Download or read book Selling by the Written Word Classic Reprint written by Dando Company and published by Forgotten Books. This book was released on 2017-12-23 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Selling by the Written Word The dole that keeps us fed, clothed and housed is not sufficient for the man who regards his life as an opportunity to search for, and possibly grasp, happiness. He knows that, in the main, happiness comes from ability to supply wants, and looking at the rich, portly old globe upon whose bosom he rests he sees that, while it owes him a living, it can give him a competence or fortune. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Selling by the Written Word written by Dando Company and published by Forgotten Books. This book was released on 2015-06-12 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Selling by the Written Word It has been said that the world owes every man a living. Apart from physical or social cataclysms that at times sweep the earth, we must all admit that the world fulfills its trust. Of the thousands of millions who people it, there are practically none who, in normal conditions of time and place, do not contrive to live. The dole that keeps us fed, clothed and housed is not sufficient for the man who regards his life as an opportunity to search for, and possibly grasp, happiness. He knows that, in the main, happiness comes from ability to supply wants, and looking at the rich, portly old globe upon whose bosom he rests he sees that, while it owes him a living, it can give him a competence or fortune. He sees that he can acquire this competence or fortune (the means to happiness) through the activity he habitually follows which men term "his business," provided he plans and conducts it right. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book The Coaching Habit written by Michael Bungay Stanier and published by Box of Crayons Press. This book was released on 2016-02-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coaching is an essential skill for leaders. But for most busy, overworked managers, coaching employees is done badly, or not at all. They're just too busy, and it's too hard to change. But what if managers could coach their people in 10 minutes or less? In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Coaching is an art and it's far easier said than done. It takes courage to ask a question rather than offer up advice, provide an answer, or unleash a solution. Giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. It can also mean unlearning our ''fix it'' habits. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And, he guides us through the tricky part - how to take this new information and turn it into habits and a daily practice. -Brené Brown, author of Rising Strong and Daring Greatly Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how---by saying less and asking more--you can develop coaching methods that produce great results. - Get straight to the point in any conversation with The Kickstart Question - Stay on track during any interaction with The AWE Question - Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question - Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question - Finally, ensure others find your coaching as beneficial as you do with The Learning Question A fresh, innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Dynamic question-and-answer sections help identify old habits and kick-start new behaviour, making sure you get the most out of all seven chapters. Witty and conversational, The Coaching Habit takes your work--and your workplace--from good to great.
Download or read book D AD the Copy Book written by D&ad and published by . This book was released on 2018 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...
Download or read book The Mind of the Buyer written by Harry Dexter Kitson and published by . This book was released on 1921 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trial and Error written by Jack Woodford and published by Forgotten Books. This book was released on 2017-10-22 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Trial and Error: A Key to the Secret of Writing and Selling How to get ideas - when is plagiarism not plagiar ism - plots so old they must be avoided - one formula plot that always sells - how to change a good story into a salable one - how to work ideas into marketable form - into formula form - how to tell if you are hopeless as a writer - an amazing sale: $250 for 1000 words! About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Download or read book The Big Book of Words That Sell written by Robert W. Bly and published by Skyhorse. This book was released on 2019-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Download or read book Business Letters How to Write Them written by Timothy Burr Thrift and published by Theclassics.Us. This book was released on 2013-09 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1916 edition. Excerpt: ... THE SALES LETTER The successful sales letter must be constructed upon certain fundamental principles. It must accomplish through the written word what the salesman accomplishes through the spoken word. It stands to reason, then, that ft must be built upon the principles of salesmanship. It must carry the mind of the prospective buyer through certain fundamental processes, just as a good salesman does. There are four distinct steps that enter into every sale. These apply whether the solicitation is by letter or in person. They are what might well be termed "the mental law of sale." Memorize these four fundamental principles, for they must apply in every sales letter you write. It must--1. Attract attention. 2. Arouse interest. 3. Create desire. 4. Induce action. Note how closely these principles parallel the construction of a good salesman's selling talk. You will see, then, that the matter of writing a sales letter is simply talking to your prospect as good sales talk on paper as you would face to face. First, you must get attention. This may be done in the opening paragraph by appealing to some emotion, such as curiosity, ambition, surprise, vanity, desire, or self-interest. It should be put in a striking way so that the reader will want to know the rest of your story. 1 After you have secured attention you must awaken interest. This may be done through a description or explanation of your proposition, or by some specific suggestion of profit in it for the prospect. The salesman can show his Opening secures attention by an interesting question Description of the propo sition arouses interest Argument and persuasion create desire Close induces action Dear Sin Have you thought that because your house was not wired for eleotriolty you must...
Download or read book Selling by the Written Word written by Dando Company and published by . This book was released on 1918 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writing and Selling a Play written by Fanny Cannon and published by Forgotten Books. This book was released on 2017-10-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Writing and Selling a Play: Practical Suggestions for the Beginner The foundation of the following chapters is a series of articles - about twelve thousand words printed in The Editor, Ridgewood, N. J January to June, 1910. Through the courtesy of that maga zine, these articles have been revised and much extended. The chapter on the Closet Drama and part of Chapter XXI are included through the courtesy of The Theatre. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book If You Want to Write written by Brenda Ueland and published by Simon and Schuster. This book was released on 2013-05-20 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brenda Ueland was a journalist, editor, freelance writer, and teacher of writing. In If You Want to Write: A Book about Art, Independence and Spirit she shares her philosophies on writing and life in general. Ueland firmly believed that anyone can write, that everyone is talented, original, and has something important to say. In this book she explains how find that spark that will make you a great writer. Carl Sandburg called this book the best book ever written about how to write. Join the millions of others who've found inspiration and unlocked their own talent.
Download or read book Successful Selling Classic Reprint written by Elsa Leichter and published by Forgotten Books. This book was released on 2018-02-06 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Successful Selling The discoveries Of the centuries upon which we look with pride are not only the work of the inventive mind fired with the flame of genius, but are the reflex results Of the world's demands. Sellers as much as inventors stand behind them. It was the sellers who rebuilt San Francisco after the great fire. The Panama Canal was sold and bought and sold again. Sellers have flooded our highways with the fleet automobile; they have bridged rivers and mountains and united nations. In their endless creations of desire for the new, the better, the sellers will shortly lift the populace into airships. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book The Big Book of Words That Sell written by Robert W. Bly and published by Simon and Schuster. This book was released on 2019-09-10 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Download or read book SPIN Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Download or read book Psychology of Selling written by Brian Tracy and published by Netlingo, Incorporated. This book was released on 1988-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The author explains what makes products and services sell and what techniques the listener can use to actually increase his or her volume of sales with more than 50 practical tips.
Download or read book Stolen Words written by Thomas Mallon and published by Harvest Books. This book was released on 2001 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on the subject of plagiarism (The New York Times) is updated with a new afterword about the Internet. What is plagiarism, and why is it such a big deal? Since when is originality considered an indispensable attribute of authorship? Stolen Words is a deft and well-informed history of the sin every writer fears from every angle. Award-winning author Thomas Mallon begins in the seventeenth century and pushes forward toward scandals in publishing, academia, and Hollywood, exploring the motivations, consequences, and emotional reverberations of an intriguing and distressingly widespread practice. In this now-classic study, Mallon proves himself to be one of our most versatile, original, and delightful writers.
