Download or read book Sales Letters that Sizzle written by Herschell Gordon Lewis and published by Contemporary Books. This book was released on 1999 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook on international development policy and management covers a broad spectrum of contemporary topics across all the major areas of interest. With over 40 chapters, the book comprehensively explores the many themes and issues of significance for both policy and implementation, and provides easily accessible reference material on current practice and research. The 42 contributors come from a diverse range of backgrounds, and enjoy international reputations in their chosen fields.
Download or read book World s Greatest Direct Mail Sales Letters written by Herschell Gordon Lewis and published by Ntc Business Books. This book was released on 1996 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been successful for nearly half a century -- but they all have the ability to provoke, excite, or convince the recipient to order, contribute, or generate a response.
Download or read book How to Write Sales Letters That Sell written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2002 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
Download or read book Successful Sales and Marketing Letters and Emails written by Dianna Booher and published by Booher Research Institute. This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever struggled to make your follow-up email to your sales appointment say something more meaningful than "thank you for meeting"? Have trouble getting a prospect to commit to more than, "Email me some information on that, and I'll take a look"? How do you introduce yourself as the new BD manager when the inactive account doesn't even remember your company name? So what do you put in your proposal cover letter that hasn't already been said in the full proposal? If these issues present problems when you sit down to write a customer or prospect, you're not alone. But if you're a sales professional or entrepreneur, then you know that writing letters and emails to your prospects and clients can be your most powerful sales tool. But is it? Really? Or is that the "paperwork" that gets put off until overcome by events? Unlike the spoken word that quickly fades from memory, the written word has staying power - power that can deliver your message while building lasting relationships. And if you're a business development or marketing manager, then you know that writing sales letters and marketing emails is a valuable and necessary part of your job. But writing can eat away hours and hours of your time! Successful Sales and Marketing Letters and Emails provides you with an effective, fast way to generate powerful prose on all the routine and sensitive issues you face each day: Setting up sales appointments Following up on client and prospect meetings Dealing with disgruntled customers Introducing new products or services Announcing the discontinuation of a product or service Encouraging a distributor to increase volume Raising prices Introducing a new business development manager to the territory Reactivating "inactive" accounts Changing the commission structure Handling credit and collection issues Requesting testimonials Asking for referrals Engaging clients or prospects with "staying in touch" contacts Getting people to complete your customer satisfaction surveys This collection of 399 sample sales letters and emails will save you time, increase your sales, open new business development opportunities, strengthen your marketing position, and increase goodwill among your customers and employees. These sample sales letters and marketing letters are grouped into these main categories. You'll find sales letter templates to handle the entire customer experience A-Z: -- The Sales Cycle (106 sample sales letters or emails) -- Routine Customer Transactions (82 sample sales letters or emails) -- Goodwill and Ongoing Customer Relations (41 sample sales letters or emails) -- Sales and Marketing Management (82 sample sales and marketing letters or emails) -- Credit and Collection (77 sample letters or emails) How to Use This Successful Sales and Marketing Letters Package You have two choices. Either . . . 1. Download the PDF package and select the samples sales letter or marketing letter you need. Then copy and paste it into Microsoft Word or any other word processor. Send it out. 2. Read samples to "get the flavor" of what the sales letter or marketing letter should say. Then "pick and choose" sentences you like to use in composing your own sales letter. Total Number of Marketing and Sales Letters and Emails: 399 Total Number of Situations/Topics: 101 If you need a sales letter or marketing letter to communicate your message clearly, concisely, and compellingly - and you don't have the time or the skill to find exactly the right words - this collection is your answer. Author Dianna Booher has "handled the paperwork" so you can get on with what you do best-selling in person and on the phone! Dianna Booher is an award-winning author of 49 books published by Simon and Schuster/Pocket Books, Random House/Ballantine, McGraw-Hill, Wiley, Warner, and Thomas Nelson.
Download or read book Power Sales Words written by Vicky Oliver and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on guide to writing copy that sells.
Download or read book Winning Sales Letters From Prospect to Close written by Ralph Allora and published by McGraw Hill Professional. This book was released on 2009-08-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales Letters—From Prospect to Close teaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication “A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.” David Forgione, VP, Multi-Media Sales, The Wall Street Journal
Download or read book The Ultimate Sales Letter 3rd Editon E Book written by Dan S Kennedy and published by Simon and Schuster. This book was released on 2008-11-18 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Download or read book Sales Letters that Sell written by Laura Brill and published by AMACOM/American Management Association. This book was released on 1997 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable--and receptive--to their message. The book provides 50 sales letter makeovers--a series of before-and-after letters that show salespeople how to turn a dud into a dazzler.
Download or read book 30 Minutes to Write Sales Letters written by Ian Linton and published by Kogan Page Publishers. This book was released on 1997 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series of pocket guides aimed at enabling the reader to learn a new skill in just 30 minutes, this text provides ideas and advice on how to write sales letters that really sell.
Download or read book 450 Best Sales Letters for Every Selling Situation written by Margaret Coel and published by . This book was released on 1991 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ultimate Sales Letter written by Dan S. Kennedy and published by Simon and Schuster. This book was released on 2011-02-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.
Download or read book Tested Sales Letters written by Herbert Hall Palmer and published by . This book was released on 1935 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Complete Book of Contemporary Sales Letters written by Nate Rosenblatt and published by . This book was released on 1992-01-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Pitch Letters for Busy People written by George Sheldon and published by Red Wheel/Weiser. This book was released on 2007-08-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales and marketing is a fast-paced environment, and there is never enough time to write good letters—letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch. Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letters, but includes a wide range of samples that you can easily and quickly adapt and use right now.This book includes concise, easy-to-use writing tips and resources that get attention—and results! Packed with solid writing advice and useful techniques, this guide will cut the time you spend on writing sales, marketing, and pitch letters by half—and will help you get the results you want and need. Don't worry about finding the "right" word or phrase, or even the "right" format of your sales correspondence—the work has been done for you. Some example letters presented are: * Sales letters offering special discounts * Pitch letters introducing a new product or service * Letters that request referrals * Referral marketing campaigns * Pitch letters to the media * Cold call sales letters * Marketing campaigns for service businesses * E-mail pitch and sales letters * Letters for selling more to existing customers The letters can be copied, modified, and customized to fit your requirements. Creating and writing compelling and effective sales and pitch letters have never been so easy!
Download or read book The Complete Sales Letter Book written by Rhonda Harris and published by M.E. Sharpe. This book was released on 1998-03-02 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle.
Download or read book Sales Letters Ready to Go written by Eleanor Dugan and published by McGraw-Hill Companies. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every sales letter going out over your name has tremendous power - the power to build customer relationships and sell or the power to sabotage all your hard work. But finding the time to craft forceful, articulate letters day in and day out while excelling at all the other demanding aspects of selling is almost impossible. That's why Sales Letters Ready to Go was written - to make your letter writing faster, easier, and more productive. You'll find 100 easy-to-use, time-tested samples of letters for every selling situation, letters that grab your reader's attention in the first line and communicate your message powerfully and persuasively, including letters that: zero-in on and respond to your reader's motivations; handle objections by turning negatives into positives - and into more sales; develop prospects and new customers by identifying and responding to customer needs; handle complaints and problems positively, without damaging valuable relationships; keep existing contacts alive and rebuild old relationships; and set prospects and customers up for the close. to Great Sales Letters - six practical, easy-to-use rules of the road you can use to steer your way along the path to success with your own letters, customized to your special sales needs. It's all here in one volume: all the practical guidance you'll ever need to write winning sales letters every time and a storehouse of samples based on more than 50 years of real-world experience.
Download or read book Winning Sales Letters written by Dianna Daniels Booher and published by . This book was released on 1990-01-01 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt:
