Download or read book Neuromarketing written by Patrick Renvoise and published by HarperCollins Leadership. This book was released on 2007-09-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
Download or read book Selling to the Old Brain written by Patrick Renvoisé and published by . This book was released on 2002 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each book also contains one folded 18"x36" poster with illustrations by Xplane.
Download or read book Neuromarketing in Action written by Patrick M. Georges and published by . This book was released on 2015-01-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.
Download or read book The Neuroscience of Selling written by John Asher and published by Sourcebooks, Inc.. This book was released on 2019-11-01 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of neuroscience to supercharge your sales success! A must-read for salespeople, business development managers, and business leaders. In The Neuroscience of Selling, acclaimed author John Asher unveils the closely guarded secrets that tap into the very core of human decision-making, empowering you to become a master of the sales process. By blending cutting-edge neuroscience with practical sales strategies, this guide will arm you with the tools you need to forge deep and lasting connections with your buyers, skyrocketing your sales figures to unprecedented heights. You'll discover: Neuroscience-Based Sales Techniques: Learn how to harness the power of the human brain to influence buyer behavior positively. Discover the inner workings of decision-making processes and tailor your sales approach to win over even the toughest prospects. Winning Over Hearts and Minds: Gain a profound understanding of the emotional triggers that drive buyer decisions. Craft compelling narratives that resonate with your audience on a deep, personal level, forging unbreakable connections that lead to increased loyalty and repeat business. The Art of Influence: Master the art of persuasion with cutting-edge neuro-selling techniques. Discover how to navigate objections, build trust, and close deals with confidence, making your competition fade into the background. Sales Strategies that Work: Leave outdated sales techniques behind and embrace a new era of effective selling. Explore practical, proven strategies that will help you surpass your targets and set new sales records. Empowering Your Sales Team: Whether you're a seasoned sales professional or a budding entrepreneur, this book equips you with the knowledge and tools to empower your entire sales team. Unleash their potential and transform them into a force to be reckoned with. In today's fast-paced and fiercely competitive market, understanding the intricacies of human behavior is the key to unlocking unparalleled success in sales. With The Neuroscience of Selling, you hold the ultimate playbook for mastering the art of sales persuasion and fostering genuine connections with buyers. Note: The Introduction and Chapter One to The Neuroscience of Selling are adapted under license by SalesBrain, LLC, © 2002-2019.
Download or read book The Buying Brain written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
Download or read book Brain Rules Updated and Expanded written by John Medina and published by Pear Press. This book was released on 2014-04-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains? In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives. Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes. You will discover how: Every brain is wired differently Exercise improves cognition We are designed to never stop learning and exploring Memories are volatile Sleep is powerfully linked with the ability to learn Vision trumps all of the other senses Stress changes the way we learn In the end, you’ll understand how your brain really works—and how to get the most out of it.
Download or read book Brain Sell written by Tony Buzan and published by Gower Publishing, Ltd.. This book was released on 1995 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brain Sell, based on the latest scientific research and the experiences of some of the world's most successful salespeople, explains how to identify which mental skills are currently being used in selling, apply whole brain selling to any sales situation, use a multi-sensory format in selling, develop your sales memory and remember customers' names and faces, Mind Map and be prepared for the 'sales information age', master the mind-body link, keep focused and retain customer information, mentally rehearse the sale, make memorable sales presentations, and develop and use a personal sales commercial.
Download or read book Retail Selling Ain t Brain Surgery It s Twice As Hard written by Dionco, Incorporated and published by . This book was released on 2001-05-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rewire Your Brain written by John B. Arden and published by John Wiley & Sons. This book was released on 2010-03-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to rewire your brain to improve virtually every aspect of your life-based on the latest research in neuroscience and psychology on neuroplasticity and evidence-based practices Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be “hardwired” to function in predetermined ways. It turns out that's not true. Your brain is not hardwired, it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships. Written by a leader in the field of Brain-Based Therapy, it teaches you how to activate the parts of your brain that have been underactivated and calm down those areas that have been hyperactivated so that you feel positive about your life and remain calm during stressful times. You will also learn to improve your memory, boost your mood, have better relationships, and get a good night sleep. Reveals how cutting-edge developments in neuroscience, and evidence-based practices can be used to improve your everyday life Other titles by Dr. Arden include: Brain-Based Therapy-Adult, Brain-Based Therapy-Child, Improving Your Memory For Dummies and Heal Your Anxiety Workbook Dr. Arden is a leader in integrating the new developments in neuroscience with psychotherapy and Director of Training in Mental Health for Kaiser Permanente for the Northern California Region Explaining exciting new developments in neuroscience and their applications to daily living, Rewire Your Brain will guide you through the process of changing your brain so you can change your life and be free of self-imposed limitations.
Download or read book A Mind of Its Own How Your Brain Distorts and Deceives written by Cordelia Fine and published by W. W. Norton & Company. This book was released on 2008-06-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provocative enough to make you start questioning your each and every action."—Entertainment Weekly The brain's power is confirmed and touted every day in new studies and research. And yet we tend to take our brains for granted, without suspecting that those masses of hard-working neurons might not always be working for us. Cordelia Fine introduces us to a brain we might not want to meet, a brain with a mind of its own. She illustrates the brain's tendency toward self-delusion as she explores how the mind defends and glorifies the ego by twisting and warping our perceptions. Our brains employ a slew of inborn mind-bugs and prejudices, from hindsight bias to unrealistic optimism, from moral excuse-making to wishful thinking—all designed to prevent us from seeing the truth about the world and the people around us, and about ourselves.
Download or read book The Brain Sell written by David Lewis and published by Hachette UK. This book was released on 2013-09-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.
Download or read book Brain Rules for Aging Well written by John Medina and published by Pear Press. This book was released on 2017-10-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: How come I can never find my keys? Why don't I sleep as well as I used to? Why do my friends keep repeating the same stories? What can I do to keep my brain sharp? Scientists know. Brain Rules for Aging Well, by developmental molecular biologist Dr. John Medina, gives you the facts, and the prescription to age well, in his signature engaging style. With so many discoveries over the years, science is literally changing our minds about the optimal care and feeding of the brain. All of it is captivating. A great deal of it is unexpected. In his New York Times best seller Brain Rules, Medina showed us how our brains really work, and why we ought to redesign our workplaces and schools to match. In Brain Rules for Baby, he gave parents the brain science they need to know to raise happy, smart, moral kids. Now, in Brain Rules for Aging Well, Medina shares how you can make the most of the years you have left. In a book destined to be a classic on aging, Medina's fascinating stories and infectious sense of humor breathe life into the science. Brain Rules for Aging Well is organized into four sections, each laying out familiar problems with surprising solutions. First up, the social brain, in which topics ranging from relationships to happiness and gullibility illustrate how our emotions change with age. The second section focuses on the thinking brain, explaining how working memory and executive function change with time. The third section is all about your body: how certain kinds of exercise, diets, and sleep can slow the decline of aging. Each section is sprinkled with practical advice, for example, the fascinating benefits of dancing, and the brain science behind each intervention. The final section is about the future. Your future. Medina connects all the chapters into a plan for maintaining your brain health. You may already be experiencing the sometimes-unpleasant effects of the aging process. Or you may be deeply concerned about your loved ones who are. Either way, Brain Rules for Aging Well is for you.
Download or read book Neuromarketing For Dummies written by Stephen J. Genco and published by John Wiley & Sons. This book was released on 2013-07-29 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
Download or read book Unlocking the Emotional Brain written by Bruce Ecker and published by Routledge. This book was released on 2012 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlocking the Emotional Brain offers psychotherapists and counselors methods at the forefront of clinical and neurobiological knowledge for creating profound change regularly in day-to-day practice.
Download or read book The Idea of the Brain written by Matthew Cobb and published by Basic Books. This book was released on 2020-04-21 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: An "elegant", "engrossing" (Carol Tavris, Wall Street Journal) examination of what we think we know about the brain and why -- despite technological advances -- the workings of our most essential organ remain a mystery. "I cannot recommend this book strongly enough."--Henry Marsh, author of Do No Harm For thousands of years, thinkers and scientists have tried to understand what the brain does. Yet, despite the astonishing discoveries of science, we still have only the vaguest idea of how the brain works. In The Idea of the Brain, scientist and historian Matthew Cobb traces how our conception of the brain has evolved over the centuries. Although it might seem to be a story of ever-increasing knowledge of biology, Cobb shows how our ideas about the brain have been shaped by each era's most significant technologies. Today we might think the brain is like a supercomputer. In the past, it has been compared to a telegraph, a telephone exchange, or some kind of hydraulic system. What will we think the brain is like tomorrow, when new technology arises? The result is an essential read for anyone interested in the complex processes that drive science and the forces that have shaped our marvelous brains.
Download or read book Selling to the Brain written by Robert Best and published by . This book was released on 2022-04-21 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to dramatically improve your selling performance? Do you want to uncover the tips and tricks that set the sales geniuses apart from the rest? In this book, multi-award-winning sales expert and Brain Apps author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. -Learn why and how you should always appeal to your customer's emotions. -Discover the weird quirks of the human memory that keep you from making an impact on your customer-and how to overcome them. -Master the four buying profiles that will reveal where your customer is coming from-and how to best speak to each one so that you can connect with nearly everyone who walks through the door. -Craft a quote that works in your favor every step of the way, boosting your chances of making the sale. Whether you're a novice or a sales veteran, understanding how the brain works will make your job easier, clearer, and more lucrative. Plus, you'll find some cool and surprising facts along the way.
Download or read book Neuro Sell written by Simon Hazeldine and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind. Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.
