Download or read book Search engine marketing Complete Self Assessment Guide written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Search Engine Marketing Complete Self Assessment Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-07-18 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will be the consequences to the stakeholder (financial, reputation etc) if Search engine marketing does not go ahead or fails to deliver the objectives? Is a fully trained team formed, supported, and committed to work on the Search engine marketing improvements? Teaches and consults on quality process improvement, project management, and accelerated Search engine marketing techniques Is maximizing Search engine marketing protection the same as minimizing Search engine marketing loss? Can Search engine marketing be learned? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Search engine marketing investments work better. This Search engine marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Search engine marketing Self-Assessment. Featuring 683 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Search engine marketing improvements can be made. In using the questions you will be better able to: - diagnose Search engine marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Search engine marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Search engine marketing Scorecard, you will develop a clear picture of which Search engine marketing areas need attention. Your purchase includes access details to the Search engine marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Download or read book Seo Marketing Complete Self Assessment Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-05-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: What should the next improvement project be that is related to SEO Marketing? ask yourself: are the records needed as inputs to the SEO Marketing process available? Which customers cant participate in our SEO Marketing domain because they lack skills, wealth, or convenient access to existing solutions? What prevents me from making the changes I know will make me a more effective SEO Marketing leader? When was the SEO Marketing start date? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make SEO Marketing investments work better. This SEO Marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth SEO Marketing Self-Assessment. Featuring 702 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which SEO Marketing improvements can be made. In using the questions you will be better able to: - diagnose SEO Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in SEO Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the SEO Marketing Scorecard, you will develop a clear picture of which SEO Marketing areas need attention. Your purchase includes access details to the SEO Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Download or read book Search Engine Optimization the Ultimate Step By Step Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-04-05 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you select, collect, align, and integrate Search engine optimization data and information for tracking daily operations and overall organizational performance, including progress relative to strategic objectives and action plans? Why is it important to have senior management support for a Search engine optimization project? Is maximizing Search engine optimization protection the same as minimizing Search engine optimization loss? At what point will vulnerability assessments be performed once Search engine optimization is put into production (e.g., ongoing Risk Management after implementation)? What are your current levels and trends in key measures or indicators of Search engine optimization product and process performance that are important to and directly serve your customers? how do these results compare with the performance of your competitors and other organizations with similar offerings? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Search engine optimization investments work better. This Search engine optimization All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Search engine optimization Self-Assessment. Featuring 692 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Search engine optimization improvements can be made. In using the questions you will be better able to: - diagnose Search engine optimization projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Search engine optimization and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Search engine optimization Scorecard, you will develop a clear picture of which Search engine optimization areas need attention. Your purchase includes access details to the Search engine optimization self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Download or read book The Complete Idiot s Guide to Search Engine Optimization written by Michael Miller and published by Penguin. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.
Download or read book The Ultimate Guide to Search Engine Marketing written by Bruce Cameron Brown and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars, one can easily increase the number of visitors to a Web site and significantly increase sales. Based on interviews with hundreds of PPC masters, this book is a compilation of their secrets and proven successful ideas.
Download or read book Search Engine Optimization written by Gerard Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2017-11-10 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the Search engine optimization process severely broken such that a re-design is necessary? Record-keeping requirements flow from the records needed as inputs, outputs, controls and for transformation of a Search engine optimization process. ask yourself: are the records needed as inputs to the Search engine optimization process available? What are your most important goals for the strategic Search engine optimization objectives? What are the long-term Search engine optimization goals? What are the Key enablers to make this Search engine optimization move? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Search engine optimization assessment. All the tools you need to an in-depth Search engine optimization Self-Assessment. Featuring 692 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Search engine optimization improvements can be made. In using the questions you will be better able to: - diagnose Search engine optimization projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Search engine optimization and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Search engine optimization Scorecard, you will develop a clear picture of which Search engine optimization areas need attention. Included with your purchase of the book is the Search engine optimization Self-Assessment downloadable resource, which contains all questions and Self-Assessment areas of this book in a ready to use Excel dashboard, including the self-assessment, graphic insights, and project planning automation - all with examples to get you started with the assessment right away. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help.
Download or read book Search Engine Optimization written by Gerardus Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2018-01-13 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the Search engine optimization process severely broken such that a re-design is necessary? Record-keeping requirements flow from the records needed as inputs, outputs, controls and for transformation of a Search engine optimization process. ask yourself: are the records needed as inputs to the Search engine optimization process available? What are your most important goals for the strategic Search engine optimization objectives? What are the long-term Search engine optimization goals? What are the Key enablers to make this Search engine optimization move? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Search engine optimization assessment. All the tools you need to an in-depth Search engine optimization Self-Assessment. Featuring 692 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Search engine optimization improvements can be made. In using the questions you will be better able to: - diagnose Search engine optimization projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Search engine optimization and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Search engine optimization Scorecard, you will develop a clear picture of which Search engine optimization areas need attention. Included with your purchase of the book is the Search engine optimization Self-Assessment downloadable resource, which contains all questions and Self-Assessment areas of this book in a ready to use Excel dashboard, including the self-assessment, graphic insights, and project planning automation - all with examples to get you started with the assessment right away. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help.
Download or read book Search Marketing A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-02-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does yahoo! search marketing work? Why are local search marketing companies failing? Why is search marketing so important? Which traditional marketing budgets will you decrease in order to fund increased interactive marketing? What are the metrics that will help you track and improve your search marketing? This exclusive Search Marketing self-assessment will make you the credible Search Marketing domain leader by revealing just what you need to know to be fluent and ready for any Search Marketing challenge. How do I reduce the effort in the Search Marketing work to be done to get problems solved? How can I ensure that plans of action include every Search Marketing task and that every Search Marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Search Marketing costs are low? How can I deliver tailored Search Marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Search Marketing essentials are covered, from every angle: the Search Marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Search Marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Search Marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Search Marketing are maximized with professional results. Your purchase includes access details to the Search Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Search Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Download or read book Search Engine Optimization SEO written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
Download or read book Query optimization Complete Self Assessment Guide written by Gerardus Blokdyk and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Query optimization Complete Self-Assessment Guide.
Download or read book Introduction to Search Engine Optimization written by Todd Kelsey and published by Apress. This book was released on 2017-06-20 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Download or read book Pay Per Click Search Engine Marketing written by David Szetela and published by John Wiley & Sons. This book was released on 2010-07-06 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Download or read book Search Engine Marketing Inc written by Mike Moran and published by IBM Press. This book was released on 2014-12-09 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher’s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches—and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com
Download or read book Mastering Search Engine Marketing written by Harold Carl and published by . This book was released on 2023-11-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Search Engine MarketingIn today's digital age, where the internet has become an integral part of our lives, search engine marketing has emerged as a powerful tool for businesses to enhance their online presence and reach their target audience effectively. In this subchapter, we will delve into the world of search engine marketing and explore its various aspects, benefits, and strategies. Search engine marketing (SEM) refers to the practice of promoting a website by increasing its visibility on search engine result pages (SERPs) through paid advertising. It encompasses both search engine optimization (SEO) and pay-per-click (PPC) advertising, making it a comprehensive approach to maximize marketing effects and drive traffic to websites. One of the key advantages of search engine marketing is its ability to target specific niches and audiences. Whether you are a small business owner, a marketer, or an individual looking to promote your personal brand, SEM offers a range of options to suit your unique marketing needs. By understanding the algorithms and ranking factors used by search engines, you can optimize your website to rank higher in organic search results. This process, known as SEO, involves various techniques such as keyword research, on-page optimization, link building, and content creation. With the right SEO strategy, you can increase your website's visibility, improve its organic traffic, and ultimately boost your marketing efforts. In addition to SEO, search engine marketing also encompasses PPC advertising. PPC allows businesses to bid on keywords relevant to their products or services and display ads on search engine result pages. This form of advertising ensures that your ads are displayed to a highly targeted audience actively searching for related information, increasing the chances of conversions and sales. To master search engine marketing, it is crucial to familiarize yourself with popular platforms such as Google Ads, Bing Ads, and social media advertising channels. Each platform offers unique features and targeting options that can be leveraged to maximize your marketing effects.
Download or read book SEO And Search Marketing In A Week written by Nick Smith and published by Teach Yourself. This book was released on 2013-05-31 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world. This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success: - Sunday: An introduction to search engines and SEO - Monday: Keyword research - Tuesday: On-page optimization - Wednesday: Off-page optimization - Thursday: Getting other traffic sources to your website - Friday: Pay-per-click traffic: making it work for you - Saturday: Monitoring and managing your progress ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Download or read book Search Marketing Strategies written by James Colborn and published by Routledge. This book was released on 2006 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical techniques, such as paid search, site-side optimization and analytics packages into search engine strategies which maximize organisations' visibility to achieve marketing or corporate objectives such as branding, sales and customer acquisition."--BOOK JACKET.
