Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics. This book was released on 2020-10-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Download or read book The Franchise San Francisco 49ers written by Cam Inman and published by Triumph Books. This book was released on 2024-09-24 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Franchise: San Francisco 49ers, take a more profound and unique journey into the history of an iconic team. This thoughtful and engaging collection of essays captures the astute fans' history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the team's iconic identity. Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it came to prominence in the modern NFL landscape, and how it'll continue to evolve and stay in contention for generations to come.Niners fans in the know will enjoy this personal, local, in-depth look at team history.

Download or read book The 2019 San Francisco 49ers Complete Offensive Manual written by Bobby Peters and published by . This book was released on 2020-02-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kyle Shanahan is considered one of the top offensive minds in all of football. His system stresses every defender on the field, in every direction. With a heavy emphasis on the techniques, teaching, and theory behind the offense, this book takes readers through each concept in Shanahan's extensive playbook.The roots of his system are from his father, Mike Shanahan, and mentor Gary Kubiak. His offense goes much further beyond that, as he has expanded his drop back pass aersonal over the years to make one of the most quarterback friendly schemes while relentlessly attacking the defense. He is one of the best coaches at getting receivers open early in a quarterback's progression, often using play action to isolate certain defenders. This is crtical not only for the quarterback, but it makes the offensive line's job much easier. The 49ers also boast one of the most diverse and effective running games in all of football. Shanahan took the outside zone base of the system and expanded it to have answers for every defense. This book breaks each one down, and diagrams each against the commonly used defenses they faced. Included are the minor tweaks and variations for each concept game planned each week that often generated big plays.

Download or read book The Score Takes Care of Itself written by Bill Walsh and published by Penguin. This book was released on 2009-08-20 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last lecture on leadership by the NFL's greatest coach: Bill Walsh Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership. Additional insights and perspective are provided by Hall of Fame quarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of 'wisdom by Walsh' will inspire, inform, and enlighten leaders in all professions.

Download or read book The Right Call written by Sally Jenkins and published by Simon and Schuster. This book was released on 2023-06-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Washington Post sportswriter and New York Times bestselling author of the “fascinating” (The Wall Street Journal) The Real All Americans presents a love letter to the extraordinary coaches and athletes she has covered over the years and the actionable principles of excellence they embody. Sportswriter Sally Jenkins has spent her entire adult life observing and writing about great coaches and athletes. With her engaging and expert prose, she has helped shape the way we view these talented sports icons. But somewhere along the line, she realized, they had begun to shape her. Now, she presents the astonishing inner qualities in these same people that pushed them to overcome pressure, elevate their performances, and discover champion identities. Based on years of observing, interviewing, and analyzing elite coaches and playmakers, such as Bill Belichick, Peyton Manning, Michael Phelps, and more, Jenkins reveals the seven principles behind success: -Conditioning -Practice -Discipline -Candor -Culture -Resilience -Intention Discover how you can apply these same principles to your life and become your own champion. Colorful, inspirational, and accessible, The Right Call is the one stop shop for anyone wanting to learn how to effectively elevate themselves to greatness.

Download or read book Everybody Matters written by Bob Chapman and published by Portfolio. This book was released on 2015-10-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Bob Chapman, CEO of the $1.7 billion manufacturing company Barry-Wehmiller, is on a mission to change the way businesses treat their employees.” – Inc. Magazine Starting in 1997, Bob Chapman and Barry-Wehmiller have pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions, to be moved around, "managed" with carrots and sticks, or discarded at will. Instead, Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That’s not a cliché on a mission statement; it’s the bedrock of the company’s success. During tough times a family pulls together, makes sacrifices together, and endures short-term pain together. If a parent loses his or her job, a family doesn’t lay off one of the kids. That’s the approach Barry-Wehmiller took when the Great Recession caused revenue to plunge for more than a year. Instead of mass layoffs, they found creative and caring ways to cut costs, such as asking team members to take a month of unpaid leave. As a result, Barry-Wehmiller emerged from the downturn with higher employee morale than ever before. It’s natural to be skeptical when you first hear about this approach. Every time Barry-Wehmiller acquires a company that relied on traditional management practices, the new team members are skeptical too. But they soon learn what it’s like to work at an exceptional workplace where the goal is for everyone to feel trusted and cared for—and where it’s expected that they will justify that trust by caring for each other and putting the common good first. Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs, dehumanizing rules, and hypercompetitive cultures. Once you stop treating people like functions or costs, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. Frustrated workers stop taking their bad days out on their spouses and kids. And everyone stops counting the minutes until it’s time to go home. This book chronicles Chapman’s journey to find his true calling, going behind the scenes as his team tackles real-world challenges with caring, empathy, and inspiration. It also provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand. While the Barry-Wehmiller way isn’t easy, it is simple. As the authors put it: "Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them."

Download or read book The Sociology of Sports written by Tim Delaney and published by McFarland. This book was released on 2021-08-17 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition takes a fresh approach to the study of sport, presenting key concepts such as socialization, race, ethnicity, gender, economics, religion, politics, deviance, violence, school sports and sportsmanship. While providing a critical examination of athletics, this text also highlights many of sports' positive features. This new edition includes significantly updated statistics, data and information along with updated popular culture references and real-world examples. Newly explored is the impact of several major world events that have left lasting effects on the sports realm, including a global pandemic (SARS-CoV-2, or Covid-19) and social movements like Black Lives Matter and Me Too. Another new topic is the "pay for play" movement, wherein college athletes demanded greater compensation and, at the very least, the right to profit from their own names, images and likenesses.

Download or read book Then Steve Said to Jerry written by Steve Silverman and published by Triumph Books. This book was released on 2008-09 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for every sports fan who follows the 49ers, this account goes behind the scenes to peek into the private world of the players, coaches, and decision makers--all while eavesdropping on their personal conversations. From the San Francisco locker room to the sidelines and inside the huddle, the book includes stories about Ronnie Lott, Steve Mariucci, Joe Montana, Terrell Owens, Jerry Rice, Jesse Sapolu, Bill Walsh, and Steve Young, among others, allowing readers to relive the highlights and the celebrations.

Download or read book Gridiron Genius written by Michael Lombardi and published by Crown. This book was released on 2018-09-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former NFL general manager and three-time Super Bowl winner Michael Lombardi reveals what makes football organizations tick at the championship level. From personnel to practice to game-day decisions that win titles, Lombardi shares what he learned working with coaching legends Bill Walsh of the 49ers, Al Davis of the Raiders, and Bill Belichick of the Patriots, among others, during his three decades in football. Why do some NFL franchises dominate year after year while others can never crack the code of success? For 30 years Michael Lombardi had a front-row seat and full access as three titans--Bill Walsh, Al Davis, and Bill Belichick--reinvented the game, turning it into a national obsession while piling up Super Bowl trophies. Now, in Gridiron Genius, Lombardi provides the blueprint that makes a successful organization click and win--and the mistakes unsuccessful organizations make that keep them on the losing side time and again. In reality, very few coaches understand the philosophies, attention to detail, and massive commitment that defined NFL juggernauts like the 49ers and the Patriots. The best organizations are not just employing players, they are building something bigger. Gridiron Genius will explain how the best leaders evaluate, acquire, and utilize personnel in ways other professional minds, football and otherwise, won't even contemplate. How do you know when to trade a player? How do you create a positive atmosphere when everyone is out to maximize his own paycheck? And why is the tight end like the knight on a chessboard? To some, game planning consists only of designing an attack for the next opponent. But Lombardi explains how the smartest leaders script everything: from an afternoon's special-teams practice to a season's playoff run to a decade-long organizational blueprint. Readers will delight in the Lombardi tour of an NFL weekend, including what really goes on during the game on and off the field and inside the headset. First stop: Belichick's Saturday night staff meeting, where he announces how the game will go the next day. Spoiler alert: He always nails it. Football dynasties are built through massive attention to detail and unwavering commitment. From how to build a team, to how to watch a game, to understanding the essential qualities of great leaders, Gridiron Genius gives football fans the knowledge to be the smartest person in the room every Sunday.

Download or read book Covering Politics in the Age of Trump written by Jerry Ceppos and published by LSU Press. This book was released on 2021-07-14 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like politics, journalism has been turned topsy-turvy by the presidency of Donald Trump. Covering Politics in the Age of Trump takes a wide-ranging view of the relationship between the forty-fifth president and the Fourth Estate. In concise, illuminating, and often personal essays, twenty-four top journalists address topics such as growing concerns about political bias and journalistic objectivity; increasing consternation about the media’s use of anonymous sources; the practices journalists employ to gain access to wary administration officials; and reporters’ efforts to improve journalism in an era of twenty-four-hour cable news. Contributors include: Mark Ballard, Peter Bhatia, Rebecca Buck, Carl Cannon, Jill Colvin, Charlie Cook, McKay Coppins, Mary C. Curtis, Paul Farhi, Quint Forgey, Major Garrett, Ginger Gibson, “Fin” Gomez, Jesse J. Holland, Clark Hoyt, Sarah Isgur, Mark Leibovich, Ashley Parker, Fernando Pizarro, Tom Rosenstiel, Frank Sesno, Alexis Simendinger, Steve Thomma, and Salena Zito. The Trump administration’s contentious relationship with the media has altered the public’s expectations regarding the news and national politics. In Covering Politics in the Age of Trump, top political reporters explore this dynamic, relaying stories from the campaign trail to the briefing room that illustrate the new challenges faced by journalists working in the age of “fake news.”

Download or read book Diagnosing and Changing Organizational Culture written by Kim S. Cameron and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diagnosing and Changing Organizational Culture provides a framework, a sense-making tool, a set of systematic steps, and a methodology for helping managers and their organizations carefully analyze and alter their fundamental culture. Authors, Cameron and Quinn focus on the methods and mechanisms that are available to help managers and change agents transform the most fundamental elements of their organizations. The authors also provide instruments to help individuals guide the change process at the most basic level—culture. Diagnosing and Changing Organizational Culture offers a systematic strategy for internal or external change agents to facilitate foundational change that in turn makes it possible to support and supplement other kinds of change initiatives.

Download or read book Breaking Down the 2018 L A Rams Offense written by Taylor Kolste and published by . This book was released on 2019-02-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The turnaround of the Los Angeles Rams under head coach, Sean McVay, has been truly remarkable. The Rams went from 4-12 in 2016 with, statistically, the worst offense in the NFL in nearly every category to winning a NFC West championship at 11-5, while featuring one of the most dynamic offenses in the league the next season under McVay. In McVay's second season, the Rams again won the NFC West and made their 4th Super Bowl appearance in franchise history. The goal of this book is to take an in-depth look at the schemes that helped the Rams be successful in the 2018 season with the purpose being so that other coaches can learn and use that knowledge to increase their own teams' chances of success. While this book will focus on the Rams' scheme, it would be incomplete without discussing McVay's character and leadership that have helped him be successful as a coach, and the culture that he and his staff have created. The first chapter of this book will look at McVay's character and leadership and the Rams' culture based on the information available online. The rest of the book will then be dedicated to analyzing the Rams' offensive scheme.

Download or read book Defining Moments written by Rick Ezell and published by Primedia E-launch LLC. This book was released on 2015-05-18 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is the hard times that define us, when our world begins to crack. It is in these moments that God wants to shape our character and draw us closer to himself. Yet it is in these same moments that God may seem to have disappeared from our lives. How do we find him again? How do we struggle toward hope? How can we believe that good will come? These are the difficult questions that crisis brings. This book addresses these questions by introducing us to biblical character who themselves faced crisis: Jonah, Jacob, Daniel, and others. Each chapter helps us better understand how we can grow through crisis. Here is a book of wisdom for those who are currently facing crisis or wanting to prepare themselves for the future. It is a book that shows us God in the midst of tough times.

Download or read book Security and Risk Assessment for Facility and Event Managers written by Stacey Hall and published by Human Kinetics. This book was released on 2022-10-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of managing a facility or event of any kind is providing a safe experience for the patrons. Managers at all levels must educate themselves and prepare their organizations to confront potential threats ranging from terrorism and mass shootings to natural disasters and cybercrime. Security and Risk Assessment for Facility and Event Managers With HKPropel Access provides security frameworks that apply to all types of facilities and events, and it will help current and future facility and event managers plan for and respond to threats. The purpose of this text is to provide foundational security management knowledge to help managers safeguard facilities and events, whether they are mega sport events or local community gatherings. Presenting an overview of security principles and government policies, the text introduces an all-hazard approach to considering the types and severity of threats that could occur as well as the potential consequences, likelihood, and frequency of occurrence. Readers will be walked through a risk assessment framework that will help them plan for threats, develop countermeasures and response strategies, and implement training programs to prepare staff in case of an unfortunate occurrence. Security and Risk Assessment for Facility and Event Managers addresses traditional threats as well as evolving modern-day threats such as cybercrime, use of drones, and CBRNE (chemical, biological, radiological, nuclear, and explosives) incidents. It also offers readers insightful information on the intricacies of managing security in a variety of spaces, including school and university multiuse facilities, stadiums and arenas, recreation and fitness facilities, hotels and casinos, religious institutions, and special events. Practical elements are incorporated into the text to help both students and professionals grasp real-world applications. Facility Spotlight sidebars feature examples of sport facilities that illustrate specific concepts. Case studies, application questions, and activities encourage readers to think critically about the content. Related online resources, available via HKPropel, include nearly 50 sample policies, plans, and checklists covering issues such as alcohol and fan conduct policies, risk management and evacuation plans, bomb threat checklists, and active shooter protocols. The forms are downloadable and may be customized to aid in planning for each facility and event. With proper planning and preparation, facility and event managers can prioritize the safety of their participants and spectators and mitigate potential threats. Security and Risk Assessment for Facility and Event Managers will be a critical component in establishing and implementing security protocols that help protect from terrorism, natural disasters, and other potential encounters. Higher education instructors! For maximum flexibility in meeting the needs of facility or event management courses, instructors may adopt individual chapters or sections of this book through the Human Kinetics custom ebook program. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Download or read book Managing Sport Events written by T. Christopher Greenwell and published by Human Kinetics. This book was released on 2019-06-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a successful sporting event—whether it’s a local event, state championship, or international competition—requires the knowledge and skills to plan, organize, promote, lead, and communicate effectively. Managing Sport Events, Second Edition With Web Resource, will prepare readers to manage events with ease, guiding them through the entire process, from event conception to postevent evaluation. Merging research findings with best practices, Managing Sport Events, Second Edition, presents the key principles of event management to prepare students to enter the field with the skills needed to immediately engage in event production and evaluation. With updated references throughout, the second edition emphasizes practical application by offering plenty of contemporary examples and learning opportunities for students: New industry profiles at the beginning of each chapter showcase professionals putting theory into practice Added sections address emerging trends and topics, such as sustainability and event security Examples show how new technologies can be utilized for event management and event presentation Scenarios highlighting recreational and community events better represent smaller-scale events such as a local 5K run or a youth basketball tournament Case studies and learning activities at the end of each chapter allow students to put theory into practice A new web resource offers mini case studies with multiple-choice questions that provide immediate feedback to help students gauge their comprehension Managing Sport Events, Second Edition, leads students through the reality of what it takes to conduct a successful event. Starting with event conception and development, the text then addresses key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management. It then moves into key operational areas such as services, logistics, and on-site management, and it concludes the process with postevent duties and considerations. Managing Sport Events, Second Edition, integrates the traditional business segments of sport management with the unique requirements of event management. This guide is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at all levels—youth, high school, college, amateur, minor league, professional, and international competition.

Download or read book Empower written by Tareq Azim and published by Simon and Schuster. This book was released on 2024-08-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you knock on Wakil's door, he's going to kill you." That's what Tareq Azim's guide told him, as they stood at the foot of the local Taliban warlord's home. Most people would let fear get the better of them. However, Tareq had already conquered fear. He walked up to the door by himself, and gave three loud knocks. Azim's family descended from Afghan royalty, but were forced to flee in 1979, after the Soviet Union invasion. They eventually settled as refugees in San Francisco. In the span of weeks, Azim's family went from living a life of privilege to Section 8 housing in the East Bay. Tareq assimilated into American life through sports, excelling in wrestling, boxing, and football. After graduating and playing football at Fresno State, Tareq's unease with how his family was forced from their ancestral land still bothered him. He decided to travel home and reclaim his ancestral land. Upon arriving in Afghanistan, Tareq quickly discovered there was no land to "reclaim." His childhood home had been blown to high hell over the course of 20 years of fighting. What Tareq did discover were dozens of children wandering aimlessly, waiting for inevitable recruitment into the Taliban or to be trafficked into a world of darkness. Tareq had found salvation in sports; these kids could, too. Specifically, Tareq thought the young women he met could benefit from boxing. Getting permission to train them meant a conversation with the local warlord. And that meant walking up to his home, and knocking on that door. Azim would get that approval. He would go on to train the first and only Afghani female boxer in Olympic history. He was 24 years old. Tareq returned to San Francisco and opened up a number of gyms to help others. Coming up with a name was easy: Empower. EMPOWER: Conquering the Disease of Fear is part memoir, part game plan. Reader's will draw strength from Azim's personal journey (a reflection of so many immigrants), and from the actionable ways in which he mentally and emotionally overcame fear, and not just quelling it-rather, harnessing its power to his advantage. Balancing Azim's narrative are a vibrant cast of characters and of case studies, each highlighting one of Azim's seven principles. They include Governor Gavin Newsome, former NFL star running back Marshawn Lynch, Representative Tulsi Gabbard, MMA star Jake Shields, and the owner of the San Francisco 49ers, Jed York, among others. Whether it's beating addiction, getting out of toxic relationships, or the pursuit of mental, spiritual, and physical strength, Azim can help readers identify their fears, and how to conquer them"--

Download or read book Finding the Winning Edge written by Bill Walsh and published by Sports Publishing LLC. This book was released on 1997-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: NFL coaching legend Bill Walsh offers his unique blueprint and conceptual insights for coaches at all levels of play. Among the topics covered in this comprehensive 560-page, hardcover book are: Understanding the role of head coach; Strategies and tactics for dealing with a highly competitive adversary; Designing a winning game plan; Organising the staff; The importance of being able to focus and concentrate; Evaluating players; Game-day responsibilities; And much, much more.