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Book The Scrumban  R Evolution

Download or read book The Scrumban R Evolution written by Ajay Reddy and published by Addison-Wesley Professional. This book was released on 2015-06-29 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Thriving, High-Performing Teams and Organizations with Scrumban Scrumban allows you to use Kanban as a catalyst for increasingly valuable changes to your existing software development processes, amplifying and expanding upon Scrum’s benefits. Now, there’s a definitive guide to Scrumban that explains what it is (and isn’t), how and why it works, and how to use it to improve both team and organizational performance. Comprehensive, coherent, and practical, The Scrumban [R]Evolution will help you incrementally apply proven Lean/Agile principles to get what matters most: pragmatic, bottom-line results. Pioneering Scrumban coach Ajay Reddy clarifies Scrumban’s core concepts and principles, and illuminates their application through real-life examples. He takes you from the absolute basics through sustainable adoption, and from choosing metrics to advanced forecasting and adaptive management. Whatever your role in the organization, this essential guide liberates you to tailor Kanban systems based on your unique challenges–and to solve delivery problems and improvement stagnation you haven’t been able to solve with Scrum alone. Discover how Scrumban can help you reignite stalled Agile initiatives Clarify crucial relationships between purpose, values, and performance Quickly develop shared understanding in and across teams Use Scrumban to better manage Product Owner/Customer expectations Improve the rollout of Scrum in any team using Scrumban Use Scrumban and let real improvements spread with least resistance Use the right metrics to gain insight, track progress, and improve forecasting Take advantage of Scrumban’s advanced capabilities as you gain experience Develop leaders to successfully guide your Agile initiatives Integrate modeling to reliably refine your forecasting and decision-making

Book Scrumban   Essays on Kanban Systems for Lean Software Development

Download or read book Scrumban Essays on Kanban Systems for Lean Software Development written by Corey Ladas and published by Lulu.com. This book was released on 2009-01-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corey Ladas' groundbreaking paper "ScrumBan" has captured the imagination of the software development world. Scrum and agile methodologies have helped software development teams organize and become more efficient. Lean methods like kanban can extend these benefits. Kanban also provides a powerful mechanism to identify process improvement opportunities. This book covers some of the metrics and day-to-day management techniques that make continuous improvement an achievable outcome in the real world. ScrumBan the book provides a series of essays that give practitioners the background needed to create more robust practices combining the best of agile and lean.

Book Agile Approaches for Successfully Managing and Executing Projects in the Fourth Industrial Revolution

Download or read book Agile Approaches for Successfully Managing and Executing Projects in the Fourth Industrial Revolution written by Bolat, Hür Bersam and published by IGI Global. This book was released on 2019-03-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication between man and machine is vital to completing projects in the current day and age. Without this constant connectiveness as we enter an era of big data, project completion will result in utter failure. Agile Approaches for Successfully Managing and Executing Projects in the Fourth Industrial Revolution addresses changes wrought by Industry 4.0 and its effects on project management as well as adaptations and adjustments that will need to be made within project life cycles and project risk management. Highlighting such topics as agile planning, cloud projects, and organization structure, it is designed for project managers, executive management, students, and academicians.

Book Research Anthology on Cross Industry Challenges of Industry 4 0

Download or read book Research Anthology on Cross Industry Challenges of Industry 4 0 written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-02-05 with total page 2004 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Industry 4.0 brings on a new bout of transformation and fundamental changes in various industries, the traditional manufacturing and production methods are falling to the wayside. Industrial processes must embrace modern technology and the most recent trends to keep up with the times. With “smart factories”; the automation of information and data; and the inclusion of IoT, AI technologies, robotics, and cloud computing comes new challenges to tackle. These changes are creating new threats in security, reliability, the regulations around legislation and standardization of technologies, malfunctioning devices or operational disruptions, and more. These effects span a variety of industries and need to be discussed. Research Anthology on Cross-Industry Challenges of Industry 4.0 explores the challenges that have risen as multidisciplinary industries adapt to the Fourth Industrial Revolution. With a shifting change in technology, operations, management, and business models, the impacts of Industry 4.0 and digital transformation will be long-lasting and will forever change the face of manufacturing and production. This book highlights a cross-industry view of these challenges, the impacts they have, potential solutions, and the technological advances that have brought about these new issues. It is ideal for mechanical engineers, electrical engineers, manufacturers, supply chain managers, logistics specialists, investors, managers, policymakers, production scientists, researchers, academicians, and students looking for cross-industry research on the challenges associated with Industry 4.0.

Book Handbook of Research on Technology Applications for Effective Customer Engagement

Download or read book Handbook of Research on Technology Applications for Effective Customer Engagement written by Mohd Suki, Norazah and published by IGI Global. This book was released on 2020-09-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Book ScrumBan Guide

    Book Details:
  • Author : Jai Singhal
  • Publisher :
  • Release : 2013-04-12
  • ISBN : 9781628290059
  • Pages : pages

Download or read book ScrumBan Guide written by Jai Singhal and published by . This book was released on 2013-04-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A Hybrid of Scrum and Kanban, this methodology culminates the best of both worlds!

Book Kanban and Scrum   Making the Most of Both

Download or read book Kanban and Scrum Making the Most of Both written by Henrik Kniberg and published by Lulu.com. This book was released on 2010 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scrum and Kanban are two flavours of Agile software development - two deceptively simple but surprisingly powerful approaches to software development. So how do they relate to each other? The purpose of this book is to clear up the fog, so you can figure out how Kanban and Scrum might be useful in your environment. Part I illustrates the similarities and differences between Kanban and Scrum, comparing for understanding, not for judgement. There is no such thing as a good or bad tool - just good or bad decisions about when and how to use which tool. This book includes: - Kanban and Scrum in a nutshell - Comparison of Kanban and Scrum and other Agile methods - Practical examples and pitfalls - Cartoons and diagrams illustrating day-to-day work - Detailed case study of a Kanban implementation within a Scrum organization Part II is a case study illustrating how a Scrum-based development organization implemented Kanban in their operations and support teams.

Book What Is Scrumban

    Book Details:
  • Author : Andrew Stellman
  • Publisher :
  • Release : 2019
  • ISBN :
  • Pages : 38 pages

Download or read book What Is Scrumban written by Andrew Stellman and published by . This book was released on 2019 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most common Agile framework for project management and product delivery today is Scrum. If you combine Scrum with Kanban-an Agile method for process improvement and workflow management-you get Scrumban: a project management/product delivery tool that features pull systems, workflow visualization, and process improvement. In this report, Andrew Stellman examines the fundamentals of Scrum and Kanban, and explains how a Scrumban hybrid can combine Scrum and Kanban effectively and take both of them to the next level. A widely recognized expert in transforming and improving software organizations, teams, and code, Stellman explains how teams that adopt Scrumban combine the core parts of both approaches to deliver better products today while continuing to improve into the future. Agile practitioners will discover why a growing number of software teams now use Scrumban. Review the core elements of Scrum and Kanban for product delivery and process improvement Understand how Scrumban incorporates the empirical process control of Scrum with the pull systems of Kanban to maintain the integrity of both Explore common misconceptions, including the notion that Scrum and Kanban have the same goals or that Scrumban is just "iterationless" Scrum Learn how to use your current Scrum implementation as a starting point for meaningful process improvement that can make your product delivery even more effective Examine a case study that describes a successful real-world implementation of a Scrum and Kanban hybrid.

Book Scrumban A Complete Guide   2020 Edition

Download or read book Scrumban A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-04-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you address the topic of agility - current & future? Do deed project team members have any prior experience utilizing Scrum/Agile methodology? What makes an Agile architecture? What is different about Agile team dynamics? Does your team need iterations as a useful cadence for business or customer engagement? This powerful Scrumban self-assessment will make you the credible Scrumban domain assessor by revealing just what you need to know to be fluent and ready for any Scrumban challenge. How do I reduce the effort in the Scrumban work to be done to get problems solved? How can I ensure that plans of action include every Scrumban task and that every Scrumban outcome is in place? How will I save time investigating strategic and tactical options and ensuring Scrumban costs are low? How can I deliver tailored Scrumban advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Scrumban essentials are covered, from every angle: the Scrumban self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Scrumban outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Scrumban practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Scrumban are maximized with professional results. Your purchase includes access details to the Scrumban self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Scrumban Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Scrumban A Complete Guide   2019 Edition

Download or read book Scrumban A Complete Guide 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-07-31 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: How applicable are Agile principles in the automotive industry? Is the Scrum process easy to follow? Did the result deliver the anticipated value? Can you use the current project management tools efficiently? What were things that you did well, and could improve, and how? This one-of-a-kind Scrumban self-assessment will make you the established Scrumban domain veteran by revealing just what you need to know to be fluent and ready for any Scrumban challenge. How do I reduce the effort in the Scrumban work to be done to get problems solved? How can I ensure that plans of action include every Scrumban task and that every Scrumban outcome is in place? How will I save time investigating strategic and tactical options and ensuring Scrumban costs are low? How can I deliver tailored Scrumban advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Scrumban essentials are covered, from every angle: the Scrumban self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Scrumban outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Scrumban practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Scrumban are maximized with professional results. Your purchase includes access details to the Scrumban self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Scrumban Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Scrum for Hardware

    Book Details:
  • Author : Paolo Sammicheli
  • Publisher :
  • Release : 2018-08-27
  • ISBN : 9781983373312
  • Pages : 285 pages

Download or read book Scrum for Hardware written by Paolo Sammicheli and published by . This book was released on 2018-08-27 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the SCRUM for HARDWARE pioneers: from Wikispeed to the first Scrum for Hardware Gathering, the Agile Product Charter and Scrum@Scale. The book is divided in two parts: the first one made of stories which introduce the topic in an easy way, the second one include the description of the method, the underling values and principles, the engineering practices, case studies and many practical examples on how to adopt it in your company. In the Appendix you'll find the Scrum and Scrum@Scale guides and the description of Cynefin and PopcornFlow.Foreword by Joe Justice. English Edition, color printing. Includes a coupon to download the electronic version for free with additional material and all the future updates.«This book is the first significant publication on the topic, the most complete and authoritative. If the Agile transformation of the Software industry has any parallels outside software, and if the current client adoption rate is any indication, this book will be the reference for executives, shop floor managers, and team members globally.» Joe Justice, Creator of Scrum for Hardware and eXtreme Manufacturing

Book Scrumban Methodology A Complete Guide   2020 Edition

Download or read book Scrumban Methodology A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-10-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you feel the project is monitored? How well is the team coordinated by the project manager or management? Do you have an existing project process of some kind? How well are the project schedules kept? Who is the leading force of the Scrum implementation and what position does one have in your organization? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Scrumban Methodology investments work better. This Scrumban Methodology All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Scrumban Methodology Self-Assessment. Featuring 945 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Scrumban Methodology improvements can be made. In using the questions you will be better able to: - diagnose Scrumban Methodology projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Scrumban Methodology and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Scrumban Methodology Scorecard, you will develop a clear picture of which Scrumban Methodology areas need attention. Your purchase includes access details to the Scrumban Methodology self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Scrumban Methodology Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Hacking Marketing

Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

Book Scrum

Download or read book Scrum written by Jeff Sutherland and published by Century. This book was released on 2014-08-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive account of the Scrum methodology from its co-creator and the CEO of Scrum, Inc., Jeff Sutherland. Scrum is the revolutionary approach to project management and team building that has helped to transform everything from software companies to the US military to healthcare in major American hospitals. In this major new book its originator, Jeff Sutherland, explains precisely and step by step how it operates - and how it can be made to work for anyone, anywhere. Take the FBI attempt to digitize its records, for example. As with so many software projects the first attempt failed, having taken four years and cost over $400 million.Then the FBI turned to Scrum, and just over a year later unveiled a functioning system that cost less than a tenth of the first project and employed a tenth of the staff. And it's not just grand projects that Scrum can help with. Every organisation, whatever its size, constantly has to come to grips with delivering a product or service on time and on budget. Scrum shows you how. It explains how to define precisely what it is that you are seeking to achieve, how to set up the team to achieve it, and how to monitor progress until the project is successfully completed. Filled with practical examples drawn from all types and organisation it will make you rethink the fundamentals of successful management - and show you how to get things done however everyday or ambitious, however small or large your organisation.

Book Mastering SCRUM

    Book Details:
  • Author : Cybellium Ltd
  • Publisher : Cybellium Ltd
  • Release :
  • ISBN :
  • Pages : 273 pages

Download or read book Mastering SCRUM written by Cybellium Ltd and published by Cybellium Ltd. This book was released on with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a Profound Journey to "Mastering Scrum Framework" In a world where agility and collaboration drive project success, mastering the Scrum framework is essential for creating high-performing teams that deliver value with precision and efficiency. "Mastering Scrum" is your definitive guide to navigating the intricacies of Scrum principles, roles, and practices. Whether you're a project manager, team lead, developer, or business professional, this book equips you with the knowledge and skills needed to excel in adopting Scrum practices and achieving transformative results. About the Book: "Mastering Scrum" takes you on a transformative journey through the intricacies of the Scrum framework, from foundational concepts to advanced techniques. From Scrum events and artifacts to roles and responsibilities, this book covers it all. Each chapter is meticulously designed to provide both a deep understanding of Scrum principles and practical applications in real-world scenarios. Key Features: · Foundational Understanding: Build a strong foundation by comprehending the core principles of the Scrum framework, including iterative development, self-organization, and collaboration. · Scrum Roles and Responsibilities: Explore the roles of Scrum Master, Product Owner, and Development Team, understanding their unique contributions and interactions. · Scrum Events: Dive into Scrum events, including Sprint Planning, Daily Standups, Sprint Reviews, and Retrospectives, learning how to maximize their effectiveness. · Sprint Backlog and Product Backlog: Master the art of managing Sprint and Product Backlogs, ensuring clear communication, prioritization, and incremental delivery of value. · Continuous Improvement: Gain insights into embracing continuous improvement within the Scrum framework, using retrospectives to drive innovation and adaptability. · User-Centered Design: Learn how to incorporate user-centered design principles into Scrum practices, ensuring that products and solutions align with user needs. · Scaling Scrum: Explore strategies for scaling Scrum across large organizations, addressing challenges and ensuring consistent delivery of value. · Agile Leadership: Understand the role of Agile leadership in fostering a culture of empowerment, collaboration, and accountability within Scrum teams. · Challenges and Trends: Discover challenges in Scrum adoption, from resistance to change to maintaining momentum, and explore emerging trends shaping the future of Scrum. Who This Book Is For: "Mastering Scrum" is designed for project managers, team leads, developers, business professionals, students, and anyone passionate about adopting Scrum practices. Whether you're aiming to enhance your skills or embark on a journey toward becoming a Scrum expert, this book provides the insights and tools to navigate the complexities of implementing Scrum. © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com

Book Managing Agile

    Book Details:
  • Author : Alan Moran
  • Publisher : Springer
  • Release : 2015-03-18
  • ISBN : 3319162624
  • Pages : 266 pages

Download or read book Managing Agile written by Alan Moran and published by Springer. This book was released on 2015-03-18 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines agile approaches from a management perspective by focusing on matters of strategy, implementation, organization and people. It examines the turbulence of the marketplace and business environment in order to identify what role agile management has to play in coping with such change and uncertainty. Based on observations, personal experience and extensive research, it clearly identifies the fabric of the agile organization, helping managers to become agile leaders in an uncertain world. The book opens with a broad survey of agile strategies, comparing and contrasting some of the major methodologies selected on the basis of where they lie on a continuum of ceremony and formality, ranging from the minimalist technique-driven and software engineering focused XP, to the pragmatic product-project paradigm that is Scrum and its scaled counterpart SAFe®, to the comparatively project-centric DSDM. Subsequently, the core of the book focuses on DSDM, owing to the method’s comprehensive elaboration of program and project management practices. This work will chiefly be of interest to all those with decision-making authority within their organizations (e.g., senior managers, line managers, program, project and risk managers) and for whom topics such as strategy, finance, quality, governance and risk management constitute a daily aspect of their work. It will, however, also be of interest to those readers in advanced management or business administration courses (e.g., MBA, MSc), who wish to engage in the management of agile organizations and thus need to adapt their skills and knowledge accordingly.

Book Hacking Marketing

Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.