Download or read book Samsung Electronics and the Global Market The History and the Competitive Advantage written by Giulia Knöpfle and published by GRIN Verlag. This book was released on 2016-05-31 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, University of California, Santa Barbara, language: English, abstract: This research paper deals with Samsung Electronics: with its history and the competitive advantage. The economy and the culture in South Korea are also addressed. The last chapter is about Samsung's global marketing strategy, especially market entries and the marketing mix. International trade is anything but a novelty, it has begun before Christ, but the importance of trade has sharply increased since then. Nowadays we talk about global markets and it is necessary to be aware of the importance of global marketing, otherwise companies risk losing domestic customers to competitors with cheaper or better products. The Fortune Magazine scrutinizes the revenues of large global players every year and publishes a list of the “Global 500” that ranks the global companies by their sales strength. Samsung Electronics was number thirteen in that list in the year 2015. Thus it is worth looking at this great company and the corresponding environment more closely. The purpose of this study is to find out how Samsung shapes its global marketing strategy. As Samsung is a gigantic conglomerate with lots of subsidiaries I will restrict this thesis to Samsung Electronics which operates in the electronics industry. As Samsung Electronics is still a huge company acting in many business areas with plenty of products on several markets I will limit this research again to the business sector of smartphones.
Download or read book Samsung s international strategy An Analysis written by Fei Ying and published by GRIN Verlag. This book was released on 2016-08-25 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, , course: international business, language: English, abstract: Samsung Group is a giant multinational enterprise composed of more than thirty affiliated corporations in various industries. Samsung Group is acting a significant of roles including supplier, designer, engineer and producer etc. As a global conglomerate, Samsung has achieved a great success in both domestic and foreign markets. Samsung mobile business has contributed enormously to the whole company, providing mobile phones that satisfy consumers’ needs. Samsung maintain the first position with innovated products, such as the Galaxy S5, Galaxy Note 4 and Galaxy Note edge across the whole mobile and smartphone markets in the world in 2014. A closer look will be taken on Samsung’s mobile communications business. As Samsung intends to expand global footprint, international business strategy would be adopted inevitably by the company. The purpose of this paper is to exam a case of Samsung Mobile and explores how the environment impacts on Samsung’s international strategy by using appropriate strategic tools.
Download or read book Samsung Electronics written by Dongyoup Lee and published by LEE Dongyoup. This book was released on 2006 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sony vs Samsung written by Sea-Jin Chang and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a must-read for any senior executive." —Constantinos Markides, Robert P. Bauman Professor of Strategic Leadership and Chairman, Strategy Department, London Business School "Sea-Jin Chang has produced that rarity in a business book--one that is as valuable to practicing managers as it is insightful to academic researchers. In this fascinating comparison of two modern global giants, he applies his high resolution research microscope to their changing fortunes by dissecting their contrasting strategies, and providing interesting insights into their divergent organizational processes and management practices. This is a very valuable contribution to the international business literature. It will end up in as many corporate boardrooms as faculty seminars." —Christopher A. Bartlett, Thomas D. Casserly Professor Emeritus, Harvard Business School "Sea-Jin Chang has written a fascinating comparison of Sony and Samsung that will be valuable to anyone interested in strategy, organizations or international business. The interwoven and very detailed case studies of two very different companies in overlapping industries illuminate problems such as adaptation to technological change (analog to digital), organizational flexibility and globalization. His attempt to analyze both strategic development and implementation is successful and very useful. Both academics and practitioners will learn a lot from this book." —Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania "Refreshingly original and entertaining, this book analyzes major strategic decisions of Samsung and Sony and highlights organizational processes and top management leadership that have shaped their performances. This is a must-read for all executives who want to understand the strengths and weaknesses of Asian competitors. It also provides penetrating insights to other Asian companies with global ambitions." —Myoung Woo Lee, President and CEO, iriver
Download or read book Samsung Electronics Company written by John A. Quelch and published by . This book was released on with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Samsung Electronics written by Tony Michell and published by John Wiley & Sons. This book was released on 2010-06-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century. Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.
Download or read book The Samsung Way Transformational Management Strategies from the World Leader in Innovation and Design written by Jaeyong Song and published by McGraw Hill Professional. This book was released on 2014-08-22 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's account of the management principles driving one of the world's most innovative companies Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, The Samsung Way tells the compelling story of how Samsung has grafted Western business practices onto its essentially Japanese system, combining its low-cost manufacturing prowess with an ability to bring high-quality, high-margin branded products swiftly to market. Jaeyong Song is Professor of Strategy and International Management at Seoul National University (SNU). He received his Ph.D. at the Wharton School, University of Pennsylvania. Kyungmook Lee is Professor of Organizational Behavior and Human Resource Management at Seoul National University Business School where he currently serves as Senior Associate Dean for academic affairs. He received his Ph.D. at the Wharton School, University of Pennsylvania.
Download or read book Samsung Electronics and the Struggle for Leadership of the Electronics Industry written by Anthony Michell and published by John Wiley & Sons. This book was released on 2011-09-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century. Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.
Download or read book Samsung Electronics Co written by Anna Harrington and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Samsung Rising written by Geoffrey Cain and published by Currency. This book was released on 2020-03-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: An explosive exposé of Samsung that “reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution, and other bad behavior” (The Wall Street Journal). LONGLISTED FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front. Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. With the rise of the PC revolution, though, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion- dollar plan was incredibly risky. But Lee, wowed by a young Steve Jobs, who sat down with the chairman to offer his advice, became obsessed with creating a tech empire. And in Samsung Rising, we follow Samsung behind the scenes as the company fights its way to the top of tech. It is one of Apple’s chief suppliers of technology critical to the iPhone, and its own Galaxy phone outsells the iPhone. Today, Samsung employs over 300,000 people (compared to Apple’s 80,000 and Google’s 48,000). The company’s revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea’s exports. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company’s headlong attempt to overtake Apple at any cost. A sweeping insider account, Samsung Rising shows how a determined and fearless Asian competitor has become a force to be reckoned with.
Download or read book Samsung s History How Samsung Attained Profound Profitability Competitive Issues Samsung Encounters And Solutions Samsung Can Implement To Maximize Profitability And Further Hedge Against Competitive Risks written by Dr Harrison Sachs and published by . This book was released on 2020-02-27 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay sheds light on the history of Samsung, elucidates how Samsung attained profound profitability, and also identifies competitive issues Samsung encounters. Furthermore, solutions for how Samsung can maximize profitability and further hedge against competitive risks are identified in this essay. Samsung was able to become a multibillion dollar company primarily as a result of focusing on creating quality products. "Samsung has become a major player in the semiconductor industry, the digital media industry, the telecom industry, the LCD industry, the digital appliance industry, and even the smart phone industry. The South Korean company, Samsung" (Siegel & Chang, 2009), has implemented prudent invest decisions to become financially profitable in the long haul by profusely investing in research and product development efforts, by upgrading their facilities and technologies to operate more efficiently, by investing in further educating their employees, and by creating more unique product lines of sophisticated technologies. An exorbitant amount of major conflicts presently face Samsung. For instance, "Chinese competitors have become DRAM producers and have entered the memory industry and compete directly against Samsung. China is also expected to become the largest producers of semiconductors, only second to the United States. Samsung does not want to jeopardize working with Chinese competitors because their intellectual property rights in China are not fully protected. If Samsung attained partnerships with Chinese competitors then this could mean that Samsung could be possibly be training future rivals as a result of sharing their knowledge and blueprints of their products" (Siegel & Chang, 2009). Even if Samsung risked partnering with Chinese competitors, Samsung would not be able to keep all of their employees a part of their research and development site in Korean which has a unique company culture that is the hub where all of their creative products ideas from their employees have been cultivated. One solution to implement that would interfere with their Chinese competitors chances to saturate the memory market is to continue to manufacture superior types of memory than their competitors sell and charge these superior products to consumers at lower price points than their competitor's products. Samsung has attained the competitive advantage of economies of scale and can afford to pass their savings onto their customers while remaining highly profitable as a result of being able to manufacture products in a very cost effective manner. By selling their products at more enticing price points, the end result of the decreased product markups will likely culminate in Samsung attaining an increased sales volume which will either maintain or increase sales revenue levels. Another viable solution would be for Samsung to ignore their new competitors and focus on creating superior products that appeal to customer's within highly profitable niche memory markets. Samsung can also focus their efforts on expanding their product mix or allocate investment capital into entering new markets, such as the video game market or the automobile market. Samsung should follow Apple's lead in regards to expanding their brand by entering, revolutionizing, or creating new profitable markets with high barriers of entry and low competition. Samsung should also follow suit of Apple's pricing strategy by charging high markups for their proprietary, quality products. The efficacious implementation of these proposed solutions can potentially help Samsung maximize profitability and mitigate competitive risks. They can also help Samsung bolster profitability, brand equity, brand loyalty, brand recognition, and possibly attain greater market share in growing markets.
Download or read book Trust written by Tarun Khanna and published by Berrett-Koehler Publishers. This book was released on 2018-08-14 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Harvard Business School professor and international entrepreneur explains the crucial ingredient for success in the developing world. Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries the developed world has built up customs and institutions like enforceable contracts, an impartial legal system, credible regulatory bodies, even unofficial but respected sources of information like Yelp or Consumer Reports that have created a high level of what scholar and entrepreneur Tarun Khanna calls “ambient trust.” If a product is FDA-approved we feel confident it’s safe. If someone makes an untrue claim or breaks an agreement we can sue. Police don’t demand bribes to do their jobs. Certainly there are exceptions, but when brought to light they provoke a scandal, not a shrug. This is not the case in the developing world. But rather than become casualties of mistrust, Khanna shows that smart entrepreneurs adopt the mindset that, like it or not, it’s up to them to weave their own independent web of trust—with their employees, partners, clients, and customers—and with society as a whole. This can requires innovative approaches in places where the level of societal mistrust is so high that, as in one example Khanna provides, an official certification of quality simply arouses suspicion—and lowers sales! Using vivid examples from Brazil, China, India, Mexico and elsewhere, Khanna shows how entrepreneurs can build on existing customs and practices instead of trying to push against them. He highlights the role new technologies can play (but cautions that these are not panaceas), and explains how entrepreneurs can find dependable partners in national and local governments to create impact at scale
Download or read book Samsung written by Cath Senker and published by Lerner Publications (Tm). This book was released on 2016 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history of the electronics giant, its founder, Lee Byung-chul, and how the company rose to the top of the market.
Download or read book Asian Inward and Outward FDI written by C. Alvstam and published by Springer. This book was released on 2015-12-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian Inward and Outward FDI brings together both works from researchers in international business and economic geography. The book is aimed for both scholars with interest in macro and micro economic impact of new flows of FDI.
Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-21 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
Download or read book International Business written by S. Tamer Cavusgil and published by Pearson Australia. This book was released on 2014-08-01 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.
Download or read book Global Business Strategy written by Kazuyuki Motohashi and published by Springer. This book was released on 2015-03-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
