Download or read book Emociones laborales written by Alberto Blázquez Manzano and published by Editorial Almuzara. This book was released on 2013-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cuál es la fórmula para ser feliz en el trabajo sin que nos influya el entorno que nos rodea? ¿Cómo se hace frente a las situaciones complicadas que surgen en la oficina? ¿Por qué nos parece que a veces los nuevos tienen más oportunidades que quienes llevan más tiempo en la empresa? ¿Qué hacer si un compañero nos hace la vida imposible? A estas y otras preguntas responde Emociones laborales, un libro de fácil lectura que nos ayuda a poner en una balanza corazón y profesión y que nos descubre el aprendizaje que podemos sacar en el ámbito laboral a través de las emociones que pongamos en él. «Se trata de darnos cuenta de que para tener es necesario hacer y de que para hacer es necesario ser. Tomar conciencia de lo que somos nos dará las herramientas para enfrentarnos a los cambios de nuestro entorno», dicen sus autores. Este libro coral une la amplia experiencia de profesionales de los medios de comunicación, los recursos humanos o el sector textil, entre otros, con lo aprendido por cada uno de ellos a nivel personal. Este grupo de reputados expertos está formado por Alberto Blázquez, Mar Asenjo, Javier Zamora, Marta M. Ferrer, Ramón Fuentes, María Langa, Pablo García, Juana María Gutiérrez, Álvaro Merino, Pedro Díaz, Mar Cárdenas y Ana Cristina Domínguez.
Download or read book Essentials of Digital Marketing written by Kathryn Waite and published by Goodfellow Publishers Ltd. This book was released on 2018-02-26 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
Download or read book Authentic Personal Branding written by Hubert K. Rampersad and published by IAP. This book was released on 2009-05-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Download or read book Branding Low Cost written by Kevin Albert and published by . This book was released on 2018-06 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would your life and business be different if you could multiply your sales and increase your prices in the next 30 days? Discover the secret branding experts don't want you to know. More than 4 years of research, 34 entrepreneurs interviewed, $27,000 invested, hundreds of enemies made along the way, 1 attempted lynching, barred from the lucrative circle of 'experts'... All this just to be able to share the best kept secrets of the branding world with you, secrets that will enable you to build your brand for much less money than you think. WARNING: This is NOT a book about pretending to be Superman and learning to do it all by yourself. This book is for business owners and entrepreneurs who take their business very seriously...and their life with good humor. What will you learn then? In this book you'll learn to create the basic features of your brand, those that can skyrocket your sales and prices overnight, by outsourcing to the best professionals at low cost prices. Avoid the long years of hard work and impossible investments that other brands have required to create the security and trust needed to be able to sell without worrying about your price point. Forget about learning to do everything for yourself or settling for asking your cousin, friend, neighbor, etc. to do it for you... due to a lack of funds! Who is this book NOT for? Branding agencies: I'm going to reveal your secrets. DO NOT buy this book... it'll only make you mad! Branding gurus: I'll be demonstrating how to expose you. DO NOT buy this book... it'll only make you mad! Designers and developers: I'll be explaining where to find the best, and cheapest, professionals. DO NOT buy this book... it'll only make you mad! Designers and developers ... it'll only make you mad! Audiovisual production companies: I will show your potential clients how to survive without your extortionately priced services. DO NOT buy this book... it'll only make you mad! Etc. So who IS the book for? Business owners: Whether you're a small businessperson taking your first steps in the industry or a big business with years of experience behind you, this book will help you to make the leap to the "next level". Entrepreneurs: Do you sometimes feel like you'd have to be Superman to juggle all the different aspects of your project? Do you keep signing up (and paying) for courses and training sessions to learn absolutely everything there is to know for yourself? Then you need to read this book UR-GENT-LY! If my book DOES deliver what it promised: In less than a month you'll be selling more. You'll be able to increase your prices without worrying about you rivals selling at a lower price point. Your customers will start treating you like the professional you are and will stop trying to haggle for better prices. You'll grow your returns on the investments made on present and future marketing campaigns. Etc. If my book DOESN'T deliver what it promised: You'll be a bit wiser and... I will refund 100% of your money! As you will see... You have nothing to lose and a lot to gain!
Download or read book TED Talks written by Chris Anderson and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is not just the most insightful book ever written on public speaking-it's also a brilliant, profound look at how to communicate' - Adam Grant, author of ORIGINALS In Ted Talks Chris Anderson, Head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert. Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'. Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.
Download or read book How Come That Idiot s Rich and I m Not written by Robert Shemin and published by Currency. This book was released on 2009-04-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why some people attract wealth while others stay financially trapped? The key is learning wealth-friendly, upside-down thinking. In this New York Times, Wall Street Journal, and USA Today bestseller, Robert Shemin, one-time "idiot" and currently a multimillionaire, illustrates in a witty way how going against the grain is, in fact, the surest way to gain. Learn how to: • set only one powerful success goal—and make it a big one • play while your money goes to work • stop building someone else’s business and start building your own • live and think like a millionaire while you’re becoming one • use the power and smarts of other Rich Idiots to help you join the Rich Idiot Club Spend just a few pages with Robert and his Rich Idiot friends and you’ll be convinced that “if they could do it, I can do it.”
Download or read book Mastering Noon Nopi written by 장대련(DEA RYUN CHANG) and published by Yonsei University Press. This book was released on 2015-09-07 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: 눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.
Download or read book 177 Mental Toughness Secrets of the World Class written by Steve Siebold and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible for a person of average intelligence and modest means to ascend to the throne of the world class? The answer is YES! Not only is it possible - it's being done everyday. This book shows you how. 177 takes youinside the thought processes, habits and philosophies of the world's greatest performers.
Download or read book Working Backwards written by Colin Bryar and published by St. Martin's Press. This book was released on 2021-02-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives—with lessons and techniques you can apply to your own company, and career, right now. In Working Backwards, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them—much of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services—Bryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels of the company. With a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence, Amazon’s ground-level practices ensure these characteristics are translated into action and flow through all aspects of the business. Working Backwards is both a practical guidebook and the story of how the company grew to become so successful. It is filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how their time at the company affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. Whatever your talent, career or organization might be, find out how you can put Working Backwards to work for you.
Download or read book The Savage Truth written by Greg Savage and published by Major Street Publishing. This book was released on 2022-01-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Savage Truth is the story of Greg Savage, his stellar career in recruitment and the lessons he has learned on leadership, business and life over a career spanning four decades.The Savage Truth is a must-read for next generation leaders and lovers of business biography. It is a book in two parts. The first part covers Greg's early life - the people and events that shaped him - and follows his career path, which took him from his hometown of Cape Town around the world before settling in Sydney, Australia. He gives an honest, open, often humorous account of his experiences, which reflect how much business has changed over the past 40 years. In the second part of the book, Greg distils his learnings into guidance and advice for his successors in the recruitment industry and, more broadly, to anyone working in business. He covers topics including building a personal brand, negotiating fees and margins, people leverage, performance management, 'Savage' leadership skills and preparing for exit towards the end of your career.Throughout his fascinating career, Greg has learned countless lessons in leadership, business and in life. One of his greatest achievements is his success as a communicator. Greg is one of the most highly respected voices across the global recruitment and professional services industries, speaking regularly to audiences around the world. An early adopter of social media for recruiters, Greg's industry blog, The Savage Truth (gregsavage.com.au/the-savage-truth), is a must-read in the recruitment industry. In November 2018, he was named one of LinkedIn's 'Top Voices'.
Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Download or read book Amazon FBA 2024 written by Michael Stone and published by Michael Stone. This book was released on 2021-11-02 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Amazon FBA wholesale business is a lucrative e-commerce investment opportunity. However, if you follow the instructions in the correct order, you'll have a better chance of making money. Find out how to become an amazing wholesale seller within the Amazon FBA domain and efficiently fulfill orders to become a wealthy reseller within the AMZ marketplace. Finding dependable Amazon FBA wholesale suppliers is the first obstacle to starting this business plan. There are numerous vendors available, but you must exercise extreme caution when selecting one for your company. Satisfaction by Amazon is an incredible method to begin producing easy revenue without coughing up an excessive amount of money front and center. All you need is an item you realize a particular specialty will cherish, two or three hundred dollars and the eagerness to invest the energy front and center to guarantee you can keep making money long after things are to a great extent running on auto pilot. The accompanying parts will talk about all you require to know to effectively begin your own store with the assistance of Fulfillment by Amazon. You will realize exactly what the program involves, its qualities and shortcomings also as how you can begin today. You will likewise discover a lot of tips for progress to assist you with amplifying your benefits and limit your migraines. At last, you will track down various normal slip-ups that those new to Fulfillment by Amazon make just as how to keep away from them yourself. Each work was made to guarantee it is brimming with however much valuable data as could be expected, kindly appreciate!
Download or read book The Secret Agent written by Joseph Conrad and published by Courier Corporation. This book was released on 2012-11-13 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionaries in the backstreets of 19th-century London plot the destruction of Greenwich Observatory in this masterpiece of suspense. Rich in atmosphere and psychological realism.
Download or read book How to Win Big in the Music Business written by and published by . This book was released on 2020-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to be a singer, rapper, DJ, producer, manager, executive, promoter, etc. this book IS your go to, kick in the ass, strategy guide for making big breakthroughs and next level success in the music industry.
Download or read book TikTok Playbook written by Samson Floyd and published by . This book was released on 2020-08-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: once in a while, a new platform is born, and a small number of people who harness its power are able to build the biggest brands of their time. You can be next With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe's to wonder "How can I use TikTok to grow my following?" If you haven't used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can't dance, how can I ever become an influencer? We get it, tackling a new social media platform is a big challenge, But with great challenges come great opportunities, you just have to know how to do it. In TikTok Secrets, you'll discover: The TikTok Secrets' step-by-step roadmap that will take you from a complete TikTok noob to building your brand within 7 days The tactics that will ensure you to never run out of video ideas The secrets to discovering what your audience wants and tailoring your social media strategy accordingly Why Instagram and Facebook are slowly dying and what you should know before it's too late The evergreen skills every brand of influencer must have to succeed on TikTok and beyond Why TikTok is the best way to grow your Instagram page or youtube channel. The create-your-content blueprint that sells you or your product, so you can make money from your phone The number one thing you should do before TikTok's organic reach disappears (it happened with Facebook, Instagram, vine and it will happen with TikTok too!) As a free bonus, you will also get a Viral Video Checklist, to ensure your videos will go viral! You probably started too late with Facebook or Instagram to grow a serious following, but TikTok is your second chance But just like Facebook and Instagram, this opportunity to grow won't last long. TikTok is already slowly decreasing its organic reach and you will miss out on this opportunity if you don't act now. Basic people are growing their TikTok accounts to millions of followers and now have the freedom to do what they want, whenever they want And you can do the same. The strategies laid out in this book are highly specialized, yet so easy-to-understand even your Aunt Joyce can benefit from it Don't leave money on the table, scroll up, and click the "buy now with 1-click button" to get your book instantly.
Download or read book Customer Centricity written by Peter Fader and published by . This book was released on 2012 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Download or read book Letters From Father Christmas written by J.R.R. Tolkien and published by Houghton Mifflin Harcourt. This book was released on 2012-02-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every December an envelope bearing a stamp from the North Pole would arrive for J.R.R. Tolkien’s children. Inside would be a letter in a strange, spidery handwriting and a beautiful colored drawing or painting. The letters were from Father Christmas. They told wonderful tales of life at the North Pole: how the reindeer got loose and scattered presents all over the place; how the accident-prone North Polar Bear climbed the North Pole and fell through the roof of Father Christmas’s house into the dining room; how he broke the Moon into four pieces and made the Man in it fall into the back garden; how there were wars with the troublesome horde of goblins who lived in the caves beneath the house, and many more. No reader, young or old, can fail to be charmed by Tolkien’s inventiveness in this classic holiday treat.
