Download or read book Savvy Designer s Guide To Success written by Jeff Fisher and published by HOW Books. This book was released on 2004-11-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: From marketing and promotion to client communication, this essential guide covers everything graphic designers need to know to achieve ultimate success. The author finds answers all the tough questions with: Practical advice for establishing - and maintaining - a high profile within the design community; Personality-driven text that makes readers feel like they're getting advice from a trusted friend or peer; Timeless information that designers of all levels can use to navigate the inevitable tough spots in the industry; Straightforward strategies for tackling such tricky business issues as contracts, pricing, lawyers and accountants; In addition, there are invaluable sections on recovering from big career mistakes and giving back to the community. This is the book graphic designers have been asking for: a business guide that isn't too stuffy for creatives.
Download or read book The Business of Design written by Keith Granet and published by Chronicle Books. This book was released on 2021-06-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
Download or read book Album Moxie written by Khara Plicanic and published by Peachpit Press. This book was released on 2013-07-19 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fresh, clean, and SIMPLE. Album Moxie makes designing photo albums a breeze. For a lot of photographers, album design is synonymous with headache. The hours (and hours!) spent designing are usually followed by weeks (or even months) of revisions, making for a painful experience for everyone involved. But it doesn’t have to be that way! This book will show you how to combine the right tools with a simple strategy, making it possible (even easy) to design basic albums in seconds, and custom wedding or portrait albums in an hour–or less. By the time you finish the book, you’ll have a beautiful, finished design that’s ready to be ordered! Overhauling the entire approach to traditional album design and marketing, Album Moxie shows how albums can be as good for your workflow as they are for your bottom line–all while adding value for your clients. This fun, spunky, and no-nonsense book: Provides a simplified approach for photographers looking to create and market wedding and portrait albums Walks through the entire album process, from choosing a vendor to exporting production-ready files Guides readers step by step through the design, retouching, and exporting of an actual 20-page album Covers all the necessary tools, including the basics of the one tool that design professionals know and love–Adobe InDesign
Download or read book The Savvy Author s Guide To Book Publicity written by Lissa Warren and published by Hachette UK. This book was released on 2008-12-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an essential reference for writers -- from the self-published to those published by major houses -- written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process -- or even spearhead it if need be -- to get the coverage they deserve. Warren's advice is buttressed by her stories of authors -- the enterprising, the shy, the well-prepared, and the novice -- relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.
Download or read book The Graphic Designer s Guide to Clients written by Ellen M. Shapiro and published by Simon and Schuster. This book was released on 2014-04-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade—for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mke Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you: Identify what is distinct about your services Market yourself effectively Meet and court clients Learn the lingo of corporate strategy Make effective presentations Believe in the work you do and sell the work you believe in Obtain referrals from existing clients Keep clients coming back for more CEOs and design managers from nineteen marketing and design-savvy clients—such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard University—offer their own candid perspectives on the challenges solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Style Naturally written by Summer Rayne Oakes and published by Chronicle Books. This book was released on 2008-12-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Style meets substance in this lavishly illustrated, highly informative, and beautifully designed book on sustainable fashion and beauty. Summer Rayne Oakes, fashion model, eco advocate, and resident expert on Treehugger.com and Discovery Network's Planet Green, shows how to make informed choices when shopping. In addition to explaining the basics (from fair trade to organically grown), Summer Rayne showcases hundreds of her favorite designers such as Stella McCartney and Safia Minney and eco-friendly brands such as Levi's, Loomstate, and Aveda that have made earth-friendly materials and sustainable practices a priority. With over 500 photos, pages of resources, and eco-style stories from the hottest trendsetters, it's the ultimate fashion and beauty bible for women who want to feel good about looking good.
Download or read book Savvy Decision Making written by Madhavi Jayanthi and published by Corwin Press. This book was released on 2002 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide is for school practitioners who want to know more about planning and conducting focus groups as an aid to decision-making. It emphasizes practical and cost-effective ways to ensure accurate results. After defining the focus group, chapter 1 offers ways focus groups can be used in schools and reasons for using them. Chapter 2 discusses guidelines for selecting a moderator. Chapter 3 explains how to clarify the purpose of the focus group. Chapter 4 explains how to determine which participants to include in the focus groups. Chapter 5 examines strategies for scheduling the number, location, and duration of the focus groups. Chapter 6 considers choices about recording the discussion, remunerating participants, asking for participant releases, and having an advance organizer. Chapter 7 covers all aspects of recruiting participants. Chapter 8 examines the protocol for conducting the focus groups. Chapter 9 contains guidelines for moderating the group. Chapter 10 discusses the analysis of information gained and the writing of reports. Each chapter offers examples from past focus groups and reproducible checklists of activities that must be completed, as well as samples of forms, letters, and lists. Many topics are accompanied by a summary of differing opinions from the literature. (Contains 35 references.) (RKJ)
Download or read book Design Matters Portfolios 01 written by Maura Keller and published by Rockport Publishers. This book was released on 2010-05-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.
Download or read book The Designer s Guide To Marketing And Pricing written by Ilise Benun and published by Simon and Schuster. This book was released on 2008-03-10 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
Download or read book Design Matters written by Capsule and published by Rockport Publishers. This book was released on 2011-10-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.
Download or read book The Savvy Presenter written by Joanne G. Linowes and published by Images Publishing Dist Ac. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to present ideas effectively and compellingly is a valued skill. This handy book of quick hints goes beyond basic presentation skills to provide the fine-tuning required for turning a good presentation into an influential, impressive presentation. These techniques are just part of the author's comprehensive family of presentation methodologies. Linowes Executive Development Institute (LXDi) provides presentation coaching, professional development programs, and continuing education to help you achieve excellence in presentations, interviews, communications, and marketing. Since 1986, these copyrighted techniques have proven successful with thousands of top executives, managers, associates, and professionals at every level in companies and public agencies throughout the U.S. and internationally.
Download or read book The Savvy Crafters Guide To Success written by Sandy Mccall and published by Penguin. This book was released on 2008-04-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your crafts out of your workshop - and into the spotlight. Do you dream of making money with your art but feel unsure of how to begin? With The Savvy Crafter's Guide to Success, turning your hobby into a career is easier than you think. Leave the boring business books to the white-collar set! In these pages filled with plenty of artwork for inspiration, renowned rubber-stamp and polymer-clay artist Sandra McCall teaches you everything you need to know about successfully marketing and selling your work. She shares personal insights from some of the industry's top crafters, including Traci Bautista, Claudine Hellmuth, Michael Jacobs, Catherine Moore and Stephanie Olin. With sound advice, valuable do's and don'ts, and plenty of encouragement, you'll learn to: • Become a regular contributor to craft publications • Start teaching workshops at stores, retreats and craft shows • Assert yourself as an "expert" in your field Turn your dreams into reality. Turn your crafts into a career!
Download or read book How written by and published by . This book was released on 2005 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Web Services and Service oriented Architectures written by Douglas K. Barry and published by Morgan Kaufmann Publishers. This book was released on 2003 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interesting, timely, and above all, useful, Savvy Guides give IT managers the information they need to effectively manage their technologists, as well as conscientiously inform business decision makers, in the midst of technological revolution.
Download or read book The Graphic Designer s Guide to Better Business Writing written by Ruth Cash-Smith and published by Simon and Schuster. This book was released on 2010-06-29 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
Download or read book Job Savvy written by LaVerne Ludden and published by Jist Publishing. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Succeeding on any job isn't simple. Most people get fired at least once during their working lives. Many others are unhappy or underemployed, have conflicts with bosses or coworkers, or are passed over for raises and promotions. Job Savvy is about keeping a job and getting ahead.
