Download or read book School Publicity Through Press and Radio written by Wisconsin Education Association and published by . This book was released on 1938 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Press Radio Television Periodicals Public Relations and Advertising as Seen Through Institutes and Special Occasions of the Henry W Grady School of Journalism written by Henry W. Grady School of Journalism and published by . This book was released on 1967 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Press Radio Television Periodicals Public Relations and Advertising as Seen Through Institutes and Special Occasions of the Henry W Grady School of Journalism written by Henry W. Grady School of Journalism and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Schools in the Spotlight written by Mr Nigel Gann and published by Routledge. This book was released on 2003-09-02 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom. Techniques to generate, revisit and challenge a school's ethos are discussed together with ways of getting this message across to the wider community. Effective management of a school's image through judicious handling of the media can lead to better results, higher self-esteem for staff and pupils and a greater recognition of a school's contribution to a local community. This book gives practical guidance on how to identify potential news items and how to convince local newspapers, television and radio organisations to use the story. The book contains many examples of how schools have put comprehensive framework to effective media communication and how to avoid potential pitfalls.

Download or read book A Plan for Educational Publicity Through Radio as Developed in the Lansing Public Schools written by Stanley Newell Kinney and published by . This book was released on 1946 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public school Publicity written by Gunnar Horn and published by . This book was released on 1948 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book School Publicity written by Belmont Mercer Farley and published by . This book was released on 1934 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Press Radio Television Periodicals Public Relations and Advertising as Seen Through Institutes and Special Occasions of the Henry W Grady School of Journalism written by and published by . This book was released on 1962 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Onward and Upward with Communications written by John Eldridge Drewry and published by . This book was released on 1961 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Role of the Newspaper in School Publicity written by Helen Irene Glenn and published by . This book was released on 1942 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2009-05-04 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Download or read book Fourth Estate written by and published by . This book was released on 1925 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Broadcast Announcing Worktext written by Alan R. Stephenson and published by Taylor & Francis. This book was released on 2013 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. Factual information is presented in easy-to-digest modules and projects that encourage active participation. Each chapter concludes with a self-study section students can use to test themselves. The companion website illustrates techniques and concepts with audio and visual examples that help students to learn better broadcast performace techniques. New to this edition are brand new audio clips and videos, interviews with industry professionals, and updated content throughout, including a new section on social media in the news.

Download or read book Higher Ground for Journalism written by Henry W. Grady School of Journalism and published by . This book was released on 1965 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Are We Communicating written by John Eldridge Drewry and published by . This book was released on 1959 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Onward and Upward with Communications written by John Eldridge Drewry and published by . This book was released on 1961 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sound Business written by Michael Stamm and published by University of Pennsylvania Press. This book was released on 2011-05-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: American newspapers have faced competition from new media for over ninety years. Today digital media challenge the printed word. In the 1920s, broadcast radio was the threatening upstart. At the time, newspaper publishers of all sizes turned threat into opportunity by establishing their own stations. Many, such as the Chicago Tribune's WGN, are still in operation. By 1940 newspapers owned 30 percent of America's radio stations. This new type of enterprise, the multimedia corporation, troubled those who feared its power to control the flow of news and information. In Sound Business, historian Michael Stamm traces how these corporations and their critics reshaped the ways Americans received the news. Stamm is attuned to a neglected aspect of U.S. media history: the role newspaper owners played in communications from the dawn of radio to the rise of television. Drawing on a wide array of primary sources, he recounts the controversies surrounding joint newspaper and radio operations. These companies capitalized on synergies between print and broadcast production. As their advertising revenue grew, so did concern over their concentrated influence. Federal policymakers, especially during the New Deal, responded to widespread concerns about the consequences of media consolidation by seeking to limit and even ban cross ownership. The debates between corporations, policymakers, and critics over how to regulate these new kinds of media businesses ultimately structured the channels of information distribution in the United States and determined who would control the institutions undergirding American society and politics. Sound Business is a timely examination of the connections between media ownership, content, and distribution, one that both expands our understanding of mid-twentieth-century America and offers lessons for the digital age.