Download or read book Scan Me Everybody s Guide to the Magical World of Qr Codes written by Mick Winter and published by . This book was released on 2011 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everybody's Guide to the Magical World of QR Codes Imagine you could hold your mobile phone up to an image, and magically summon any information you wished.You see a movie poster and wonder if the movie is worth seeing. Zap! You're watching the movie's trailer. You see a restaurant menu and wonder about the food. Zap! You're reading reviews from people who ate there. You're at a subway stop. Zap! You're seeing the actual arrival time of the next train. You see a magazine ad for a product and want to buy it. Zap! You've placed the order. How does this magic happen? With something called a QR Code. If you have a business or non-profit organization, you absolutely want to know how to use QR Codes. This book will tell you how you can use them in your marketing to attract, assist, hang on to and increase your customers. If you want to know how to make them and use them for personal or educational use, you'll learn that, too. They're free. They're fun. They're useful. Why not start now?
Download or read book Marketing with Social Media written by Beth C. Thomsett-Scott and published by American Library Association. This book was released on 2014 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.
Download or read book City Imaging Regeneration Renewal and Decay written by Tara Brabazon and published by Springer Science & Business Media. This book was released on 2013-09-26 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the paradoxes, challenges, potential and problems of urban living. It understands cities as they are, rather than as they may be marketed or branded. All cities have much in common, yet the differences are important. They form the basis of both imaginative policy development and productive experiences of urban life. The phrase ‘city imaging’ is often used in public discourse, but rarely defined. It refers to the ways that particular cities are branded and marketed. It is based on the assumption that urban representations can be transformed to develop tourism and attract businesses and in-demand workers to one city in preference to another. However, such a strategy is imprecise. History, subjectivity, bias and prejudice are difficult to temper to the needs of either economic development or social justice. The taste, smell, sounds and architecture of a place all combine to construct the image of a city. For researchers, policy makers, activists and citizens, the challenge is to use or transform this image. The objective of this book is to help the reader define, understand and apply this process. After a war on terror, a credit crunch and a recession, cities still do matter. Even as the de-territorialization of the worldwide web enables the free flow of money, music and ideas across national borders, cities remain important. City Imaging: Regeneration, Renewal, Decay surveys the iconography of urbanity and explores what happens when branding is emphasized over living.
Download or read book Information and Communication Technology and Applications written by Sanjay Misra and published by Springer Nature. This book was released on 2021-02-13 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes revised selected papers from the Third International Conference on Information and Communication Technology and Applications, ICTA 2020, held in Minna, Nigeria, in November 2020. Due to the COVID-19 pandemic the conference was held online. The 67 full papers were carefully reviewed and selected from 234 submissions. The papers are organized in the topical sections on Artificial Intelligence, Big Data and Machine Learning; Information Security Privacy and Trust; Information Science and Technology.
Download or read book Digital Wine written by Tara Brabazon and published by Springer. This book was released on 2014-05-12 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes. QR codes can store and digitally present, a range of helpful data, including URL links, geo-coordinates and text and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how QR codes can enhance the relationship between producers and consumers as well as aid regional development in the wine industry, this book will be of interest to academics focusing on Wine Studies, small and medium sized enterprises (SMEs) and practitioners and researchers from the creative industries sector. In addition, while this book focuses on the wine industry, the information that it presents about QR codes is relevant and applicable for an array of industries that require a tether between analogue and digital, physical and virtual, especially food and primary production.
Download or read book Cultural Tourism written by Razaq Raj and published by CABI. This book was released on 2013 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from international experts, this book provides a broad discussion of cultural tourism as a concept and the way it is implemented in diverse regions around the world. It addresses the notion of cultural tourism and what it means to tourism as an industry, and also explores types of cultural tourism offered to tourists and experienced by them. Many international case studies will be included on specific instances of cultural tourism, and current topics like cultural tourism's relationship to sustainability are discussed.
Download or read book Collections Vol 9 N3 written by Collections and published by Rowman & Littlefield. This book was released on 2013-09-25 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Collections: A Journal for Museum and Archives Professionals" is a multi-disciplinary peer-reviewed journal dedicated to the discussion of all aspects of handling, preserving, researching, and organizing collections. Curators, archivists, collections managers, preparators, registrars, educators, students, and others contribute.
Download or read book Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Download or read book Digital Literacies written by Mark Pegrum and published by Routledge. This book was released on 2014-06-03 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dramatic shifts in our communication landscape have made it crucial for language teaching to go beyond print literacy and encompass the digital literacies which are increasingly central to learners' personal, social, educational and professional lives. By situating these digital literacies within a clear theoretical framework, this book provides educators and students alike with not just the background for a deeper understanding of these key 21st-century skills, but also the rationale for integrating these skills into classroom practice. This is the first methodology book to address not just why but also how to teach digital literacies in the English language classroom. This book provides: A theoretical framework through which to categorise and prioritise digital literacies Practical classroom activities to help learners and teachers develop digital literacies in tandem with key language skills A thorough analysis of the pedagogical implications of developing digital literacies in teaching practice A consideration of exactly how to integrate digital literacies into the English language syllabus Suggestions for teachers on how to continue their own professional development through PLNs (Personal Learning Networks), and how to access teacher development opportunities online This book is ideal for English language teachers and learners of all age groups and levels, academics and students researching digital literacies, and anyone looking to expand their understanding of digital literacies within a teaching framework.
Download or read book Posters written by Elizabeth E. Guffey and published by Reaktion Books. This book was released on 2014-10-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: From band posters stapled to telephone poles to the advertisements hanging at bus shelters to the inspirational prints that adorn office walls, posters surround us everywhere—but do we know how they began? Telling the story of this ephemeral art form, Elizabeth E. Guffey reexamines the poster’s roots in the nineteenth century and explores the relevance they still possess in the age of digital media. Even in our world of social media and electronic devices, she argues, few forms of graphic design can rival posters for sheer spatial presence, and they provide new opportunities to communicate across public spaces in cities around the globe. Guffey charts the rise of the poster from the revolutionary lithographs that papered nineteenth-century London and Paris to twentieth-century works of propaganda, advertising, pop culture, and protest. Examining contemporary examples, she discusses Palestinian martyr posters and West African posters that describe voodoo activities or Internet con men, stopping along the way to uncover a rich variety of posters from the Soviet Union, China, the United States, and more. Featuring 150 stunning images, this illuminating book delivers a fresh look at the poster and offers revealing insights into the designs and practices of our twenty-first-century world.
Download or read book Cuba for the Misinformed written by Mick Winter and published by Westsong Publishing. This book was released on 2013-03-08 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively survey of Cuba's past and present, and a "must-have" companion to any Cuba travel guide "Cuba has the same effect on American administrations that the full moon has on werewolves." -- Wayne Smith, former head of US Interests Section in Havana "Cuba for the Misinformed is extraordinarily educational and enlightening." - Midwest Book Review For more than 50 years, the US government and mass media have misrepresented, hidden or ignored the truth about Cuba. In Cuba for the Misinformed, Mick Winter brings together a fascinating array of facts and anecdotes about Cuba's history, its government, its people, and the actions that the United States has taken against the well-being of those people. Citizens of other countries do know many of these facts. That is why every year at the United Nations almost every country on the planet (the 2012 vote was 188-3) demands that the United States end its embargo of Cuba. As you read this book, you will recognize that for more than fifty years something very interesting has been happening just ninety miles offshore from the United States. You may not agree with everything-- or even anything-- that has happened since the Cuban revolution, but you will likely admit that this small island country of eleven million people has had a global effect that reaches far beyond its size. This book presents information that is little-known (particularly to most Americans) about Cuba and its relationship with the United States. It offers this information clearly, succinctly and in a style that's enjoyable to read, and backs it up with helpful footnotes and links to resources. Whether you're a student, educator or journalist; planning a trip to Cuba (this book is an essential companion to your Cuba tour book); anticipating future business dealings; or simply want to know more, you'll find Cuba for the Misinformeda treasure of interesting--and often fascinating--information, facts and anecdotes about Cuba and its people.
Download or read book Objects in Context Theorizing Material Culture written by Stephanie Anderson and published by Lulu.com. This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Objects in Context: Theorizing Material Culture brings together a group of diverse essays originating from a graduate student conference held at Western University in 2013 entitled (Re)Activating Objects: Social Theory and Material Culture. With over 100 delegates from across Canada and the United States, the conference's vision was to investigate the ways that material culture provides a lens to examine the structures of our socio-cultural-economic worlds. As such, this publication provides interdisciplinary approaches to a wide range of fundamental and theoretical questions about social constructions, social politics, and social ethics. The contributing scholars offer critical approaches which 'activate' objects that are under-theorized and/or 'reactivate' objects with shifting or multiple ideologies. Ultimately, the papers within this volume address the broad-ranging question, what can objects tell us about the worlds in which we live?
Download or read book Unique Urbanity written by Tara Brabazon and published by Springer. This book was released on 2014-11-21 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates small cities - cities and towns that are not well known or internationally branded, but are facing structural economic and social issues after the Global Financial Crisis. They need to invent, develop and manage new reasons for their existence. The strengths and opportunities are often underplayed when compared to larger cities. These small cities do not have the profile of New York, London, Tokyo or Cairo, or second-tier cities like San Francisco, Manchester, Osaka or Alexandria. This book traces the current state of the creative industries literature after the GFC, but with a specific focus. The specific – and worsening – conditions in third-tier cities are logged. The social and economic challenges within these regions are great, particularly with regard to health and health services, education, employment, social mobility and physical activity. This is not a study that merely diagnoses problems but raises strategies for third-tier cities to create both a profile and growth. The current research field is synthesized to reveal how cities are defined, constituted, developed and, in many cases, suffering decline. There is an imperative to build relationships with other urban environments. The book enters these under-discussed locations and reveal the scarred layering of injustice, signified by depopulation, dis-investment, economic decline and a reduction in public services for health, transportation and education, while also developing specific and innovative models for improvement. The vista summoned in Unique Urbanity is international, with strong attention to trans-local strategies that offer wide relevance, currency and opportunities for policy makers. While third-tier cities are often hidden, marginalized, invisible or demeaned, Unique Urbanity shows that innovation, imagination and creativity can emerge in small places.
Download or read book Good Night Stories for Rebel Girls 100 Tales of Extraordinary Women written by Elena Favilli and published by Penguin. This book was released on 2016-11-10 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A contemporary classic, Good Night Stories for Rebel Girls reinvents fairy tales, inspiring girls with the stories of 100 heroic women. Readers will rule ancient Egypt with Cleopatra, make groundbreaking discoveries with Marie Curie, fly through the sky with Amelia Earhart, and defy gravity with Simone Biles. Illustrated by 60 female artists from every corner of the globe, this is the most funded original book in the history of crowdfunding. Plus, scannable codes inside unlock audio stories from the Rebel Girls app!
Download or read book QR Codes Made EZ written by Kella Price and published by . This book was released on 2014-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do I need to read this book?- I already have a social media strategy, so howcan QR Codes help my business?- I don't have a lot of time; how can I increaseinteraction with my customers without a lot ofeffort?- How can I create QR Codes?- How can I integrate QR Codes into my learningevents?The author offers you her most valuable ideas that will help you use QR codes confidently and competently.Who will this book benefit?QR codes are rapidly growing as a great interactivetechnology tool, a way to communicate with clientsand colleagues and share information rapidly. QRcodes can be used by workplace learningprofessionals in conducting training as well. Whenused appropriately in training, QR codes increaseconversion optimization, increase participantengagement, and allow participants to findinformation, learn in teams, and access companyresources just-in-time.This book will show you how to create and scan QRcodes and use them to share information with clients,colleagues, and training participants. You will be ableto create and use QR codes; identify opportunities toenhance learning through their use; integrate use ofQR tagging into existing training; and understand howto use QR codes as a mechanism to improve learningand performance in your organizationApplication on the Job:- Create, read, and evaluate effectiveness of QRCodes.- Design interactive learning activities using QRCodes to connect learners to online resources.- Improve your organization's learning andperformance through application of QR codesand higher levels of conversion optimization.- Create interactive marketing materials usingQR codes.- Implement QR codes for data collection.- Support existing social media networks andgrow connections through QR codes.- Implement QR codes in Human Resources tocommunicate and collaborate with employees.- Analyze and evaluate the uses of QR codes indifferent learning environments.Praise for Kella Price:"Kella Price's knowledge of and enthusiastic approach is wonderfully apparent in this book. You'll find something here worth adopting for training, teaching, learning, presenting, and engaging with colleagues in online communities." -Paul Signorelli @paulsignorelli Writer, trainer, consultant, social media strategist"Wow! So many amazing tips, ideas and creative uses! If youare in HR, the Learning industry or just want to figure out how to use this power-house tool for knowledge sharing and fabulous networking, YOU NEED THIS BOOK! Kella has pulled together so many resources here, you will be hard-pressed to implement even half of them. I found many great ideas that I am going to jump on! Thanks Kella for this wonderful tool to add to our social learning tool belt!" - Gina Schreck @GinaSchreck President of SocialKNX" Wow! Dr. Price's book is phenomenal! It's extremely reader-friendly! It takes you by the hand and essentially walks you through, and talks you through, everything you ever wanted to know or have been afraid to ask. Mybusiness and my personal brand will certainly benefit."- Jim "Mr. Energy" Smith, Jr @jimpact President and CEO, JIMPACT Enterprises, Author of "The No Excuse Guide to Success: No Matter What Your Boss or Life Throws at You"
Download or read book Mind Blowing Magic Tricks for Everyone written by Oscar Owen and published by Simon and Schuster. This book was released on 2021-11-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ultimate guide to mastering the art of magic." —Business Insider "A must-have for any aspiring magician." —Mashable Learn to perform 50 unbelievable magic tricks that will impress and astonish any audience! Features QR codes with links to trick videos for easy learning and visual aid! This delightful book reveals some of magic's best-kept secrets, showing you step-by-step exactly how the tricks are done from multiple angles. Learn easy-yet-mystifying card tricks, awe-inspiring coin tricks, mentalism tricks for reading someone's mind, deceptive bets, and amazing visual tricks that you can do with everyday objects, including how to: Make a pen disappear Levitate a dollar Send a cup through a table Tear a napkin and restore it to its original state Put a need through a balloon without popping it Crack an apple open with your bare hands And more! In addition to these jaw-dropping tricks, this book provides readers with: QR Codes with trick videos for visual aid Practice and performance tips Jokes to use when performing Additional resources And more! Ultimately, by the end of this book not only will you know fifty mind-blowing magic tricks, but you will also know exactly how to perform them confidently. The book is the perfect gift for aspiring magicians or anyone who wants to impress their family and friends!
Download or read book Oracle of Shadows and Light written by Lucy Cavendish and published by Simon Pulse/Beyond Words. This book was released on 2012-04-17 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This charismatic set of forty-five oracle cards and an in-depth guidebook provides teens with the power to change their lives. Seeking both to empower and entertain, bestselling Australian author Lucy Cavendish joins forces with world-renowned fantasy artist Jasmine Becket-Griffith to craft popular oracle cards that specifically address today’s independent teens. Misfits, mystics, seekers, and wanderers alike will delve into the forty-five beautifully illustrated cards, each with its own guiding message, from developing your inner strength, intuition, or simply finding happiness with oneself. Within the wide-eyed wonder of Oracle of Shadows and Light, readers will encounter grumpy fairies, sassy witches, cheeky ghosts, and brazen beings, all acting as the magickal messengers of mysterious dreams. Honest, quirky, and haunting, these shadowy-sweet strangelings appear within the in-depth guidebook, offering with step-by-step instructions for powerful, accurate, healing readings that can shape the seeker’s day, year, and future.
