Download or read book Secret Sauce Of Digital Business written by Chirag Dude and published by The Unwritten Marketing. This book was released on 2020-10-08 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: All Entrepreneur stories are love stories. Love with their passion and work. Whether your fantasy is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure business venture without a huge investment, or just provide value to other's life, Secret Sauce Of Digital Business is the blueprint from the co-founder of The Unwritten Marketing: Build For Next Generation Marketers. This step-by-step guide to digital business teaches: > How to find your "WHY"? > How to start a million-dollar business online? > How to automate business with digital transformation? How to Build a fabulous team that grows with your business? Your business is your dream, one that you want to share with your staff, clients, and stakeholders. Secret sauce of digital business is the tool you need to make that dream a reality.
Download or read book The Customer of the Future written by Blake Morgan and published by HarperCollins Leadership. This book was released on 2019-10-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
Download or read book Secret Sauce written by Harry Mills and published by AMACOM. This book was released on 2017-02-21 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
Download or read book Speed Data and Ecosystems written by Jan Bosch and published by CRC Press. This book was released on 2017-01-06 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: As software R&D investment increases, the benefits from short feedback cycles using technologies such as continuous deployment, experimentation-based development, and multidisciplinary teams require a fundamentally different strategy and process. This book will cover the three overall challenges that companies are grappling with: speed, data and ecosystems. Speed deals with shortening the cycle time in R&D. Data deals with increasing the use of and benefit from the massive amounts of data that companies collect. Ecosystems address the transition of companies from being internally focused to being ecosystem oriented by analyzing what the company is uniquely good at and where it adds value.
Download or read book The Definitive Guide to B2B Digital Transformation written by Fred Geyer and published by . This book was released on 2020-05-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Marketing All In One For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2023-01-12 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
Download or read book Digital Transformation Success Secrets written by Marty Fox and published by Independently Published. This book was released on 2018-08-13 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is disrupting every business, career and facet of life. Millions of businesses and careers are needlessly being destroyed by new digital technologies and unique business models. A new book reveals the simple proven secrets to creating digital business, career and life success.Marty Fox, a successful entrepreneur, corporate leader and digital thought leader says, 'I was frustrated watching too many great people needlessly get disrupted and lose their businesses and careers. I knew avoiding disruption and becoming the disruptor was in their grasp. I wrote a simple and straightforward book anyone can use to create success and avoid failure.' In 'Digital Transformation Success Secrets: The Ultimate Guide to Business, Career and Life Success', Fox demystifies all of the new emerging technologies in simple understandable terms. He shares examples of how each technology is being applied to business, career and personal success. He says, "simplifying technology is my passion, but that is not the book's secret sauce. Great technology alone will not lead to business or life success. In the book I share proven success habits, motivational tips, true stories, digital business models and winning processes that have enabled me and other people to succeed in startups and enterprise organizations. You do not need any technical experience to benefit from my book."Executives and entrepreneurs will learn how to disrupt, how to prevent being disrupted and how to discover hidden digital opportunities and threats. Employees, career-seekers and students will learn what works in business, what does not work and how to supercharge their careers and lives.How to become digitally savvy in days; not weeks, months or years!22 success habits that will transform your business and career.7 habits that will lead to business and career failureHow to generate an endless supply of innovative ideas that can reinvent your business and supercharge your careerThe power of new digital technologies in simple easy-to-understand termsHow small and fast adjustments can transform industrial-age organizations and struggling startups into new-age disruptors175 amazing digital companies and products that can provide you with better, faster and cheaper solutions. Although some are little-known and 'flying-under-the-radar', they have the potential to become near-future digital giants.How smart companies are using digital technology to build a smarter and better worldCase studies of digital entrepreneurs (including Fox) who cracked the digital code and how they did itAbout the Author:Marty Fox is a successful serial-entrepreneur, corporate director for a 16 billion dollar company, digital thought leader and author of 13 best-selling business and technology books. He enjoys demystifying emerging technology and sharing the habits, mindset, motivation and processes that create success and happiness.Marty writes from success in the real-world of start-ups and corporations.Directed a three person digital software startup to a multi-million dollar sector leader using grass roots marketing and zero advertisingDeveloped niche web portal for a grandmother that within 6 months became a world-wide sensation using grass roots marketing and zero advertising. The site and grandmother were gobbled up by a welcoming acquirer - making the grandmother very happy!Created an eCommerce solution during evenings and weekends that transformed many simple web sites into profitable revenue enginesCreated many innovative digital software solutions and business strategies for large global companies that created shareholder valueMarty shares what works and what does not in the real-world through his writing, podcasts, speaking and mentoring. All of his books have been written while working in business and technology which allows him to share first-hand stories of success and failure rather than 3rd hand accounts of what might work.
Download or read book Trustworthy Online Controlled Experiments written by Ron Kohavi and published by Cambridge University Press. This book was released on 2020-04-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.
Download or read book Shaping the Digital Enterprise written by Gerhard Oswald and published by Springer. This book was released on 2016-09-26 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on cross-industry and industry-specific trends in today’s digital economy. Prepared by a group of international researchers, experts and practitioners under the auspices of SAP’s Digital Thought Leadership & Enablement team within SAP’s Business Transformation Services (BTS) unit, the book furthermore presents relevant use cases in digital transformation and innovation. The book argues that breakthrough technologies have matured and hit scale together, enabling five defining trends: hyper-connectivity, supercomputing, cloud computing, a smarter world, and cyber security. It presents in detail how companies are now reimagining their products and services, business models and processes, showcasing how every business today is a digital business. Digitalization, defined as the process of moving to a digital business, is no longer a choice but an imperative for all businesses across all industries and regions. Taking a step toward becoming a digital enterprise is demanding and challenging. The dimensions of customer centricity, leadership and strategy, business models, including offerings (products and services), processes, structure and governance, people and skills, culture, and technology foundation can serve as orientation for digitalization. The articles in this book touch on all dimensions of this digital innovation and transformation framework and offer possible answers to some of the pressing questions that arise when practitioners seek to digitalize their business.
Download or read book Digital Business Strategy written by Garvan Callan and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-11-20 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
Download or read book Digital Business Models written by Annabeth Aagaard and published by Springer. This book was released on 2018-12-04 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative edited collection explores digital business models (DBMs) in theory and practice to contribute to knowledge of how companies, organizations and networks can design, implement and apply DBMs. It views DBMs in a range of contexts and forms, which can be integrated in a number of ways, and aims to inspire and enable academics, students and practitioners to seize the opportunities posed by digital business models, technologies and platforms. One of the first and comprehensive contributions to the field of DBMs and digital business model innovations (DBMI), the authors discuss the opportunities, challenges, technologies, implementation and value creation, customer and data protection processes of DBMs in different contexts.
Download or read book Google Analytics For Web Designers written by Robin Williams and published by Robin Williams. This book was released on 2015-02-22 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s a growing trend in digital marketing teams to measure and improve. Optimisation is the key to growing online business across paid and organic traffic - but this only works if new websites are designed to take the best of the current user behaviour, and build upon it. For that, web designers need to know what data they should be looking for at the start of each client project. They should ask their clients to furnish them with accurate data to help them deliver the best web design for that client’s audience. This eBook will show you how!
Download or read book Creating Learning Organizations Through Digital Transformation written by Mamede, Henrique S. and published by IGI Global. This book was released on 2024-01-04 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations find themselves at a pivotal crossroads in an era propelled by the sweeping tide of digital transformation, where the wake of the COVID-19 pandemic has reshaped the global landscape. Within these novel contexts, the imperative to cultivate Learning Organizations (LOs) has emerged as a beacon of adaptability and progress. Creating Learning Organizations Through Digital Transformation weaves the fabric of LOs within the digital tapestry, where minds perpetually expand, and learning begets learning. This journey hinges on the synergy of knowledge and digital prowess, as LOs harness data and digital content with finesse. From immersive learning to artificial intelligence, these technological frontiers reshape learning, spurring change. Unveiling the core concepts, implementations, and global impacts of LOs, this book is a compass for academics, researchers, and practitioners. It deciphers people capacities, digital contents, learning technologies, and evaluation, nurturing the symbiotic relationship between learning and transformation.
Download or read book Complete Digital Marketing Guide Book for SEO Social Media Brand awareness written by Publicancy and published by Publicancy Ltd. This book was released on 2019-11-07 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand.
Download or read book Future Ready Retail written by Ibrahim Ibrahim and published by Kogan Page Publishers. This book was released on 2022-06-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls. Conventional high streets, shopping arcades and retail malls throughout the world no longer attract the crowds needed to sustain them as successful commercial spaces. Suffering from the effects of online shopping, changing consumer attitudes and expectations, and the legacy impact of social distancing, there's a sense of urgency and the need to address the decline in physical retail. Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail. Arguing that to be future-ready, retail needs to be driven by people and places, not solely real estate, the book explains how brands can develop strategies to create shops whose main purpose is to recruit, retain and delight customers. Featuring case studies from successful global brand, retail futurist and designer Ibrahim Ibrahim identifies key retail-cultural trends, shows why it's important to make retail space physically smarter and how to use touch points such as social, website and apps alongside the physical space, to achieve a seamless, enjoyable and profitable retail experience.
Download or read book Disrupting Digital Business written by R "Ray" Wang and published by Harvard Business Review Press. This book was released on 2015-04-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surf the waves of change. We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them. But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending. The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse. Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind. Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite 2. Data’s influence in driving decisions 3. Digital marketing transformation 4. The future of work 5. Matrix commerce Digital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.
Download or read book Digital Marketing Expert Diploma Master s level City of London College of Economics 10 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
