Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Download or read book Sell with a Story written by Paul Smith and published by AMACOM. This book was released on 2016-09-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.
Download or read book Stories That Sell written by Casey Hibbard and published by . This book was released on 2008-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits"--Page 4 of cover
Download or read book The 10 Stories Great Leaders Tell written by Paul Smith and published by Sourcebooks, Inc.. This book was released on 2019-08-01 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do? Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.
Download or read book Parenting with a Story written by Paul Smith and published by AMACOM. This book was released on 2014-11-12 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Play nice!” “Be kind!” “Don’t do that!” Every day, it seems half our conversations with young people is made up of commands dealing with character and niceties--all issues that need to be addressed and not ignored. But how is it working? Do you find yourself back at square one the next day, with a child acting as though they had no idea they shouldn’t be lying? In Parenting with a Story, author Paul Smith, one of the world’s leading experts in organizational storytelling, shows that when stories are used to illustrate to children how choices and consequences play out in the real world, with real people, the impact will be far more profound than the relentless commands that are forgotten or ignored as soon as the parent turns away. This collection of 101 narratives from people around the world and from all walks of life includes lessons that illuminate the power of character, integrity, curiosity, creativity, grit, kindness, patience, gratitude, and other essential characteristics every parent should be trying to instill in their children. Sometimes heart-wrenching, sometimes funny, always compelling, these stories impart wisdom and help steer choices about: • Resisting peer pressure• Remaining open-minded• Being humble• Making courageous decisions• Standing by their word• Bouncing back from failure• Showing compassion• Picking friends wisely• And moreThroughout all of history, stories have been used to help shape who we are and who we aspire to come. But effective storytelling doesn’t have to be reserved for teachers, writers, and preachers. As a parent, learn how to share stories, discuss them with your child, and watch your child grow into the adult every parent would be proud of.
Download or read book High Profit Selling written by Mark HUNTER and published by AMACOM Div American Mgmt Assn. This book was released on 2012-02-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating marginsùshort-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher priceàand that success comes only to those focused on ôprofitable sales.ö This eye-opening book shows readers how to: Avoid negotiating ò Actively listen to customers ò Match the benefits of their product or service with the customer's needs and pains ò Confidently communicate value ò Successfully execute a price increase with existing customers ò Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.
Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Download or read book Better Selling Through Storytelling written by John Livesay and published by Morgan James Publishing. This book was released on 2019-07-02 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: “John Livesay creates a compelling connection between revenue, reviews, and influence and our ability to tell brand and personal stories.” —Tracy Leigh Hazzard, INC. columnist, brandcaster, product strategist The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story—one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling—and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the three faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale. “If you want to reinvent how you sell, let John Livesay show you how . . . [He] holds nothing back and fills his pages with new ideas, tips, information, and steps to becoming your own Revenue Rockstar.” —Josh Linkner, New York Times–bestselling author of Big Little Breakthroughs “Not your grandparent’s sales manual; it’s where the storytelling rubber and results hit the road. If you think it’s too soft for your ROI brain, you’re missing the whole story, which is why you need it.” —Dr. Mark Goulston, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
Download or read book Story Based Selling written by Jeff Bloomfield and published by Select Books (NY). This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Founder of sales training and development organization presents his theories about storytelling that he believes to be the most powerful way to connect to feelings of trust in others. He teaches techniques, based on neuroscience studies of communication, to create engaging stories that break down barriers of mistrust and enable productive interactions with customers"--
Download or read book Sell Your Story in A Single Sentence Advice from the Front Lines of Hollywood written by Lane Shefter Bishop and published by The Countryman Press. This book was released on 2016-05-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every writing project has one thing in common—they all start with a single sentence. Writers constantly struggle to answer this question: What is your story about? Finally, a guide by a leading Hollywood insider who actually knows the answer—and now she shows you how to do it yourself! Lane Shefter Bishop, CEO of Vast Entertainment, explains the key to selling your screenplay, novel, or script. This comprehensive guide to opening career doors is the first of its kind, highlighting the tips and techniques for making your story stand out. From tips on character development to hints on points to avoid, Bishop covers all your bases when selling your story.
Download or read book Sell written by Dale Carnegie & Associates and published by Gildan Media LLC aka G&D Media. This book was released on 2019-10-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the REAL modern sales cycle. It's one that depends on your ability to influence more than just one buyer, understand what today's customers want from you (and don't want), and use time-tested human relations principles that will help you strengthen relationships anywhere in the global economy. Readers will learn the five stages to master in the modern selling process, and learn from real sales examples told by top performing salespeople and veteran sales trainers from the U.S. to Europe, the Middle East, India, Japan and points in between. This book combines insightful new research, a modern sales process and timeless, powerful human relations principles. It's a fresh take on what works today to grow sales. Learn the two traits customers want most from their salespeople Which types of questions are rarely asked by all but top salespeople? When will customers be willing to pay more for your solution or product? How what you think about can matter to customers and change your results? And get access to online training resources that come with this book! "A familiar but wide-ranging guide to applying Carnegie's up-close-and-personal principles to selling." -KIRKUS Reviews
Download or read book Pick Up The Phone and Sell written by Alex Goldfayn and published by John Wiley & Sons. This book was released on 2021-09-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal bestselling author Alex Goldfayn delivers a comprehensive roadmap to one of the most important weapons in any salesperson’s arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear. In addition to critical advice on how to call people you don’t know, this timely and important book includes: A thorough introduction to the power of a proactive phone call and links to free call planners and trackers at goldfayn.com Direction on how to use text messaging as an adjunct to phone sales Instructions on the appropriate role of social media, including LinkedIn, in boosting telephone sales Guidance on how to stop being afraid of phone calls and how to effectively warm up any cold call. Perfect for new and experienced salespeople alike, who are more comfortable with email, videoconferencing, social media, and text than they are with the telephone, Pick Up The Phone and Sell is an indispensable guide to one of the most important and lucrative tools in the selling profession.
Download or read book Exactly How to Sell written by Phil M. Jones and published by John Wiley & Sons. This book was released on 2018-01-31 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.
Download or read book A Book Inside written by Carol Denbow and published by Carol Denbow. This book was released on 2008 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: This easy-to-read, follow and comprehend book takes the reader through a step-by-step process never previously compiled into one book alone. A short, 128 page ¿writer¿s dream book¿ with up-to-date resources and endless confidence building knowledge explores the traditional, self-publishing and print-on-demand options available to every author as well as numerous unique and proven methods to sell their book.
Download or read book How the Word Is Passed written by Clint Smith and published by Little, Brown. This book was released on 2021-06-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “important and timely” (Drew Faust, Harvard Magazine) #1 New York Times bestseller examines the legacy of slavery in America—and how both history and memory continue to shape our everyday lives. Beginning in his hometown of New Orleans, Clint Smith leads the reader on an unforgettable tour of monuments and landmarks—those that are honest about the past and those that are not—that offer an intergenerational story of how slavery has been central in shaping our nation's collective history, and ourselves. It is the story of the Monticello Plantation in Virginia, the estate where Thomas Jefferson wrote letters espousing the urgent need for liberty while enslaving more than four hundred people. It is the story of the Whitney Plantation, one of the only former plantations devoted to preserving the experience of the enslaved people whose lives and work sustained it. It is the story of Angola, a former plantation-turned-maximum-security prison in Louisiana that is filled with Black men who work across the 18,000-acre land for virtually no pay. And it is the story of Blandford Cemetery, the final resting place of tens of thousands of Confederate soldiers. A deeply researched and transporting exploration of the legacy of slavery and its imprint on centuries of American history, How the Word Is Passed illustrates how some of our country's most essential stories are hidden in plain view—whether in places we might drive by on our way to work, holidays such as Juneteenth, or entire neighborhoods like downtown Manhattan, where the brutal history of the trade in enslaved men, women, and children has been deeply imprinted. Informed by scholarship and brought to life by the story of people living today, Smith's debut work of nonfiction is a landmark of reflection and insight that offers a new understanding of the hopeful role that memory and history can play in making sense of our country and how it has come to be. Winner of the National Book Critics Circle Award for Nonfiction Winner of the Stowe Prize Winner of 2022 Hillman Prize for Book Journalism A New York Times 10 Best Books of 2021
Download or read book The Power of Visual Storytelling How to Use Visuals Videos and Social Media to Market Your Brand written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2014-03-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
Download or read book The Ultimate Selling Story written by Roy Furr and published by Createspace Independent Publishing Platform. This book was released on 2017-12-11 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Before I learned to sell with story, I struggled at both sales and marketing. Despite my grandest dreams, I just couldn't get consistent results for myself or clients. I tried nearly every selling trick in the book, with little improvement. Discovering these principles behind effective story selling changed everything. Now my selling messages make me and my clients a small fortune. And I've packaged my most powerful selling story formula here in this book." - Roy Furr Cut Through the Marketing Clutter... Today's prospect is over-marketed and over-promised, with their anti-selling filters turned up to 11. Your first job in any selling situation, in person or through media, is to cut through that clutter and get attention. Story is the secret. Forge a Powerful Bond With Your Market... Not only does story cut through the clutter, it forms a deep and lasting bond with your market. It's not about mere exchanges of cash. It's about forming a deep and lasting human connection. A connection that both stimulates and transcends business. Story selling is the quickest way to get your market to know, like, and trust you, a prerequisite for doing business with you. And Set up the Sale in the Clearest, Most Direct Way Possible... Ultimately, our goal is sales and profits. That's why we're in business. And so the right selling story must not only entertain and connect, it must move the prospect toward the sale. Using the Hero's Journey of Story Selling... The Hero's Journey is the universal story formula hidden underneath nearly every great work of fiction. "The Hero's Journey of Story Selling" is Roy Furr's affectionate title for slightly different story formula, The Ultimate Selling Story. This is the single-most effective story template for selling nearly any product, in any media, to any market.
