Download or read book SENSE THINK ACT written by Stefan Szczelkun and published by Stefan Szczelkun. This book was released on 2018-03-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Experiential Marketing written by Bernd H. Schmitt and published by Simon and Schuster. This book was released on 2000-12-11 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
Download or read book Cognitive Behavioural Therapy Made Simple written by Seth J. Gillihan and published by Hachette UK. This book was released on 2020-10-29 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: TEN SIMPLE STRATEGIES TO MANAGE ANXIETY, DEPRESSION, WORRY AND OTHER COMMON MENTAL HEALTH CONCERNS. Cognitive behavioural therapy is a proven form of psychotherapy that is often the first-line of treatment recommended for managing depression, anxiety, worry, and other common issues. Cognitive Behavioural Therapy Made Simple delivers a simplified approach to learning the most essential parts of cognitive behavioural therapy and applying them to your life. Written by licensed psychologist and bestselling author Seth Gillihan, Cognitive Behavioural Therapy Made Simple replaces workbook pages and technical language with quick and highly accessible cognitive behavioural therapy strategies that can be used on an as-needed basis. Presented with simple and straightforward language, Cognitive Behavioural Therapy Made Simple encourages readers to succeed with: - Practical explanations of 10 essential CBT principles: such as challenging negative thought patterns, behavioural activation, and overcoming procrastination, organized in a similar structure to in-person cognitive behavioural therapy - Supportive guidance: for creating goals and outlining strategies to help yourself meet them - Helpful self-evaluation sections: to help you track your progress and reflect on what you've learned using cognitive behavioural therapy For people who are interested in realizing the proven benefits of CBT, Cognitive Behavioural Therapy Made Simple is a vital resource that will promote personal growth as you overcome challenges and improve your wellbeing.
Download or read book Sense Think ACT written by STEFAN. SZCZELKUN and published by . This book was released on 2018-01-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new colour edition of a collection of exercises previously available through IngramSpark. The book is really about rethinking the basis of human culture with a view to evolving a more rational and global culture arising from play with the basic faculties that we all share as humans.
Download or read book If Comix written by Central Books Limited and published by Stefan Szczelkun. This book was released on 1990-09-05 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sense Think Act will find wide appeal as a retro-styled exercise book, illustrated from Szczelkun's research notebooks. There is much to delight and challenge readers. 200 or so exercises allow the reader to experience elements of sensing, thinking and acting. Behind this practice is an idea of cultural renewal starting from basic human abilities
Download or read book Think ACT Stay Safe with the R E A C T Approach to Self Defence written by Stephen W. Collins and published by Steve Collins. This book was released on 2001 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the newspapers and television constantly remind us, violent crime is on the increase, violence that can strike at you anywhere and at any time - on holiday, at work, on nights' out or during any one of a thousand everyday situations. But even if you are confronted by the unthinkable, you don't have to become a victim. This important new book shows you how you can protect yourself regardless of your age, sex or level of fitness by using the simple but effective REACT formula: R: Recognise E: Evaluate A: Alternatives C: Concentrate T: Terminate Using clear and concise step-by-step instructions, reinforced with many illustrations and diagrams, each of these five basic principles is expanded and explained in such a way that they quickly become 'second nature'. Following this sequence in any circumstance will allow you to recognise potential threats, decide on the best form of action to take and equip you carry to this through. While The R.E.A.C.T. Self defence System does concentrate on a dozen or so straightforward but effective self-protection combat techniques, it is not just another self-defence book, full of impractical or ineffective martial arts routines. What it does is heighten your perception of danger, letting you understand what could be happening to you and enables you to do something about it before it does.
Download or read book Understanding Intelligence written by Rolf Pfeifer and published by MIT Press. This book was released on 2001-07-27 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book includes all the background material required to understand the principles underlying intelligence, as well as enough detailed information on intelligent robotics and simulated agents so readers can begin experiments and projects on their own. By the mid-1980s researchers from artificial intelligence, computer science, brain and cognitive science, and psychology realized that the idea of computers as intelligent machines was inappropriate. The brain does not run "programs"; it does something entirely different. But what? Evolutionary theory says that the brain has evolved not to do mathematical proofs but to control our behavior, to ensure our survival. Researchers now agree that intelligence always manifests itself in behavior—thus it is behavior that we must understand. An exciting new field has grown around the study of behavior-based intelligence, also known as embodied cognitive science, "new AI," and "behavior-based AI." This book provides a systematic introduction to this new way of thinking. After discussing concepts and approaches such as subsumption architecture, Braitenberg vehicles, evolutionary robotics, artificial life, self-organization, and learning, the authors derive a set of principles and a coherent framework for the study of naturally and artificially intelligent systems, or autonomous agents. This framework is based on a synthetic methodology whose goal is understanding by designing and building. The book includes all the background material required to understand the principles underlying intelligence, as well as enough detailed information on intelligent robotics and simulated agents so readers can begin experiments and projects on their own. The reader is guided through a series of case studies that illustrate the design principles of embodied cognitive science.
Download or read book Seeing Like a Rover written by Janet Vertesi and published by University of Chicago Press. This book was released on 2015-04-22 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the years since the Mars Exploration Rover Spirit and Opportunity first began transmitting images from the surface of Mars, we have become familiar with the harsh, rocky, rusty-red Martian landscape. But those images are much less straightforward than they may seem to a layperson: each one is the result of a complicated set of decisions and processes involving the large team behind the Rovers. With Seeing Like a Rover, Janet Vertesi takes us behind the scenes to reveal the work that goes into creating our knowledge of Mars. Every photograph that the Rovers take, she shows, must be processed, manipulated, and interpreted—and all that comes after team members negotiate with each other about what they should even be taking photographs of in the first place. Vertesi’s account of the inspiringly successful Rover project reveals science in action, a world where digital processing uncovers scientific truths, where images are used to craft consensus, and where team members develop an uncanny intimacy with the sensory apparatus of a robot that is millions of miles away. Ultimately, Vertesi shows, every image taken by the Mars Rovers is not merely a picture of Mars—it’s a portrait of the whole Rover team, as well.
Download or read book Learning Robotics with Robotis Dream Systems written by Chi N Thai and published by . This book was released on 2018-02-26 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The DREAM II(TM) (School Set) programmable robotic kit was released by ROBOTIS(R) in Spring 2018 for the USA market with a cost around $220 US. It is recommended for users at age 8 or older. It comes with instructions to build 23 programmable robot examples and it can be interfaced with two free popular programming tools: 1) The first interface uses a ROBOTIS tool called TASK(TM) which can generate machine code that runs on the robot controller CM-150 allowing it to interact with its built-in NIR sensors and miniature speaker, along with a variety of external actuators and sensors. These TASK codes can be developed on MS Windows(R) platforms or on iOS(R) and Android(R) mobile devices, and they can be deployed via USB (wired) or Bluetooth(R). 2) The second interface uses the Off-Line version of MIT's SCRATCH(R) 2 software to combine the power and multimedia services of a Windows PC with a direct control of the robot controller CM-150 via USB (wired) or Bluetooth and a helper application named R]SCRATCH, provided by ROBOTIS. This book is for you if you are a young robotics enthusiast looking at achieving on your own a firm foundation in robotics design and programming, or if you are an adult investigating the possible use of the DREAM II School Set to help children learn about robotics programming and design. This book will show that this kit can be quite a versatile tool to introduce students from 8 to 12 years old to fundamental concepts in several areas: mechanical design, computer programming, robot control, inter-device commu-nications and multimedia programming for richer story telling. This book consists of 6 chapters: 1) Chapter 1 presents an overview of the DREAM II system and its relationship with the SMART III system. The Sense-Think-Act paradigm used in developing the contents of this book is also described in this chapter. 2) Chapter 2 describes the hardware and software capabilities of the complete DREAM II system and shows how to get started with the School Set on Windows PCs as well as on Mobile Devices. This chapter also shows how to use the ROBOTIS MANAGER software tool using a basic wheeled robot design. 3) Chapter 3 is a substantial chapter providing a gradual but in-depth tutorial about applications of the R+TASK software tool using three robot designs - "Avoider/Follower," "TriCycle" and "Dowel Scanner." Topics included autonomous-behavior and remote-control algorithms, communications and audio programming techniques. PC and Mobile uses of the TASK tool are developed in this chapter. 4) Chapter 4 is also another substantial chapter mirroring the instructional approach and topics devel-oped in Chapter 3 but now using the R+SCRATCH/SCRATCH 2 tool chain and its multimedia and event programming features. 5) Chapter 5 presents mechanical design concepts inherent in the mechanical components provided in Level 1 of the "complete" DREAM II system (i.e. non-programmable), with the goal of helping students understand the mechanical design concepts represented in the provided Level 1 example robots and be creative in their own robot designs by showcasing additional mechanical concepts and robot designs. 6) Chapter 6 provides a closer look at select programmable robots provided in the School Set (i.e. Levels 2 and 3) to explain their hardware/software features and to offer suggestions to expand some selected robots beyond their original designs or solutions. This book also provides appropriate source codes and tutorial videos (via YouTube(R)) to illustrate the presented concepts, along with review questions to help students master learned materials. Please visit www.cntrobotics.com/dreambook for access options to the source codes and tutorial videos.
Download or read book Don t Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Download or read book Sense think act written by Kurt David Malmstrom and published by . This book was released on 2001 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Enterprise Information Systems written by Slimane Hammoudi and published by Springer. This book was released on 2014-07-24 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains substantially extended and revised versions of the best papers from the 15th International Conference on Enterprise Information Systems, ICEIS 2013, held in Angers, France, in July 2013. The 29 full and two invited papers included in this volume were carefully reviewed and selected from 321 submissions. They reflect state-of-the-art research focusing mainly on real-world applications and highlight the benefits of information systems and technology for industry and services, thus connecting academia with the world of real enterprises. The topics covered are: databases and information systems integration, artificial intelligence and decision support systems, information systems analysis and specification, software agents and Internet computing, human–computer interaction, and enterprise architecture.
Download or read book Mind Body World written by Michael R. W. Dawson and published by Athabasca University Press. This book was released on 2013 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive science arose in the 1950s when it became apparent that a number of disciplines, including psychology, computer science, linguistics, and philosophy, were fragmenting. Perhaps owing to the field's immediate origins in cybernetics, as well as to the foundational assumption that cognition is information processing, cognitive science initially seemed more unified than psychology. However, as a result of differing interpretations of the foundational assumption and dramatically divergent views of the meaning of the term information processing, three separate schools emerged: classical cognitive science, connectionist cognitive science, and embodied cognitive science. Examples, cases, and research findings taken from the wide range of phenomena studied by cognitive scientists effectively explain and explore the relationship among the three perspectives. Intended to introduce both graduate and senior undergraduate students to the foundations of cognitive science, Mind, Body, World addresses a number of questions currently being asked by those practicing in the field: What are the core assumptions of the three different schools? What are the relationships between these different sets of core assumptions? Is there only one cognitive science, or are there many different cognitive sciences? Giving the schools equal treatment and displaying a broad and deep understanding of the field, Dawson highlights the fundamental tensions and lines of fragmentation that exist among the schools and provides a refreshing and unifying framework for students of cognitive science.
Download or read book Superpower written by Ford Saeks and published by John Wiley & Sons. This book was released on 2012-06-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A road map to better decision-making and a better life! Do you want more out of your life and your job with less effort and better results? Have you ever felt that there just has to be a better way to get there? If so, you're not alone. Millions of people, just like you, are faced with many challenges in their professional and personal lives on their journey to success. Superpower! takes you on a journey where you'll discover seven principles that will help you solve problems faster, make better decisions, and improve your professional and personal life. Develop the common sense insights and critical thinking strategies to unlock your personal power and performance at work and in life. Leverage common sense insights to develop your critical thinking and decision making skills, thus improving your performance and results in the business world Discover ways to make better decisions, implement them faster, get more done with less effort, and enjoy a better quality of life at work In today's competitive, information-overloaded, and challenging economic conditions, there is no such thing as job security—only skills security. The more you learn, the more you can earn and this book gives you the ultimate roadmap for how to think, act, and perform with less effort and better results.
Download or read book Essential Principles for Autonomous Robotics written by Henry Faltings and published by Springer Nature. This book was released on 2022-05-31 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: From driving, flying, and swimming, to digging for unknown objects in space exploration, autonomous robots take on varied shapes and sizes. In part, autonomous robots are designed to perform tasks that are too dirty, dull, or dangerous for humans. With nontrivial autonomy and volition, they may soon claim their own place in human society. These robots will be our allies as we strive for understanding our natural and man-made environments and build positive synergies around us. Although we may never perfect replication of biological capabilities in robots, we must harness the inevitable emergence of robots that synchronizes with our own capacities to live, learn, and grow. This book is a snapshot of motivations and methodologies for our collective attempts to transform our lives and enable us to cohabit with robots that work with and for us. It reviews and guides the reader to seminal and continual developments that are the foundations for successful paradigms. It attempts to demystify the abilities and limitations of robots. It is a progress report on the continuing work that will fuel future endeavors. Table of Contents: Part I: Preliminaries/Agency, Motion, and Anatomy/Behaviors / Architectures / Affect/Sensors / Manipulators/Part II: Mobility/Potential Fields/Roadmaps / Reactive Navigation / Multi-Robot Mapping: Brick and Mortar Strategy / Part III: State of the Art / Multi-Robotics Phenomena / Human-Robot Interaction / Fuzzy Control / Decision Theory and Game Theory / Part IV: On the Horizon / Applications: Macro and Micro Robots / References / Author Biography / Discussion
Download or read book Social touch written by Jan B. F. Van Erp and published by Frontiers Media SA. This book was released on 2023-08-21 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt:
