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Book Selling America Short

Download or read book Selling America Short written by Richard C. Sauer and published by Wiley. This book was released on 2010-04-26 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: An industry insider reveals the inner workings of our financial system and the agencies who attempt to control it During his dozen years as an SEC attorney, author Richard Sauer opened and supervised some of its most notable financial cases-investigations that took him to a dozen countries and returned hundreds of millions of dollars to American investors. While a partner at a major law firm and, later, a hedge fund manager, he saw firsthand the follies and failures of our system. Now, in Selling America Short, he shares his extraordinary experiences with you. Selling America Short is a gripping chronicle of crooked companies, financial philanderers and hapless enforcers told through the eyes of personal experience. Page by page, it shows the damage wrought by the deep biases and lack of worldly experience common among those who hold the reins of our capital markets. Sheds light on the inner workings of our financial system Takes you on a fascinating journey of a rogue's gallery of crooked executives, professional fraud enablers, and squirrelly technocrats Offers a firsthand account of the many ways contrarian views of public companies are suppressed and punished, depriving the market of critical information With the capital markets in turmoil, people are fascinated with what is happening on Wall Street. This book provides a unique look at the forces and events that led directly to financial tragedy and continue to wreak havoc.

Book Birth of a Salesman

    Book Details:
  • Author : Walter A. FRIEDMAN
  • Publisher : Harvard University Press
  • Release : 2009-06-30
  • ISBN : 0674037340
  • Pages : 367 pages

Download or read book Birth of a Salesman written by Walter A. FRIEDMAN and published by Harvard University Press. This book was released on 2009-06-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America. Reviews of this book: The history Friedman weaves is engrossing and the book hits stride with entertaining chapters on Mark Twain's marketing of the memoirs of Ulysses S. Grant (apparently Twain was as talented a businessman as a writer) and on the shift from the drummer--the middleman between wholesalers and regional shopkeepers--to the department store...In Birth of a Salesman, Friedman has crafted a history of an 'inherently unlikable process' with depth, affection and intelligent analysis. --Carlo Wolff, Boston Globe I very much enjoyed reading this book. It is well written, well argued, and thoroughly researched. Salesmen, Friedman argues, helped distribute the products of America's increasingly bountiful manufacturing industries, invented new forms of managerial hierarchies, investigated the psychology of desire, and were in the vanguard of America's transformation from a producer to a consumer society. He powerfully shows that the rise of modern business practices and the emergence of a particularly American culture of consumption can only be fully understood if we examine the history of selling. --Sven Beckert, author of The Monied Metropolis Walter Friedman's Birth of a Salesman: The Transformation of Selling in America is an important book. The modern industrial economy, created in the United States and Europe between the 1880s and the 1930s, required the integration of large-scale production and marketing. The evolution of mass production is a well-known story, but Friedman is the first to fill in the crucial marketing side of that industrial revolution. --Alfred D. Chandler, Jr., author of The Visible Hand and Scale and Scope With wit and verve, Walter Friedman gives us a cast of memorable characters who turned salesmanship from ballyhoo to behaviorism, from silliness to science. Informed by prodigious research, Birth of a Salesman also clarifies the birth of modern marketing--from an angle that humanizes its subject through wry, ironic, but serious analysis. This is a pioneering work on a subject crucial to American social, cultural, and business history. --Thomas K. McCraw, author of Creating Modern Capitalism

Book Selling Empire

    Book Details:
  • Author : Jonathan Eacott
  • Publisher : UNC Press Books
  • Release : 2016-02-02
  • ISBN : 1469622319
  • Pages : 472 pages

Download or read book Selling Empire written by Jonathan Eacott and published by UNC Press Books. This book was released on 2016-02-02 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2017 Bentley Book Prize, World History Association Linking four continents over three centuries, Selling Empire demonstrates the centrality of India--both as an idea and a place--to the making of a global British imperial system. In the seventeenth century, Britain was economically, politically, and militarily weaker than India, but Britons increasingly made use of India's strengths to build their own empire in both America and Asia. Early English colonial promoters first envisioned America as a potential India, hoping that the nascent Atlantic colonies could produce Asian raw materials. When this vision failed to materialize, Britain's circulation of Indian manufactured goods--from umbrellas to cottons--to Africa, Europe, and America then established an empire of goods and the supposed good of empire. Eacott recasts the British empire's chronology and geography by situating the development of consumer culture, the American Revolution, and British industrialization in the commercial intersections linking the Atlantic and Indian Oceans. From the seventeenth into the nineteenth century and beyond, the evolving networks, ideas, and fashions that bound India, Britain, and America shaped persisting global structures of economic and cultural interdependence.

Book Selling War to America

    Book Details:
  • Author : Eugene Secunda
  • Publisher : Bloomsbury Publishing USA
  • Release : 2007-08-30
  • ISBN : 0275995240
  • Pages : 241 pages

Download or read book Selling War to America written by Eugene Secunda and published by Bloomsbury Publishing USA. This book was released on 2007-08-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battles are won in combat. Wars are won by winning the hearts and minds of the people. Selling War to America provides a thought-provoking look at the propaganda efforts the U.S. government has exerted to that end. It begins with an examination of the government's campaign to instigate a war with Spain and ends with a review of the methods being used to encourage support for the War Against Terrorism. The book analyzes each of these wars within the context of the techniques used to generate public support, also examining the results of propaganda efforts, both before and after each conflict. From these historical analyses, noting both the blunders and the triumphs of the past century, the authors offer the keys to successfully persuading the American public to support wars that must be fought. Lies were told and truths withheld because government and military leaders did not trust the American people to make appropriate decisions concerning our national security. The attacks of September 11, 2001, on The World Trade Center Towers and the Pentagon have summoned the American people to a war on terrorism. The U.S. government is now trying to mobilize American public opinion to support this war. But this is just the most recent example of how our government has sought to enlist broad public support for the wars it has waged. The job of informing and persuading America to support its war efforts has become increasingly more challenging as media technologies, like instant global coverage of television news and the Internet, reach into every American home.

Book Buying and Selling Civil War Memory in Gilded Age America

Download or read book Buying and Selling Civil War Memory in Gilded Age America written by James Marten and published by University of Georgia Press. This book was released on 2021-07-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying and Selling Civil War Memory explores the ways in which Gilded Age manufacturers, advertisers, publishers, and others commercialized Civil War memory. Advertisers used images of the war to sell everything from cigarettes to sewing machines; an entire industry grew up around uniforms made for veterans rather than soldiers; publishing houses built subscription bases by tapping into wartime loyalties; while old and young alike found endless sources of entertainment that harkened back to the war. Moving beyond the discussions of how Civil War memory shaped politics and race relations, the essays assembled by James Marten and Caroline E. Janney provide a new framework for examining the intersections of material culture, consumerism, and contested memory in the everyday lives of late nineteenth-century Americans. Each essay offers a case study of a product, experience, or idea related to how the Civil War was remembered and memorialized. Taken together, these essays trace the ways the buying and selling of the Civil War shaped Americans’ thinking about the conflict, making an important contribution to scholarship on Civil War memory and extending our understanding of subjects as varied as print, visual, and popular culture; finance; and the histories of education, of the book, and of capitalism in this period. This highly teachable volume presents an exciting intellectual fusion by bringing the subfield of memory studies into conversation with the literature on material culture. The volume’s contributors include Amanda Brickell Bellows, Crompton B. Burton, Kevin R. Caprice, Shae Smith Cox, Barbara A. Gannon, Edward John Harcourt, Anna Gibson Holloway, Jonathan S. Jones, Margaret Fairgrieve Milanick, John Neff , Paul Ringel, Natalie Sweet, David K. Thomson, and Jonathan W. White.

Book Grocery

    Book Details:
  • Author : Michael Ruhlman
  • Publisher : Abrams
  • Release : 2017-05-16
  • ISBN : 1613129998
  • Pages : 372 pages

Download or read book Grocery written by Michael Ruhlman and published by Abrams. This book was released on 2017-05-16 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times–bestselling author “digs deep into the world of how we shop and how we eat. It’s a marvelous, smart, revealing work” (Susan Orlean, #1 bestselling author). In a culture obsessed with food—how it looks, what it tastes like, where it comes from, what is good for us—there are often more questions than answers. Ruhlman proposes that the best practices for consuming wisely could be hiding in plain sight—in the aisles of your local supermarket. Using the human story of the family-run Midwestern chain Heinen’s as an anchor to this journalistic narrative, he dives into the mysterious world of supermarkets and the ways in which we produce, consume, and distribute food. Grocery examines how rapidly supermarkets—and our food and culture—have changed since the days of your friendly neighborhood grocer. But rather than waxing nostalgic for the age of mom-and-pop shops, Ruhlman seeks to understand how our food needs have shifted since the mid-twentieth century, and how these needs mirror our cultural ones. A mix of reportage and rant, personal history and social commentary, Grocery is a landmark book from one of our most insightful food writers. “Anyone who has ever walked into a grocery store or who has ever cooked food from a grocery store or who has ever eaten food from a grocery store must read Grocery. It is food journalism at its best and I’m so freakin’ jealous I didn’t write it.” —Alton Brown, television personality “If you care about why we eat what we eat—and you want to do something about it—you need to read this absorbing, beautifully written book.” —Ruth Reichl, New York Times–bestselling author

Book Brand NFL

    Book Details:
  • Author : Michael Oriard
  • Publisher : Univ of North Carolina Press
  • Release : 2010-09-12
  • ISBN : 9780807899656
  • Pages : 344 pages

Download or read book Brand NFL written by Michael Oriard and published by Univ of North Carolina Press. This book was released on 2010-09-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Book Selling the True Time

    Book Details:
  • Author : Ian R. Bartky
  • Publisher : Stanford University Press
  • Release : 2000
  • ISBN : 9780804738743
  • Pages : 346 pages

Download or read book Selling the True Time written by Ian R. Bartky and published by Stanford University Press. This book was released on 2000 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first comprehensive, scholarly history of timekeeping in America studies the transition from local to national timekeeping, a process that led to Standard Time—the worldwide system of timekeeping by which we all live. The book describes the contributions of the railroad industry, university astronomers, clockmakers, and civil and electrical engineers.

Book The Angel in the Marketplace

    Book Details:
  • Author : Ellen Wayland-Smith
  • Publisher : University of Chicago Press
  • Release : 2020-09-01
  • ISBN : 022648646X
  • Pages : 280 pages

Download or read book The Angel in the Marketplace written by Ellen Wayland-Smith and published by University of Chicago Press. This book was released on 2020-09-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.

Book Selling Out America s Children

Download or read book Selling Out America s Children written by David Allen Walsh and published by Fairview Press. This book was released on 1994 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Selling Out America's Children, author David Walsh examines why essential morals and values are missing in today's youth. We sell violence, irresponsible sex, and materialism to our children with the overwhelming power of modern media; in light of such odds, it is not surprising that parents find it increasingly difficult to counteract society's harmful messages. - Back cover.

Book Charismatic Capitalism

Download or read book Charismatic Capitalism written by Nicole Woolsey Biggart and published by University of Chicago Press. This book was released on 1989 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies the direct sales industry, the social and cultural factors that have given rise to direct selling and the dynamics of its organizational life.

Book Selling Guant  namo

Download or read book Selling Guant namo written by John Hickman and published by University Press of Florida. This book was released on 2013-05-14 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the aftermath of 9/11, few questioned the political narrative provided by the White House about Guantánamo and the steady stream of prisoners delivered there from half a world away. The Bush administration gave various rationales for the detention of the prisoners captured in the War on Terror: they represented extraordinary threats to the American people, possessed valuable enemy intelligence, and were awaiting prosecution for terrorism or war crimes. Both explicitly and implicitly, journalists, pundits, lawyers, academics, and even released prisoners who authored books about the island prison endorsed elements of the official narrative. In Selling Guantánamo, John Hickman exposes the holes in this manufactured story. He shines a spotlight on the critical actors, including Rumsfeld, Cheney, and President Bush himself, and examines how the facts belie the “official” accounts. He chastises the apologists and the critics of the administration, arguing that both failed to see the forest for the trees.

Book Selling America

    Book Details:
  • Author : Christina A. Ziegler-McPherson
  • Publisher : Bloomsbury Publishing USA
  • Release : 2017-02-16
  • ISBN : 1440842094
  • Pages : 254 pages

Download or read book Selling America written by Christina A. Ziegler-McPherson and published by Bloomsbury Publishing USA. This book was released on 2017-02-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at the motivations behind immigration to America from 1607 to 1914, including what attracted people to America, who was trying to attract them, and why. Between 1820 and 1920, more than 33 million Europeans immigrated to the United States seeking the "American Dream"-an image of America as a land of opportunity and upward mobility sold to them by state governments, railroads, religious and philanthropic groups, and other boosters. But Christina A. Ziegler-McPherson shows that the desire to make and keep America a "white man's country" meant that only Northern Europeans would be recruited as settlers and future citizens while Africans, Asians, and other non-whites would either be grudgingly tolerated as slaves or guest workers or be excluded entirely. This book reframes immigration policy as an extension of American labor policy and connects the removal of American Indians from their lands to the settlement of European immigrants across the North American continent. Ziegler-McPherson contends that western and midwestern states with large American Indian, Asian, or Mexican populations developed aggressive policies to promote immigration from Europe to help displace those peoples, while Southern states sought to reduce their dependency upon Black labor by doing the same. Chapters highlight the promotional policies and migration demographics for each region of the United States.

Book How the Word Is Passed

    Book Details:
  • Author : Clint Smith
  • Publisher : Little, Brown
  • Release : 2021-06-01
  • ISBN : 0316492914
  • Pages : 312 pages

Download or read book How the Word Is Passed written by Clint Smith and published by Little, Brown. This book was released on 2021-06-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “important and timely” (Drew Faust, Harvard Magazine) #1 New York Times bestseller examines the legacy of slavery in America—and how both history and memory continue to shape our everyday lives. Beginning in his hometown of New Orleans, Clint Smith leads the reader on an unforgettable tour of monuments and landmarks—those that are honest about the past and those that are not—that offer an intergenerational story of how slavery has been central in shaping our nation's collective history, and ourselves. It is the story of the Monticello Plantation in Virginia, the estate where Thomas Jefferson wrote letters espousing the urgent need for liberty while enslaving more than four hundred people. It is the story of the Whitney Plantation, one of the only former plantations devoted to preserving the experience of the enslaved people whose lives and work sustained it. It is the story of Angola, a former plantation-turned-maximum-security prison in Louisiana that is filled with Black men who work across the 18,000-acre land for virtually no pay. And it is the story of Blandford Cemetery, the final resting place of tens of thousands of Confederate soldiers. A deeply researched and transporting exploration of the legacy of slavery and its imprint on centuries of American history, How the Word Is Passed illustrates how some of our country's most essential stories are hidden in plain view—whether in places we might drive by on our way to work, holidays such as Juneteenth, or entire neighborhoods like downtown Manhattan, where the brutal history of the trade in enslaved men, women, and children has been deeply imprinted. Informed by scholarship and brought to life by the story of people living today, Smith's debut work of nonfiction is a landmark of reflection and insight that offers a new understanding of the hopeful role that memory and history can play in making sense of our country and how it has come to be. Winner of the National Book Critics Circle Award for Nonfiction Winner of the Stowe Prize Winner of 2022 Hillman Prize for Book Journalism A New York Times 10 Best Books of 2021

Book Selling Out America

    Book Details:
  • Author : Kenneth R. Timmerman
  • Publisher :
  • Release : 2000
  • ISBN : 9780738828589
  • Pages : 0 pages

Download or read book Selling Out America written by Kenneth R. Timmerman and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Many of the facts Ken first reported were later confirmed to me and my colleagues in classified briefings." - from the Preface by U.S. Representative Christopher Cox (R-Calif.) Selling Out America traces the whole story of Bill Clinton’s corrupt relationship to Communist China as president, from the reporter who broke these stories and ultimately ran for the United States Senate to bring greater awareness to the dangers facing America. "I have spent much of the past six years investigating the Clinton administration's sell-off of our military technology to Communist China. During this time, I learned more about corruption than I ever would have believed possible. "But the corruption was not limited to the White House, or even to a single political party: it spread throughout the upper echelons of American society, reaching Members of Congress, intelligence community analysts, top business leaders, and the media. "When a Congressional commission uncovered evidence that China had gained access to U.S. nuclear secrets through espionage, the Washington Post assigned a journalist to cover the story whose wife was a Clinton administration political appointee. "China's nuclear espionage and the way it was misreported by the main media is part of a deeper and ultimately more dangerous trend: China's concerted efforts through corruption, trade, and investment to entwine U.S. interests so thoroughly with those of the PRC that no future President will dare to contain China's military might, because of the unacceptable military and economic costs to America. The emergence of Communist China as a world power, armed with U.S. help, will be President Clinton's ultimate legacy. How to counter it will be one of the greatest challenges facing his successor." Selling Out America shows what we knew of Clinton's secret plans to arm communist China, when we knew it, and how little of this knowledge ever leaked out into the mainstream. - Kenneth R. Timmerman Cover photo by Bobby Yip (Reuters). Montage by Julian Timmerman.

Book Selling Hope

    Book Details:
  • Author : Charles T. Clotfelter
  • Publisher : Harvard University Press
  • Release : 1991
  • ISBN : 9780674800984
  • Pages : 340 pages

Download or read book Selling Hope written by Charles T. Clotfelter and published by Harvard University Press. This book was released on 1991 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its huge jackpots and heartwarming rags-to-riches stories, the lottery has become the hope and dream of millions of Americans--and the fastest-growing source of state revenue. Despite its popularity, however, there remains much controversy over whether this is an appropriate business for state government and, if so, how this business should be conducted.

Book The Big Six

Download or read book The Big Six written by Mark Stevens and published by Touchstone. This book was released on 1992 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A behind-the-scenes look at the scandals, power plays, and professional lapses at the nation's top accounting firms (Ernst & Young, Arthur Andersen, Deloitte & Touche, KPMG Peat Marwick, Coopers & Lybrand, Price Waterhouse)