Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Download or read book Selling High Value Software written by John Coburn and published by Lulu.com. This book was released on 2005-10-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on twenty plus years of selling enterprise software solutions, "Selling High Value Software" is about winning deals at the highest attainable value. It covers first-hand tips and techniques that you can use to boost value recognition and sustain it through the most demanding sales cycle. These are ideas and suggestions that will help you through the sales negotiations, due diligence processes and commercial situations that are typical of high value software contracts. Aimed at small and medium sized software companies who develop original intellectual content, the book is a street-fighter's guide to value creation and is beautifully paced throughout it's high-octane 200+ pages.
Download or read book Servant Selling written by Bernard Smalls and published by Lulu.com. This book was released on 2005-10-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Servant Selling may seem like an oxymoron in the competitive world that we live it but it is actually a sound concept that works. Most sales people see selling as a fight for the checkbook with the customer where the salesperson and customer are in an antagonistic relationship. This is the general attitude of most sales people that struggle from month to month for a paycheck. It does not have to be that way for you. This book holds key concepts of how to do it right and prosper in the world of professional selling.
Download or read book Making it in High Tech Sales written by Ken Pedersen and published by Pearson Scott Foresman. This book was released on 1989 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Download or read book SPIN Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Download or read book High Paying Clients for Life written by Trevor Crane and published by Createspace Independent Publishing Platform. This book was released on 2015-04-24 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Will Get You High Paying Clients for Life! If you've ever wanted to have clients who were totally awesome, who paid you a bunch of money (and were grateful to do so) then you've come to the right place. This book will reveal, THE SINGLE MOST POWERFUL PROCESS I have ever used for myself, and my clients. It will help you sell your high-end premium products and services to people who want to buy them. Even better, it's delivered in a simple step-by-step format for you to use immediately. This is book one in the series > Selling Services: How to sell anything to anybody, How to Negotiate and How to Get Clients for Life You'll notice this first book is short and sweet. I could have made it 10,000 pages, and given you 8,000 strategies and techniques and selling skills for you to master. Blah, blah, blah. NOT HERE. Instead, we're going to get down and dirty. I've cut out all the fluff and hype and typical BS, so that you can get results - fast. For over a decade, I've been training and consulting entrepreneurs around the world to RE-STRUCTURE their businesses so they can have the time and money freedom they deserve. The secret: HIGH PAYING CLIENTS. In this book you'll learn: 1. Where to REALLY find high-paying clients (there's a surprise here that will transform your business) 2. How to design your OFFERS so that they are attractive to high-end clients 3. A proven STEP-BY-STEP process to CLOSE these premium clients 4. How to OBLITERATE any limiting beliefs you have that are currently holding you back -- and so much more! Here's my promise to you: The clients you wish you had are actually out there right now... just wishing and hoping and praying that someone JUST LIKE YOU would please - for the love of all that is holy - help them. So let's get started!
Download or read book High tech Marketing written by and published by . This book was released on 1987 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Management Demystified written by Robert J. Calvin and published by McGraw Hill Professional. This book was released on 2007-05-04 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUILD and manage a SALES FORCE that's worth sell-ebrating Understanding that a sales force is only as successful as its management is the first step to improving overall sales performance. The rest can be found inside this hands-on guide that shows, step-by-step, how to train and retain a team of top sales professionals. Sales Management Demystified addresses every step of the process--including hiring, training, compensation, organization, deployment, forecasting, motivation, and performance management. Sales managers at every level and students of sales management will find helpful strategies and tactics for molding a team into an effective, cohesive unit. Featuring real-world examples, end-of-chapter quizzes, and a final exam, this incredibly useful guide will help you get the best from your sales force and put your career on the fast track. This fast and easy guide offers Ideas for sourcing, screening, and selecting the best candidates Tips for training salespeople in product, customer, and competitor knowledge, and in selling skills The model for choosing the most successful sales force organization and deployment Monetary and nonmonetary methods to reward positive sales force action and results Performance management techniques that evaluate results, actions, skills, knowledge, and personal characteristics Simple enough for a novice but challenging enough for a veteran manager, Sales Management Demystified is your shortcut to developing a successful sales team.
Download or read book Utilizing the Strategic Marketing Organization written by James P. Stanco and published by Psychology Press. This book was released on 1996 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a hands-on guide to the new concept of the strategic marketing organization (SMO). Utilizing the Strategic Marketing Organization presents new insight into business-to-business marketing by introducing the reader to the SMO. The purpose of an SMO is to perpetuate and improve the business of the company by which it was hired. This book discusses key components and benefits of SMOs while relating directly to readers’problems and offering real-time solutions. Reading this guide and implementing its strategies will save money, expand market share, establish brand name, and create final bid presence as businesses learn how to choose the right SMO. They will also discover the advantages of using the SMO to determine the best program to promote the business and make it prosper, within budgetary confines. In Utilizing the Strategic Marketing Organization, the SMO is revealed as the “hired gun” that is not a traditional briefcase-in-hand consultant, an ad agency that makes pretty pictures, or an internal desktop publishing department that puts snowflakes on the company's newsletter. The powerful SMO is contrasted with the dwindling ability of the traditional advertising agency to meet real-time needs, particularly in the fast-changing business-to-business marketplace. Readers will find in this book how an SMO meets their needs for shrewd direction and fast action. Author James Stanco gives readers a reliable, reproducible format to aid in long- and short-range strategic/tactical planning, one that is flexible enough to target special opportunities and versatile enough to keep it all going in the right direction. User-friendly and easy-to-read, this book includes two in-depth, fictional case studies of how SMOs work which enhance readers’understanding of what SMOs really are and what they do. Some of the specific areas chapters discuss are customer tailoring vs. custom tailoring traditional marketing choices and why they don't work to desktop or not to desktop questions to ask when selecting the right marketing avenue common pitfalls of selecting a marketing avenue Utilizing the Strategic Marketing Organization is a vital resource for individuals concerned with their businesses, small or large, who want to exhibit greater growth, profitability, and control. The author discusses features of the SMO concept, but he features time- and money-saving benefits for all involved in or with a business venture--novice and expert owners, operators, promoters, marketers, sales managers, PR people, and agency personnel.
Download or read book Operation of the Trade Agreements Program written by United States International Trade Commission and published by . This book was released on 1981 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 140 High tech Careers written by Bob Weinstein and published by Scribner. This book was released on 1985 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Force Management written by Mark W. Johnston and published by Routledge. This book was released on 2013-05-02 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It’s a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new edition also features: A strong focus on leadership, technology, innovation, ethics, and global business New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions Continued partnership with HR Chally, a global sales consultancy that supplies cutting-edge data for each chapter, allowing students to benefit from understanding and working with real-world applications of current sales force challenges Enhanced learning features, such as short and long cases to stimulate discussion, leadership challenges to assess students’ ability to make decisions, role plays to allow students to learn by doing, and more Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415534628 .
Download or read book MCQs of Entrepreneurship Development for MBA written by Dr. Ravi Kant Pathak and published by Shanti Publication. This book was released on 2020-08-11 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. According to the Latest Syllabus of Dr. A.P.J. Abdul Kalam Technical University, Lucknow (U.P.) 2. Important Multiple Choice Questions 3. Including Fill in the blanks 4. Unit wise MCQs
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New York Magazine written by and published by . This book was released on 1985-09-30 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Download or read book InfoWorld written by and published by . This book was released on 2001-01-08 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
