Download or read book Semiotics A critical analysis of three advertisements written by Minea Linke and published by GRIN Verlag. This book was released on 2004-02-26 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: second upper degree, University of Lincoln (-), language: English, abstract: Semiotics is often easily described as the study of signs, though this definition does not foreshadow the dimension of this topic. The reason for this is that the term ‘sign’ is a concept of broad comprehension; a sign is a meaningful unit, which is interpreted as ‘standing for’ something other than itself. Signs are found in the physical form of words, images, sounds, acts or objects (...) they have no intrinsic meaning and become signs only when sign-users invest them with meaning with reference to a recognized code (Chandler, 2002, p.241). The definition of a sign as a ’thing-plus-meaning’ was given by J. Williamson (Williamson, 2002, p.17). The meaning, which is made out of signs, is of great importance for us, because it is a means to structure our life, thus the study of signs is important within advertising that is a part of our daily life. The task of this paper is to show how signs create meaning by analysing three different advertisements for small cars of different brands. With the help of semiotics, but also by the consideration of the external environment of the advertisement, their messages should be identified. In the first chapter the model of the Swiss linguist Ferdinand de Saussure is discussed. The second chapter includes the model of the American philosopher Charles Sanders Peirce and in the third chapter the models of Roland Bathes and Erwin Panofsky are demonstrated. Starting from these models the different advertisements are discussed in chapter four to seven. Each advertisement is classified by one of the models mentioned above. The additional investigation of the target audience and the external environment will justify the different messages. The conclusion in chapter eight represents a résumé of the role of semiotics within advertising.

Download or read book Persuasive Signs written by Ron Beasley and published by Walter de Gruyter. This book was released on 2010-12-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Download or read book Semiotic Analysis of a Dove Advertisement written by Erica Mateus and published by GRIN Verlag. This book was released on 2018-05-07 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70,00, , course: Media Theory, language: English, abstract: Advertisements are everywhere and in every form. Each company, brand, shop, etc. has at least one advert to launch its new products or services. These adverts consist of an image, a message, name of the product being sold and a hidden meaning. In media, we use semiotics to analyze an advert, with that method we are able to find the sign, the signifier and the signified items of the advert. In this essay, I will denaturalize the ideological messages in a Dove hair advertisement.

Download or read book Marketing and Semiotics written by Jean Umiker-Sebeok and published by Walter de Gruyter. This book was released on 2012-10-25 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Intertextuality and Prestige Advertising A discursive semiotic analysis of Australian TV advertisements written by Christian Wöller and published by GRIN Verlag. This book was released on 2001-11-20 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thesis (M.A.) from the year 2001 in the subject English Language and Literature Studies - Linguistics, grade: 1.7 (A-), LMU Munich (Institute for English Philology), language: English, abstract: Introduction 1.1. Foreword Intertextuality is a term that has often been discussed in the linguistic analysis of literature texts. More recently it has become a popular term in media research, especially the analysis of advertisements. But what about Intersemioticity? Intersemioticity is a term that was coined only recently by Lipka (personal note). Like intertextuality, it deals with the relationship of texts to each other but refers not only to textual and verbal messages but also to non-verbal information such as pictures or sounds. It can simply be seen as a web of references that link the textual, visual and aural elements of a primary message with textual, visual and aural elements from other messages. Even the interaction of semiotic modes within a message marks a form of intertextuality which can be referred to as intra-semioticity. In modern TV advertising, both intra- and intersemioticity play an important role as visual and verbal information continually overlap each other and consequently can no longer be defined as independent referential systems. Prestige is a relatively broad term that, according to the Cambridge Online Dictionary (dictionary.cambridge.org/), is used to refer to the "respect and admiration given to someone or something, usually because of a reputation for high quality, success or social influence". In advertising, it is often associated with luxurious goods or prestige items such as expensive cars or watches but also with personal prestige. Celebrated public characters often advertise for a product, which enhances the value of both the product and sometimes the celebrity. In a more cultural context, prestige refers to the respect and admiration that is given to a cultural group because of its positive values and qualities. In the opinion of most Australians, Australian culture stands for: friendliness, liberal thinking, personal independence, naturalness, openness, good humour, sportsmanship, nature loving and national pride. Advertisers who wish to boost the sales of an Australian product to Australian consumers often address their target group by making references to these highly estimated "national characteristics". [...]

Download or read book Semiotic Analysis for Advertisers Marketers written by Mariana Bockarova and published by Legas Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Signs for Sale written by Ron Beasley and published by New York ; Ottawa : Legas. This book was released on 2000 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a user-friendly introduction to the semiotic study of advertising. It is intended for advertisers and marketers interested in the use of semiotics as a tool in their field. It can also be used as a basic textbook in semiotic analysis and in media courses. But even the general reader can find much to ponder here, as the authors constantly show how advertising has become, today; a major component of cultural meaning-making. Both authors five in Toronto, Ontario.

Download or read book Discourses in Place written by Ron Scollon and published by Routledge. This book was released on 2003-12-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world. Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms.

Download or read book Children and Television a Semiotic Approach written by Bob Hodge and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Semiotics of Visual Communication in Print Advertisements written by Gajendra Singh Chauhan and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising being a study of human behavior and responses is subject to unpredictability and lack of clear answers. Its answers are at best probabilistic and never ever universal truths. As advertising is a lot about strong images and perceptions, the intensity of the imagery is quite understandable. Apart from the intense imagery, advertising also generates a lot of heated debates and "opinions" among people...Yet , opinions, likes and dislikes on ads will keep coming from all corners because having opinions and expressing them is part and parcel of being human. The subjectivity of such opinions will also continue. After all advertising is seen and felt by most of us in our 'personal" domain' what we can identify with (what we like) and what we cannot (what we don't like) (Tiwari Sanjay 2003). The current paper seeks to find how the visual messages are formed and given meaning through the semiotic analysis of the advertisements. The practitioners of semiotic school believe that the meanings of pictures are not in the pictures, but rather in what we bring to them. Since visual interpretation is based upon perception through cognition and language and is affected by social, cultural, and personal frames, we strongly believe that semiotics will help us explain the complexity of visual communication while processing visual information and producing meaning from the advertisements. This concept of semiotic is the major force of the present paper. The primary goal is to establish the underlying conventions, identifying significant differences and oppositions in an attempt to model the system of categories, relations (syntagmatic and paradigmatic), connotations, distinctions and rules of combination employed.

Download or read book Semiotics and Shock Advertisement written by Corinna Colette Vellnagel and published by GRIN Verlag. This book was released on 2011-02-18 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement – and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore “support the free-market economy” (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the “Get unhooked” ads or Antonio Federici’s banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include “messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)” (Chan et al.: 2007, p. 608). Researchers found out that adverts, which “are incongruent with social norms attract attention and are more likely to be retained in memory” (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.

Download or read book Discourse in Context Contemporary Applied Linguistics Volume 3 written by John Flowerdew and published by A&C Black. This book was released on 2014-02-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring internationally renowned academics, this volume provides a snapshot of the field of applied linguistics, and illustrates how linguistics is engaging with the idea of 'context'. The book treats discourse as language in the contexts of its use in and above the level of the sentence and as systems of knowledge and beliefs. In using the term context(s), the book understands this as different situations in which discourse is produced and, on the other, how analysts construe context in their work. The volume is thus concerned with language in its context of use (little d discourse), but at the same time, more specifically, in individual chapters, with particular discourses as they are manifested in particular contexts (big D discourses). Well known discourse analysts contribute chapters focussing on different contexts with which they are familiar, viz. business, education, ethnicity and race, gender and sexuality, history, intercultural contexts, lingua franca contexts, media, place, politics, race, and the virtual world. It brings together researchers from different approaches, but all with a commitment to the study of language in context. The contributors themselves represent different approaches to discourse analysis: conversation analysis, corpus linguistics, critical discourse analysis, ethnographic discourse analysis, mediated discourse analysis, multimodal discourse analysis, systemic functional linguistics. Readers are invited to compare and contrast these different contexts and approaches.

Download or read book Semiotics and Shock Advertisement written by Corinna Colette Vellnagel and published by GRIN Verlag. This book was released on 2011-02 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the "Get unhooked" ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include "messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)" (Chan et al.: 2007, p. 608). Researchers found out that adverts, which "are incongruent with social norms attract attention and are more likely to be retained in memory" (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.

Download or read book Essentials of Advertising written by Robert Cluley and published by Kogan Page Publishers. This book was released on 2017-02-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising is designed to help students navigate their way through the field of advertising. It will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociologists, historians, marketers and media researchers - not to mention advertising practitioners themselves. Meticulously researched, Essentials of Advertising will allow readers to understand not just what different research traditions say about advertising, but why they say it. This will help students develop key analytic skills to critically evaluate and exploit existing research on advertising, based on a greater understanding of where it comes from. This allows them to develop greater perception and awareness professionally, and acts as a springboard for students to jump into the wider area of advertising studies and to develop their careers according to their interests. Online resources include lecture slides, self-test questions, group activities, figures, and case studies for specific chapters, plus web links to industry body research and relevant further reading.

Download or read book An Introduction to Applied Semiotics written by Louis Hébert and published by Routledge. This book was released on 2019-11-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.

Download or read book Semiotics of Advertisements written by Leonard M. Henny and published by . This book was released on 1987 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Critical Marketing written by Pauline Maclaran and published by Routledge. This book was released on 2012-06-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.