Download or read book Selling Skills for Complete Amateurs written by Bob Etherington and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2018-02-15 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople – they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worst, you may even have wrecked the relationship with the customer for the long term. Selling Skills for Complete Amateurs presents a set of basic skills for selling, aimed exclusively at those people who have never been trained in the art of selling. Based on the successful courses which the author has been running for over ten years for beginners in sales, this book is intended to enable anyone to make a sound contribution to the overall sales process. 10 reasons you must buy this book and stop wrecking sales efforts in your organisation! 1. Amateurs make 10 fatal selling statements that instantly turn customers off. 2. You can cut objections to your sales pitch by up to 90% (and deal easily with the remaining few) using a proven method. 3. A truly persuasive sales letter doesn’t look anything like the attempts that amateurs make. 4. No validated research supports the business folklore that sales objections are “buying signals in disguise” – in fact they have the opposite effect! 5. Unconscious emotional need – that’s what you need to generate when your customer is at the point of making a buying decision. 6. There are two key human attributes which you can use to encourage customers to persuade themselves for you. 7. “Telling isn’t selling” – what can you do to make a massive change in the outcome of your next meeting with a customer? 8. Prolonging the investigative phase of your sale increases customer desire for the solution your product provides. 9. You don’t want to be marooned in “great-presentation-we’ll-call-you-soon” limbo. 10. Wake up to the real cause of the commonest objection of all – “You’re too expensive” – and discover what you can do to stop it immediately.

Download or read book BSS Great Selling Skills written by Bob Etherington and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-08-15 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople – they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worst, you may even have wrecked the relationship with the customer for the long term. Written in a quick-read and practical way, this book presents a set of simple, basic skills for selling, aimed exclusively at those people who have never been trained in the art of selling. Based on the successful courses which the author has been running for over ten years for beginners in sales, this book is intended to enable anyone to make a sound contribution to the overall sales process.

Download or read book BSS Great Negotiating Skills written by Bob Etherington and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-08-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a quick-read instructional book, packed with anecdotes and advice for all those people who are generally terrible at negotiating and would like to do it better! Based on several years of practical and successful negotiating around the world, the approach adopted by the author in this book will help anyone (with little or no experience or confidence in negotiation) seal deals on favourable terms. Written in Bob Etherington’s distinctive style, combining highly practical advice told in an entertaining fashion, Great Negotiation Skills is all you will need to ensure you don’t lose out in your next negotiation.

Download or read book Negotiating Skills for Virgins written by Bob Etherington and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2008-05-31 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you know it or not, negotiations are constantly taking place and thus form a critical part of work life. Negotiation is relevant to discussions between colleagues, people who do not know each other, in the same organisation or different ones and between people of different experience, background, nationality and outlook. The negotiating process involves balancing matters between two parties so that you not only get what you want, but get what you want in the best possible way. It is the art of concluding a deal, and the arrangement of all the elements that constitute that deal; the terms and conditions for instance in some business deals. It is a form of communication and, as such, it is an interactive process. This book sets out the essentials – what really matters – about the process. It examines the core techniques and practical, proven approaches that provide a basis for undertaking negotiation, and aims to make them understandable and manageable to use so that you can quickly put your rookie status behind you.

Download or read book Graduate Entrepreneurship written by Michael Tefula and published by Bloomsbury Publishing. This book was released on 2017-08-31 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, this book makes students and graduates aware of the benefits of starting their own business and offers a practical introduction to the world of entrepreneurship. It takes students step-by-step through the process, from generating ideas and crafting a business model through to raising finance and launching their business. Activities and exercises provide students with the opportunity to put pen to paper and test their new business knowledge. This is an essential resource for enterprising students or graduates from any discipline with an interest in starting a business of their own.

Download or read book The Complete Idiot s Guide to Amateur Theatricals written by John Kenrick and published by Penguin. This book was released on 2006-09-05 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one and only book on successfully staging amateur productions. In this book, drama teachers and community directors are given everything they need to know about picking the right show; licensing, casting, and budgeting; organizing a schedule; costumes, makeup, staging, lighting, and music; tickets, fundraising, programs, cast parties, and more. Illustrated with help plans and photos from actual productions. • Perfect for nonprofit organizations’ fundraising theater events and community theater groups • Complete with an extensive resource section • Illustrated with help plans and great photos from actual productions

Download or read book Closing the Sale written by Craig Christensen and published by Mango Media Inc.. This book was released on 2019-05-15 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer success leads to your success—when you learn how to guide the conversation and turn talking into decision-making. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. For clients, decision-making can seem daunting. They may often favor the noncommittal “maybe” over the decisive “yes” or “no.” Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own, and attain the only real success—the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be. Learn to: •Identify the End in Mind Decision •Address Client Key Beliefs •Resolve Objections •Prepare the Conditions for Good Decision-Making •Open Purposefully—and Close Powerfully

Download or read book Selling Confidential Ben Franklin s Little Known Scientific Formula Improves Selling Skills 52 written by Bob Oros and published by Lulu.com. This book was released on 2014-04-11 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a scientifically proven system you will become a highly skilled, confident sales person improving your skills 52% in 13 weeks. Selling Confidential is a more confident and educational approach to selling that will take you step by step to success by mastering the attitudes and skills resulting in you being a top performing sales professional. All the doubts, fears and worries you ever had will disappear and will be replaced with a positive, aggressive approach. These topics have been presented over 2000 times to some of the largest companies in the U.S.

Download or read book Sell Or Be Sold written by Grant Cardone and published by Greenleaf Book Group. This book was released on 2011 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Download or read book The Cult of the Amateur written by Andrew Keen and published by Currency. This book was released on 2008-08-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amateur hour has arrived, and the audience is running the show In a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today’s new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement. Our most valued cultural institutions, Keen warns—our professional newspapers, magazines, music, and movies—are being overtaken by an avalanche of amateur, user-generated free content. Advertising revenue is being siphoned off by free classified ads on sites like Craigslist; television networks are under attack from free user-generated programming on YouTube and the like; file-sharing and digital piracy have devastated the multibillion-dollar music business and threaten to undermine our movie industry. Worse, Keen claims, our “cut-and-paste” online culture—in which intellectual property is freely swapped, downloaded, remashed, and aggregated—threatens over 200 years of copyright protection and intellectual property rights, robbing artists, authors, journalists, musicians, editors, and producers of the fruits of their creative labors. In today’s self-broadcasting culture, where amateurism is celebrated and anyone with an opinion, however ill-informed, can publish a blog, post a video on YouTube, or change an entry on Wikipedia, the distinction between trained expert and uninformed amateur becomes dangerously blurred. When anonymous bloggers and videographers, unconstrained by professional standards or editorial filters, can alter the public debate and manipulate public opinion, truth becomes a commodity to be bought, sold, packaged, and reinvented. The very anonymity that the Web 2.0 offers calls into question the reliability of the information we receive and creates an environment in which sexual predators and identity thieves can roam free. While no Luddite—Keen pioneered several Internet startups himself—he urges us to consider the consequences of blindly supporting a culture that endorses plagiarism and piracy and that fundamentally weakens traditional media and creative institutions. Offering concrete solutions on how we can reign in the free-wheeling, narcissistic atmosphere that pervades the Web, THE CULT OF THE AMATEUR is a wake-up call to each and every one of us.

Download or read book The New Power Base Selling written by Jim Holden and published by John Wiley & Sons. This book was released on 2012-04-18 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science. Based on data from one of the most comprehensive sales surveys in the sales training industry, along with over 50,000 deal reviews, The New Power Base Selling will help salespeople quickly outfox the competition, impress customers with unexpected value, and achieve new levels of professional success. Create Demand, as well as competitively Service Demand Quickly leverage "Situational Power Bases" to drive up win rates Provide customers with value that advances their critical business initiatives Effectively use LinkedIn, Facebook, Twitter, and other social tools in a sales campaign Increase customer satisfaction and competitive differentiation See measurable gains and exceed quota when you leverage customer politics, value, and competitive strategy.

Download or read book Trust Based Selling written by David A. Monty and published by Apress. This book was released on 2014-12-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first year of developing a new sales territory or establishing new customers is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on products, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing more than "opportunity" management. But jumping straight to opportunity will leave salespeople chasing their tails and coming up short on payday. With an emphasis on basic sales skills that have been refreshed for today's generation of buyers, Trust-Based Selling shows there is a significant problem you must overcome when opening up new accounts and territories. No matter what you are selling, your prospect already has a trusted relationship with an incumbent vendor and will continue to buy from that vendor even when you have the better solution. The playing field is not level—and you’re on the wrong side. So how can you compete to win? "Trust is the grease that makes business sales effortless," writes sales pro and trainer Dave Monty in this quick-read book. Opportunity metrics are important, but trust—and a few sharp insider tactics Monty reveals—is the guidepost that leads to success. Trust-Based Selling—an abridgement of Monty's Sales Hunting—helps you start establishing trust before you step foot in a prospect’s door, and it shows you the tactics necessary to penetrate new accounts. It also explains: The new basic sales skills as taught by master salesman Dave Monty Why trust-based relationships enable you to get and keep customers for life How to get in step with the customer’s buying cycle How to establish trust-based and traditional sales metrics to guide your efforts With advice based on Monty’s twenty years of IT sales and sales management experience—along with principles confirmed by academic research—Trust-Based Selling is a fast read that is packed with real-life examples and prescriptions for achieving sales success. It will prove a lifesaver for any new salesperson, as well as sales veterans needing to develop new skills and rekindle the zeal required to succeed in sales.

Download or read book The Big Book of Sales Games written by Peggy Carlaw and published by McGraw-Hill Education. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Another book in the bestselling "Big Book of Business Games Series,"The Big Book of Sales Games delivers dozens of 5-20 minute games and activities designed to motivate salespeople, teach key selling principles, or just liven up a sales meeting.

Download or read book The Accidental Salesperson written by Chris Lytle and published by HarperChristian + ORM. This book was released on 2012-06-10 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales may have chosen you--and you’ve suddenly found yourself in a profession you’re not fully prepared for. Learn how to navigate your career effectively with this invaluable resource. Sales training expert and author Chris Lytle offers advice and inspiration new salespeople might have missed when they skipped the career-planning stage--and provides the tools you need to fast-track your sales success. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, The Accidental Salesperson includes guidance on: selling to people who don't have time to meet, differentiating between information seekers and genuine prospects, using social media and other online tools, and building relationships competitors can't steal. Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales books--the fully updated second edition of The Accidental Salesperson guides you through every aspect of selling to customers in today’s marketplace.

Download or read book The Methuen Drama Amateur Theatre Handbook written by Keith Arrowsmith and published by A&C Black. This book was released on 2009-01-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Amateur Theatre Handbook is the essential handbook for anyone involved in amateur dramatics. Keith Arrowsmith guides the reader through the potential pitfalls of putting on a production, from preliminary planning and choosing a play, through stage management, to first night. There are sections on staging a show, group organisation and special performances, covering legal rights and obligations, health and safety, budgeting, copyright law, choosing a venue, stage management and front-of-house, plus a comprehensive reference section. Using personal anecdotes, checklists and clear guidelines, this is a comprehensive and accessible handbook for all aspects of amateur production.

Download or read book Sales Hunting written by David A. Monty and published by Apress. This book was released on 2014-03-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first year of developing a new sales territory is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing more than "opportunity" management. But jumping straight to opportunity will have new salespeople—or veterans developing new territories—chasing their tails for the first year or two. As Sales Hunting: How to Develop New Territories and Major Accounts in Half the Time Using Trust as Your Weapon details, there is a significant problem you must overcome when opening up new accounts and territories. No matter what you are selling, your prospect already has a trusted relationship with an incumbent vendor and will continue to buy from that vendor even when you have the better solution. The playing field is not level—and you’re on the wrong side. So how can you compete to win? "Trust is the grease that makes business sales effortless," writes sales pro and trainer Dave Monty. Opportunity metrics are important, but trust—and a few sharp insider tactics Monty reveals—is the guidepost that leads to success. His sales model therefore incorporates metrics based on trust along with traditional sales measures. That is the fuel that helps you not just turn virgin territory into a consistent revenue generator, but helps you win over potential accounts that now use competitive products. Sales Hunting helps you start establishing trust before you step foot in a prospect’s door, and it shows you the tactics necessary to penetrate new accounts. Once you gain access, trust can be used as systematic way to build long-lasting relationships that pay dividends well beyond that first sale you make. Among other things, this book explains: Why most customers don’t want to buy from you . . . yet Why trust-based relationships enable you to open up territories and bag the biggest customers quickly How to qualify and rank customers based on traits How to get in step with the customer’s buying cycle How to establish trust-based and traditional sales metrics to guide your efforts With advice based on Monty’s twenty years of IT sales and sales management experience—along with principles confirmed by academic research—Sales Hunting is an easy-to-read book that is packed with real-life examples and prescriptions for achieving sales success. It will prove a lifesaver for any salesperson or sales manager developing a new territory or trying to penetrate new accounts.