Download or read book Self Promotion Online Marketing Your Creative Services written by Ilise Benun and published by North Light Books. This book was released on 2000-12-12 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Benun guides you through the entire process, providing you with techniques for: conveying personality and professionalism in your Web site with humor, creativity and substance; creating an instantly accessible online portfolio; mounting an effective E-mail campaign to keep in touch with - and stay connected to - your markets; extending your online reach with strategic "linking"; using the Internet to access an unlimited and global market for work; collecting information about potential clients and identifying new ones; and using your online presence to work virtually with clients and colleagues, review work in cyberspace and recruit employees."--Jacket.
Download or read book Self promotion Online written by Ilise Benun and published by . This book was released on 2001 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Benun guides you through the entire process, providing you with techniques for: conveying personality and professionalism in your Web site with humor, creativity and substance; creating an instantly accessible online portfolio; mounting an effective E-mail campaign to keep in touch with - and stay connected to - your markets; extending your online reach with strategic "linking"; using the Internet to access an unlimited and global market for work; collecting information about potential clients and identifying new ones; and using your online presence to work virtually with clients and colleagues, review work in cyberspace and recruit employees."--Jacket.
Download or read book Self Promotion for the Creative Person written by Lee Silber and published by Crown Currency. This book was released on 2010-03-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply. Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career. Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including: * How to market without money * How to create marketing materials that will sell you even when you're not around * How to build a buzz using word of mouth * How to use the Internet in ways you never thought of to promote yourself * How to get the leaders in your field to endorse and help you Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.
Download or read book How to Survive and Prosper as an Artist 5th Ed written by Caroll Michels and published by Macmillan. This book was released on 2001-12 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers public relations, exhibitions, art dealers, rejection, grants, other sources of income, insurance, resumes, and motivation.
Download or read book The Designer s Guide To Marketing And Pricing written by Ilise Benun and published by Simon and Schuster. This book was released on 2008-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
Download or read book Too Young to Retire written by Marika Stone and published by Penguin. This book was released on 2004-04-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This little gem of a book offers sage advice on everything from downsizing to diet and exercise.”—The New York Times With Americans living longer, healthier lives, the conventional idea of retirement is obsolete. Millions of Americans are working past the age of sixty-five—not because they have to, but because they want to. Many, like Marika and Howard Stone, discover second careers, start their own businesses, or go back to school. Too Young to Retire offers inventive and exciting retirement alternatives to help readers find their labors of love, inner activists, or how to make a home away from home. Enlightening exercises and workbook pages as well as a comprehensive list of publications, home exchange organizations, and websites are included to assist readers in making meaningful choices. For those who aren’t ready to throw in the towel, Too Young to Retire is the essential resource for discovering what comes next.
Download or read book Self Promotion Without Social Media written by Tess McCabe and published by . This book was released on 2023-08-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-Promotion Without Social Media reveals how creatives and solo business owners from all industries can increase their visibility, attract clients and market their work, without the daily grind of active social media promotion.Social media is often touted as an ideal platform to connect with customers and clients, but it's becoming increasingly tougher to see results without large budgets or time spent on the platforms. elf-Promotion Without Social Media recognises this challenge and inspires readers to experiment and engage with other avenues for self-promotion.The interactive workbook element sets Self-Promotion Without Social Media apart from other contemporary non-fiction business marketing books. Written and designed by Tess McCabe, author of Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic Designers, it's packed with actionable, tried-and-true self-promotion strategies from one small business owner to another.
Download or read book The Graphic Designer s Guide to Creative Marketing written by Linda Cooper Bowen and published by John Wiley & Sons. This book was released on 1999-03-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
Download or read book The Photographer s Guide to Marketing and Self Promotion written by Maria Piscopo and published by Allworth. This book was released on 2010-06-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.
Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Download or read book 101 Ways To Promote Yourself written by Raleigh Pinskey and published by Harper Collins. This book was released on 1997-07 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ralph Pinskey offers readers a crash course on how to get the attention they need. This book reveals the insider secrets learned from years of experience and how these low-cost, high powered techniques can carry them to the top of their market and beyond.
Download or read book Starting Your Career as a Freelance Illustrator Or Graphic Designer written by Michael Fleishman and published by Skyhorse Publishing Inc.. This book was released on 2001-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here are expert tips for getting started, selling your work, promoting yourself, and even what to do once you're working! Includes practical advice for creating a portfolio, making contacts, pricing work, marketing on the web, and more.
Download or read book Artist s Graphic Designer s Market written by Mary Cox and published by . This book was released on 2001-08 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lists buyers of illustrated art, interviews successful artists, and offers submission advice.
Download or read book Personal Online Promotion written by Jason P Jordan and published by . This book was released on 2021-02-05 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Personal Online Promotion and how is it different from Personal Branding or an Online Resume?Personal Online Promotion ( POP ) is, quite simply, the utilization of online services and features like search engines, social media networks, domains, blogs and press releases to promote your name and, most importantly, control what others see when they enter your name into a search engine.This is the key feature of POP; learning how to utilize the tools available to create links and pathways that will promote your name and provide you with more 'results' when someone searches for "your name" on search engines like Google, Yahoo or Bing.In this book we will be revealing the 3 key strategies for successful Personal Online Promotion, which will be explored in more detail in the following chapters. These 3 strategies are:+ Why You Need Your Own "Personal Online Command Center (POC2)" Blog And How To Get It Set Up For FREE!+ The Search Engine Optimization (SEO) Magic of Press Release Writing and Submission.+ How To Tap the Personal Promotion Power of Social Media.Combining these 3 elements will ensure successful Online Promotion, establishing a dominant online presence which will help to promote your name, brand and the products or services you offer.Still need to learn more info? Visit the book website => http://PersonalOnlinePromotion.com
Download or read book The Fine Artist s Guide to Marketing and Self Promotion written by Julius Vitali and published by Simon and Schuster. This book was released on 2003-08-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist's Guide to Marketing and Self-Promotion teaches you how to function as your own press agent. Learn how to create attention grabbing publicity videos, press releases, and e-mails; exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective résumés; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, and how to qualify for arts-in-education residencies and artists’ communities. This updated book also features extensive listings of organizations, services, publications, and other vital resources, along with in-depth profiles of successful artists who have developed effective techniques for marketing and promoting their work. If you’re ready to take charge of your art career, you can’t afford to be without the information contained in this handy guide.
Download or read book The Big Book of Self Promotion written by Suzanna MW Stephens and published by Harper Collins. This book was released on 2009-04-28 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective self-promotion builds reputations and credibility. It sets the best firms apart, distinguishing their clients and prospects, and guaranteeing sales. Successful sales result from effective successful self-promotion and the The Big Book of Self Promotion is an extraordinary resource featuring work from top designers around the globe. It offers hundreds of ideas, pages of inspiration, and loads of advice for professional graphic designers and students alike. This book provides ideas on corporate and product literature, annual reports and direct marketing, and new media, providing a wellspring of ideas for designers creating client brochures. It offers recommendations for choosing type, layout, photo treatments, and much more.
Download or read book Living the Dream written by Corwin Hiebert and published by New Riders. This book was released on 2012-10-15 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living the Dream is a business book for creative people. It provides the insights and action steps they need to confidently put their skills and passions to work, to make the best business decisions possible, all in service of the ultimate goal--to make a living doing what they love. This inter-disciplinary, no-holds barred guidebook is for emerging and established creative small business owners. It delivers management, marketing ideas, and principles that can make independent creative work stress free and financially rewarding. Living the Dream is void of useless references to big companies, celebrity CEOs, or industry inbreeding. Instead, it gives creative people the real goods on proven business-building strategies without all the mumbo jumbo. This powerhouse of a book is focused on how to be successful and creative as a freelancer or small business owner. Through interviews, case studies, and features, the industry pros and subject matter experts provide the wisdom, objectivity, and context that creatives need. It's all about being creative and getting paid.
