship to the neural basis of consciousness. Everyone from casual diners and ardent foodies to wine critics, chefs, scholars, and researchers will delight in Shepherd's fascinating, scientific-gastronomic adventures.

Download or read book Systems and Systems Thinking written by Yavuz Ercil and published by Trafford Publishing. This book was released on 2020-03-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to augment a basic reference to define and evaluate the phenomena and events in the world and to perceive them with a system perspective. Nurturing this reference point with the extend of different scientific disciplines would support its explanation and identification ability. In this book, we tried to substantiate this argument by ligurating different disciplines that make up the system view. In the first part of the book, we tried to define the formation of systems thinking within philosophy and logic. In the following parts, we have defined the forms of system thinking, the basic tools and the usage areas of these tools. We worked on practical applications possible in the departments and an exemplary place for these applications. The target audience of this book is people who are curious about understanding the world from all areas. We hope that the book will help the reader perceive the world as a system and help view complex systems vitally. The information provided by the authors with all kinds of selection experience and academic background has been carefully selected to bring the reader to this goal. Good readings...

Download or read book What the Nose Knows written by Avery Gilbert and published by Createspace Independent Publishing Platform. This book was released on 2015-03-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents. In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck's Cannery Row; why John Waters revived the "smellie" in Polyester; and what innovations are coming from artists like the Dutch "aroma jockey" known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.

Download or read book Super Senses written by Emma Young and published by John Murray. This book was released on 2022-04-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: From childhood we are told that humans have five senses: hearing, sight, smell, taste and touch. But your school teachers were wrong. All of us have at least thirty-two senses - and our survival depends on them. In Super Senses, award-winning science journalist Emma Young explores our surprisingly rich sensory lives. She discovers why the main function of our ears isn't for hearing; how we can find taste receptors in places other than our tongues; how improving your sense of smell might increase your enjoyment of sex; why the semi-nomadic Himba people can't distinguish between blue and green but Russians can see two shades of blue; and how touch can confuse the way your brain registers pain. She also delves into the 'new' senses - including balance and internal-sensing - without which you'd be dead within minutes. And by exploring the lives of people with sensory over-sensitivity to those who feel no emotion at all, Young shows that our senses don't simply inform us, they form us. Traversing cutting-edge research and drawing on the experiences at the extremes of the sensitivity spectrums, as well as stories from history and anthropology, Super Senses takes readers on a journey that will make them see themselves, and the world around them, through entirely fresh eyes.