Download or read book Self regulation in Advertising written by United States. Advertising Advisory Committee and published by . This book was released on 1964 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Self Regulation and Outside Participation written by Jean J. Boddewyn and published by Praeger. This book was released on 1988-05-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.
Download or read book Advertising Self regulation written by James P. Neelankavil and published by Hastings House Book Publishers. This book was released on 1980 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Public Relations Law written by Carmen Maye and published by Routledge. This book was released on 2019-06-25 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Download or read book Self regulation in Advertising a Report on the Operations of Private Enterprise in an Important Area of Public Responsibility Submitted by the Advertising Advisory Committee to the Secrtary of Commerce written by United States. Department of Commerce and published by . This book was released on 1964 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Effective Advertising Self regulation written by Albert B. Stridsberg and published by . This book was released on 1974 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Self regulation and Its Interaction with Consumers written by National Advertising Review Board. Consultive Panel and published by . This book was released on 1979* with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Regulation written by S.S. Kaptan and published by Sarup & Sons. This book was released on 2003 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Self regulation in Advertising written by Willard Linn Thompson and published by . This book was released on 1958 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ad Law written by Richard Lindsay and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
Download or read book The Structure and Procedures of Advertising Self regulation written by and published by . This book was released on 1983 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Regulation of Radio and Television Cigarette Advertisements written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1969 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Self Regulation in Advertising written by T. T. Jones and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Self regulation in Advertising written by United States. Advertising Advisory Committee and published by . This book was released on 1964 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Self regulation of Advertising written by Verne Edwin Burnett and published by . This book was released on 1950 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Self regulation of Advertising written by Benet Middleton and published by . This book was released on 1997 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
