Download or read book Scientific Advertising written by Claude C. Hopkins and published by Positive Club. This book was released on 2002-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…

Download or read book Scientific Advertising Illustrated written by Claude C Hopkins and published by . This book was released on 2020-05-31 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. According to Paul Feldwick, it has sold over eight million copies.David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot"."The book also contains information on how to write advertising that sells: Salesmanship in print."

Download or read book Scientific Advertising written by Claude C. Hopkins and published by Courier Dover Publications. This book was released on 2019-09-18 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." — Advertising legend David Ogilvy Scientific Advertising begins with a simple declarative statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising. Beyond the points to be made about telling a story using headlines and art, being specific and providing vital information, and using samples and testing campaigns, this book clearly demonstrates why Hopkins was an expert on the best marketing policies. Almost a century after its initial publication, this little volume remains useful to those entering any area of the business world. More than an account of Hopkins's thoughts about good salesmanship, it is a window into a bygone era and the early decades of the American business of advertising.

Download or read book Scientific Advertising written by Harry Dexter Kitson and published by . This book was released on 1926 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Scientific Advertising written by Claude Hopkins and published by Chelsea House. This book was released on 1980-05 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book My Life in Advertising and Scientific Advertising written by Claude Hopkins and published by McGraw Hill Professional. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.

Download or read book Theories for Everything written by John Langone and published by National Geographic Books. This book was released on 2006 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides behind-the-scenes accounts of some of history's greatest science discoveries.

Download or read book Concise History of Science Invention written by Jolyon Goddard and published by National Geographic Books. This book was released on 2010 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: A global view of science and technology as it developed over the centuries.

Download or read book Scientific Advertising written by Claude Hopkins and published by Sound Wisdom. This book was released on 2023-01-17 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your ads Incentivize people to buy without using sensationalism or empty rhetoric Strategically incorporate visual design elements into ads Harness the power of coupon advertising, product sampling, and direct-mail marketing Run test campaigns to make smarter decisions about your advertising dollars Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.

Download or read book Designing Science Presentations written by Matt Carter and published by Academic Press. This book was released on 2020-11-28 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Science Presentations: A Visual Guide to Figures, Papers, Slides, Posters, and More, Second Edition, guides scientists of any discipline in the design of compelling science communication. Most scientists never receive formal training in the design, delivery and evaluation of scientific communication, yet these skills are essential for publishing in high-quality journals, soliciting funding, attracting lab personnel, and advancing a career. This clear, readable volume fills that gap, providing visually intensive guidance at every step—from the construction of original figures to the presentation and delivery of those figures in papers, slideshows, posters and websites. The book provides pragmatic advice on the preparation and delivery of exceptional scientific presentations and demonstrates hundreds of visually striking presentation techniques. Features clear headings for each section, indicating its message with graphic illustrations Provides clear and concise explanations of design principles traditionally taught in design or visualization courses Includes examples of high-quality figures, page layouts, slides, posters and webpages to aid readers in creating their own presentations Includes numerous "before and after" examples to illustrate the contrast between poor and outstanding presentations

Download or read book Seeing Science written by Iris Gottlieb and published by Chronicle Books. This book was released on 2018-10-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an illustrator for San Francisco’s Exploratorium, a visual journey that shows how beautiful science really is. With original illustrations that deftly explain the strange-but-true world of science, Seeing Science offers a curated ride through the great mysteries of the universe. Artist and lay scientist Iris Gottlieb explains among other things: neap tides, naked mole rats, whale falls, the human heart, the Uncertainty Principle, the ten dimensions of string theory, and how glaciers are like Snickers bars. With quirky visual metaphors and concise factual explanations, she offers just the right amount of information to stoke the curious mind with a desire to know more about the life forces that animate both the smallest cell and the biggest black hole. Seeing Science illustrates, explicates, and celebrates the marvels of science as only art can.

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Download or read book The Oxford Illustrated History of Science written by Iwan Rhys Morus and published by Oxford University Press. This book was released on 2017 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Illustrated History of Science offers readers an accessible and entertaining introduction to the history of science as well as a valuable and authoritative reference work.

Download or read book The Advertising Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2016-10-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.

Download or read book The New Scientific Advertising for 21st Century Entrepreneurs Local Businesses and Fast Startups written by Claude Hopkins and published by . This book was released on 2012-06-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How it All Works written by Adam Dant and published by Ivy Press. This book was released on 2021-10-05 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this beautiful and unique combination of art and science, this stunningly detailed book examines how the rules of science govern the the world around us, from the rooms in our houses to the planet, the solar system and the universe itself! The Universe is inconceivably complex. Its component parts though follow a set of unbreakable laws that have somehow been coded into their very fabric since the beginning of time. These laws play out in different ways at different scales, giving rise to the familiar phenomena of everyday life – as well as the unfamiliar abstract goings-on outside our experience and awareness. Understanding these laws may seem a daunting task, until now. How it All Works illustrates simply how the most interesting and complex named scientific laws and phenomena affect everyone’s daily lives. Using hyper-detailed scene illustrations from the incredible award-winning artist Adam Dant, we start small, with the illustrated science inside your kitchen, before expanding outwards to encompass your garden, street, city, continent, planet, solar system, galaxy and eventually the whole universe. With tiny details pulled out from visually stunning and intricate scene, learn how: Kirchhoff’s Law affects how you charge your phone, Newton’s Law of Cooling helps you make your coffee just the right temperature to drink, How the rules of antimatter are used in hospitals for medical imaging, How Cassie's law keeps ducks dry, How glaciation shapes the ladscapes around us, How thermohaline circulation dictates our weather, and How quantum tunnelling influences the nuclear fusion in our sun, and Wien’s Law determines its colour. This book will astound and inform in equal measure, with each principle drawn into the scene and explained with clarity by leading science writer Brian Clegg. With a reference section at the back as well as profiles of the key figures who have helped shape our understanding of these key principles, from Lynn Margulis and Richard Feynman to Marie Curie, Michael Faraday,Isaac Newton and Albert Einstein, this beautiful and unique visual examination of the rules of science is an must-have book for anyone who wants to understand the physics, chemistry and biology of the world around us!

Download or read book A Brief Illustrated History of Science written by John Malam and published by Capstone. This book was released on 2017-01-01 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brief Illustrated History of Science charts the history of scientific discoveries all the way through from prehistory to Aristotle, then through the works of Copernicus, Galileo, Newton, Linnaeus, and right through to the incredible scientific breakthroughs of today. With stunning full-color images and illustrations, this beautiful book is sure to fascinate and charm the young reader.