Download or read book Selling Outer Space written by James Lee Kauffman and published by University Alabama Press. This book was released on 1994 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kauffman's book sheds light on the origins, uses, strengths, and weaknesses of the prevailing frontier metaphor for manned space exploration". -- American Historical Review

Download or read book Selling Peace written by Jeffrey Manber and published by Apogee Books. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.

Download or read book Selling in a New Market Space Getting Customers to Buy Your Innovative and Disruptive Products written by Brian Burns and published by McGraw Hill Professional. This book was released on 2009-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.

Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Download or read book Sardine in Outer Space 2 written by Emmanuel Guibert and published by Macmillan. This book was released on 2006-09-05 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sardine, her cousin Louie and her pirate uncle Captain Yellow Shoulder travel across the universe.

Download or read book Mr Monk in Outer Space written by Lee Goldberg and published by National Geographic Books. This book was released on 2008-06-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a convention for the cult science fiction show Beyond Earth, Adrian Monk meets fans as obsessive-compulsive as he is. Though he’s not preoccupied with the program, Monk can understand the phenomenon. Who wouldn’t want to live in an imaginary world? But there may be a killer in the Beyond Earth community: Someone in a starship uniform has gunned down the show’s legendary creator. Could a fan be that furious at him for selling out to Hollywood? Or is more going on behind the scenes? Luckily, Monk’s agoraphobic brother, Ambrose, is an expert on the TV series, and together they’ll search the earth and beyond for the murderer. That is, if Ambrose can bring himself to leave the house. A new story starring Adrian Monk by Edgar® Award-nominated screenwriter Lee Goldberg. It’s compulsive, page-turning fun. “Even if you aren’t familiar with the TV series Monk, this book is too funny to not be read.”—The Weekly Journal

Download or read book Meet Me in Outer Space written by Melinda Grace and published by Swoon Reads. This book was released on 2019-03-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart and unflinching, this #OwnVoices debut contemporary novel stars an ambitious college student who refuses to be defined by her central auditory processing disorder. Edie Kits has a learning disability. Well, not a learning disability exactly, but a disability that impacts her learning. It isn't visible, it isn't obvious, and it isn't something she likes to advertise. And for three semesters of college, her hard work and perseverance have carried her through. Edie thinks she has her disability under control until she meets her match with a French 102 course and a professor unwilling to help her out. Edie finds herself caught between getting the help she needs and convincing her professor that she isn't looking for an easy out. Luckily for Edie, she has an amazing best friend, Serena, who is willing to stitch together a plan to ensure Edie's success. And then there's Hudson, the badly dressed but undoubtedly adorable TA in her French class who finds himself pulled into her orbit... Chosen by readers like you for Macmillan's young adult imprint Swoon Reads, Meet Me in Outer Space is a sweet, heartachingly real story of love and college life by debut author Melinda Grace. Praise for Meet Me in Outer Space from the Swoon Reads community: "Edie’s resolve not to give up her lifelong dream for a guy is heartening ... This #ownvoices debut tackles the stigma of a hidden disability." —Booklist "A sweet college romance that features a disability experience not often represented in teen fiction." —School Library Journal “I can relate to Edie. I don't have CAPD but I have ADHD and that makes everything study related/ everyday functioning super hard. Reading on because this hit so close home.” —Tara Olivia, reader on SwoonReads.com

Download or read book Life in Outer Space written by Melissa Keil and published by Hardie Grant Publishing. This book was released on 2013-02-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: A YA romantic comedy about a movie geek & the dream girl he refuses to fall in love with. Sam Kinnison is a geek, and he’s totally fine with that. He has his horror movies, his nerdy friends, World of Warcraft – and until Princess Leia turns up in his bedroom,worry about girls he won't. Then Camilla Carter arrives on the scene. She’s beautiful, friendly and completely irrelevant to his plan. Sam is determined to ignore her, except that Camilla has a plan of her own – and he seems to be a part of it! Sam believes that everything he needs to know he can learn from the movies. But perhaps he’s been watchingthe wrong ones.Life in Outer Space is Melissa Keil’s brilliantly sweet and funny YA debut. It’s also the first book to be signed up through the Ampersand Project, Hardie Grant Egmont’s initiative for emerging YA writers.

Download or read book Things from Outer Space written by Hank Davis and published by Baen Books. This book was released on 2016-09-06 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: ORIGINAL MASS MARKET. STORIES OF THINGS FROM SPACE. Mostly very, very bad things that want to harm humans and destroy Earth. Or take it for their own. Original stories and reprints of classics from the scary side of science fiction! THE THINGS ARE COMING . . . As we all know, in space, no one can hear you scream. Which doesn’t mean that anyone is safe just because they’re standing on the soil of planet Earth, because if a thing from out there drops in, screaming probably won’t save you. Earth has spawned myriad unpleasant life forms which are bad news for humans, ranging in size from the Ebola virus to the great white shark up to the Tyrannosaurus Rex (extinct, fortunately for us)—and that’s just one planet. What even more deadly life forms might the billions of planets in our galaxy have spawned? And suppose the things are intelligent and capable of crossing space and coming here . . . Considering that very possibility are the masters of science fiction starring in this book, including Robert Silverberg, David Drake, Sarah A. Hoyt, James H. Schmitz, Fritz Leiber, Robert Sheckley, Murray Leinster and John W. Campbell, as well as classic stories of extraterrestrial horrors by H.P. Lovecraft, George Allan England and more. E.T. might have been happy eating Reese’s Pieces, but other visitors from the void might have less dainty appetites. And there are probably worse things than merely being eaten . . . At the publisher's request, this title is sold without DRM (Digital Rights Management). Praise for previous anthologies edited by Hank Davis: In Space No One Can Hear You Scream “. . . the 13 tales in this collection blend SF with horror to demonstrate the resiliency of both genres. . . . offers strong tales by the genre’s best storytellers.”—Library Journal “. . . first-rate science fiction, demonstrating how short stories can still entertain.”—Galveston County Daily News A Cosmic Christmas 2 You: “This creative and sprightly Christmas science fiction anthology spins in some surprising directions. . . . A satisfying read for cold winter evenings . . . a great stocking stuffer for SF fans.”—Publishers Weekly As Time Goes By: “As Time Goes By . . . does an excellent job of exploring not only romance through time travel—relationships enabled or imperiled by voyaging through time—but the intrinsic romance of time travel itself. . . . The range of styles and approaches is as wide as the authors' sensibilities and periods might suggest . . . full of entertaining and poignant stories . . .”—Alvaro Zinos-Amaro, IntergalacticMedicineShow.com

Download or read book War in Space written by Linda Dawson and published by Springer. This book was released on 2019-01-14 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the recent influx of spaceflight and satellite launches, the region of outer space has become saturated with vital technology used for communication and surveillance and the functioning of business and government. But what would happen if these capabilities were disrupted or even destroyed? How would we react if faced with a full-scale blackout of satellite communications? What can and has happened following the destruction of a satellite? In the short term, the aftermath would send thousands of fragments orbiting Earth as space debris. In the longer term, the ramifications of such an event on Earth and in space would be alarming, to say the least. This book takes a look at such crippling scenarios and how countries around the world might respond in their wake. It describes the aggressive actions that nations could take and the technologies that could be leveraged to gain power and control over assets, as well as to initiate war in the theater of outer space. The ways that a country's vital capabilities could be disarmed in such a setting are investigated. In addition, the book discusses our past and present political climate, including which countries currently have these abilities and who the aggressive players already are. Finally, it addresses promising research and space technology that could be used to protect us from those interested in destroying the world's vital systems.

Download or read book The Ultimate Book of Space written by Claudia Martin and published by . This book was released on 2021-08-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the marvels of the solar system, to the origins of Earth, and the mysteries of dark matter: discover all these and so much more, in this definitive children's guide to space. Beautifully realised, specially commissioned artworks and images from the most powerful space telescopes reveal extraordinary vistas of other planets, distant stars, and spiralling galaxies. Meanwhile, complex ideas are made simple by clear, easy-to-understand diagrams, fact-packed feature boxes, and ingenious infographics. Are your ready to step into the unknown? Get ready to discover the power of gravity; explore the many moons of Jupiter and Saturn; and behold the fearsome majesty of black holes. It's the ultimate visitor's guide to our Universe! A fantastic book for children aged 8+. ABOUT THE SERIES In order to create reference books deserving of the title 'Ultimate', we have brought together world-class children's authors, expert consultants, sought-after illustrators, and exceptional international photographers. Every title is meticulously researched, and presents information with clarity, passion, and intelligence.

Download or read book Earth and Space written by Nirmala Nataraj and published by Chronicle Books. This book was released on 2015-10-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[A] glorious, pictorial tour of the universe . . . beginning with photos depicting Earth from space and progressing through . . . the individual planets.” —School Library Journal Preface by Bill Nye Take a tour of the universe with this breathtaking collection of photographs from the archives of NASA. Astonishing images of Earth from above, the phenomena of our solar system, and the celestial bodies of deep space will captivate readers and photography lovers with an interest in science, astronomy, and the great beyond. Each extraordinary photograph from the legendary space agency is paired with explanatory text that contextualizes its place in the cosmic ballet of planets, stars, dust, and matter—from Earth’s limb to solar flares, the Jellyfish Nebula to Pandora’s Cluster. Featuring a preface by Bill Nye, this engaging ebook offers up-close views of our remarkable cosmos, and sparks wonder at the marvels of Earth and space. “Delve into the great beyond with these awe-inspiring photos from NASA’s archive.” —Entertainment Weekly “Puts some of our most magnificent space imagery in context, and it’s enough to make anyone feel like just the tiniest little speck of stardust.” —BuzzFeed

Download or read book Little Kids First Big Book of Space written by Catherine D. Hughes and published by National Geographic Books. This book was released on 2012 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces basic concepts about outer space, from the sun and the moon to the planets and space exploration.

Download or read book The Pop Up Pull out Space Book written by and published by DK Publishing (Dorling Kindersley). This book was released on 2024-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the Solar System with this exciting and immersive pop-up space book for kids. Pay a visit to the planets, stop off at the Moon, and gaze at the stars. The Pop-up, Pull-out Space Book is a must have for curious children. Featuring a spectacular 3D pop-up Solar System, exciting pull-out pages, and fun quizzes and facts, this book is the perfect introduction to space and the Solar System. Starting with a quick tour of our place in space, this fantastic book acts as a tour guide, visiting each planet in turn. From our local star, the Sun, the adventure will lead to all eight planets of the Solar System before reaching Pluto, the rest of the Milky Way and beyond. Fun facts, a pull-out fact file, and an exciting quiz are provided for each planet you stop off at. Stunning space photography is interwoven with the most up-to-date information about planets in our Solar System and their exploration. Text is broken down into easy-to-digest chunks to create a fun, beautiful, and educational resource for children. The spectacular, out-of-this world pop-up and pull-out features create a magical reading experience. This revised edition features a stunning new jacket, a fresh new look for the spreads, and the very latest information about space discoveries and missions.

Download or read book My First Book About Outer Space written by Patricia J. Wynne and published by Courier Dover Publications. This book was released on 2015-02-18 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do we live among the galaxies, what did people think before they could study the sky with telescopes, and what happened to Pluto? Thirty-nine illustrations to color answer these and other questions about our Solar System and beyond. Entertaining, easy-to-understand captions explain crater formation, constellations, weightlessness, space junk, and other fascinating subjects. Suitable for ages 8–12.

Download or read book Bringing Columbia Home written by Michael D. Leinbach and published by Simon and Schuster. This book was released on 2018-01-23 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voted the Best Space Book of 2018 by the Space Hipsters The dramatic inside story of the epic search and recovery operation after the Columbia space shuttle disaster. On February 1, 2003, Columbia disintegrated on reentry before the nation’s eyes, and all seven astronauts aboard were lost. Author Mike Leinbach, Launch Director of the space shuttle program at NASA’s John F. Kennedy Space Center was a key leader in the search and recovery effort as NASA, FEMA, the FBI, the US Forest Service, and dozens more federal, state, and local agencies combed an area of rural east Texas the size of Rhode Island for every piece of the shuttle and her crew they could find. Assisted by hundreds of volunteers, it would become the largest ground search operation in US history. This comprehensive account is told in four parts: Parallel Confusion Courage, Compassion, and Commitment Picking Up the Pieces A Bittersweet Victory For the first time, here is the definitive inside story of the Columbia disaster and recovery and the inspiring message it ultimately holds. In the aftermath of tragedy, people and communities came together to help bring home the remains of the crew and nearly 40 percent of shuttle, an effort that was instrumental in piecing together what happened so the shuttle program could return to flight and complete the International Space Station. Bringing Columbia Home shares the deeply personal stories that emerged as NASA employees looked for lost colleagues and searchers overcame immense physical, logistical, and emotional challenges and worked together to accomplish the impossible. Featuring a foreword and epilogue by astronauts Robert Crippen and Eileen Collins, and dedicated to the astronauts and recovery search persons who lost their lives, this is an incredible, compelling narrative about the best of humanity in the darkest of times and about how a failure at the pinnacle of human achievement became a story of cooperation and hope.

Download or read book Holdout written by Jeffrey Kluger and published by Penguin. This book was released on 2022-08-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Literary Hub’s August “Best Sci-Fi and Fantasy Books” | Geek Tyrant’s “The Most Highly Anticipated Sci-Fi and Fantasy Books of August 2021” | Gizmodo’s “49 New Sci-Fi and Fantasy Books to Keep You Turning Pages in August” When evil forces are going unchecked on Earth, a principled astronaut makes a spilt-second decision to try to seek justice in the only place she knows how—the International Space Station. Walli Beckwith is a model astronaut. She graduated at the top of her class from the Naval Academy, had a successful career flying fighter jets, and has spent more than three hundred days in space. So when she refuses to leave her post aboard the International Space Station following an accident that forces her fellow astronauts to evacuate, her American and Russian colleagues are mystified. For Walli, the matter at hand feels all too clear and terrifying for her to be worried about ruining her career. She is stuck in a race against time to save a part of the world that seems to have been forgotten—and also the life of the person she loves the most. She will go to any length necessary, using the only tool she has, to accomplish what she knows is right.