Download or read book Sell Local Think Global written by Olga Mizrahi and published by Red Wheel/Weiser. This book was released on 2014-11-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth." —SETH GODIN, author of Linchpin After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You’ll be excited and motivated to clearly state your difference to the world—and your neighborhood—while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you: Figure out what makes you and your business truly different. Discover the secrets of “SoLoMo” marketing, both online and off. Spruce up your Web and mobile presence by learning to love analytics. Walk boldly into the future by embracing social media and customer reviews.
Download or read book Think Global Act Local written by Walter Stephen and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statement of responsibility partially taken from cover.
Download or read book Think Global Fear Local written by David Leheny and published by Cornell University Press. This book was released on 2018-09-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1999, responding to international concerns about the sexual exploitation of children, the Japanese Diet voted unanimously to ban child prostitution and child pornography. Two years later, in the wake of 9/11, Junichiro Koizumi's cabinet radically shifted government counterterrorism policy toward new military solutions, and away from an earlier emphasis on law enforcement. Although they seem unrelated, these two policies reveal the unintended consequences of attempts to enforce international norms at the national level. In Think Global, Fear Local, David Leheny posits that when states abide by international agreements to clamp down on transnational crime and security concerns, they respond not to an amorphous international problem but rather to more deeply held and proximate fears. Although opponents of child prostitution and pornography were primarily concerned about the victimization of children in poor nations by wealthy foreigners, the Japanese law has been largely used to crack down on "compensated dating," in which middle-class Japanese schoolgirls date and sometimes have sex with adults. Many Japanese policymakers viewed these girls as villains, and subsequent legal developments have aimed to constrain teenage sexual activities as well as to punish predatory adults. Likewise, following changes in the country's counterterrorism policy, some Japanese leaders have redefined a host of other threats—especially from North Korea—as "terrorist" menaces requiring a more robust and active Japanese military. Drawing from sources as diverse as parliamentary debate records and contemporary film and literature, Leheny uses these two very different cases to argue that international norms can serve as political tools, allowing states to enhance their coercive authority.
Download or read book The Gig Is Up written by Olga Mizrahi and published by Greenleaf Book Group. This book was released on 2018-02-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win in a world of increasing choice by becoming the clear, unique fit. The gig economy is made up of project-based, or on-demand services, that can be provided by anyone. The common denominator in the gig economy is technology, so our modern online-lives provide the perfect marketplace for the ever-diversifying opportunities in the gig economy. By some estimates, 2020 will see half of all workers involved in the gig economy. Are we ready for this seismic shift in our work lives? Freelancers need to clearly answer “Why choose you?” so that they stand out in the new economy. Because all workers in the gig economy need to bluntly pose this question to themselves, The Gig Is Up is designed to answer this one key point head-on, giving readers innovative tools like Unique Value Proposition to confidently step up. The Gig Is Up offers the best boots-on-the-ground methods for success, by evolving the reader’s perspective and process. Many books on the gig economy focus on letting people live out their dreams, instead of looking at the realities of what it truly takes to win in a world of increasing choice. People need to understand how to compete and how to put the best version of themselves up front and center. The goal in competing today is to not only be chosen, but to move toward becoming the only choice, over and over again
Download or read book Emerging Markets written by Nenad Pacek and published by John Wiley & Sons. This book was released on 2007-09-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this successful Economist guide covers everything that businesses need to know in order to be successful in emerging markets. It uses real experiences of companies to illustrate how emerging markets work, how important they are, and the investing opportunities they have to offer. It shows the reader how to detect weaknesses in current emerging-market strategies and how to account for risk, corruption, and cultural boundaries. Extensively updated and revised, the second edition is invaluable both for managers who are entering emerging markets for the first time and for those who are already operating in them.
Download or read book Managing Population Decline in Europe s Urban and Rural Areas written by Gert-Jan Hospers and published by Springer. This book was released on 2014-11-18 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the challenges population decline presents for Europe’s urban and rural areas. It features recent demographic data and trends not only for Europe as a whole, but also for selected countries, and compares growth and shrinkage from a historical as well as a theoretical perspective. In addition, the book critically reviews relevant notions from geography, sociology, and public administration. It also identifies good practices across Europe. Throughout, theories are complemented with concrete examples and proposals are made on how to tackle demographic shrinkage in European cities and villages, from attempts to attract new residents to the countryside to innovative ways to guarantee public services. In the end, the authors conclude that solving the challenges caused by population decline require novel ways of thinking and provide answers to such future-oriented questions as: how to ensure the quality of life in an environment that is inhabited by fewer and older people, what investments are needed, and which actors should be involved. Managing Population Decline in Europe’s Urban and Rural Areas offers detailed coverage of an underestimated and complex governance issue that asks for solutions in which citizens have to play an important role. It concludes that shrinkage requires a rethink of the specific tasks and roles of government and presents a way forward based on initiatives currently underway throughout Europe. The book will be a valuable resource for population policy makers as well as students and researchers interested in human geography, urban planning, rural development, European studies, public administration, and other social sciences.
Download or read book Management Fundamentals written by Robert N. Lussier and published by SAGE Publications. This book was released on 2019-11-05 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with experiential exercises, self-assessments, and group activities, the Ninth Edition of Management Fundamentals develops essential management skills students can use in their personal and professional lives.
Download or read book Neil Young and Philosophy written by Douglas L. Berger and published by Rowman & Littlefield. This book was released on 2019-11-22 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neil Young and Philosophy, edited by Douglas L. Berger, explores the meanings, importance, and philosophical dimensions of the music, career, and life of this prolific singer/songwriter over the past five decades. Neil Young’s music has touched on a broad range of cultural, political and personal issues, all of which have enormous ongoing relevance for our own times. In order to accommodate Young’s artistic breadth, contributions of scholars from a wide variety of fields-- American philosophy, ethics, American Indian philosophy, feminist philosophy, psychology, philosophy of mind and religious studies--are included in this collection. They examine everything from Young’s environmentalism, invocation of American Indian themes, images of women, and interpretations of human relationships to his confrontations with the music industry, his experiments with recording technologies, his approach to social change, and his methods of creativity. The book builds on the fundamental commitment of the Philosophy and Popular Culture series to see the artist as a philosopher.
Download or read book Encyclopedia of Information Science and Technology Fourth Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2017-06-20 with total page 8104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.
Download or read book Key Customers written by Malcolm McDonald and published by Elsevier. This book was released on 2000-07-04 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic planning? * do you know what strategy your customer has for your company? By addressing these key questions McDonald, Rogers and Woodburn draw out the business issues that really matter - from developing a customer classification system that really works, analysing the needs of key accounts, developing the skills of key account managers to how systems for implementing key account plans can be developed. Throughout the book the emphasis is on clarifying and articulating the key concepts to give the reader the tools to apply in the marketplace. The 'real world' approach is based on best practice from leading companies globally and the latest research from the renowned Cranfield School of Management. 'Key Customers' comes from authors with an international reputation in this field and is an essential guide to customer management for marketing and sales executives, and all senior management with strategic responsibility. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student.
Download or read book Global Logistics Management written by Craig Voortman and published by Juta and Company Ltd. This book was released on 2004 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of logistics is of primary importance in the modern business world and this text allows students and businesspeople alike to become comfortable with the fundamentals of this discipline. In its explanation of logistics—the process of moving a commodity or service from customer order to consumption—this guide provides insight into every step of the process, from order processing and purchasing to packaging and warehousing. Tips are included for integrated logistics, customer service, materials flow, and strategic logistics plans.
Download or read book Essentials of Strategic Management 4e written by John Gamble and published by McGraw Hill. This book was released on 2014-09-16 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Strategic Management 4e
Download or read book Management Fundamentals written by Robert N. Lussier and published by SAGE Publications. This book was released on 2023-02-21 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with experiential exercises, self-assessments, and group activities, Management Fundamentals: Concepts, Applications, and Skill Development, Tenth Edition develops essential management skills students can use in their personal and professional lives. Bestselling author Robert N. Lussier uses the most current cases and examples to illustrate management concepts in today’s ever-changing business world. This fully updated new edition provides in-depth coverage of key AACSB topics such as diversity, ethics, technology, and globalization. New to this Edition: New Cases New and expanded coverage of important topics like generational differences, sexual harassment, AI, cybersecurity, entrepreneurial mindset, managing change, and emotional intelligence Fully updated Trends and Issues in Management sections in each chapter Hundreds of new examples, statistics, and references so your students are exposed to the latest thinking in management Key Features: Case studieshighlight contemporary challenges and opportunities facing managers at well-known organizations such as IKEA, LG, Alibaba, and Buc-ees. Trends and Issuessectionsexplore timely topics such as the changing nature of work, managing multiple generations, and virtual teams. Self-Assessmentshelp readers gain personal knowledge of management functions in the real world and provide opportunities for readers to learn about their personal management styles and apply chapter concepts. Skill Builder Exercisesdevelop skills readers can use in their personal and professional lives. Ideas on Management chapter-opening caseshighlight real companies and people and are revisited throughout the chapter to illustrate and reinforce chapter concepts. Case studiesask readers to put themselves in the role of a manager to apply chapter concepts and consider issues facing real organizations.
Download or read book Small Town Sustainability written by Paul Knox and published by Walter de Gruyter. This book was released on 2013-09-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age where the globalization process is threatening the uniqueness and vitality of small towns, and where most urban planning discourse is directed at topics such as metropol-regions or mega-regions and world cities, the authors here emphasize the need to critically reflect on the potential of small towns. They illustrate how small towns can meet the challenge of a fast-paced, globalized world, and based on case studies, movements, programs, and strategies, present the local cultures that effectively and sustainably promote traditions and identities. Small towns often play a critical role in regional economies. When small towns focus on their specific characteristics and exploit their opportunities, they can become stable niches within regional, national, and global economies, and thus contribute significantly to shaping their future. The second edition is expanded to cover the intensive development of small towns in China and Korea. In addition, the authors examine the impact of the economic crisis on small towns and the recent development of the Slow City movement.
Download or read book Global E Commerce Strategies for Small Businesses written by Eduardo Da Costa and published by MIT Press. This book was released on 2003-02-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.
Download or read book Global Technology Management 4 0 written by Pratim Milton Datta and published by Springer Nature. This book was released on 2022-05-21 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is pervasive in today’s globalized world. Moreover, technology and globalization drive competitiveness and strategy, and must be managed well. This textbook uses technology management as the central theme to cover multiple business and social facets, including digital transformation, cybersecurity, international operations, marketing, finance, culture, human capital, and the political economy. The book is divided into four sections. Part 1 examines the confluence of globalization and technology from the first Industrial Revolution to the current Fourth Industrial Revolution. Part 2 introduces strategic and analytical metrics and models that are crucial to managerial decision-making. Part 3 discusses the basics of cybersecurity and combating cyber-threats to protect organization and its stakeholders. Part 4 focuses on sustainable operations, global projects, and digital transformation in a technology-centric, globalized world. The book will help students learn how to navigate business aspects of globalization and technology in the 4th Industrial Revolution (4IR). For instructors, the learning objectives and discussion questions help guide students in grasping the material.
Download or read book Sell Like Crazy written by Hans-Peter Oswald and published by Lulu.com. This book was released on 2008-05-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you 1000 ways to seduce your website's visitor: Make visitors to buyers. Better: Make customers to friends. It explains how to become a successful seller by viral marketing at the web.
