Download or read book Selling Technology written by Asaf Darr and published by Cornell University Press. This book was released on 2018-07-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Technology offers a look at high-tech markets from within, through the experience of salespeople, purchasing agents, and engineers who construct markets for emergent technologies through their daily engagement in sales interactions. Although sales occupations comprise 12 percent of the American labor force, sales work has been a neglected area of study. Asaf Darr's ethnographic exploration of the sales process for standard and emergent technology argues that our cultural stereotypes of sales work and salespeople, shaped during the industrial era and through popular images of the Yankee peddler and the car salesman, no longer apply to the changing nature of sales in an information economy. In the high-technology settings in which cutting-edge artifacts are traded, Darr finds that sales work deviates sharply from our traditional cultural images. The educational level and technical skills of the sales force are increasing, sellers' and buyers' engineers engage in co-development, and long-term collaborative relationships are replacing brief sales encounters. A growing number of work tasks and skills previously performed and mastered in the design or production phases have become part of the sale of emergent technology. New control mechanisms over the work of the sales engineers are also appearing. Unlike most ethnographic studies of salespeople, which focus on the insurance, finance, and retail sectors., Darr's groundbreaking book turns to the daily sales practices of an information economy.
Download or read book Selling Technology written by Asaf Darr and published by Cornell University Press. This book was released on 2006 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike most enthographic studies of salespeople, which focus on the insurance, finance, and retail sectors, Darr's book turns to the daily sales practices of an information economy."--BOOK JACKET.
Download or read book Selling Technology the Sandler Way written by Rich Chiarello and published by . This book was released on 2015-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Rich Chiarello outlines the most critical success factors when selling high-tech solutions to today's businesses. Shows how the Sandler methodology is perfectly designed to help the salesperson overcome obstacles unique to high tech.
Download or read book The Art of Selling IT Technology to Large Enterprises written by Maan Al Saleh and published by Austin Macauley Publishers. This book was released on 2023-11-29 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Selling IT Technology to Large Enterprises is a special educational book for IT salespeople. It is intended to be their reference book to generate more business and to add major value to their trusted customers.
Download or read book The Charisma Machine written by Morgan G. Ames and published by MIT Press. This book was released on 2019-11-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating examination of technological utopianism and its complicated consequences. In The Charisma Machine, Morgan Ames chronicles the life and legacy of the One Laptop per Child project and explains why—despite its failures—the same utopian visions that inspired OLPC still motivate other projects trying to use technology to “disrupt” education and development. Announced in 2005 by MIT Media Lab cofounder Nicholas Negroponte, One Laptop per Child promised to transform the lives of children across the Global South with a small, sturdy, and cheap laptop computer, powered by a hand crank. In reality, the project fell short in many ways—starting with the hand crank, which never materialized. Yet the project remained charismatic to many who were captivated by its claims of access to educational opportunities previously out of reach. Behind its promises, OLPC, like many technology projects that make similarly grand claims, had a fundamentally flawed vision of who the computer was made for and what role technology should play in learning. Drawing on fifty years of history and a seven-month study of a model OLPC project in Paraguay, Ames reveals that the laptops were not only frustrating to use, easy to break, and hard to repair, they were designed for “technically precocious boys”—idealized younger versions of the developers themselves—rather than the children who were actually using them. The Charisma Machine offers a cautionary tale about the allure of technology hype and the problems that result when utopian dreams drive technology development.
Download or read book Using Technology to Sell written by Jonathan London and published by Apress. This book was released on 2013-03-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using Technology to Sell is filled with practical, effective techniques to sell more by leveraging the plethora of tools and information in today’s world. By applying these principles, you'll open more doors, increase your productivity, speed up decisions, and close more deals." --Jill Konrath, author of SNAP Selling and Selling to Big Companies Using Technology to Sell: Tactics to Ratchet Up Results shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting on three continents simultaneously through advanced video conferencing, using advanced techniques to gain an information edge over competitors, and much more. As this book shows, while the sales process will remain pretty much the same from now until the end of time, technology used properly can increase sales power at every step of the cycle. Technology, in the right hands, is a strategic weapon and a competitive differentiation tool that can dramatically improve close rates, deal size, efficiency, total sales, and much more. Using Technology to Sell will show you how to: Expand your market through the use of technology. Employ software-as-a-service (SaaS) applications to keep track of customers, stay organized, present, and sell more systematically. Use social media to increase sales. Maintain the personal element in a world wired with technology. Use the best sales methodology and integrate each step with technology. Overcome any aversion to using technology to sell. Avoid the trap of overuse or dependency on technology.
Download or read book Selling High tech Products and Services written by Ira S. Kalb and published by K&A Press. This book was released on 1991 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling Your Technology Company for Maximum Value written by Rupert Cook and published by Harriman House. This book was released on 2011-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most technology entrepreneurs start companies and spend years of their lives building them with the goal of generating significant wealth through a successful sale. For many, the sale of their company is a one-off event for which they have little or no experience, but whose outcome can make the difference between true financial security and years of frustration and regret. This book gives honest, practical advice for executives and shareholders of technology businesses on how to prepare their businesses and how to manage and optimise the sale process through to a successful completion for maximum value. The author draws on his direct experience from a 20-year career in technology and corporate finance, but also on the experience of others in the industry - notably, corporate finance advisers and lawyers, corporate development professionals working at some of the most acquisitive large technology companies and entrepreneurs who have sold their businesses. After every second chapter, there is a case study of a technology company that has been successfully sold, written from interviews with the key individuals involved. These give real-life experiences from diverse businesses, ranging from a pre-revenue company sold when its product was still in beta to a $100m revenue company sold in its fourteenth year. This is a practical guide that can be followed and consulted to give insight into every part of the sale process and to learn from others who have gone through it many times.
Download or read book Virtual Selling written by Jeb Blount and published by John Wiley & Sons. This book was released on 2020-07-28 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling. To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers. Overnight, virtual selling became the new normal. Now, it is here to stay. Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction. Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle. Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles. Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you: How to leverage human psychology to gain more influence on video calls The seven technical elements of impactful video sales calls The five human elements of highly effective video sales calls How to overcome your fear of the camera and always be video ready How to deliver engaging and impactful virtual demos and presentations Powerful video messaging strategies for engaging hard to reach stakeholders The Four-Step Video Prospecting Framework The Five-Step Telephone Prospecting Framework The LDA Method for handling telephone prospecting objections Advanced email prospecting strategies and frameworks How to leverage text messaging for prospecting and down pipeline communication The law of familiarity and how it takes the friction out of virtual selling The 5C's of Social Selling Why it is imperative to become proficient with reactive and proactive chat Strategies for direct messaging – the "Swiss Army Knife" of virtual selling How to leverage a blended virtual/physical selling approach to close deals faster As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar. Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands.
Download or read book World Class Selling written by Jim Holden and published by John Wiley & Sons. This book was released on 1999-03-29 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aus der Sicht des Verkäufers wendet sich dieses Buch höchst aktuellen Fragen zu, unter anderem: Wie entwickelt man eine Langzeitvision? Wie überzeugt man Kunden in unkonventioneller Weise? Wie macht man sich das Internet zunutze? Wie definiert und mißt man den (qualitativen und quantitativen) Wert einer Kundenbeziehung? Wie richtet man Marketing, Verkauf und Strategien der Mitarbeiter aus, um die Entwicklung des Geschäfts auf höchstem internationalen Standard zu halten?(03/99)
Download or read book Selling New Technology written by James T. Arrow and published by Xlibris Corporation. This book was released on 2011-08-12 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using simple descriptions and entertaining stories this book walks a new- technology salesperson through field-proven and practical selling processes including sections about: Account analysis Generating leads Tactics for Selling New Technology Getting and Conducting Meetings Proposal Development Closing business Many new-technology salespeople do not know the 4 elements required to close a sale (abbreviated DUCT) and these are described. The Sales Tactics Chapter includes the following sections. How to Prioritize Your Time Average number of sales calls to close a deal for new technology New Technology the Numbers Game DUCT - to make a technical sale Nos are Better than Maybes Objections WIIFM Hunting for the Maverick The Opposite of Love is Not Hate Hunting for Clients Farming for New-Technology Sales Dinner and Lunch Casual Conversations Schmoozing Selling to Vice Presidents
Download or read book Trading Options on Tech Stocks Selling Puts Calls written by Alan Kerrman and published by Notable Media. This book was released on 2015-09-18 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Options on Tech Stocks is One of the Best Ways to Regularly Take Money Out of the Market As an individual investor who has finally realized that there is no HOLY GRAIL to tech investing, I’m intrigued by options premium and volatility. It's reassuring for me to know that there are great ways to take money out of the market on a regular basis, and that’s what I’ve included here. Right up there with the power of dividend stocks, selling options on tech stocks (covered calls, cash-secured puts, and credit spreads) always feels like a smart way to leverage my investments in ways that the institutional traders can. Those old trader sayings tell us: "be the casino, not the gambler"... or "be the landlord, not the tenant..." That's the power of selling options. Turn your investments into an option-selling income generator. But if you prefer to keep your technology stocks, you can use regular options sales to reduce your cost basis, eventually even creating holdings that have been fully paid for. Here's a short, actionable book by an individual investor for other individual investors -- showing some real examples from current option prices. These are NOT trade ideas, but rather strategies for you to apply to your technology stock and options trading research.
Download or read book I T Sales Boot Camp written by Brian Giese and published by . This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that can turn any I.T. rep into a one-person selling machine! Information technology products continue to be the fastest-selling industry in the world. Today, about 7 million people worldwide are involved in selling I.T. solutions, and the number is growing by an astonishing 60 percent a year! But many I.T. sales recruits discover that selling technology solutions can be far more challenging than traditional sales. I.T. Sales Boot Camp gets soldiers ready for the front lines, arming them with techniques on how to: -- Understand and explain intimidating techie jargon -- Score overseas customers -- Communicate with highly informed, techno-savvy customers -- Adjust to a constantly changing market -- Adapt to various needs from customer to customer I.T. Sales Boot Camp does far more than just basic training. Drill sergeant and author Brian Giese also offers a secret weapon for pushing sales way over the top and ensuring satisfied customers every single time!
Download or read book Scenario Selling written by Patrick J. Sullivan and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Equation of Sales A practical Guide to Selling Technology written by Tim Gibbons and published by ShieldCrest Publishing. This book was released on 2021-05-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to selling technology The Equation of Sales is the distillation of more than 20 years of sales experience into practical tools for people selling technology. Trust x Needs x Value = Successful Selling Trust, needs and value are the three things that a sales person must establish with any buyer, whether they are selling shoes or aeroplanes. People buy from people that they trust; people buy something that they need and they buy something that they perceive as valuable. If the sales person cannot establish all three, generally in that order, then they will struggle to sell. This book will help you to understand how to establish that trust, how to identify those needs and how to demonstrate value to your customer. As a result, you will make more sales and make more commission! The book is mainly aimed at people starting their careers in technology sales. It provides the basic tools to decide which customers to try to sell to, how to find out what they might need and how to persuade them that your solution is the most effective one. For people who have been working in sales for a number of years, the book provides great tips and hints and refreshes your knowledge about these things. It is not the only sales book you will ever need but it should be the first sales book that you need. It provides the foundation for further training and development. To help with that, it includes a workbook featuring an example product and sales person plus worksheets for you to complete so that you can immediately apply what you have read to your own product.
Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Download or read book SPIN Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
